Are you using Instagram?
I usually advise writers that if they’re trying to reach Millennials or the young adult market, Instagram is a must because that’s where these demographics primarily hang out.
Now I have information that furthers my belief in my opinion.
The website Red published an infographic last year. (Yes, I know, it’s not up-to-date data, yet it’s still mind-blowing. Besides, data is often a year old when it’s reported.)
Okay, here we go: