You write your book, find a cover designer and graphic artist, and send that novel or anthology out into the world. But wait, now you have to market it. And use Twitter. Oh, yeah, you have to start blogging too. If you are still learning how to maximize social media to broaden your readership, then these posts on marketing, Twitter and blogging are essential reading. Besides, they’re written by some great pros in the industry. Enjoy them!
The Hidden Secrets of Marketing from State of Digital: Definitely the Pandora’s box opened by Edward Snowden about the massive espionage, that the NSA did of millions of citizens around the world, has been – and will be for many months – one of the hottest news, and it has ironically made more popular among the public the (bad) practices that the big Internet companies (Google, Facebook, et al) follow regarding the use of our private data.
11 Web Marketing and Social Media Trends That Will Shape 2014 from Social Media Today: Social Media allows small businesses to leverage technology to even the playing field with bigger brands and companies. In 2014, some of the trends we saw in 2013 will continue to rise while others will fall. But it all comes down to how you communicate with your customers, how you leverage relationships, and of course how you share GREAT content.
If You Don’t Enjoy Marketing, You’re Doing It Wrong from Let’s Get Visible: Sometimes marketing can seem like a Sisyphean task. There’s always something you could do to promote your work, and there’s never enough hours in the day. Many writers are already hard-pressed with demands from the rest of their lives and have to battle hard to carve out writing time. The pressure to promote squeezes that precious writing time even further.
How to Use Twitter’s New Timelines from Business to Community: Twitter’s new timeline feature gives users more control over how their tweets are organized and offers some creative alternatives to simply posting to your feed and watching your tweets quickly disappear into the swirling current of handles and hashtags.
8 Smart Tips to Maximize Your Blog Content from Positively Peg: Creating a great article for your blog is a long process and it takes time to craft the perfect headline, write an interesting article and then find a photo. Many bloggers stop working once they hit publish and wonder why no one is coming to their blog or sharing. Cross promoting your blog content across social media platforms sounds complicated but once you put it into your routine, you’ll find that it’s worth the effort.
About the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.