Indie Author Weekly Update – April 27, 2018

Indie Author Weekly Update

Welcome to this week’s Indie Author Update. All of the posts this week are great. if you only have time to read a couple, make sure you read Anne R. Allen’s post as well as Rachel Thompson’s.

Enjoy your Friday!

The 4 Most Effective Book Marketing Strategies That Work by Rachel Thompson: “I’m constantly amazed by the sheer number of writers who are about to release their first book, or have already released their first book, and have zero marketing in place. Nothing, nada, oftentimes less than zero. They remind me of the college kid who walks into a final with a hangover and a broken pencil, hoping to pull the answers out of their you know where.”

Authors Beware: Amazon Gets Medieval on Paid and Traded Reviews by Anne R. Allen: “One email notified me that I’d failed to get “enough” reviews on my new Author Blog Book. But I could get 25 Amazon reviews from him for only $900! Dude, here’s the reason many of us “fail” to get tons of Amazon reviews anymore: scammy review-sellers like you. This is because Amazon fights paid review violations with robots, which are wrong more often than not. And they’re scaring off real reviewers.”

How To Solicit And Act On Feedback From Beta Readers from BookBaby: “You’ve finished your first, second, and maybe even the third draft of your book, and you’re ready for feedback from beta readers. Here are the steps you should follow to get and act on the feedback you receive.”

How To Create A Book From Your Blog from Location Rebel and by Dave Chesson: “Bloggers are in the perfect position to write a book. At first, it might seem like a big leap from blog to book. After all, writing a book is a significant project which requires resources.”

13 Dos and 1 Big Don’t For Growing Your Poetry Social Media Following from Writer’s Relief: “After years of languishing, many poets probably thought they’d never see this day come: Poetry is popular again! There’s a new generation of poets — dubbed “Instapoets” due to their success on Instagram — and these social media-savvy bards are commanding audiences in the hundreds of thousands while enjoying drool-worthy book sales!”

10 Ways Authors Can Grow a Facebook Group from TheBookDesigner.com and by Frances Caballo: “More and more romance authors are using groups instead of Facebook author pages or in conjunction with them. Actually, a lot of experts who run courses also offer Facebook groups as a benefit of a buying a course.”

Quote of the Week

James Baldwin quote

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

This book is a very useful tool for writers looking to extend and reach their audiences. It has systematic detailed information about how to set up accounts and create a professional online profile and author branding. Recommended to anyone curious about why social media is still such a big thing for everyone, particularly for writers.

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – May 19, 2017

 Indie Author Weekly UpdateToday’s Indie Author Update includes posts on blogging, social media tools, word-of-mouth  marketing, and so much more! I hope you enjoy these posts, ones I considered the best from all the post I read this past week.

How ‘word-of-mouth marketing’ REALLY happens by Dan Blank: “Today I want to share a small case study with you, illustrating how word-of-mouth marketing really happens. My goal is to encourage you to connect in meaningful ways with others who resonate with the writing and creative work you are passionate about. Okay, let’s dig in…”

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How to Use Social Media to Connect with Your Readers

how to use social media to connect with your readers
Social media gives writers the opportunity to connect with more readers, agents, and editors than ever before. If you’re new to social networking or want to know how to make the best use of your author platform, here are a few guidelines to help you effectively utilize your online presence:

Engage, Entice, and Be Enthusiastic

Engage in the dialogue. Whether you’re new to marketing your author brand or a seasoned, published veteran, you should establish a professional presence online. If you prefer discussion and commentary, a Facebook Fan Page or a Twitter account is right up your alley. For more image-driven networks, consider up-and-comers Tumblr and Pinterest. And don’t be shy—contribute something. Just be sure that what you post brings something of value to the conversation. You don’t want to appear to be blowing smoke for the sake of attention, or you’ll risk getting a reputation for self-centered promotion.

Entice followers or fans back to your own profile. Once you’ve contributed responses on public forums, try posing some questions of your own. People who find your thoughts interesting may seek out your page or website to learn more about you and your writing. On Facebook, whenever you leave a comment or Like a post, that activity is broadcast to your fans. The same is true for Twitter, where your tweets and retweets are sent to all of your followers’ news feeds. The more fans or followers interact with you, the more opportunities your messages will have to reach more potential readers. Just as a fire slowly grows and spreads, your name as an author and news about your writing projects will start heating up the social networks.

Enthusiasm is contagious. Nobody likes negativity in life or online, so be sure to stay upbeat. Your name as an author will create the brand for your book. While the latest sharp-tongued curmudgeon may grab a moment in the spotlight, you don’t want that sort of reputation for your writing career. Agents and publishers will pass on someone who has a reputation for being difficult. Being positive and enthusiastic, as well as putting in the extra time and effort to promote your name and your writing online, will make you an agent’s dream come true.

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