Friday Roundup: Resources for Indie Authors

10-31-14 Frances CaballoEvery Friday I compile a list of online resources for Indie authors to help newly published writers market their books on the social web. I hope you enjoy this week’s selection.


Smart Ways to Manage Time on Social Media by Rebekah Radice: Do you struggle to find enough time in your day to manage social media? Does the thought of juggling your social media tasks make you break out in a cold sweat? Let’s face it, business professionals are busier than ever. Between email, phone calls, projects and team meetings, adding social media to the mix is a recipe for overwhelm.

The 3 Most Important Factors For Growing Your Social Media Community by Robert Caruso: It seems that almost daily we come across social media marketers, enthusiasts and brands that still seem to have limited understanding of social media best practices. Often the social media “consultant” is even missing key factors in their own social presence that hinders their community, reach and growth. You’d think we would be beyond this in 2014, but sadly that is not the case.

The 2014 Social Media Glossary: 154 Essential Definitions by Hootsuite: Welcome to the 2014 edition of the Hootsuite Social Media Glossary. This is a living document that will continue to grow as we add more terms and expand our definitions. If there’s a term you would like to see added, let us know in the comments!

How To Get Your Book Into Costco (and other specialty stores) by Penny Sansevieri for The Future of Ink: In order to be considered for national in-store distribution, you need to pass several (many) checks and your book needs to go to their book buyer who is super particular about what she buys for the stores. Understandably. Product needs to move fast in Costco which is why you may see something one week but not the next.

Related Reading:

Save time on social media with Avoid Social Media Time Suck

Learn about blogging with Blogging Just for Writers

 

Frances Candid Shot 12-5-13About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by Clicking Here. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

 

Photo Credit: Lee Scot via Unsplash.com

Friday Roundup: Resources for Indie Authors

UnsplashBelow you’ll find four of the best posts I read this past week. I hope you find these resources for Indie Authors helpful.


7 Profitable Ways To Upsell From Your Digital Products, by Joan Stewart, from The Future of Ink: Shopping at Old Navy? Choose a cute top, and the saleswoman will suggest an adorable infinity scarf to match. Oh, wait! There’s this fabulous chunky bracelet with earrings to complete the outfit. It’s called upselling, one of the most often overlooked ways to make very easy money.

37 Amazingly Effective List Building Tips You Can Use Today by Adam Connell: You need to build your email list if you want to grow your blog. Don’t be the person that keeps making excuses for why they aren’t focusing on building their list. I learned that lesson the hard way but you don’t have to. The truth is that email is far more effective at reaching your raving fans than any other tool.

Your 10 Point Website Check Up: Tip #23 of 52 Ways to Market Your Book by Penny Sansevieri: So you have a website, congratulations! Now let’s make sure it’s doing what it is supposed to be doing for you. Read: selling your book or product. While websites will differ in color, layout, and target audience, there are a few things that need to remain consistent. Let’s take a look at them.

3 Things Self-Published Authors Should Know about Their Audience, from BookBaby: Only a few lucky authors can try the let’s-throw-everything-against-the-wall-and-see-what-sticks approach to book promotion. They’re able to cast a wide net because they have access to a big marketing budget and a pro publicity team. And no matter what the topic, or who the intended audience, when a great book gets exposed to tens of millions of readers, thousands of them are sure to be interested.

AuthorRise Shows Promise for Indie Writers, from The Book Designer: There’s no point in trying to grow a large following if your readers aren’t engaged with you as an author and the books you write. Analytics helps you to understand members of your audience and learn more about them so that you can enhance engagement on your social media profiles.

 

Social Media Time Suck Final 200About the Author: Frances Caballo is a social media manager for writers and author of  Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

Photo Credit: Unsplash.com

Friday Roundup: Online Resources for Authors

9-12-14 Tools for Writers

Every Friday I compile a list of online resources for authors to help newly published writers market their books on the social web. I hope you enjoy this week’s selection.


 

Chrome Extensions for The Writer, from Writer.ly: As a reader, I embrace all kinds of books. As a writer, I embrace all kinds of writing: longhand, MS Word, Scrivener, and Evernote. I use them for different purposes, however. All things said and done, my laptop is the center of my writing existence. And Chrome, the browser is one of my most reliable research and sharing tools. Here are a few Chrome extensions that I swear by:

15 Twitter Hacks That Will Turn You Into a Twitter Ninja from the Buffer Blog by Neil Patel: Once you pick up on these power user features, you’ll become a Twitter ninja.

10 Awesome Twitter Analytics and Visualization Tools from the Twitter Tools & Tips Blog: After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many Twitter analytics and visualization tools.  These Twitter tools were designed to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network.

Two Questions Every New Author Asks from The Future of InkEvery author I’ve met has asked me the same set of questions: How did you know how to price your book? And What do I need to do to encourage/boost sales? Do they sound familiar? We’ve all asked these questions – I know I did – when approaching publishing for the first time. So let’s address them one-by-one.

Template For Success: 5 Keys to Creating A Winning Social Media Plan by Stuart Leung for Forbes: With social networks becoming more and more ingrained in everyday business communication and gaining widespread acceptance as a marketing channel, your company needs to know how to connect with your consumer base. So, do you have a plan around social media?

Also See:

Blogging Just for Writers

Social Media Just for Writers

Avoid Social Media Time Suck (social media time-management strategies for authors)

Twitter Just for Writers (free & on this website)

 

About the Author: Frances Caballo is a social media manager for writers and author of  Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

Photo credit: Brigitte Werner via Pixabay.com

Blogging & Social Media Tips for Writers

8-29-14 blog-400This week’s Roundup includes two posts from Adam Connell of Blogging Wizard because we can all learn a great deal from this talented blogger. Don’t miss the post by Denise Wakeman on how to turn your written content into video. Content is king and video is a super way to deliver it. We have so much to learn from her. There are also great posts from Rachel Thompson — with social media tips for writers — and HubSpot. Enjoy!

How To Turn Your Written Content Into Video Content by The Future of Ink: When it comes to marketing, content is still king. Content drives sales of your products and services, and keeps your customers engaged in your business. However, content is also a hungry beast that must be fed – constantly. In order to stay visible and relevant, you have to continue to “feed the beast” and consistently crank out new content and material. That’s why it’s such a great idea to r epurpose your existing content and give your old material new life.

20 Top Productivity Tools For Bloggers: Increase Your Productivity Immediately by Blogging Wizard: I don’t have time. Have you ever said this to yourself or to someone else? I’m sure most of us have at some point in time, even the best of us. It’s a self-limiting belief which stops us from being more productive. It’s not that we don’t have enough time, it’s that we need to find ways to do more with the time we have. In this post I will show you tools to help you become more productive. Whether you want to stay focused while writing, organize your time better or automate tedious tasks.

8 Blogging “Rules” You Should Probably Ditch by Search Engine WatchAs with everything digital, blogging is an evolving field. What was once an accepted blogging practice may just not work in today’s changed landscape. So it may be time to sit back and evaluate whether generally accepted blog best practices still apply to you or not.

The Most Effective Social Media Channel Is… by Rachel Thompson for BookPromotion.com: Easy: the one you like to use the most! Sounds basic and simple, but with all the advice flying around about ‘author platform’ and being everywhere at once (not possible, I’ve tried), what’s an author to do?

How To Make Every Piece Of Blogging Advice More Effective by Blogging Wizard: There’s a fatal flaw in the way we apply advice about blogging. It’s gotten to a point where the lines are blurred. We are applying advice, it’s not working and we’re giving up. Or in some rare cases we apply advice that does more harm than good. But the truth is that it doesn’t have to be that way. There is an approach we can take to help us focus our efforts and make the advice we’re given work for us. In this post I’ll show you how.

How to Get People to Read Your Entire Blog Post by HubSpot: Once upon a time, you wrote an article. It was a good one. It took you four and a half hours, required a ton of research, and maybe cost you a very late night. After you wrote the article, proofread it, edited it, added images, and published it, you felt good about yourself. Clicking the “publish” button gave you a huge sense of satisfaction. Then, you sat back to wait for the accolades, the reads, the shares, the engagement, the fame. Let me interrupt this fairy tale with a cold, hard fact. Most of the people that see your article won’t read the whole thing.

Avoid Social Media Time Suck Final by Frances Caballo

Does social media take up too much of your time? This book is filled with time management tips and apps to save you time.

About the Author: Frances Caballo is a social media manager for writers and author of  Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

Creative Book Marketing Tips from the Pros

8-22-14 600 2Today’s Roundup includes a range of book marketing tips from industry experts. I hope you enjoy the selection.

Why a Newsletter is a Marketing Must and How to Double the Number of Readers You Get by The Future of Ink: Electronic newsletters have been around for as long as I’ve been in business; prior to that, I can remember getting them in the mail. Newsletters seem very 1990’s don’t they?

How to Promote Yourself and Your Books on Social Media by Terrible Minds:  In my experience, most authors dislike self-promotion. Some downright despise it. And they detest it for good reason: becoming a marketing or advertising avatar for your own work feels shameless. It feels adjacent to the work — like it’s something you didn’t sign on for.

5 Creative Ways to Market Your Book by Author Marketing Experts, Inc.: Are you ready to take your exposure and your book sales up a notch?

5 Tips From a Bestselling Author (and Former Luddite) on Overcoming Blog Phobia by Problogger: There’s no such term as “blog phobia” as far as I know, but the condition is very real, I assure you. I know authors who quake at the mention of blogging, as I once did before I got a handle on it. My professional writing career began in an era when authors were expected to do only one thing: write a kickass book. And maybe go on tour if there was a marketing budget for said book. My first novel,Garden of Lies, was a New York Times bestseller and my publisher sent me on a cross-country tour that was a blur of TV appearances, print and radio interviews, and book signings.

 

Social Media Time Suck Final 200About the Author: Frances Caballo is a social media manager for writers and author of  Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

photo credit: Nina Matthews Photography via photopin cc