Are You Ready for Video Because It’s Huge!

Are You Ready for 2018 Because Video is Huge!

Video is incredibly popular. Experts estimate that in 2018 and beyond, video will just continue to expand.

Listen to what Marketing Insider Group stated:

“As we turn the corner to 2018, the evolution of video marketing isn’t slowing down. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year.”

Facebook Live

Back in 2015, consumers spent an average of five-and-a-half hours a day watching video content. That number continues to rise. On Facebook alone, some 500 million users view 8 billion videos on a daily basis.

And since Facebook Live debuted in April 2016, its popularity has soared. Here are some interesting numbers:

  • Facebook Live stream search popularity has risen over 330% since it’s rollout.
  • Between January and May 2016, Facebook saw a 300% increase in live videos.
  • 5% of all Facebook Live broadcasts happen inside Groups.
  • One out of every five videos on Facebook is live.

Video, because people watch so much of it, is useful in marketing. At the same time, it’s important to keep your videos to approximately 90 seconds. Five percent of viewers will stop watching a video after 1 minute and 60% by 2 minutes.

Video in General

In 2016, HubSpot, a software and internet marketing company, published a list of statistics about video. I’ll just mention the highlights.

  • 90% of users say that product videos are helpful when deciding whether to buy something, such as a book
  • People recall great video ads, even up to 30 days after seeing them
  • 92% of mobile video consumers share videos with others
  • If a consumer enjoys a video, the intent to buy increases
  • Video can improve your website’s SEO and will improve click-through rates
  • Videos increase consumer conversions or purchases

Video and YouTube

As if all these facts and findings weren’t sufficient reasons to create videos and post them on YouTube, consider the following significant benefits as well:

  • Videos on YouTube tend to be highly ranked, so your video could appear high in Google search results. That’s awesome for SEO (search engine optimization).
  • The human connection is important in book sales and videos allow your readers to hear and see you.
  • Videos can drive traffic to your website, blog, book landing pages, or Amazon.
  • You can use video for your blogging.
  • If you write nonfiction, you can create training videos.
  • If you write fiction, you can talk about why you wrote your books.
  • And let’s not forget that you can be creating a book trailer – which is essentially a video commercial for your book and the link to this can then be promoted on your website, blog, and across all your social media platforms.

 How to Get Started on YouTube

Just go to YouTube.com and click the signup link. Sign in with your Gmail account or create one. When you click upload next to the empty avatar, a popup will appear confirming your name. Click Create Channel, and you’re on your way to creating a YouTube account. Remember to use your author name when selecting a name for your channel or YouTube account.

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Indie Author Weekly Update February 3, 2017

Indie Author Weekly Updates

Today’s Indie Author Weekly Update encompasses every topic, from increasing ebook sales to book promotion and from Facebook to building a website. I hope you enjoy these blog posts from across the internet from experts in publishing and social media.

On a personal front, I’m busy getting ready for the San Francisco Writers Conference, where I’ll be teaching two sessions and participating in two panels. If you’ve never been to this conference, you should check into it. Even if you can’t attend the entire conference, there are pre- and post-sessions that are available separately. Besides, you can’t beat the setting: the conference is at the Mark Hopkin Hotel. I hope to see some of you there.


Indie Author Updates

A Powerful Shortcut for Discovering Keywords to Increase Ebook Sales  Digital Book World: “Indie authors and ebook publishers have a powerful tool for increasing book sales that costs nothing and already exists in their online book selling setup: keywords. The keywords associated with an ebook in an online store can help drive readers to your sales page. When you attract more people to your book’s sales page, the more opportunities you have to make sales.”

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Blogging, Video and Bookselling Tips from Penny Sansevieri

8-8-14It’s August yet it feels like fall here in Sonoma County, which is located about 55 miles north of San Francisco. The mornings are dreary, the dew is heavy, and lately we’ve had very little sun. We’re definitely feeling the dog days of summer. (I love dogs, by the way.) However, these posts did brighten my week and I hope you enjoy them too.

26 Ways to Bring Your Blog to Life from Entrepreneur: We all want more engagement on our blog posts. I mean traffic numbers are nice, but when no one comments or shares your posts, you just feel so alone. (Is anyone listening to me!?) User interaction is the soul of a blog. Not only does it help build your confidence, but it could help turn your blog into a cash cow. Here are 26 ways to bring life to your blog.

How to create a video with PowerPoint from Build Book Buzz: Confession time: I view creating videos as a necessary evil. It’s not something I look forward to, and that’s not just because good hair days don’t come around very often.

Never Sell Your Book: Tip #16 of 52 Ways to Market Your Book from Author Marketing Experts, Inc.: So you’re all ready to promote your book. You’ve got a great press kit, a polished bio, and a letter-perfect press release. Now you’re ready to sell, sell, sell, right? Wrong. One of the biggest mistakes authors make is selling their book. Remember it’s not about the book; it’s about what the book can do for the reader.

Twelve Things You Should Do on Your Personal Google+ Account Right Now from KISSMetrics: Like it or not, Google+ is becoming more important in the digital marketing landscape. Google+ is not just a Facebook redux. Instead, it comprises a huge part of the social milieu of your online existence. Google+ has subtly creeped into your emailing, browsing, article writing, creating Google+ business pages, and a variety of other activities across the web.

13 Ways to Impress an Agent from Books & Such : You’ve been trying to crack the code for getting an agent’s attention, whether in a query or a face-to-face meeting. You’ve been searching high and low for the secret to making an agent sit up and say “Wow!”

 

About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

 

p align=”center”>Practical Tips for Marketing Your Books on the Social Web

 

 

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