Email Signups, Content Curation and How Creativity Helps Us Thrive

OLYMPUS DIGITAL CAMERAOne of the most important elements to a successful writing career is deciding what you should write about. If you want to sell books, you need a market, and if you want a certain demographic to read your book, the book needs to be unique or fill a need. Nina Amir wrote a great post on this very topic that you’ll want to read. Jason Matthews wrote a post for Joel Friedlander that every Indie Author will appreciate. Jason explains how to use Amazon’s search engine to better position your book for sales. What a great topic! I thoroughly enjoyed reading Forbes’ article on how creativity helps us thrive. We knew this was true – right? – and now we have the proof. I hope you enjoy the selection below. (By the way, I took today’s image while traveling in Portugal six years ago.)

5 Subtle Writing Strategies That Drive Email Signups from Copyblogger: Your email list is a group of readers who have chosen to get information from you. They want to hear from you, and you want a large email list that is full of potential clients or customers.

Always Have an Amazing Link to Share from Buffer Blog: Inside the Buffer product, we aim to solve the problem of “what should I share next?” by providing the content suggestions for you—25 of them, each and every day, hand-picked by Courtney and our suggestions team.

How to Fill a “Hole” on the Bookstore Shelf from Write Nonfiction Now!: Maybe you’ve heard the adage that if you’ve been searching for a particular book and haven’t found it, that’s the book you should write. Or if you’ve been wishing someone would tell a particular story, that’s the tale you should tell. And, if there’s a hole on the bookstore shelf waiting for a book readers want and need but that hasn’t yet been published, that’s the hole you should fill when you write your book.

The Innovation Turbo-Charge: How To Train The Brain To Be More Creative from Forbes Magazine: The data is overwhelming: creativity is far and away the most important skill needed to “thrive” (and this word is being used in opposition to “survive” here) in today’s world.

39 Things to Remember While Struggling to Build Your Writing Career from Writer Platform: When you’re knee-deep in the tangle of learning something new, it’s easy to get lost in trivialities.

Playtime with Amazon’s Search Engine and Selling Prompts by Jason Matthews via The Book Designer: If you feel any dread when it comes to keywords (or metadata), you’re not alone. Many authors have a limited understanding of these digital entities and struggle to add elements to their books to assist with Amazon’s search engine. Fortunately there’s good news for those who recoil when it comes to keyword research; this can be fun. Think of it as a game where you play around and experiment with Amazon’s search engine.

 

Social Media Time Suck by Frances Caballo of Social Media Just for WritersAbout the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

 

Image by Frances Caballo

9 Best Practices to Boost Your LinkedIn Profile

linkedin-logoWriters tend to be quick to build followings on Facebook and Twitter, but what about LinkedIn? Sometimes it seems as though this powerhouse of a social media platform gets overlooked.

 When I first began to use social media, I started a Facebook profile and then a LinkedIn account. For quite some time, I poured a great deal of energy and time into LinkedIn because I loved the level of conversation in the groups I joined.

 People graciously shared their expertise. Were they looking for clients? Sure. But they also disseminated information that I was able to put to use in my writing and marketing.

 Lately, however, I’ve all but ignored LinkedIn. (As much as I hate to admit this, it’s true!) My focus is instead on my Facebook page and Twitter, and to a lesser degree Pinterest and Google+. So writing this post is helping me to recall why LinkedIn is an important part of a writer’s marketing platform (including mine). And if you’re a writer/entrepreneur, LinkedIn is where you’re most likely to find your next client.

 Four Facts About LinkedIn You Need to Know

 Presently, LinkedIn enjoys more than 200 million users.

  • I recently wrote about the importance of having a Goodreads account. After all, there are 20 million readers on that platform. When I review the demographics for LinkedIn, I realize that considering the education of most users and their average salary ($50,000), most of these users are probably avid readers as well.

 Sixty-one percent of LinkedIn users live outside of the U.S.

  • Wouldn’t you love to sell your books everywhere English spoken? LinkedIn can help to promote your books to an international audience, just as Twitter can.

 Two new users join LinkedIn every second.

  • This network continues to grow. It’s important to be on social media channels that are dynamic and resistant to stagnation.

 There are 1.5 million groups on LinkedIn and 81% of users join at least one.

  • If you’re not in a group, join a few today. This is where you can share your expertise, help others, make new connections, gain more Twitter followers, and join in conversations that will further your understanding in your niche.

 9 LinkedIn Best Practices

 Reacquaint yourself to LinkedIn by following these best practices.

  1. Think about keywords when you review your profile. What words is someone most likely to type into a Google search bar in order to find the type of book you’ve written? Have you published a book about gardening in Northern California? Then use those keywords.
  2. Use bullet points to make your specialties stand out. The human eye does not like long blocks of black text. Type your specialties in Word or Pages and then cut and paste them onto your LinkedIn profile.
  3. Connect with people you know. Are colleagues from your book club and writing groups on LinkedIn? Look for them. Did you make new friends at a writers conference? Search for them. Connect with as many people as you can.
  4. Give (and receive) recommendations. Did you hire one of your connections to edit your most recent book? Why not offer a recommendation? If you give testimonials, they will be easier to drum up for yourself.
  5. Personalize your LinkedIn URL. For example, mine is www.linkedin.com/in/francescaballo/. Once you personalize your URL, include it in your email signature to encourage your colleagues to connect with you.
  6. Update your status twice daily. It’s best to post between 7 and 7:30 am and 5 – 5:30 pm, M-F. However, on Fridays the afternoon post should be no later than 3:30 pm.
  7. Join groups. After you join couple, try to remain actively involved.
  8. Install applications, such as the publications app. This will help you to showcase the books and stories you’ve written.
  9. Include tags to highlight your areas of expertise. When other users endorse you, be sure to thank them and given them an endorsement as well.

 

socialmediaforwritersAbout the Author: Frances Caballo is a social media strategist, trainer, and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapterthe San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+.