Indie Author Weekly Update – April 20, 2018

Indie Author Weekly Update

Welcome to this week’s Indie Author Update. Be sure to read Jane Friedman’s newest post and the post by Buffer on what Twitter’s new rules mean for you. Enjoy all of them!

What Do the New Twitter Rules Mean for Social Media Managers (and Buffer Customers) from Buffer: “This year, the team at Twitter has taken additional action to keep Twitter free from spam. Specifically, they have introduced new rules around automation and the use of multiple accounts. You might be wondering, “why is this important to me?” In short, Twitter might suspend your account if you fail to comply.”

Why You Need To Grasp Social Media Image Aspect Ratio by Louise Myers: “What the heck is social media image aspect ratio? More importantly, why should you care? Because understanding this concept will make your image creation so much easier! You will no longer have to stress over every pixel in your social media image sizes! And, you’ll be able to communicate clearly if your image size isn’t working. Because it’s not about the pixel size. It’s about the aspect ratio!”

Four Easy Ways to Not Look Like a Dork on Social Media  from Anne R. Allen and by Barb Drozdowich: “The world of social media has a unique language – words we didn’t grow up using. There are ever-changing platforms, ever-changing rules — and don’t forget all that advice. Everyone, it seems, wants to offer advice on how to be quicker, how to take shortcuts, how to make things easy.”

Building Your Business Model as a Writer from Jane Friedman: “In my newest book, The Business of Being a Writer, I devote an entire section to various ways you can earn money as a writer that don’t involve selling books. (If you didn’t know, most of my income is not related to book sales!) Over the last month, I’ve been talking (and writing) about how to build a business model for your career that suits your particular strengths as well as the unique quality of your work. Here are my latest appearances.”

What’s the Best Price for Your Next Ebook Promotion? from BookBub Partners: “Running an ebook price promotion is a great way to drive revenue, maximize unit sales, and connect with new readers. And if you want to run a Featured Deal to reach BookBub’s audience of millions of power readers, you’ll need to run a limited-time discount (between $0.99 and $4.99) or make a book temporarily or permanently free.”

Facebook in the News

The psychological impact of an $11 Facebook subscription from TechCrunch: “Would being asked to pay Facebook to remove ads make you appreciate their value or resent them even more? As Facebook considers offering an ad-free subscription option, there are deeper questions than how much money it could earn. Facebook has the opportunity to let us decide how we compensate it for social networking. But choice doesn’t always make people happy.”

What Marketers Need to Know About the Cambridge Analytica News  from Convince & Convert: “If you work in the world of marketing, the Cambridge Analytica news didn’t exactly shock you. In fact, most of us in the business reacted somewhere between a shoulder shrug and an eye roll. It’s not that marketers’ support the misuse of data—especially for the purposes of spreading false or “less accurate” information to sway an election. But most of us have known that Facebook and Instagram’s business models are all about selling data.”

Facebook Explains Data Collection from Non-Users to Quell Concerns from Social Media Today: “Amidst the various questions put to Facebook CEO Mark Zuckerberg during his Congressional testimony last week, Zuckerberg’s response to one query, in particular, stood out. Answering a question from Representative Ben Lujan, Zuckerberg noted that Facebook does, in fact, track the data of people who haven’t signed up for Facebook. Zuckerberg said that they do so “for security purposes”.

Quote of the Week

We write out of revenge against reality, to dream and enter into the lives of others.

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

This book is a very useful tool for writers looking to extend and reach their audiences. It has systematic detailed information about how to set up accounts and create a professional online profile and author branding. Recommended to anyone curious about why social media is still such a big thing for everyone, particularly for writers.

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – April 6, 2018

Indie Author Weekly Update - April 6, 2018

Welcome to today’s Indie Author Weekly Update. If you only read one story, read Jane Friedman’s on a smarter author platform. And if you only have time for one Facebook story, read the first one below under Facebook stories. It will be interesting to see in the coming weeks how Facebook handles its personal security and advertising issues.

Have a wonderful weekend.

A Smarter Author Platform for the Digital Era of Publishing from Writer Unboxed and by Jane Friedman: “Author platform, in its simplest form, is an author’s ability to sell books. What that platform looks like, or how it works, varies from author to author: Some are big names who can attract attention with any book they release, others have figured out how to harness a local or regional fan base to spread word of mouth, and still others know how to use digital media for visibility.”

Book Promotion: Do This, Not That – April 2018 from TheBookDesigner.com and by Amy Collins: “Man, things are changing fast at Amazon. So, to be helpful, I have compiled a list of things that USED to be true about Amazon that you might want to be aware of and then I’ve given you a suggestion or two about what to do with the new information. Hold on guys. This list is annoying and long.”

What is NaNoProMo and How Can It Help YOU Sell More Books? by Rachel Thompson: “Many of you are familiar with NaNoWriMo (National Novel Writing Month) held every November) to inspire writers to write books. There’s even NaNoEdMo (National Novel Editing Month) every March to help writers edit the book they wrote in November). I researched and realized there was no book marketing specific month, and because ya know, I have nothing else going on *cough*, I created NaNoProMo — National Novel Promotion Month, to take place in May. Ta-da!”

What Twitter’s New Rules Mean for Social Media Scheduling from @MeetEdgar: “If you’ve been paying attention, you might have noticed that sometimes, people use Twitter for not-so-nice reasons. Reasons like spamming hashtags, creating fake profiles, or, you know, trying to destabilize the democratic process in other countries.”

A guide to social media for authors by Nathan Bransford: “Let me tell you a story about how I joined Twitter. I didn’t join it at all. In 2008, someone created a fake profile for me, photo and all, and started tweeting out my blog posts! People were replying to me and everything. Once I got wind of what was happening, I wrested control of the account and I grumpily determined it was time to succumb to that whole social media thing.”

How to promote your audiobook from Sandra Beckwith: “In my view, the biggest obstacle to audiobook promotion is the fact that the majority of people still haven’t actually listened to one!”

This Week’s Facebook Stories

Tim Cook hits Facebook again over privacy concerns Tim Cook took a break from criticizing Facebook on Tuesday to present the next step in Apple’s big education plans. But the CEO is back at it. Sitting down with MSNBC and Recode at a town hall event, Cook was once again asked about consumer privacy in the wake of fallout over Facebook’s Cambridge Analytica quagmire. Cook interviews that while he believed self-regulation is best in the case of these tech giants, “I think we’re beyond that.” Asked what he would do, were he in Zuckerberg’s position, he added, simply, “I wouldn’t be in this situation.”

Facebook Executive In 2016: “Maybe Someone Dies In A Terrorist Attack Coordinated On Our Tools” from BuzzFeed: “Facebook Vice President Andrew “Boz” Bosworth said that “questionable contact importing practices,” “subtle language that helps people stay searchable,” and other growth techniques are justified by the company’s connecting of people.”

Facebook Responds: No More Partner Categories Targeting  by Jon Loomer: “The first shoe drops. In a very brief statement, Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. Let’s take a closer look at what Partner Categories are/were, what this means for advertisers, and why this is happening now…”

Quote of the WeekYou don’t always have to go so far as to murder your darlings – those turns of phrase or images of which you felt extra proud when they appeared on the page ... by Diana Athill

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

This book is a very useful tool for writers looking to extend and reach their audiences. It has systematic detailed information about how to set up accounts and create a professional online profile and author branding. Recommended to anyone curious about why social media is still such a big thing for everyone, particularly for writers.

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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