Indie Author Weekly Update October 6, 2017

Indie Author Weekly Update

This week’s Indie Author Update contains every topic from Pinterest hashtags to selling books when you don’t have an audience. How? Keep reading to find out!

Go Local: Marketing Books to Targeted Communities by Jane Friedman: “When I hear professional publicists and PR people offer advice to authors, one theme that comes up again and again is: start where you are. Use the power of your community—and the people you know—to gain momentum.”

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Indie Author Weekly Update – September 8, 2017

This week’s Indie Author Weekly Update focuses on blogging and publishing strategies. I think you’ll enjoy the posts below from Adam Connell, Joan Stewart, Anne R. Allen and Writer Unboxed.

Was there a heat wave where you live? There was one in Northern California and thank goodness the temperature has returned to its more temperate moderate. I hope you enjoy the few days of summer that we have left.

How To Beat Blogger’s Block With Endless Blog Post Ideas from Adam Connell: “Blogging is supposed to be about inspiring your readers. So, how come your blog leaves you uninspired every time you have to write another blog post? You end up thinking: Another week’s gone by and I need to write a post. I have nothing to write about. I’ve written everything I can about my niche. When this happens, the mere thought of sitting down to write feels like there’s a mega-ton rock on your head – which you can’t seem to shake off. No amount of mustering, fighting or even trying some wacky things can make what you’re feeling go away.”

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Indie Author Weekly Update February 3, 2017

Indie Author Weekly Updates

Today’s Indie Author Weekly Update encompasses every topic, from increasing ebook sales to book promotion and from Facebook to building a website. I hope you enjoy these blog posts from across the internet from experts in publishing and social media.

On a personal front, I’m busy getting ready for the San Francisco Writers Conference, where I’ll be teaching two sessions and participating in two panels. If you’ve never been to this conference, you should check into it. Even if you can’t attend the entire conference, there are pre- and post-sessions that are available separately. Besides, you can’t beat the setting: the conference is at the Mark Hopkin Hotel. I hope to see some of you there.


Indie Author Updates

A Powerful Shortcut for Discovering Keywords to Increase Ebook Sales  Digital Book World: “Indie authors and ebook publishers have a powerful tool for increasing book sales that costs nothing and already exists in their online book selling setup: keywords. The keywords associated with an ebook in an online store can help drive readers to your sales page. When you attract more people to your book’s sales page, the more opportunities you have to make sales.”

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Indie Author Weekly Update January 20, 2017

Indie Author Weekly Update

This is the first Indie Author Weekly Update in two weeks so it makes sense that it would be an expansive treasure trove of information for you to glean.

As I write this, we are in the midst of another storm. It’s the first of three scheduled to punch Northern California over the next five days. Wish us luck as we tend to lose power and experience flooding.


Top Tips on TIming for Indie Authors from the Alliance of Independent Authors: “At this time of year, we’re likely to spend more time thinking about forward planning, so today on the blog we’re sharing some top advice from ALLi partners and authors on timing the launch and marketing of your self-published books in 2017.”

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Indie Author Weekly Update November 11, 2016

Indie Author Weekly UpdatesIt’s Friday and that means it’s time for the Indie Author Weekly Update. I always enjoy bringing the best of the internet to you in hopes you’ll find nuggets of information to fuel your social media and book marketing efforts.

On a more personal note, I’ve been relishing the fall weather here in Northern California. We’ve been having 70-degree weather with warm days and cool nights. It couldn’t be better for the hiking and cycling I enjoy doing. I hope that you’re getting outdoors too.


Indie Author Updates

We’ll start with the posts I wrote for BookWorks and TheBookDesigner.com this week:

15 Tips to Boost Facebook Engagement for Indie Authors from BookWorks: “When you’re ready to approach book marketing, and you’re setting up your social media presence, the last thing you want to do is waste any of your time on platforms that your readers don’t use. For example, if you write crime noir that’s popular among the 40+ demographic, you wouldn’t want to waste your time on Snapchat or Tumblr. But, similar to Mark Dawson, a thriller author, you would want to spend time on Facebook.”

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Have you seen these? Guest Posts from TheBookDesigner.com

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There’s no place I’d rather be than the beach, especially the beaches on the Monterey Peninsula where I was born and raised. While I’m away, please visit these posts I’ve written for Joel Friedlander’s blog at TheBookDesigner.com. I’ve been writing for Joel’s blog since November 2013. (Wow! Time does fly.) Below you’ll find pots that date back to December 2014.


Reader Audiences and Analytics: What Do They Really Reveal?

When I ask authors whether they know who their audience is, I’m surprised when some of them reply, “everyone should read my book” or “everyone will like my book.” Well, not exactly. If you write grammar manuals or cookbooks, you may be under the false impression that everyone needs your book. But everyone won’t buy it or even think that a grammar reference, dystopian novel, or low-fat cookbook would be worth its purchase price.

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Weekly Roundup – Social Media Updates for Authors

Weekly Roundup - Social Media Updates for Authors by Frances Caballo

This past week was rich in terms of content on the blogosphere. I hope you enjoy this week’s social media updates for authors. But first, here’s the story about the above image.

Here’s a little-known fact about me: I hike every Saturday morning, even in the rain. It’s a ritual I refuse to relinquish. The woods is where I replenish myself. Recently, I heard indie author Mark Dawson say that all the writers he knew were walkers. Well, count me as a member of that group. This past weekend, I slipped my iPhone into my back pocket and, of course, silenced it. I intended to take pictures of the wildflowers growing in Sugarloaf Ridge State Park. I did take pictures of lupines, paintbrush, and monkeyflower, yet the above tree was my favorite subject. One never knows where the path will lead or where intention may be diverted. But if my experience last weekend can be seen as a metaphor, then it’s this: Don’t be rigid in following a path or pursuing an intention you think is best for you. You’re a writer, an artist. Follow your intuition and you’ll always be on the right course.


Social Media Updates for Authors

The Myth of the Average Reader from Writer Unboxed: “I usually see references to this mythic creature — the average reader — in one of two contexts. First: `I’m going for mass market appeal — I think the average readerwould enjoy my book.’ Second: ‘Well, the average reader obviously doesn’t know what good writing is. Why else would they buy crap like (popular bestseller)?'”

Note: Until this post, I hadn’t heard of anyone discussing psychographics in terms of readership. This is the definition the author offers: “the study of personality, values, opinions, attitudes, interests, and lifestyles.” This was an informative post with a new perspective.

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