Welcome to the Friday Roundup where you’ll find practical tips for marketing your books on the social web. This week’s segment of the Friday Roundup focuses on Twitter Tips for Indie Authors.
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Let’s talk about hashtags. They can be confusing to users new to Twitter, but they’re actually quite simple.
A hashtag is a word preceded by what some of us still know as the pound sign, #. When the word and the pound sign join they form a hashtag, and that becomes hyperlinked and thus searchable on Twitter.
Hashtags can help you to expand your online readership by attracting users who are searching for the genre or topic you write about. Likewise, they can help you find people who love to read.