Indie Author Weekly Update – June 23, 2017

Indie Author Update

This week’s Indie Author Update includes posts on book promotion, Facebook, Pinterest, and Twitter from Lilach Bullock, Digital Book World, The Write Life and others. Enjoy them!

Meanwhile, I’m still trying to survive the the 100+ heat here in Northern California. Is it hot where you’re at? If so, share with me your favorite tips for remaining cool.

Indie Author Update

Authors, Grow Your Fan Base By Leading A Book Club by Digital Book World: “I have always maintained that the author-as-a-brand is the strongest selling link across the publishing chain. Whether self, indie or traditionally published, the emotional connection forged by dedicated readers is never with a publisher or an imprint—it’s with the author him or herself. This relationship is, more than anything else, built on trust.”

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Indie Author Weekly Roundup – August 19, 2016

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I spent last week in Monterey and normally I have a lovely time in this coastal community where I was born but the smoke-filled air was a constant reminder of the dangers of the Soberanes Fire in Big Sur and Carmel Valley. There are numerous fires in California right now and we’re constantly reminded of the danger as dry, brown hills cover the state and surround my community. I can only hope that the fire crews remain safe, no more lives are lost, and that the winter brings plenty of rain. I hope you’re having a safe summer. Oh yeah; I hope you enjoy this week’s Indie Author Weekly Roundup too!


Working With Cover and Interior Designers from Joel Friedlander and by Jennie Nash: “Almost every publishing professional advising self-publishers says the same thing: focus on editing and cover design. Those are the two most important elements of your book, the ones that will make the biggest difference in how your book is re-ceived and how it will sell. We’ve already discussed how working with a good editor can help make or break your book, so now let’s take a look at the importance of good design, both inside and out.”

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Blog Promotion, SEO and Twitter for Writers

Blog Promotion, SEO and Twitter for WritersThis week’s Roundup encompasses the Holy Grail of book promotion: blog promotion, search engine optimization, Twitter for writers, and social media in general. These articles will help you to better understand SEO, improve traffic to your blog, keep you updated on changes with Twitter, and educate you about the science behind hashtags. I hope you enjoy them!

The Definitive Checklist For Effective Blog Post Promotion from Blogging Wizzard: We all want more eyeballs on our content right? But, the challenge that we all face at some point is that it’s just not as quick and easy as we would like. Sometimes, in the pursuit of promoting blog posts better, it’s easy for us to feel like we’re just spinning our wheels, not really getting anywhere fast. I’ve been there, we all have. The truth is that without a solid checklist to work through – we’re just throwing our time away.

3 Twitter Basics You Probably Don’t Know About from BookPromotion.com: Twitter is hands down my favorite platform for authors. Again, and as always, not for tweeting BUY MY BOOK links repeatedly (which is not only annoying but also against The Twitter Rules we all agreed to), but for connecting with readers, book bloggers, and book reviewers, as well as other authors. There are few tools I find particularly helpful when it comes to sharing my work and the work of my clients on Twitter.

Content Creators Ranking Checklist: How Quality Scores Influence from Search Engine Watch: Scoring influence has never been so important, as brands, consumers, search engines, and social networks figure out ways to rise above the content clutter. It all started when everyone voted content king. It goes like this: Content creators need to pay attention to emergent authorship, as Google, LinkedIn, and other media companies continue to focus on actual content creators versus an entity (business or website). Great content creators (that includes public relations professionals) and marketers recognize that original, engaging, and informative content by real authors may be the future of SERPs.

7 Easy Things You Can Do Right Now to Get More Blog Traffic from The Write Life: So you’ve been blogging for a while, you post on a regular schedule for a budding readership, and you’re sharing valuable content. Now what? Once you have an established blog with consistent posts, it’s time to examine how to get maximum impact from your site. Make the most of the eyeballs that land on your blog to draw attention to your work. After all, the goal of blogging is to showcase your writing abilities and other services, right? Here are seven easy ways to make sure each of your posts gets as much exposure as possible.

A Scientific Guide to Hashtags: How Many, Which Ones, and Where to Use Them from Social Media Today: Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon. No wonder people are curious.

 

About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

 

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