Twitter, LinkedIn, Blogging & Marketing for Writers

7-25-2014 social mediaDeciding which social media network will best help you reach your demographic can feel like walking into a cupcake bakery and trying to decide which of the 150 varieties of calorie-packed treats you’d like to try. They all sound good and look great, but which one is right for you? If you find yourself in this quandary, I have good news for you. One, you’re not alone; we can all feel this way at times. Secondly, below is a list of posts that can assist you with your social media marketing. As for the cupcakes, I suggest buying as many as your diet allows – and always purchase the ones with chocolate in the ingredients.

15 Twitter Tips That Get More Retweets, Favourites And Clicks [INFOGRAPHIC] from All Twitter: Did you know that tweets with images generate 150 percent more retweets, 89 percent more favourites and 18 percent more clicks than those without? What if I told you that tweets with hashtags are 55 percent more likely to be retweeted, that links placed 25 percent of the way through a tweet receive the most clicks and that an average tweet will receive half of its total retweets in the first 24 minutes? This visual from Social Marketing Writing features 15 different Twitter statistics you probably don’t know, but should.

How to Create a Social Media Marketing Plan From Scratch from Buffer Blog: When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there. I’d imagine that a social media marketing plan could feel the same way.

How To Target an Audience (And Avoid Book Launch Flop) from Writer Platform: One of the biggest mistakes writers make as fledgling authorpreneurs is believing that the larger the potential market, the greater the chances that their book (or freelance services) will get noticed.

20 Expert LinkedIn Guides from Business 2 Community: LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.

Poet Robert Lee Brewer On SEO For Writers from Original Content: I have made several attempts to understand search engine optimization (SEO), and I’ve gotten as far as understanding that I need search engines to find this blog and my website. It’s the keyword research that I found so confusing. I tried going to those on-line tools that are supposed to help you find the best keywords for the text you’re using, but then I would get bogged down on whether or not I should use the most obvious keywords because everyone uses the obvious keywords, and it appeared that I shouldn’t be doing that because that would mean I was competing with lots of other people using the same keywords.

Are You Screwing Up Your Twitter Images? 7 Do’s and Don’ts to Live By from HubSpot: Images are crucial to making your marketing stand out, especially on Twitter. Ever since Twitter made photos automatically display in-stream, they’ve been helping marketers get even more results out of the 140-character social network — in fact, an A/B test we ran found that tweets with images get 55% more leads.

You may also like:

Social Media Time Suck Final 200About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

Photo credit: Cakehead Loves via photopin cc

The Importance of Storytelling in Marketing Your Book and other Tips

OLYMPUS DIGITAL CAMERAFriday is roundup day and I read some insightful posts this past week on the wonders and hesitations around marketing your book and other topics that I think you will benefit from and enjoy. Here they are:

71 Ways to Promote and Market Your Book – Written for Your Writer Platform by Kimberley Grabas, this post discusses the most powerful way for marketing your book: word of mouth recommendation. Sound easy? Read this post.

The Horrors of Self-PromotionSean Beaudoin starts this post about marketing your book with:  “I HATE Facebook. I hate Twitter. I spend a lot of time on both. At least a solid hour a day. I also maintain a website, have a Tumblr, an Instagram account, a tour website, a tour page, and a YouTube channel. Since I don’t feel comfortable posting much about my personal life, almost the entirety of my time online is spent promoting one of my books. I usually do it somewhat obliquely, using random jokes to deliver the requisite dose of self-serving self-deprecation. But there is no doubt that in every instance, like a Jehovah’s Witness or shady mortgage financier, I am blatantly hawking some aspect of what I have chosen to view as a career.” To see where he takes this story, read his post. It’s great.

What Good Memoir Can Teach You About Good Copywriting – This post is written by Jeff Goins for Copyblogger:  “What does David Sedaris know about writing that most of us don’t? What can Anne Lamott do that your traditional copywriter can’t? How about entertain and engage an audience, then lead them to action? How about telling stories that captivate and convert readers into advocates? Wait a second …. Are we talking about memoir writing — or copywriting? Exactly. After recently finishing writing a memoir, I realized how much copywriting had prepared me for writing narrative nonfiction. Turns out, the two have more in common than I thought.”

Giving a Voice to Your Brand – This is an in-depth look at the importance of storytelling when you blog by Gianluca Fiorelli. As a writer you are your brand and this post provides tips on marketing your book that you will enjoy as authors: “Those who had not heard of storytelling cast the first stone. And those who are not thinking of it, or maybe have already begun to speak in-house or with their customers that it is necessary to give a voice to their brands, cast the second.”


socialmediaforwritersAbout the Author: 
Frances Caballo is a social media strategist, trainer,  and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Editor for the Women’s National Book Association-SF Chapterthe San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+.