4 Time-Saving Content Curation Tools for Writers

Frances Caballo - Social Media Just for WritersCreating content for your social media profiles needn’t take more than 10 minutes each morning.


Once you have your favorite content scouters (my word) in place, you’ll find that the content will appear before you almost magically. My scouters are the tools I use to help me pinpoint the content that furthers my brand, keeps me updated, and will provide my followers with the information they want to read.

Scouting for Content on the Web

Below are four content curation tools that you may want to start using.


Once of my favorite content curation applications is Swayy. After opening an account, tell Swayy what your keywords are and the app will deliver your content to you every morning via email.

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You can also use Swayy to schedule your content, a definite time-saver. As you can see, Swayy provides the options to share content on Twitter, Facebook or LinkedIn. I can add hashtags and even opt to share it later.

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In addition, when I click the Calendar option, another window opens and I can schedule my content on any day and at any time I wish.

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Similar to Swayy, ContentGems will provide a comprehensive summary each day of the content that relates to the keywords you selected. This is an example of just some of the information ContentGems sent me this morning.

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Similar to Swayy, you can also share content via this application. When you select Share via ContentGems, you’ll have two options as noted in the screenshot below.

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If you use Buffer to schedule your tweets, ContentGems will add your tweet to your queue. When I select Buffer, this window appears with the option to share the information now, later or schedule a tweet at a specific time.

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Twitter Lists

Twitter lists aren’t an application but they are important to your content curation strategy. Once your following and follower count grow, it will become difficult to sort through your news feed to find the Tweeps you rely on for great content.

You can solve problem this by creating a Twitter list. I created a short video to show you hot to start creating your own lists.

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If you have problems viewing the video, you can paste this URL into your browser to see it: http://www.screencast.com/t/w9QiwmW6m

LinkedIn Pulse

Pulse is a wonderful tool for vetting your LinkedIn newsfeeds. Through its content platform, LinkedIn users are now sharing entire blog posts on LinkedIn. Some of this content may be items you’d like to share with your own following. Pulse will send you stories of interest based on whom you follow on LinkedIn. You can choose to see the suggestions on a weekly, daily or as the new content appears on LinkedIn.

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Similar to Swayy and ContentGems, you can elect to post the content directly to your profile by clicking the arrow.

What are your go-to strategies for finding great content while saving time?


Social Media Time Suck Final 200About the Author: Frances Caballo is a social media manager for writers and author of  Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Web

Photo Credit: Alan Cleaver via photopin cc

7 Tools for Writers who use Pinterest

Pinterest Just For WritersDid you recently publish a book? And have you started a blog? Are you using Pinterest too? If you answered yes to the last question but  you haven’t yet discovered useful tools for writers who use Pinterest, you will want to keep reading.

Facebook is the second-most trafficked website in the world and it can be grand for nurturing relationships, but as writers, we can’t afford to ignore the power of Pinterest. 

Statistics Prove the Effectiveness of Marketing with Pinterest

BloomReach creates marketing applications that interpret consumer demand. Last fall, it conducted an analysis of more than 46 million site visits for some of its retail clients. It looked at total traffic, conversion rates, average pages viewed, and other metrics. (Note: I found this data on the ReadWrite blog.) Bloomreach discovered that: 


  • Facebook delivers 7.5 times more traffic. However, Pinterest soared in total revenue per visit, conversion rate, and pages viewed. 
  • Pinterest users spent 60 percent more money than their counterparts who navigated from Facebook. 
  • Pinterest’s conversion rate was higher, 22% higher in fact. 
  • Whereas Facebook uses took time to view, on average, 1.6 page views, Pinterest users visited an average of 2.9 pages. It doesn’t seem like much but it calculates to an 81 percent difference. 

These facts point to the growing influence of Pinterest in almost every sector. If you haven’t started using Pinterest, open an account. If you use Pinterest, you’ll find these tools for writers helpful. 

7 Tools for Writers who use Pinterest


Formerly called Pinerly, in its new incarnation you can use this application to schedule your updates to Facebook, Twitter, Tumblr and Pinterest. The sign up process is easy and it will provide you with analytics. 



I was surprised to learn that Hootsuite integrates with Pinterest. I couldn’t help but wonder where I’ve been and it’s making me think that I need to return to Hootsuite and add it to the collection of applications I use. 

People new to social media tend to start with the free version of Hootsuite. It is easy to set up and will allow you to post to Facebook, LinkedIn, and Twitter as well as some LinkedIn groups. You can set up your feeds and use Hootsuite to keep in touch with your friends, fans, and Tweeps by agregating your social media newsfeeds on this application. The paid version will allow you to post to Google+ pages, Foursquare, WordPress, Pinterest and a variety of other applications such Tumblr, YouTube, Flickr, Mixi (a Japanese social media network) and others. In addition, it provides analytics. With this new and improved version of Hootsuite, it may be the only application you need to have.

Chrome extensions logoChrome Extensions for Pinterest Make Pinning Effortless 

If you navigate to Chrome’s extension “store,” you’ll find these tools. 

Pinterest Keyboard Shortcut | Ctrl+Alt+ 

This tool allows you to repin photos as you move through your day. Once you install the extension, simply use the keyboard shortcut Ctrl+Alt+P, select an image, choose a board, and if you are in the mood, say a few words about the pin.


This bookmarked tool allows you to repin from any page on the Internet without a popup appearing. To use the extension, you need to be logged onto Pinterest. As with the above keyboard shortcut, you can add a description to your pinned image. 

Pinner for Pinterest

Again, to use this feature right-click an image you like and post it onto one of your pinboards. If you highlighted text on the Web page, it will automatically appear in the description box. Nice feature!


When you see an image you’d like to repin, click the browser extension, select a pinboard, and add a description. It’s that simple. 

Pinterest Right Click  

You can add this extension to your Chrome or Firefox browser. Once you add it, you’ll be able to right click any picture you see on the Web and repin it to one of your Pinterest pinboards. This way you can repin as your travel across the Internet without needing to open Pinterest. 

For additional information on how to use Pinterest, download my free Pinterest Just for Writers eBook.


Blogging Just For Writers 0318 SM (3)About the Author: 
Frances Caballo is a social media strategist, trainer,  and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Editor for the Women’s National Book Association-SF Chapterthe San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+.