Note: This is a completely version of a previous post.
Posting on social media can be a quandary for some authors.
Regardless of all the tips posted online, when it comes to a personal decision, many writers don’t know what they should say, especially once they learn that always talking about their books and blog posts is verboten (forbidden).
I get it.
Here’s my confession: I sometimes struggle with what to say on my Facebook profile. My life just isn’t that exciting, you know?
And I’m not into posting selfies. I’m just not that photogenic.
But when it comes to my professional social media accounts — my Facebook page, and Twitter, Pinterest, LinkedIn, and Google+ accounts, I have no problem.
Why? Because I know that on those accounts I need to balance inspirational and education information. I want to encourage people, post images, and ask questions.
I have those platforms down, so to speak.
I want you to feel the same way. I don’t want you to ever feel insecure about what you’re posting or sit in front of a blinking cursor wondering, “What the heck should I say?”
So let’s get to it.
You Need Great Content on Your Blog & on Social Media
Sometimes content you found on the internet years ago can still apply. I know that I use these tips that I found a few years ago from Search Engine Land. I consider their advice the meat and potatoes of everything I write online.
- Is the content informative?
- Is it authoritative on the subject matter?
- Is it interesting?
- Is it well-written?
- Is longer content broken up into well-organized sections by headings? You may have long paragraphs in your books, but that style doesn’t work for blogging or for your social media posts.
- Does the content make good and interesting use of visual elements? Remember, you need to include images with your blog posts. Multiple photos keep people reading your blog posts. On social media, pictures are a must.
- Is the writing free of embarrassing spelling errors or remedial grammar problems? I use Grammarly to check my writing and punctuation. Are you using an editing application to check yours?
- Is it written appropriately for its intended audience? How well do you know your audience? Are you writing for women in their 30’s or men 40 and older? You must know your audience if you expect to sell any books. The same is true for your audience on your blog and on social media.
- Is the content free of industry-insider jargon, focusing instead on terminology your readers would use (and search for)? Get rid of all jargon and cliches before tapping the publish button.
- When appropriate, does the content show your unique voice or even a sense of humor? Are your snarky or quirky? Don’t be afraid to show your real self. Being authentic will enhance your brand. Embrace who you are and don’t be afraid to show those sides of yourself online.
The above suggestions apply mostly to blog writing, but you can adapt some of them for social media.
You can also use these suggestions to evaluate blog posts written by other people you might want to share. Since 80% of the content, you discuss on social media will be from sources other than your own, ask yourself if that content incorporates the above suggestions.
If it doesn’t, don’t use it.
So what will you post 20% of the time when you can talk about yourself? When you think about it, you’re still going to be posting quite a bit of information that emanates from you.
What should you say?
25 Tips for Posting on Social Media
Here are some examples of great content for your social media profiles: