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I again offer you a potpourri of articles that range from the importance of metadata, to the problems associated with agencies such as Author Solutions and the role of technology for authors. I hope you enjoy them as much as I did.
Metadata: Importance to Authors from Where Writers Win: If you’re an indie author who has published, or in the process of publishing and are committed to be successful at marketing, you’re familiar with metadata. If you’re one of those people reading this right now and your stomach has jumped up into your throat because you think you’ve missed some big, important aspect of sales and marketing, relax. Metadata is just data about data.
10 LinkedIn WordPress Plugins to Consider from Small Business Trends: Some of the plugins we found allow you to connect readers to your personal profile page and to your recommendations. Some even allow you to connect readers to your LinkedIn company profile pages and the products or services you offer. Some allow you to share content from your WordPress sites with your LinkedIn community
The Case Against Author Solutions, Part 1: The Numbers from Let’s Get Visible: The more you study an operation like Author Solutions, the more it resembles a two-bit internet scam, except on a colossal scale.
How To Upload & Sell Ebooks On Google Play from Molly Greene: Writer: I recently blogged about embarking (finally!) on a serious book promotion campaign. So far so good (more about this in the coming weeks), because I’ve surpassed my goals in some areas and answered one of the questions I posed: “Is it worthwhile to sell on platforms other than Amazon?”
Do You Make These Online Marketing Mistakes? from The Book Designer: Imagine you’re making an appearance at a bookstore to promote your latest novel. Someone approaches you to chat. This person gushes that she’s read all your books and is excited to read the latest one. She holds the newly purchased book in her hands, hoping that you’ll sign it. Immediately you launch into an elevator pitch, explaining the genre you write in and a quick summary of your storytelling style. You conclude with the various places your books can be purchased, and that you hope she’ll give your books a try. Clearly, a longtime fan doesn’t need an introduction to how you write and the stories you’ve written. Having the right person pay attention does little good if the wrong message is shared. Maybe you don’t make this kind of mistake when you’re face-to-face. Can you say that’s also true when you communicate over the internet?
About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.
Practical Tips for Marketing Your Books on the Social Web