5 Little Changes That’ll Make a Big Difference in Your Social Media Presence

5 Little Changes That’ll Make a Big Difference in Your Social Media Presence

When was the last time you analyzed your social media presence?

I mean really took a good look at it.

Once we set up our social media profiles and pages, we get so absorbed or even harried about keeping up with our postings that we forget to review our:

  • avatars
  • banner images
  • bios
  • overall review of our updates
  • return on investment (ROI)

So, let’s talk about these items.

Steps to Improving Your Social Media Presence

Social Media Avatars

When was the last time you updated your avatar?

If you took a selfie in the past or had a friend snap a picture of you, it’s time for you to hire a professional to take some shots of you.

While she’s at it, have her take a picture of you writing and reading. And in other poses as well. You can use these additional shots on the back of your book.

Remember, an avatar needs to be a close-up shot of your head. Don’t wear sunglasses or hats when you take this picture. They will obstruct an image of your beautiful self and won’t let your readers see you clearly.

Banners Are Critical to Your Social Media Presence

Don’t ignore social media banners (header on Twitter) and just put up anything. Use Canva.com to create your banners or use a graphic artist at Fiverr.

I don’t recommend that you fall for the $5 deals. Spend some money and pay at least $30 per image.

Here’s a beautiful Twitter header that I’m certain Joanna Penn hired someone to create:

Joanna Penn's Social Media Presence

Here’s mine. It’s not too shabby, eh? I used Canva.com to build it.

Twitter header

Keep in mind that your banners needn’t be static. On Facebook, for example, it’s a good idea to change the images quarterly.

I know that Joanna will change her Twitter headers when she runs a promotion or when she launches a new book.

My header image above is for the two books I market the most, especially Social Media Just for Writers. In reality, it’s time for me to create a new header and new banner images for the rest of my social media. I’ve used this version for quite some time, so this post is a good reminder for myself.  😎

Is Your Social Media Bio Still Current?

When was the last time you revised your bio? Keep in mind your bios need to be identical on all social media platforms. That rule applies to avatars and banners as well.

I haven’t changed my bio in a while, but I’m still happy with it. It includes my mission for authors, describes what I do, and most importantly, it has a call to action to sign up for my email course.

Your bio should also include a call to action to sign up for your email list in your bio.

Did you write a new book? Your bio should include its title. Are you offering a new freebie? Pitch that in your bio.

I like British thriller author, Mark Dawson’s bio:

The author of the John Milton and Soho Noir series. For free copy of my best-selling novel THE BLACK MILE join my list at http://eepurl.com/Cai5X

Go to Twitter and Facebook, search for your favorite authors or writers you admire, and review their bios. Then mimic the best ones.

Review Your Social Media Updates

Now it’s time to scrutinize your social media posts.

Does every tweet have an image? Do you always add pictures to your Facebook updates? Images increase engagement so don’t even think about posting anything online without adding an image or video.

Next, how often do you post updates? On your Facebook page, it’s ideal to post updates twice a day. At least, post once daily.

On Twitter, I post at least seven times daily. I suggest you at least tweet five times daily. Remember, don’t use those tweets to talk about yourself. Promote the books of your colleagues and your followers’ tweets.

On Instagram, post once daily or at least four times a week.

[Read more…]

20 Tips to Rock Your Social Media Updates

20 Tips to Rock Your Social Media Updates
Getting frustrated with your social media updates?

Not seeing as much engagement as you’d like?

Everyone has that complaint from time to time. Even I do. (Yes, me!)

Tips to Improve Your Social Media Updates

There are many ways you can boost engagement and feel better about your social media updates.

Shall we get into the meat of this discussion? Let’s!

Here’s my list of tips to increase engagement on all of your social media posts.

  1. Always post images. Always. It’s easy to do on Instagram and Pinterest because, obviously, if you don’t have a picture to post, you don’t have anything to post. So I’m talking about all of the other platforms, such as Facebook, Twitter, LinkedIn, Google+, etc.  We can reverse the order of this tip and put it this way: never post anything on social media without including an image or a video. According to CoSchedule, images increase retweets by 150%, and according to KISSMetrics, Facebook photos attract 53% more Likes and 84% more click-through rates than text posts. Besides, Facebook makes it easy to turn a text post into an image post with its array of color backgrounds for your status updates.
  2. Share quick tips with your followers and fans. Remember that Facebook posts limited to 80 or fewer characters receive 65% more engagement. Yeah, this is another example of when less is more.
  3. Ask questions. If you go to a party and ask questions, people will love you, right? The same dynamic works on social media.
  4. Comment on current events such as Warriors basketball season starting 8-), updates from the World Series, or any issue that is fun and not too controversial. They can even be personalized. Did you take a hike last weekend or win a race? Post images.
  5. Post humorous memes. People love these.
  6. Give away a free eBook for the best photo caption to a funny or ambiguous image.
  7. Share a thought or image that moves you.
  8. Get personal. I tend to like to not be too personal online. It has to do with my comfort level. But the few times that I am less private, engagement soars. So, self-reflect before your self-reveal and then decide if you’re comfortable being more personal and opening up more often. People want to get to know the author behind the books they read.
  9. Share a photo from your past and post in on Thursday with the hashtag #ThrowbackThursday. Author Mark Dawson does this all the time on Facebook.
  10. Buffer reported that to make a tweet more popular, focus on length, nouns and verbs. Don’t focus on mentions or hashtags. Also, use positive words and use an indefinite article such as A or An.
  11. Use emoticons. People love these, and they aren’t going away. I use them sparingly in my business-related emails, but I do use them.
  12. Don’t over-promote yourself. Let’s return to the party analogy I mentioned earlier. Nobody — and I mean not a single person — likes the guy who only talks about himself. It’s a turnoff, right? What you need to realize is that marketing isn’t about your or your books or your blog posts, or your courses. It’s about the benefit. What benefit do readers derive from your books? Even when you focus on the benefit, you still have to do your marketing sparingly. Promote other authors. Promote your readers. Share or retweet what they post. Leave comments on their updates. Marketing is never about you. Sure, you want to sell books, but you won’t get sales by over-promoting yourself. You’ll get sales if you promote other authors, do things for your readers, learn about your readers, answer their questions, and ask them questions. Got it?
  13. Develop content aligned with your marketing objectives. Otherwise, you’ll just be guessing in your marketing and never know for certain what to post.
  14. Run polls and surveys. That’s right, ask your fans and followers what they want to read by your on your blog and in your books, and what they prefer to see on your social media profiles.
  15. Engage in conversations. You can ask questions, and you need to answer questions when readers ask questions. Look at your news feeds and take time to share, retweet, and leave comments.
  16. Sharing images is the first step, making sure that they are correctly sized is the next. Don’t use an image designed for a  Twitter post on Facebook and vice versa. Resize images according to the platform’s preferred image dimensions.
  17. As best as you can, make sure that all of your images are the best they can be. Never settle for boring.
  18. Everyone loves a smile, right? Well, it turns out that on Pinterest smiling faces get more saves.
  19. Leverage popular phrases or slogans. During the World Cup a few years ago, “because of fútbol” was a favorite phrase. On Twitter, Monday Motivation and Wednesday Wisdom are hashtags that are always used on those days. These sayings can surface suddenly and be time-limited in their popularity. Use them while they’re hot.
  20. Be consistent in your blog images. Always use the same size for the image at the top of your blog post and use the same fonts.

[Read more…]