Indie Author Weekly Update – December 1, 2017

Indie Author Weekly Update

This week’s Indie Author Update ranges in topic from social media to book marketing to Facebook. I hope you enjoy the range in topics!

The Writer’s Guide to Social Media Organization from Writer Unboxed: “Today’s writer is busier than ever, and social media can be demanding. Writers have established goals, developed a brand, and know their readers. The best way to stay on top of our career is to incorporate organizational skills into social media. I continue to explore methods to use social media effectively and efficiently. I believe social media can be handled in thirty minutes, leaving us free to do what we do best for the rest of the day—write. Here are 7 ways I’ve learned to categorize social media into a manageable—and enjoyable—process.”

12 Holiday Book Marketing Ideas for Indie Authors by Penny Sansevieri: “On the first day of Christmas ….we all know the song. Most of us are ready to tackle holiday sales, so let’s talk book marketing! In the spirit of the season, I want to share 12 book marketing tips and recommendations indie authors can implement in order to get more holiday sales and definitely more exposure before Christmas.”

67 Top Tools for Writers and Bloggers in 2018 from Write to Done: “It’s often been said, you’re only as good as your tools. And even though a keen mind and an even keener pen (or computer these days) are still the main tools of a writer or blogger in 2018, there are others out there. Which is the problem. ​How do you know which to use? If you tried them all, you’d never write or publish a thing. And if you ignored them all, well, that’s not a smart move either. The serious writer or blogger of today needs to know where the advantages are, what the competition is using.”

How To Get More Facebook Likes: The Beginner’s Guide from Blogging Wizard: “2 billion. Yes, billion, with a B. In June of 2017, that is how many active users Facebook exceeded according to Statista. That amount is staggering, and the awe tends to compound when you hear that over 65% percent of that amount use Facebook daily. Wouldn’t you like a slice of over 2 billion users? Just imagine: 1 percent of that amount and you’re looking at more than 20 million users.”

Increase Engagement in Your Marketing with Visuals from Joel Friedlander and Frances Caballo: “You know the saying that a picture is worth 1,000 words? It may be true but what’s proven is that a photo is better than text when it comes to social media engagement. As much as you may think that you prefer text over visuals, perhaps because you’re a writer, your brain can process images 60,000 times faster than text.”

The Complete Guide to Ebook Distribution by Ricardo Fayet and from Reedsy: “At Reedsy, our goal has always been to help authors through every stage of the publishing process, from the actual writing down to the marketing and promotion. However, if there’s one thing our marketplace can’t do, it’s the actual publishing of the book. By that, I mean pressing the button that puts your book up for sale on Amazon — and other retailers.”

News from Goodreads: The Book Giveaway Program Expands in January 2018: “We’ll be introducing our new Goodreads Giveaways program on January 9, 2018, offering even more powerful book marketing benefits that authors have been asking for. Our new Goodreads Giveaways program includes two packages, Standard and Premium—you can learn more about them below. And for the first time, Kindle Direct Publishing authors can run giveaways for Kindle ebooks—a feature previously only available to traditional publishers.”

Quote of the Week

Doris Lessing

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Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – November 2, 2017

Indie Author Weekly Update

This week’s Indie Author Weekly Update covers a lot of topics and all but one focus on some aspect of selling your books. I hope you enjoy these posts.

Indie Author Updates

Book Reviews for Self-Published Authors: A Primer by Joel Friedlander: “It’s never been a better time to be a self-published author, and there have never been more book reviewers available to the writer who decides to go indie. Book reviewers help spread the message about your book by publishing a review to their own network. But if you’re new to publishing, you have to figure out how to get those book reviews that can bring you more readers.”

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Indie Author Weekly Update – September 22, 2017

Indie Author Weekly Update

Welcome to this week’s Indie Author Update. Be sure to listen to the podcast with Dave Chesson. It’s awesome. I also love the post by Susan Wolfe because it teaches us to never give up as writers.

Well, summer is definitely coming to an end. I hope you enjoyed the season.

[Podcast] Amazon Keywords Learning Lab with Dave Chesson from Chris Syme: “Hear Dave’s story and how he got into self-publishing. What the heck is a keyword anyway and why you need to know. Where you should be using Amazon keywords. And more.”

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Indie Author Weekly Update – September 15, 2017

This week’s Indie Author Weekly Update contains six posts that should kick your book marketing up a few notches. Notable posts are from Dave Chesson, Writer Unboxed, and Jane Friedman.

Well we are seeing summer come to a close. I feel for the people in the wake of hurricane Harvey and Irma. Locally, it can be sunny and hot one day and the next we have lightning, thunder, and rain. Summer is definitely ending on a tumultuous note.


Indie Author Update

Book Advertising – Free Amazon Marketing Services Course by Dave Chesson: “As many of you have heard, advertising your book on Amazon Marketing Services or AMS has become one the best ways for authors to get their book discovered and even thrive in a crowded Amazon market. Through AMS, you can now choose when and where you want your book to show up on Amazon – anywhere in search results or even next to another book on their own sales page.”

What’s More Important: Author Websites or Social Media? by Jane Friedman: “In 2013, I observed a conversation on Twitter where a publisher said they didn’t believe in author websites “for a lot of authors”—that social was a better place for authors to spend time from a marketing perspective. It bothered me, and I ended up writing a blog post about it, exploring why a publisher might think this—rightly or wrongly.”

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Indie Author Weekly Update – September 8, 2017

This week’s Indie Author Weekly Update focuses on blogging and publishing strategies. I think you’ll enjoy the posts below from Adam Connell, Joan Stewart, Anne R. Allen and Writer Unboxed.

Was there a heat wave where you live? There was one in Northern California and thank goodness the temperature has returned to its more temperate moderate. I hope you enjoy the few days of summer that we have left.

How To Beat Blogger’s Block With Endless Blog Post Ideas from Adam Connell: “Blogging is supposed to be about inspiring your readers. So, how come your blog leaves you uninspired every time you have to write another blog post? You end up thinking: Another week’s gone by and I need to write a post. I have nothing to write about. I’ve written everything I can about my niche. When this happens, the mere thought of sitting down to write feels like there’s a mega-ton rock on your head – which you can’t seem to shake off. No amount of mustering, fighting or even trying some wacky things can make what you’re feeling go away.”

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Indie Author Weekly Update – June 30, 2017

Indie Author Weekly Update

Welcome to the Indie Author Weekly Update. This week’s edition has posts from Joel Friedlander, Joan Stewart, Adam Connell (Blogging Wizard), and others. Enjoy!


Indie Author Weekly Updates

Fiction Writing Contests Worth Your Time (Summer 2017 Edition) from Writer Unboxed: “Inspired by Lit Hub’s 100 rejections per year post, my goal was to make at least 50 submissions in 2017. Since my last contest roundup, I’m at 64 submissions and 34 rejections. Summer tends to be a slower time for submissions. A lot of literary journals close their reading periods and are slower to respond, but there are still opportunities out there! I’ve curated another list of promising contests for your submitting convenience.”

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Indie Author Weekly Update – May 5, 2017

Indie Author Weekly Update

This week’s Indie Author Update is chock-full of posts ranging from blogging to Twitter to Amazon ads. I hope you enjoy the diversity of posts.

On a personal note, I’m pleased to see the cold of winter fade as spring bounces back. Where I live, the temperature has risen to the low 90s and I’ve enjoyed the sun. How’s the weather where you live?


Indie Author Updates

Self-Publishing Secrets Revealed – Five Free Ways to Expose Your self  Books to Readers from Martin Crosbie: “Over the past year I’ve had the privilege of speaking at writing events all over my little corner of the world. I’ve given a weekend workshop at a writers retreat in Smithers, in Northern British Columbia, I opened the prestigious Whistler Writers Festival, and I’ve made multiple stops in between. By the end of the year I’ll have spent time at fourteen different events. It’s been a phenomenal experience and I’ll share a number of my findings with you over the coming weeks. The major takeaway from all these events is that there are some phenomenal writers out there working on some extremely interesting projects.”

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Indie Author Weekly Update – April 28, 2017

ndie Author Weekly Update

This week’s Indie Author Update includes posts on blogging, social media, the importance of author bios, Amazon Central Author pages, and more. I hope you enjoy the list of books Joanna Penn recommends and the blogging post by Jeff Bullas, one of my favorite social media bloggers.


Indie Author Updates

How to Create a WordPress Blog in 5 Minutes by Jeff Bullas: “I started my blog using the WordPress platform and I have found it a great technology to publish your content online. A WordPress theme provides flexibility and customisation features that Facebook could never provide.”

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Indie Author Weekly Update – February 17, 2017

Indie Author Weekly Update

Today’s Indie Author Weekly Update includes posts on several topics from Pinterest to book marketing to attracting more traffic to your blog. I hope you enjoy this week’s selection.

Today I’m in San Francisco at the San Francisco Writer’s Conference. It’s my favorite conference and I’m fortunate that I get to present every year. Meanwhile, the rain has returned to Northern California so wish me luck as I drive to and from San Francisco

Indie Author Updates

Not Writing for Writers from Writer Unboxed: “The best idea I had for my first book came while I was raking leaves the backyard with my dog and realized that my main character also needed a dog. And then, to the soothing sounds of my rake scratching through the grass while I gathered cottonwood leaves into piles, I worked through the all the ways my character could and couldn’t acquire her new best friend. When I sat down to write, I knew exactly what she would do.”

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Indie Author Weekly Update December 9, 2016

Indie Author Update

I hope you enjoy this week’s edition of the Indie Author Weekly Update. Be sure to read Joel Friedlander’s series on how he got his start in blogging and soared to success. It’s a fascinating story.

So why the dogs in the image above? Why not? Those who know me well, know that I love dogs. I have an English Lab and fostered dogs for the Golden Gate Labrador Retriever Rescue. Why the snow in the above picture? It doesn’t snow where I live, but it is brisk and feels like it might snow.

I hope you enjoy this week’s selection below and that you have a lovely weekend. Keep warm!


Indie Author Updates

Video Will Be Huge in 2017…Get Ready! from BookWorks: “Video is incredibly popular. Experts estimate that in 2017 and beyond, video will make up 69% of consumer internet traffic. Back in 2015, consumers spent an average of five-and-a-half hours a day watching video content. That number continues to rise. On Facebook alone, some 500 million users view 8 billion videos on a daily basis. Video, because people watch so much of it, is useful in book marketing. At the same time, it’s important to keep your videos to approximately 90 seconds. Five percent of viewers will stop watching a video after 1 minute and 60% by 2 minutes.”

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