Social Media for Authors Podcast: Fine-Tuning Your Author Website

Episode 17   author websites

You’re reading the text version of the Social Media for Authors Podcast, Episode 17, written and copyrighted by Frances Caballo.


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When I reviewed my editorial calendar for this podcast, I realize I have never spoken exclusively about websites. So I’m correcting the error today.

As usual, this week’s episode includes summaries of four blog posts with awesome tips that will help you tune up your website and get more traffic. And of course, I have your tip of the week.

Let’s start with your weekly tip.

Today I want to talk about NutshellMail. This is a cool application that helps me to stay engaged with my fans, friends, and followers.

You can connect a variety of social media networks to this application including Facebook, LinkedIn, Twitter, and YouTube, as well as Foursquare, Yelp, and CitySearch.

You can tell the application whether you want to receive an email once a day or twice a day and select the time of day you want to hear from his application.

Once you make that decision, you will receive an email that keeps you informed about:

  • new Twitter followers and “quitters”
  • your Facebook friends’ birthdays and popular posts
  • trending posts on LinkedIn from your contacts
  • reviews and photos from Yelp
  • check-ins from Foursquare

From the email you received, you can send tweets, direct messages, replies, and retweets on Twitter.

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Friday Roundup: Social Media Marketing for Authors

Episode 9 - Social Media Tips for Indie Authors by Frances Caballo-3Welcome to the Friday Roundup where you’ll find practical tips for marketing your books on the social web. This week’s segment includes summaries of four blog posts, and of course, your social media marketing tip of the week.


Let’s start with your weekly tip.

This week’s segment includes social media tips you’re going to love, and of course, your tip of the week.

Let’s start with my weekly tip.

There’s an app that you’ve heard me mention on my podcast and my blog, and that’s SocialOomph.

I wouldn’t use any other app to schedule my posts. Here’s why.

Once you connect your accounts, scheduling them is super easy. You can select the exact day and time and choose to publish your tweets on multiple Twitter accounts.

[Read more…]

Blog Promotion, SEO and Twitter for Writers

Blog Promotion, SEO and Twitter for WritersThis week’s Roundup encompasses the Holy Grail of book promotion: blog promotion, search engine optimization, Twitter for writers, and social media in general. These articles will help you to better understand SEO, improve traffic to your blog, keep you updated on changes with Twitter, and educate you about the science behind hashtags. I hope you enjoy them!

The Definitive Checklist For Effective Blog Post Promotion from Blogging Wizzard: We all want more eyeballs on our content right? But, the challenge that we all face at some point is that it’s just not as quick and easy as we would like. Sometimes, in the pursuit of promoting blog posts better, it’s easy for us to feel like we’re just spinning our wheels, not really getting anywhere fast. I’ve been there, we all have. The truth is that without a solid checklist to work through – we’re just throwing our time away.

3 Twitter Basics You Probably Don’t Know About from BookPromotion.com: Twitter is hands down my favorite platform for authors. Again, and as always, not for tweeting BUY MY BOOK links repeatedly (which is not only annoying but also against The Twitter Rules we all agreed to), but for connecting with readers, book bloggers, and book reviewers, as well as other authors. There are few tools I find particularly helpful when it comes to sharing my work and the work of my clients on Twitter.

Content Creators Ranking Checklist: How Quality Scores Influence from Search Engine Watch: Scoring influence has never been so important, as brands, consumers, search engines, and social networks figure out ways to rise above the content clutter. It all started when everyone voted content king. It goes like this: Content creators need to pay attention to emergent authorship, as Google, LinkedIn, and other media companies continue to focus on actual content creators versus an entity (business or website). Great content creators (that includes public relations professionals) and marketers recognize that original, engaging, and informative content by real authors may be the future of SERPs.

7 Easy Things You Can Do Right Now to Get More Blog Traffic from The Write Life: So you’ve been blogging for a while, you post on a regular schedule for a budding readership, and you’re sharing valuable content. Now what? Once you have an established blog with consistent posts, it’s time to examine how to get maximum impact from your site. Make the most of the eyeballs that land on your blog to draw attention to your work. After all, the goal of blogging is to showcase your writing abilities and other services, right? Here are seven easy ways to make sure each of your posts gets as much exposure as possible.

A Scientific Guide to Hashtags: How Many, Which Ones, and Where to Use Them from Social Media Today: Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon. No wonder people are curious.

 

About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

 

Photo credit: itsmeritesh via photopin cc

Book Marketing, Creativity and Facebook Advertising

Book Marketing, Creativity and Facebook Advertising

Spring has sprung, as the saying goes, the days are getting longer and pollen is in the air and affecting my allergies. Despite my sniffling, I read some wonderful posts this past week with tips on book marketing that you’ll want to check out. I end this week’s roundup with a post by Jon Loomer, the rising star among Facebook ninjas. When it comes to Facebook advertising, he knows what he’s talking about. I hope you enjoy these posts and have a lovely weekend.

89 Book Marketing Ideas That Will Change Your Life from Author Media: Growing Your Platform: Fresh out of ideas on how to help your writing take off? You’re in luck. We’ve compiled a list of 89 book marketing ideas that will change your life, build your brand, and sell your book. There’s something for everyone on the list. Best of all, the list is free. Completely free. Sound intriguing? Read on.

Marketing Ideas Used by Outstanding Authors from The eBook Author’s Corner: So the time is near. You have that next book on paper, it is being edited and proofread and you’re starting to get ready to launch that book to the top of the charts. You need to get all your ducks in a row to start marketing that novel to the world.

How Creativity Can Help Boost Online Sales from Social Media Today: As digital marketing and advertising has changed throughout over time, function has slowly gobbled up form, one click, like, page view and web lead at a time. It’s 2014. And Don Draper ain’t walking through the doors of your boardroom with a storyboard anytime soon.

My Amazon bestseller made me nothing from Salon: In one more week I was going to be a millionaire. At least, that was the rumor circulating around my wife’s family. One more week on Amazon’s best-seller list and I would have seven figures in the bank, easily. Her cousin had looked this fact up on the Internet, so it had to be true.

Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement from Jon Loomer: In this post, I’m going to explain why before presenting my own data to show you what I’m seeing regarding the evolution of CPM costs and Cost Per Page Like by placement, dating back to August of 2013.

 

About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

 

Photo credit: mkhmarketing via photopin cc

Queries, Press Releases, MindMaps & Email Marketing for Writers

Queries, Press Releases, MindMaps & Email Marketing for Writers

I am veering slightly from my normal compilation of social media-related posts because the information presented in my selections below are important for writers. Let’s start with email marketing: every author needs to start using MailChimp, ConstantContact, AWeber or some email marketing program and growing a list. Once you have one, you’ll realize how easy it is to maintain it and how wonderful it is in connecting with your readers. I also liked Kristen Lamb’s blog about offline promotion. I can sometimes neglect that part of my marketing plan so her post served as a good reminder. Jane Friedman’s post about query letters is comprehensive and outstanding. These are the types of posts we love to read, right? I’m also intrigued by mind mapping. Thanks to my friend and colleague, Nina Amir, I’m finally getting the hang of a mindmap tool I use and am using it to plan my next book. I hope you enjoy the articles by Roger Parker and David Gaughran.

5 Things I Wish Everyone Knew About Email Marketing from Social Media Today: Email marketing professionals often battle misconceptions, misunderstandings and misanthropy in explaining what we do and why we do it. From defending our email campaigns, to the CFO who thinks we “send free letters,” to convincing our moms that we aren’t those evil spammers, it seems the email marketer is often maligned from every side.

What Makes a Media Release Effective from Kristen Lamb’s Blog: What makes a media release effective? It gets you the attention you’re looking for. A great media release puts cheeks in the seats, gets coverage, gets the interview. It’s that simple.

15 Ways To Improve KDP – Progress Report from Let’s Get Visible: The London Book Fair is underway again which makes it a perfect time to review the list of suggestions I presented to KDP last year. As regular readers will know, I crowd-sourced a list of feature requests, bug fixes, and common problems via my blog and the most popular self-publisher hangout, Kboards. The KDP reps at the Fair spent a great deal of time going through your list of suggestions. They asked for clarification at various points and I was able to follow up with them by email afterwards. At the same time, a parallel effort led by Marie Force, Laura Florand, and Diana Peterfreund presented a similar list of suggestions at NINC in October last year. There were probably more such efforts too.

MindMapping Shortcuts for Writing a Book from Published & Profitable: Map Parts save time by providing a structure for your book research and planning. Consistency: Map Parts help ensure you include all necessary information when analyzing competing books and creating a table of contents. Ease of use: It takes just seconds to create a map part and add it to the Map Parts task pane, accessible from the lower right of the MindManager screen. Once created, Map Parts can be easily added, by dragging and dropping, into the Content Dashboard map you’re currently working on.

The Complete Guide to Query Letters that Get Manuscript Requests from Jane Friedman: The query is so much of a sales piece that you should be able to write it without having written a single word of the manuscript. For some writers, it represents a completely different way of thinking about your book—it means thinking about your work as a marketable commodity. To think of your book as a product, you need to have some distance to see its salable qualities.

 

About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

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LinkedIn, Hashtags and How to Price Your eBooks

LinkedIn, Hashtags and How to Price Your eBooks

The biggest change to LinkedIn this year is the ability to add your blog posts to the platform. But is it worth your while? That’s the topic of the first article in this week’s roundup. The last article discusses hashtags on Twitter and other social media networks. If you’re wondering whether you should use them, where you should use them and which ones you should use, this article will help you address those questions. There are three other great posts: one on photo editing applications, another on content ideas for your social media editorial calendar and finally one more article on how you should price your eBooks. Enjoy!

LinkedIn’s Publisher Platform: Should You Use It? from Social Media Today: At the end of February, LinkedIn announced that they would be expanding their popular Influencer program by opening their publishing platform to all users.

10 image editing tools to make photos fit for social sharing from The Next Web: Creating images for social sharing has come a long way from when Hipstamatic started filtering early iPhone photos. We rounded up 10 apps and tools to help you create, edit, manage and share engaging images. Each tool gets a rating from 0 to 5 on three factors: function, ease-of-use, and shareability. Shareability measures integration with other social networks.

The Completely Backwards Way to Amazing Self-Publishing Success from Buffer Blog: Have you ever found yourself explaining hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon. No wonder people are curious. When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. They’re used for categorization on social media. Yes, they can be annoying if overused. And yes, I’ve seen the hashtag video of Jimmy Fallon and Justin Timberlake. Hashtags also have the potential to be truly valuable. The stats and info below make a pretty clear case that we should be understanding, using, and appreciating hashtags.

26 Engaging Content Ideas for Social Media from Social Media Today: You just came up with the best Facebook post ever. You post it at an optimized time and wait. And wait. Why isn’t anyone liking it?! You’re not alone. Creating engaging content ideas is a daily battle for small businesses and their social media strategies in general.

The Great E-book Pricing Question from Let’s Get Visible: There’s more guff written about pricing than almost anything else, resulting in an extremely confusing situation for new self-publishers. I often see them pricing too low or too high, and the decision is rarely made the right way, i.e. ascertaining their goals and pricing accordingly. Keep reading to find out how you should price your eBooks.

 

Avoid Social Media Time SuckAbout the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

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Social Media, Blogging and the Backward Way to Publishing

I’m a huge fan of Picasso so when I saw this photoshopped image of one of Picasso’s subjects with a laptop, well, it had to end up on my blog. Besides, it is a metaphor for how we live our lives. The social web enters our lives in many ways, including when we are sort of relaxing on the couch but also check our Facebook news feeds, checking in with our Tweeps, or pinning images on Pinterest. To help you with your social media, I’ve chosen four great posts from the past week. Be sure to read Joel Friedlander’s post, The Completely Backwards Way to Amazing Self-Publishing Success. It’s one of his best and it will force you to rethink how your market and publish your books.

Why You Have Been Thinking of Social All Wrong from Social Media Today: We must begin viewing social media as a long term investment. Companies need to see the value of customer sentiment and brand loyalty by way of regular interaction and genuine humility. And so many companies overlook the value of social media as they pertain to search engine optimization.

How to Write a Great Headline: The Top Words Used in Viral Headlines from Buffer Blog: So many different variables go into a viral post—timing, emotion, engagement, and so many others that you cannot control. There is no viral blueprint. The greatest chance we have to understand viral content is to study the posts and places that do it best, figure out what worked for them, and try it for ourselves.

The Completely Backwards Way to Amazing Self-Publishing Success from The Book Designer: I had a daydream the other day. I was working on a mindmap. (Do you know what a mindmap is? Until quite recently I was woefully ignorant of this incredible organizing tool. More to come.)

7 Vital LinkedIn Statistics to Take Your Marketing From Good to Great from Buffer Blog: We at the Buffer blog can vouch for LinkedIn’s growth as our blog has experienced a swell in LinkedIn referral traffic over the past year, up 4,000 percent from last year at this time. Part of that has to do with our emphasis on updates and sharing at LinkedIn, another part has to do with the popularity of LinkedIn contributing a larger audience and more eyes to our content. Together, these factors have made LinkedIn a great source of visitors for our blog, and I’d imagine you might see a similar impact on your own site.

12 Most Obvious Reasons Your Blog Sucks and How to Fix it from Positively Peg: I’ve been to many blogs lately with easily fixable problems that the blogger must not know about and if I missed anything, please share with me in the comments so that others can learn your tricks too! Pick one or two things to update and build. Blogs can be a huge time suck. Be realistic and smart with your commitments and if you are unsure how to do these things, find some one to work on your blog. Nothing wrong with a little delegation from time to time.

 

socialmediaforwritersAbout the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

photo credit: Mike Licht, NotionsCapital.com via photopin cc

Social Media, Websites, and How to Build an Author Platform

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There is always more we can learn about social media, improving our websites and building our author platform. The posts you’ll find below have great advice. I hope you have a chance to read each one.

The Business Rusch: Social Media Part 2 from Kristine Kathryn Rusch: Boy, there are a lot of misconceptions among writers about social media and a few of those misconceptions cropped up in last week’s post. If you haven’t read last week’s post, please do so now, because I’m not going to recap in this post. I’m just going to continue forward.

24 Things to Consider When Designing and Developing a Website from Social Media Today: From functionality and appearance to navigation and coding integrity, a lot goes into creating an eye-catching, user-friendly website. It doesn’t end there, either. Web developers and designers must work together to produce websites that will be located by search engines, engage customers, and stimulate conversions. Whew! That’s a lot of pressure. Fortunately, the following 24 tips will guide you through the process of creating a unique user experience that inspires viewers to become loyal brand advocates.

Enhancing Your LinkedIn Profile (Part 2): 7 More Tasks and 23+ Tips from Social Media Today: Recently I updated and republished 7 Simple To Dos for Rookies to Enhance Their LinkedIn Profile, the first in a three-part series that offers a “crawl-walk-run” approach to helping folks upgrade their LinkedIn profiles from anemic to impressive and effective. The first post focused on a handful of basic things people should do to make sure they have created a respectable presence on LinkedIn that also lays a solid foundation to build on. Its ongoing popularity underscores the fact that even though LinkedIn is over ten years old, many professionals have barely begun to establish themselves properly on this professional network. If you haven’t read that post yet, I encourage you to check it out before proceeding with this one.

5 Hashtag Tracking Tools for Twitter, Facebook and Beyond from Social Media Examiner: Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.

Are You Ignoring This Simple Platform-Building Tool? How to Comment on a Blog from The Passive Voice: Whether you’re planning to self-publish or go the traditional route, every writer needs an author platform these days. Some authors obsess too much about platform and waste time on pointless overkill. (More about how to skip the time-wasting stuff in my post, 7 Ways Authors Waste Time Building Platform.) But others ignore it entirely, often because they’re not quite clear on what it means.

 

socialmediaforwritersAbout the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

photo credit: mkhmarketing via photopin cc

 

Email Marketing, Twitter Analytics, Facebook Changes & SEO for Writers

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Each of the posts included in this roundup contains information to help author entrepreneurs succeed in their writing careers. If you haven’t started an email newsletter, start one soon and read the post listed below for some great tips. Even though I seem to include a post on SEO each week, I’ve included another because it’s important to learn as much as we can about this topic so that we can rise from obscurity and become more discoverable. There’s also a post on Twitter’s new analytics feature and information about Facebook’s recent change, which downgrades calls to action that include “please Like” and “please share.” Keep reading for further details on each of these great topics.

5 Quick Tips on How to Email Market like a Rock Star from Social Media Today: Email marketing has grown progressively more popular as a powerful tool for businesses around the globe, and it is being talked about everywhere – from across the internet to corporate boardrooms and from company meetings to marketing strategy seminars and conferences. While you may have heard about email marketing almost constantly, you may not necessarily know how to do email marketing. Here then, are five effective and successful tips on how to email market:

Classic SEO is Like Counterfeiting Money from Business to Community: esterday, Expedia felt the full wrath of Google’s power: Google punished Expedia for trying to manipulate its search results through questionable SEO tactics. Expedia’s visibility in search results fell 25% and, as a result, their stock took a 5% hit (a value of about $450M). SEO has always been highly sought after and an extremely lucrative business, because appearing high in Google searches is obviously extremely important, as Expedia found out yesterday. After all, a new DeepField study just released shows that Google now receives more traffic than Facebook, Twitter, and Netflix COMBINED. But the problem with SEO as a business it’s that it’s a lot like counterfeiting money.

Twitter Launches Card Analytics To Let Publishers Monitor Impressions, Clicks And More from TechCrunch: In a move that could give brands and publishers more insight into what to tweet, today Twitter is rolling out Analytics For Twitter Cards. The dashboard shows impressions, URL clicks, and app installs of a publisher’s tweets and mentions by other users, as well as easy ways to measure favorites, retweets, and follows. If Twitter can teach publishers how to create better content, the service as a whole will become more informative, engaging, and monetizable.

Should I Use Google Authorship? from Business to Community: Google Authorship is a solution that Google came up with to connect a piece of content with the Google Plus profile of its author and help eliminate duplicate content, reduce spam and increase quality content. By linking the content to the actual author, it helps strengthen search results instead of relying on bots to make their rankings. Everyone screams “Content is King!” Well, targeted content is king, so Google came up with this solution to help authors get their content found more easily.

How To Be a Successful Self-Publishing Author in 2014 from Mike Fook: Becoming a successful author of fiction ebooks in 2014 does not have much to do with anything extra you do besides publishing your schlock and waiting for the money to roll in. If you can write well, and a large group of people agree with you, and can find you, you’ll do well enough as you begin. You’ll be KILLING IT later on if you make a lifelong effort of it.

 

socialmediaforwritersAbout the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

photo credit: mkhmarketing via photopin cc

 

Social Media for Writers: Tips from the Field

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All of this week’s posts focus on some aspect of social media for writers. The beauty of social media for authors is that it is the one component of an author’s marketing platform that levels the playing field. Whether or not you have an agent or a publisher, how well you communicate and connect with people on social media is completely relative to the effort you put forth. You, in fact, may be more active on social media and sell more books because of the connections you make on social media than some traditionally published authors. So it’s important for us as author entrepreneurs to learn how to use social media effectively and efficiently. These posts should help you to accomplish that goal.

20 Topic Ideas for a Steady Content Flow from Social Media Today: As a serious blogger, you know that every single blog post you churn out breathes life into your content marketing strategy. You take pleasure in turning a website into a watering hole for those who thirst for knowledge on a particular subject. Writing is no doubt the easiest part when it comes to content creation, but the real pickle is coming up with great ideas to keep the reader glued to each crafted sentence. Oh yes, it can be pretty difficult to keep coming up with exceptional content that readers cannot get enough of. Writing good content all the time will require you to be pretty creative.

3 Ways Indie Authors Can Use Social Media to Attract Readers from Huffington Post Books: The good news is that there are a growing number of ways — 44 to be exact — that readers discover new books, which means there are more opportunities to get in front of the ideal book buyer. Those new methods include a combination of word of mouth recommendations (still the most popular) and discovery on mobile and social media.

9 Tips on Pinterest for Writers from sm4writers: We’re in the middle of a Social Media revolution. There is information everywhere about Social Media, and it is now an essential part of the marketing mix for writers building their platform and reputation.

Predators Abound—How Writers Can Be Savvy in Social Media, Marketing and Promotion from Kristen Lamb’s Blog: We’ve been talking a lot about the new publishing paradigm and all the options writers have. Being the WANA Mama, I feel it’s my duty to feed you guys the grow-up stuff. So, if you want a fluffy kitten hug? This is the wrong place. There are plenty of people who offer a magic algorithm or promotion package or SEO package “guaranteed” to launch a writer to fame and fortune. Yet, these can be misleading and take our focus away from activities that have a better chance of translating into long-term success.

10 Extremely Cool Twitter Tricks For Newbies from Search Engine Journal: f you’re one of the 600 million plus registered users on Twitter, you may be searching for some helpful hints on how to make your experience more effective. After all, we can’t spend all day going through our feed and replying to retweets. We’re all busy. And, thankfully, there a ton of useful apps, tools and tricks that can accomplish exactly that. For example, you can use Themeleon to create an awesome new background to make your account stand out a bit.

 

socialmediaforwritersAbout the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

photo credit: JefferyTurner via photopin cc