Authors: Just Be Where Your Readers Are

Find Your Readers by Frances Caballo

 

“The bad news is time flies. The good news is you’re the pilot.”

― Michael Altshuler

The new marketing dictum for selling your books or anything else is this: You don’t need to be everywhere; you need to be where your readers are.

Remember that. Otherwise, you’ll waste time. Focusing your energy and time on the social media websites where your readers network is your first rule.

There are plenty of experts who disagree with this theory. But think about it. No one has the time to be everywhere. Let me qualify that. If you have a virtual assistant, housekeeper, personal chef, and driver, you have the time to be everywhere online.

But Indie authors like you do everything themselves. To be economical, many writers create their book covers. Every author, once a book is published, then handles the marketing and publicity.

[clickToTweet tweet=”Don’t be everywhere; be where your readers are @CaballoFrances” quote=”Don’t be everywhere; be where your readers are @CaballoFrances”]

[Read more…]

Publishing Your First Book? Follow These Steps

How to Market Your First Book by Frances CaballoDid you just publish your first book? Exciting, isn’t it?

When I published my first book, I did some things wrong.

I was already active on several social media networks, but my website was all wrong. So was my blog.

Initially, I imagined providing social media services for all demographics: businesses, nonprofits, and authors. So my website was a general website for a social media business.

I share this information as an example that as new authors, you don’t always get everything right the first time. So let me make it easier for you by making these suggestions.

Step One – Website

As you’re writing your book, you need to build an author website. You can try to build it yourself, or you can hire someone.

Make sure that you build a WordPress website. I prefer the StudioPress templates.

Do you write fiction or nonfiction? There are a variety of opinions as to whether fiction authors need a blog. If you have one, make sure you self-host it on your website instead of using Blogger or WordPress.com.

Include on your website:

  • Home page
  • Blog (if you decide to host one)
  • Landing pages for your books
  • About page
  • Media Kit
  • Contact page

You’ll need an excellent hosting company and I recommend A2. Their customer service is excellent.

Step Two – Newsletter List

Start growing your email list. Decide whether you want to use AWeber or MailChimp. I use MailChimp and my webmaster recently switch from AWeber to MailChimp recently. These are the top newsletter software programs so review the costs, the ease of use, and decide for yourself.

Step Three – The Ethical Bribe

Make sure every page on your website has a call to action that offers a freebie provided your readers turn over their email addresses. This is what Joel Friedlander refers to as an “ethical bribe.”

The process isn’t as sardonic as it sounds. If you offer a quality freebie, such as the first two chapters of your newest book or an entire book, your readers will gladly provide their emails so they can receive a PDF or eBook they’d love to have.

[Read more…]

7 Tips for Using Social Media During Election Seasons

7 Tips for Using Social Media During an Election Season by Frances CaballoIt’s election season here in the United States. Even though we’re past the buzz of Super Tuesday, I haven’t yet forgotten the pulse in the air as voters and broadcast journalists used the radio, the Internet, and probably the TV networks with the latest tidbits of voter updates, sound bites, and reports of insults lobbed against by candidates against their current foes.

Compare our marathon of an election season with Britain’s. In the U.K., the campaign season lasts one month and “virtually nothing,” according to the Chicago Tribune, is spent on either campaign. Here, it seems to last forever and cost, according to The Hill, $5 billion.

The election cycle begins with leaks that someone will run, formal announcements, debates, and the primaries. Then we have the two conventions, announcements of nominees, more debates, and finally an election. Whew!

How do you handle all this brouhaha when you turn to your social media? Well, let’s talk about that.

[Read more…]

How to Make Your Books Permafree

How to Make Your books Permanently Free by Frances Caballo

[smart_track_player_latest url=”http://socialmediaforauthorspodcast.libsyn.com/rss” title=”How to Make Your Books Permafree” artist=”Frances Caballo” image=”https://socialmediajustforwriters.com/wp-content/uploads/2015/05/Social-Media-for-Authors-Logo-80×80.jpg” color=”d8570b” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” ]

Yes, the Social Media for Authors Podcast is back at long last and this is the 37th episode. WooHoo! I hope you enjoy the show notes and recording.


Hey, that’s right, I’m b-a-c-k!

Wow, what a year I had. I don’t know about you, but 2015 was a year of tests for me. Let me explain.

On February 1, 2015, which was Super Bowl Sunday, I fell on a wet floor and fractured my left wrist. Ouch! Right? So the treatment I received wasn’t the best, to say the least. I developed horrific nerve pain, and no one noticed in the X-rays that the bones moved out of place while I was in a cast for eight long weeks.

So I had a year of pain. Pain when I typed. Pain when I cleaned. Pain when I opened car doors. You get the idea. While I was dealing with the pain and going to physical therapy, I tripped and sprained my ankle. It was such a severe sprain they thought I’d fractured it.

By now you’re thinking I’m a klutz, right?

Then – oh, yeah, the story gets better – I had surgery on my left wrist due to the level of pain I was experiencing. Surgery went stupendously well, thanks to my incredible doctor. But I couldn’t work for two weeks and had to complete a new round of physical therapy and rehab my left arm, wrist, and hand because I didn’t have just one surgery; I had three on my left wrist, arm, and hand.

With all that happening, I had to let something go. What I let go was my podcast. And I introduced many of you to some guest bloggers.

But all that is over. Thank goodness!

During this time, I thought a lot about my podcast. Should I restart it? Should I let it go? I decided that instead of letting it go, I would change it slightly.

Before, my focus was entirely on social media. This time, I will include episodes on social media but plan to include more episodes on book publicity and bookselling strategies. Occasionally I’ll add an episode on productivity tips for authors as well as some interviews.

What do you think so far?

And if you have some ideas you’d like me to discuss, send them to me. I love hearing from you.

Before I leave you I want to talk about a strategy I’ll be implementing soon. I’m going to make one of my books on Amazon permanently free.

Follow these Steps to Make Your Book Permanently Free

Now, I know there is a lot of controversy about offering books for free. But offering books for free, whether for two or five days a year or by making them permanently free, is an excellent way to expand awareness of your books and grow your email list.

This is how you do it. In one of your books, include a link to the first book in one of your serial novels. Don’t worry if you don’t write serial novels. I don’t either, and I’m still using this method.

At the front of your book, include a graphic element and a call to action to receive the first book in your serial for free. Include a signup link. Now that link will be to your newsletter, and once the reader signs up, they’ll get a copy of the first book in one of your series.

Since I don’t write serial novels, my call to action will be to sign up for my free ebook, Twitter Just for Writers. In the future, I’ll change that call to action to the receiving another free book for free.

The next step is to upload the book to Smashwords and other ebook retailers and make the book available for free. When you finish that step, ask your readers to help you lobby Amazon to match the free price elsewhere.

Soon you should see your email list grow, and awareness of your books expand.

Okay, I’ve decided to make today’s broadcast short. It’s just an introduction to what’s to come – and more of what to come.

If you haven’t downloaded my free book, Twitter Just for Writers, be sure to do that here.

Take care!

Authors: Not Sure What to Tweet? Try These 44 Tweets Today by Frances Caballo, AuthorThanks for listening to the Social Media for Authors Podcast. I’ll be back next week with more tips you can put to use. Until then, don’t forget to navigate to iTunes to rate this show, and if you’re on Twitter, follow me at @CaballoFrances. Have a great week!

 

 

Are You Engaging with Your Readers?

Twitter Just for WritersGrab my recently updated and FREE 39-page eBook on Twitter today. Twitter Just for Writers is the most comprehensive eBook I’ve ever released. You’ll find:

  • Easy to follow instructions on how to get started.
  • Instructions on how to devise a password the will never be hacked.
  • Terms and special hashtags just for authors.
  • A list of applications.
  • Advice on how to select your username and write your bio.
  • Plus guidelines for advanced users!

Download your FREE copy now.


Are you engaging with your readers? by Frances Caballo

Engagement: an arrangement to meet or be present at a specified time and place; something that engagespledge; … the act of engaging: the state of being engaged
…; the state of being in gear; a hostile encounter between military forces. Source: Miriam-Webster

Dictionaries have not yet caught up with the new definition of engagement – or, at least, the definition that social media attaches to the word.

In the world of Facebook, Twitter and other social media networks, engagement means connection. It means listening to your readers, communicating with your readers, and providing the type of content that your readers will appreciate.

If you write nonfiction, you need to address the issues your readers face. Solve their problems. Provide a clear path down the road they want to take.

Experts tell authors they must engage with their readers. Experts admonish blogger that if they are failing, it’s because they aren’t engaging their readers.

[clickToTweet tweet=”On social media, engagement is synonymous with connection via @CaballoFrances” quote=”On social media, engagement is synonymous with connection via @CaballoFrances”]

[Read more…]

12 Easy Ways to Make Time to Write a Book

Twitter Just for WritersGrab my recently updated, new, 39-page eBook on Twitter today. Twitter Just for Writers is the most comprehensive eBook I’ve ever released. You’ll find:

  • Easy to follow instructions on how to get started.
  • Instructions on how to devise a password the will never be hacked.
  • Terms and special hashtags just for authors.
  • A list of applications.
  • Advice on how to select your username and write your bio.
  • Plus guidelines for advanced users!

Download your FREE copy now.


 

Lisa TenerDo you have a great book idea, but keep putting off the writing?

I get it. You’re busy. Who has time to write a book, really?

But, remember why you’re so excited about this book. Wouldn’t it be great to write the darn thing already?

How to Make Time to Write a Book

You can make time to write a book no matter how busy you are. And, in the end, you’ll be so grateful that you did make the time to write. Here are 12 easy ways to get started:

[Read more…]

Authors: Not Sure What to Tweet? Try These 44 Tweets Today

Twitter Just for WritersGrab my recently updated and FREE 39-page eBook on Twitter today. Twitter Just for Writers is the most comprehensive eBook I’ve ever released. You’ll find:

  • Easy to follow instructions on how to get started.
  • Instructions on how to devise a password the will never be hacked.
  • Terms and special hashtags just for authors.
  • A list of applications.
  • Advice on how to select your username and write your bio.
  • Plus guidelines for advanced users!

Download your FREE copy now.


 

Authors: Not Sure What to Tweet? Try These 44 Tweets Today by Frances Caballo, Author

Twitter Tips for Indie Authors

Are you in a slump with your Twitter account? Or maybe you’ve never been entirely certain how to use this platform and what to tweet.

Don’t worry. I often hear this complaint from writers. The truth is, when you’re starting out on Twitter, it can be difficult to know what to do and what not to say.

If you’re stumped in the mornings as your prepare your social media posts for the day, follow these steps:

  • scan your lists
  • look at your newsfeed
  • check your notifications and consider at what your readers are tweeting
  • review the profiles of experts in your field
  • go to Alltop.com to find the top blog posts of the day in your niche

[clickToTweet tweet=”Use AllTop.com as a resource for content to retweet via @CaballoCaballo” quote=”Use AllTop.com as a resource for content to retweet via @CaballoCaballo”]

If you’re still perplexed, keep this list of 44 tweets nearby and refer to it every day. This list will always keep your tweets fresh.

[Read more…]

How to Use Pinterest as an Indie Author

Twitter Just for WritersGrab my recently updated and FREE 39-page eBook on Twitter today. Twitter Just for Writers is the most comprehensive eBook I’ve ever released. You’ll find:

  • Easy to follow instructions on how to get started.
  • Instructions on how to devise a password the will never be hacked.
  • Terms and special hashtags just for authors.
  • A list of applications.
  • Advice on how to select your username and write your bio.
  • Plus guidelines for advanced users!

Download your FREE copy now.


 

 How to Use Pinterest as an Indie Author by Frances Caballo


 

Boost Your Website Traffic with Pinterest

Winston Churchill once said,

To improve is to change; to be perfect is to change often.

Change is certainly the only thing that is constant among all social media networks. You can’t afford to grow comfortable with the way things are because today’s Facebook may look different next year — or even next month.

The same goes for Pinterest. The founders keep arguing that this website is a search engine, but everyone else keeps calling it a social media network. Whatever you call it, Pinterest has changed as well.

If you haven’t been using Pinterest, this post will help you to get started. If you’ve been on Pinterest for some time, you’ll learn about changes that have recently occurred.

We’re Part of a Visual Social Web

Social media has been trending toward a visual social web for the past several years. Take Instagram for example. It’s entirely visual. Tumblr has transitioned increasingly to a visual media website.

[Read more…]

Social Media for Authors Podcast Returns in January

Social Media Tips for Indie Authors by Frances Caballo

Hey, I intended to restart my podcast in October. I really did.

But as John Lennon said, “If you want to make God laugh, show him your plans.”

Maybe John was quoting someone else but that’s how I remember the quote.

The podcast is being delayed further.

After a brief respite, the podcast will restart January 15, 2016. I’ll include episodes on productivity for authors, whether it’s in your author business, your writing or your social media marketing.

There will be lots of good stuff to share with you. Ideas are buzzing in my head already.

So please come back next year.

And I apologize for the delay.

About the Author: I’m Frances Caballo, an author, podcaster and social media strategist and manager for writers. I’m a regular speaker at the San Francisco Writers Conference and have written four books including, Twitter Just for Writers, which is available for free here on my website. My focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. My clients include authors of every genre and writer conferences. You’ll find me every day on Twitter.

 

Practical Tips for Marketing Your Books on the Social Web

 

Be Inspired by These 7 Author Podcasters for Indie Writers

Podcasts by and for Authors by Frances CaballoIf you don’t listen to podcasts, you’re missing out on a real treat. Whether you’re cooking dinner, sweating on the treadmill, or commuting to work, you can always take along a podcast episode or two along.

What about blogs?

The Creative Penn Podcast

CreativePennPodcastButton_240x2402Blogs are great. But don’t forget that we are in a mobile, multi-media world, and you can use a variety of media (social media, blogs, videos, podcasts) to extend your message to your readers and listeners.

There are numerous author podcasters that you as an author might enjoy. Let’s start with my all-time favorite first: Joanna Penn’s The Creative Penn Podcast.

You’ll find fresh podcasts every Monday. They include interviews, inspiration and information on writing and creativity, publishing options, book marketing, and creative entrepreneurship.

I love that before her interviews begin, Joanna always shares news and tips from the week, as well as what’s happening in her life. Her openings add a personal touch to the episodes.

[Read more…]