Have You Seen These Social Media Tweaks?

Make Way for Change on Social Media

Have you noticed all the changes happening on social media? Facebook is making most of the tweaks, but I’ve seen modifications in other places as well.

Today I thought I’d share a few items I’ve noticed that may convince you to use Pinterest, buy a Facebook ad, or just take note of what you can do these days on different platforms.

Let’s get started with my miscellaneous observations.

Facebook Advertising

There’s no doubt in my mind that when done correctly, Facebook advertising works. Some people catch onto it right away, others spend too much money, and then there’s me: I just don’t use it often enough.

When I launched my book, The Author’s Guide to Goodreads, on May 19th I thought I’d support the launch with a Facebook ad. Guess what? It worked.

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Are Press Releases Dead? Is Email Marketing Important?

Press Releases - Email Marketing - Frances Caballo

Summer is here and I couldn’t be more thrilled. Get outside. Observe. Take in the fresh air and let it all feed your creative side and breathe new life into your writing. Most of all, relax and have some fun. You’re doing what you love, right? Writing books, selling books, and living the life you’ve dreamed of. So go for it. Feel the sand on your feet, touch a tree, and dance in the sunlight. I recently took my dog to Carmel Beach at 7 am and it was beautiful, serene. Sure, there were dogs off the leash and that was the part of the fun. To let my Dixie run into the water, play with other dogs, and enjoy the energy surrounding her was thrilling to watch. What are you doing this summer? I’d love to know!


This week’s roundup is again filled with an array of wonderful information touching on press releases, email marketing, the problems inherent to being one expert, and more. I hope you enjoy the selection.

Brexit: Twilight of the Experts? by Joel Friedlander: “There’s a specific problem that subject-matter experts run into when they attempt to interact with newcomers. As you gain expertise, you naturally evolve away from the open-minded inquiry that typifies most newcomers. When you don’t know much, you’re open to just about anything. As you get more educated, the options narrow, and that’s not necessarily a bad thing, it’s part of the process of becoming more experienced yourself.”

Note: This post by Joel Friedlander is an excellent reminder to nonfiction bloggers If your information is too advanced, or you forget to cover the basics, you’ll lose readers who can benefit from your expertise.

Don't forget to cover the basics for readers new to your field of expertiseClick To Tweet

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Social Media Weekly Roundup for Authors

5-27-16 WeeklyRoundup-2I was talking with a friend recently, and she asked me what I’d be publishing this year. I told her I’m writing three books: the Goodreads book I just released, a time management book, and a comprehensive book on social media. She asked me how much they would cost. I haven’t decided on a price for the paperback of the last book I’ll release this year, but the ebook will be about $4.99. She said, “That’s expensive for an ebook.” Really? I tried to explain to her the costs indie authors incur: their time, editing, book covers, and book formatting. When you consider the costs, I don’t think a comprehensive book priced at $4.99 is too much. So my message this week is don’t fall into the trap that all of your books need to be priced at $.99. You’re worth more than that. Now tell me what you think about book pricing. Note: I do lower the price of my ebooks after they’ve been on the market for a couple of years and when I’m preparing a massive update.


Here’s the Social Media Weekly Roundup

Using The #Audiobook Service ACX via Self-Published Authors Helping Authors: “I think I speak for many of us when I say we’d like to have our books in audiobook form. Besides being a possible way to connect to new readers who don’t necessarily like to sit down with a paperback or e-book and another possible source of revenue, audiobooks have a prestige to them. It’s sort of magical hearing your characters come to life in your car or in your earbuds through sound and description. It’s pretty powerful.”

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Author’s Guide for Goodreads

5-23-16 The Author's Guide to Goodreads by Frances CaballoI read a great post last week by Sabrina Ricci on her Digital Pubbing blog that analyzed bestsellers in varying genres.

What made the four books so successful? As Sabrina explained:

  • The books were widely available.
  • They were each of the highest quality.
  • The authors and publishers used giveaways.
  • The authors connected with readers in meaningful ways.
  • Multiple strategies were used.

And in the case of The Girl on the Train, the publisher invested time and money in Goodreads.

Yes, Goodreads!

'Do yourself a favor and get this book,' Jason MatthewsClick To Tweet

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