Twitter, SEO and Self-Publishing for Writers

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It is amazing how much information on self-publishing and marketing for writers is published. This past week produced these stellar posts. They won’t disappoint you.

The Official Self-Published Book Marketing Plan from Livehacked: I remember when I finished my first book, a thriller called The Golden Crystal. I thought to myself, “this is it. I’ve done it. I wrote a book.” And while I was, technically, correct (the book was, after all, finished), I wasn’t even close to being able to launch it into the world.As you know, finishing a book isn’t the same thing as launching a book. One is a singular, independent activity that takes nothing more than dedicated consistency and a few good ideas. The other takes much more planning, administration, organization, and careful oversight. It also takes a lot of work.

It pays to think outside the box from The Passive Voice: The other day I had a conversation on Twitter with Michael J. Sullivan regarding the unusual publishing of his upcoming book Hollow World. I thought it was rather fascinating, and I was incredibly interested to learn more about what he’s doing and why. I also figured that if I am interested, someone else probably is, too. I asked him if he’d like to write a guest post for my website to elaborate on the topic. I figured not having a 140 character limit would help express ideas and thoughts. I feel very lucky that he agreed.

Examining the Business Model of Ebook Subscription Services (Part I) from Smashwords: In recent months, we’ve witnessed the launch of two high-profile ebook subscription services – Oyster and Scribd. Both aim to do for ebooks what Spotify did for music and what Netflix did for film and television entertainment. They’ll provide readers access to an all-your-eyeballs-can-eat smorgasbord cornucopia of thousands of ebooks for a subscription fee ranging from only $8.99 per month (Scribd) to $9.95 per month (Oyster).

SEO Regicide: Content the King is Dead from Atticus Marketing: The genesis for the focus on content began about 5 years ago. Changes in consumer search behavior gradually took effect – whereby users began looking for increasingly specific answers with increasingly granular content pages. The “long tail” of search became the industry’s hottest new buzzword. SEO experts, ninjas, and mavens started churning out pages with very subtle differences – “Best Seattle underage DUI Attorney”, “Top 10 Settle teen DUI Attorneys” “Great Seattle Drunk Driving Lawyers for drivers under 21” ad nauseam. The industry adopted the boorish practice of rewriting news stories and vomiting them back onto blogs that quickly became poorly written rehasings of yesterday’s news.

3 Reasons Why Your Twitter Following Isn’t Growing by Rachel in the OC: Nobody is following me! My Twitter growth is going backward, not forward. What am I doing wrong? Nobody likes me. I must not be funny enough. Any of these statements sound like you? I hear these daily, especially from authors who want to sell more books and a) aren’t sure Twitter will do that for them (more on that in a moment), or b) Have a Twitter stream but no idea what to do with it or how it relates for marketing and selling books. Let’s deconstruct.


socialmediaforwritersAbout the Author: Frances Caballo is a social media strategist, trainer, and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.



Friday Roundup: Growing Your Twitter Tribe, Handling Bad Reviews and More

dreary.smThe weather in Northern California turned from sunny days to overcast skies and the possibility of thunderstorms. But these posts brightened my experience on the blogosphere. This week’s roundup includes posts from Derek Blass, Copyblogger, Peg Fitzpatrick and others. Topics range from what to do when you receive a bad review to the importance of learning HTML code for all writers to using social media to market books. I hope you enjoy them.


Growing Your Twitter Tribe, Handling Bad Reviews and More

Build Your Twitter Following–Quickly! – This one is from Derek Blass: “You’ve got an account, you’ve chosen a background, and you’re ready to start telling the world your DAMN thoughts! Eh, the world looks like that egg in your profile picture, right? Zero followers. I remember when I started my account, I was like, what the hay, who am I tweeting to? Even at about 25-50 followers, I still felt sheepish about it. The following tips are designed to help you build your following. Or, if you’ve already got a decent start, to help you augment the foundation you already have!”

How to Handle Bad Reviews – This post is by Alyssa Hubbard: “I’ve never met a writer who wasn’t protective over their writing, myself included. When you toil day-in and day-out on a draft, writing, re-writing, editing, then preparing it for publication/submission, it’s hard to not become protective over what you’ve written. Once the book is out there for the prying eyes of readers, your book is subject to the opinions of loving readers, critical readers, and snarky readers, all of who might, and probably will, give your well-groomed work a negative review. It is bound to happen. No author is impervious to the dreaded negative reviews, and the worry shouldn’t be placed on getting the negative review. The worry should be how you react to the negative reviews, and today I have made up a list of how to go about handling the reviews. Onward we go!”

Extremely Basic HTML for People Allergic to Code – This one’s written by Lance Charmes for the Murder Lab blog: “Be afraid. I’m going to talk to you about the Hypertext Markup Language, which you’ve probably seen referred to in a zillion places as HTML, the language that underpins web pages. Everything you’re seeing on this page (and any other one on the web) is built from HTML or one of its spawn. Here’s the good news: as an author, you don’t need to be able to build websites in HTML. Let WordPress or Blogger take care of all that plumbing.”

37 Tips for Writing Emails that Get Opened, Read, and Clicked – This post is written by Henneke Duistermaat for Copyblogger: “Collecting email addresses is half of the battle in email marketing. The other battle is enticing your readers to open them. This post has some great tips: “We’ve all been there …. You’ve carefully crafted an email. You’ve polished each sentence. You’ve racked your brain for the very best subject line. You hit publish with a sigh of relief. That’s done. But when you look at your email stats, you notice that the opens aren’t as good as you’d hoped, and the click-throughs are disappointing. It’s depressing. Does it feel like a big challenge to get people to open and read your emails? And then to go on to click through? It doesn’t really need to be so hard. You’re about to learn the most important advice I’ve found for writing emails that get opened, read, and clicked. Ready?”

How to Get People to Fall in Love with your Book using Social Media – This one’s by Peg Fitzpatrick: “In today’s writing world, there’s huge competition for readers. Authors are expected to have their own social media platform whether they are traditionally published or self-published. The first question writers ask is “Can I sell any books using social media?” Followed closely by “I don’t have time for social media.” The answer to the first question is yes, you will sell books using social media but more importantly, you’ll connect with your readers. I feel that all authors need to make time for social media to be successful with their book marketing and this is backed up with information from traditionally published authors.”

Did you have a favorite post from this past week?

socialmediaforwritersAbout the Author: Frances Caballo is a social media strategist, trainer,  and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Editor for the Women’s National Book Association-SF Chapterthe San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+.