Weekly Roundup – April 22, 2016

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Sunrise at the coast

How do you rejuvenate yourself? As an indie writer you’re an author, publicist, social media strategist, and project manager as you oversee your editor, interior book designer, and cover artist. On top of all of those responsibilities, you have your family and maybe your day job. When you’re pulled in so many directions, how do you fill yourself up when you begin to feel drained? Know what I do? I head to the beach, and that’s where I am today. Feeling the spray of water on my face, soaking in the sun, and closing my eyes and resting to the sound of the waves rush in. Write to me and tell me what you do to restore your spirit.

Top Posts of the Week

How to Write a Book Description for Amazon by Mike Fishbein: “As an author, it’s your job to make sure your readers get excited about your book. You need to set the stage properly that triggers their emotions, leaving them eager to buy and start reading.” Note: Mike knows what he’s talking about. He’s a prolific nonfiction author and this post lays a foundation for writing your next book description for Amazon.

FacebookWhy you should consider advertising to your own fans on Facebook by Digital Book World: “The chatter about Facebook ads in book marketing circles these days is all about building massive email lists and selling books. And although I am in that corner, I also believe that there are many entry-level advertising opportunities for authors with smaller platforms and budgets to grow their fanbases and email lists without breaking the bank.” Note: Although the blue and white “Boost Post” is tempting to use on your Facebook author page, don’t do it. Go into Facebook’s advertising platform and carefully create your audiences. Of  late, indie author Mark Dawson has successfully used Facebook advertising to boost his book sales and grow his email list and he developed a course around Facebook advertising for authors. I believe he will open that course next month so check it out.”

5 Tips For A Successful Book Giveaway by Kate Moretti: “There is much debate over giveaways these days. What authors gain, what readers gain, what is the real cost of giving away books and is there such a thing as too many?” Note: Kate makes some great points in this post, such as if you’re going to do a giveaway, at least arrange your promotion to grow your email list.

*If you only read one post, make sure it’s this one:*

Mark CokerSmashwords: 2016 Smashwords Survey Reveals Insight into the Habits of Bestselling Authors by MarkCoker: “Bestsellers have a greater social media presence – It’s not a huge surprise, but better-selling authors are much more likely to have a social media presence in the form of author web sites, blogs and Facebook and Twitter presence.” Note: If you want to be a bestselling author, you can’t overlook social media.

Quote of the week:

We all want clarity before we’re willing to take action, but more often than not clarity comes with action. – Jeff Goins (Source)

Twitter Just for Writers has 52 pages. And it’s Free for you.

Twitter Just for WritersGrab a copy of your 52-page eBook on Twitter today. In Twitter Just for Writers you’ll find:

  • Easy to follow instructions on how you can get started.
  • Instructions on how to devise a password that will never be hacked.
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  • A list of applications to use with Twitter.
  • Advice on how to select your username and write your bio. (So many authors get this wrong.)
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Authors: Not Sure What to Tweet? Try These 44 Tweets Today by Frances Caballo, AuthorAbout the AuthorFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. She’s written several books including Social Media Just for WritersAvoid Social Media Time Suck, and Twitter Just for Writers, which is available for free here on her website. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Ask Frances to prepare a social media audit for you.

Practical Tips for Marketing Your Books on the Social Web

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