Indie Author Weekly Update – August 24, 2018

Indie Author Weekly Update

There are some great posts in this week’s Indie Author Update. Be sure to read the post by Derek Murphy and Write to Done on how to entice email newsletter signups.

Summer is drawing to a close and fall will soon be upon us. I hope you’ve enjoyed your summer writing and reading.

10 Mistakes I Made as a New Indie Author from Anne R. Allen’s blog and by Derek Murphy: “Book sales are not a complete mystery: if your book isn’t selling, there’s almost always a reason. Often it’s because new authors continue to repeat the same mistakes. Sometimes they’re following bad advice. Or they made choices stemming from their ideologies about doing creative work and the assumed value of their writing. I’ve been self-publishing for almost a decade. Even though I’ve learned a lot about how to sell books, it took me a long time and some very public failures.”

Branding For Authors with Kristine Rusch and by Joanna Penn: “Branding helps readers find your books and enables you to build a long-term career as a writer – but many authors get branding all wrong. In today’s show, Kristine Kathryn Rusch explains what branding really is and how to build your author brand in the most sustainable way.”

10 Ways to Survive Your Debut Author Year from Women Writers: “Find a supportive community of published authors. Make friends with other debut authors. Make friends with other authors who have recently published a book. You need someone to cry to about all the frustrations of the publication process. You need someone to vent to about all the stress and excitement of the book launch.”

Walmart’s eBookstore is Launching Today by Nate Hoffelder: “Walmart is in the process of setting up new ebook sections in the book departments of its stores, Kobo has let slip a promo video for “Walmart eBooks”, and multiple references have been found in Walmart’s help pages.”

How to Get Hordes of Subscribers With an Easy Opt-In Gift from Write to Done: “If you want to ramp up your subscriber numbers, you need to offer an attractive gift for your visitors in return for subscribing. This is called an opt-in gift or lead magnet. But what to offer? Many writers don’t know how to create an opt-in gift. It can be daunting.”

What’s Going On With CreateSpace and KDP Print?  from and by Amy Collins: “Are you curious about all of the changes going on at CreateSpace and seeing new offerings being announced at Kindle Direct Publishing? I have been, too. I will admit that I have not paid as much attention to KDP Print as I should have. I have been happy with CreateSpace for my Amazon printing and distribution and just did not have the bandwidth to turn my attention to yet ANOTHER platform for my paperbacks. Knowing that CreateSpace could get my paperback on Amazon while IngramSpark/Lightning Source was handling the wholesalers/bookstores/libraries, I thought I had all my bases covered.”

Quote of the Week

indie author


The second edition of Social Media Just for Writers is now just $1.99!

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Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

Indie Author Weekly Update – December 1, 2017

Indie Author Weekly Update

This week’s Indie Author Update ranges in topic from social media to book marketing to Facebook. I hope you enjoy the range in topics!

The Writer’s Guide to Social Media Organization from Writer Unboxed: “Today’s writer is busier than ever, and social media can be demanding. Writers have established goals, developed a brand, and know their readers. The best way to stay on top of our career is to incorporate organizational skills into social media. I continue to explore methods to use social media effectively and efficiently. I believe social media can be handled in thirty minutes, leaving us free to do what we do best for the rest of the day—write. Here are 7 ways I’ve learned to categorize social media into a manageable—and enjoyable—process.”

12 Holiday Book Marketing Ideas for Indie Authors by Penny Sansevieri: “On the first day of Christmas ….we all know the song. Most of us are ready to tackle holiday sales, so let’s talk book marketing! In the spirit of the season, I want to share 12 book marketing tips and recommendations indie authors can implement in order to get more holiday sales and definitely more exposure before Christmas.”

67 Top Tools for Writers and Bloggers in 2018 from Write to Done: “It’s often been said, you’re only as good as your tools. And even though a keen mind and an even keener pen (or computer these days) are still the main tools of a writer or blogger in 2018, there are others out there. Which is the problem. ​How do you know which to use? If you tried them all, you’d never write or publish a thing. And if you ignored them all, well, that’s not a smart move either. The serious writer or blogger of today needs to know where the advantages are, what the competition is using.”

How To Get More Facebook Likes: The Beginner’s Guide from Blogging Wizard: “2 billion. Yes, billion, with a B. In June of 2017, that is how many active users Facebook exceeded according to Statista. That amount is staggering, and the awe tends to compound when you hear that over 65% percent of that amount use Facebook daily. Wouldn’t you like a slice of over 2 billion users? Just imagine: 1 percent of that amount and you’re looking at more than 20 million users.”

Increase Engagement in Your Marketing with Visuals from Joel Friedlander and Frances Caballo: “You know the saying that a picture is worth 1,000 words? It may be true but what’s proven is that a photo is better than text when it comes to social media engagement. As much as you may think that you prefer text over visuals, perhaps because you’re a writer, your brain can process images 60,000 times faster than text.”

The Complete Guide to Ebook Distribution by Ricardo Fayet and from Reedsy: “At Reedsy, our goal has always been to help authors through every stage of the publishing process, from the actual writing down to the marketing and promotion. However, if there’s one thing our marketplace can’t do, it’s the actual publishing of the book. By that, I mean pressing the button that puts your book up for sale on Amazon — and other retailers.”

News from Goodreads: The Book Giveaway Program Expands in January 2018: “We’ll be introducing our new Goodreads Giveaways program on January 9, 2018, offering even more powerful book marketing benefits that authors have been asking for. Our new Goodreads Giveaways program includes two packages, Standard and Premium—you can learn more about them below. And for the first time, Kindle Direct Publishing authors can run giveaways for Kindle ebooks—a feature previously only available to traditional publishers.”

Quote of the Week

Doris Lessing

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Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web





Indie Author Weekly Update June 9, 2017

Indie Author Weekly Update

Today’s Indie Author Weekly Update features posts from Joel Friedlander’s blog, BookWorks’ blog, and a variety of bloggers including Chris Syme. Learn about Facebook’s new inbox and take in some tips from Book Expo 2017.

Indie Author Updates

How to Set Up a Facebook Page for Authors from BookWorks: “Love it or hate it, if you’re an author, you need a Facebook page. With 1.86 billion monthly active users as of the last quarter of 2016, and according to the Pew Research Center, with 79% of all online adults in the U.S. using Facebook, you can’t afford to ignore it.”

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Indie Author Weekly Update – March 10, 2017

Indie Author Update

In this week’s Indie Author Weekly Update you’ll find posts on blogging, branding, author bios, social media, and more. I hope you enjoy this week’s selection.

Meanwhile, after several days of rain and hail we’re enjoying a few days of respite, sun, and warmer temperatures. The warmer temps are always inviting to pursue a hike or bike ride. Don’t you agree? I hope you find your time in the outdoors as inspiring as I do.

 Indie Author Update

Why Do I Need a Media Kit? 5 Reasons (+ FREE online workshop series March 13-24!) from Chris Well: “The media kit is an essential tool for every author who wants to leverage the power of the media to build their brand. This set of PR materials gives media influencers and others a clear snapshot of what you have to offer.”

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