How to Sell More Books with Less Social Media with Chris Syme


Last week, Chris Syme of CKSyme Media Group was my guest on Conversations with Frances. The hour-long webinar was wide-ranging but mostly focused on Chris’s belief that social media needn’t be time consuming as long as you have goal-focused strategies.

Here are a few notes from the webinar. Be sure to watch the video to hear all of Chris’s advice and suggestions.


The best ways to use social media to sell books: Use social media wisely. Social media is just another tool; a community-based tool that has revolutionized everything. It is a powerful tool for both sales and engagement. It’s the only tool that does that.

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The Way We Think About Social Media Is Broken

Why what we think about social media is brokenWhen you first write a book and brave the waters of social media, what are you thinking about?

Be honest.

I know what I was thinking. Sales. Readers. Clients.

It’s a mistake that we all make. We’re enthusiastic. We believe we just wrote the best book ever and we’re eager to turn all those hours we labored over every sentence into something tangible: green dollars. Or euros.

Or maybe we’re more altruistic. What we want is for people to enjoy our book, appreciate our craft.

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Indie Author Weekly Update – April 14, 2017

Social Media Weekly Update

This week’s Social Media Update covers everything from ebook production to making more money with your books to book why the news feed may be outdated.

Are you enjoying spring yet? We got a taste of it one weekend, followed by days of rain again. I hear that hiking the local trails — one of my passions — will be less fun due to the abundance of ticks and poison  oak. However you spend your time on weekends, I hope you stay safe and have fun.


Indie Author Updates

4 eBook Platforms Offering Cool Data, Distribution & Marketing Tools from BookWorks and by Carla King: “There are a lot of eBook platforms out there—how many do you know? I bet you haven’t heard of Kbuuk, PublishDrive, Scribl, or StreetLib but I’ll also bet you’ll want to try at least one of them by the end of this post. Don’t worry, you don’t have to give up your existing service (IngramSpark, Smashwords, Amazon KDP), but add one or more of these to the mix.”

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Indie Author Weekly Update – April 7, 2017

Welcome to another edition of the Indie Author Weekly Update. Below you’ll find an array of posts from social media to fake news in publishing to Amazon keywords. I hope you enjoy them.

I chose a poppy for the above image today because they are blooming all over Northern California where I live. They represent a touch of spring that’s here. I hope you’re enjoying the flowers in your world as well as your writing.


Indie Author Updates

Growing Your Presence on Social Media from Digital Pubbing: “Social media is great. You can connect with people easily, you can learn new things, and you can share awesome content. It’s also a lot of hard work, because you want to make sure you are posting high quality content that resonates with people, and it takes some effort to measure and tweak your strategy.”

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10 Quick Tips About Social Media

10 Quick Tips About Social MediaIf you’re just starting out on social media, it may seem overwhelming. Even if you’ve been using it for a while, the prospect of staying up to date on numerous social media platforms may seem like a full-time job.

Don’t get disheartened.

There definitely are learning curves to social media. That’s a given. But social media needn’t be overwhelming.

Take it from someone who works in social media every day.

As the joke goes, How do you eat an elephant? One bite at a time. Take the same approach to the social media networks you want to learn and keep up with.

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10 Things Your Competition Can Teach You About Social Media

10 Things Your Competition Can Teach You About Social MediaWhen writers are new to social media, I always recommend that they spend time lurking around the social media networks they plan to use.

The advice isn’t as unsavory as it may sound. After all, I’m not talking about spying around street corners but instead observing the competition on social media.

For example, how do other authors engage with readers? Who do they follow? Who follows them? How often do they post?

You get the idea.

New to social media? Spend time 'lurking' firstClick To Tweet

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Sick of Social Media? 10 Steps to Revive Your Enthusiasm

The next episode of Conversations with Frances features Jane Friedman. Jane is a columnist with Publishers Weekly, a professJane Friedmanor with The Great Courses, and she’s been a keynote speaker at several writers’ conferences. She speaks regularly at industry events such as BookExpo America and Digital Book World, and has served on panels with the N

ational Endowment for the Arts and the Creative Work Fund. On November 1 – Tomorrow! – at 11 am Jane will share her thoughts on book launches. She’ll also be available to answer your questions. Join us on November 1st, Tomorrow!


Sick of Social Media? 10 Steps to Revive Your EnthusiasmTired of Social Media?

Do you ever get sick of social media? Come on. Admit it.
I think you know what I mean. The cat videos, the political diatribes, and the men telling you how beautiful you are and with $5,000 they could fly to your location and take you out on a smashing date. Haven’t received any of those messages yet? Consider yourself lucky. What about those pictures of meals that just don’t look that appealing? I’ve seen my share of them.

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Indie Author Weekly Roundup September 16, 2016

Indie Author Weekly Roundup by Frances Caballo

This week’s Indie Author Weekly Roundup is rich with social media advice. I hope you enjoy this edition.

Conversations with Frances Webinar SeriesIf you haven’t signed up for my webinar with Joanna Penn, do so now. I will debut my new webinar series, Conversations with Frances with Joanna as my first guest. It promises to be a lively discussion as we talk about marketing and her new program, How to Write a Novel. Join us!


Not Sure How to Approach Social Media? CARE about Your Readers via Jane Friedman: “Among all the rules you’ll find online—the 80/20 rule (only 20 percent of your posts should be about your books or blog posts), the admonitions against using social media as a bullhorn, the warnings about over-automating—there’s also an unspoken tenet. This tenet isn’t a rule that comes up on the blogosphere. Instead, it’s more of a system of approach; to describe it, I use an acronym that I created while preparing for the San Francisco Writers Conference last February.”

Fact: 78 percent of Americans have a social media profile Click To Tweet

Indie Author Updates

Pinning Away Pinterest Social Media by Ronel Janse Van Vuuren: “I had this nagging suspicion that my social media skills are a bit lacking. So I signed up for an email course through social media strategist Frances Caballo’s blog while I was there reading yet another great article. I knew that I was wasting valuable writing-time managing my social media platform. Yet I didn’t know how to fix it on my own. (Yeah, misspelling the title of this blogpost could’ve worked well here…)”

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How Social Media Fits into Your Publicity Strategy

How Social Media Fits into Your Publicity Strategy by Chris Well for Frances CaballoToday I present a guest post from Chris Well (@BuildYourBrandA) of Build Your Brand Academy on the topic of social media vs. publicity. Chris does an excellent job of explaining how you can use social media to gain publicity for your books.


So I was sitting at my desk, probably doing my job, certainly minding my own business, when I got a phone call from an author who had a book and wanted me to do something about it. Granted, at my day job I’m employed by a major media company with a network of websites, magazines, and radio stations.

But this author was going about this “publicity” thing all wrong. No matter how compelling his book might be—and as he attempted to tell me his life story, it did sound like the stuff of which TV movies and after school specials were made—he was talking to the wrong person at the wrong office at the wrong company. His book was not a fit for our audiences.

When I asked which of our brands he was pitching, he didn’t have an answer. All he knew was I was someone in the “media.”

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The Only 10 Social Media Applications You’ll Ever Need

The Only 10 Applications You'll Ever Need by Frances Caballo

When I write my books, I list a lot of applications. How many? Avoid Social Media Time Suck must contain about 100.

Some readers like the variety but others want me stop being impartial and identify those that I would highly recommend.

It’s a fair criticism.

So today, I’m going to do just that. I’m not going to criticize applications because what might be a good app for one person might not fit another at all. But I will tell you which social media apps I think are worth using. Here we go.

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