3 Basic Rules of Social Media Plus 5 Best Practices

3 Basic Rules of Social Media Plus 5 Best Practices
Dan Zarrella, author of The Science of Marketing, said in his book, “I’ve long been interested in the idea that engaging in conversation is the single most important function of social media marketing.”

He’s right. That is why it’s so important to schedule time in the afternoon or early evening to converse with our readers, friends, and influencers in your sphere. If you don’t allocate time to converse, you are missing the point.

Social media at its essence is social so to engage in social media and not allocate time to socializing, well, it’s antithetical to the very premise of social media.

Social media at its essence is socialClick To Tweet

Take Twitter, for example. It began as a texting platform. Sure, it’s matured, evolved, and changed. You can include images and video now, and you can even advertise. But at its essence, it’s still a medium for conveying messages.

This premise is true with other social media platforms as well.

Which takes me to those 3 basic rules of social media I promised to discuss.

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Indie Author Weekly Update – March 24, 2017

Indie Author Weekly Update

Today’s edition of the Indie Author Weekly Update is jam-packed with seven posts across nearly the entire spectrum of information that indie authors need to know.

Don’t miss Joanna Penn’s podcast interview of Mark Dawson or Self-Publishing Relief’s tips on how to make your book stand out on Amazon. There are great tips in these posts.


Indie Author Updates

Everything you need to know about hashtags from Lilach Bullock: “Ever since the first hashtag was used back in 2007 on Twitter, the popularity of hashtags has continuously grown and they have become a huge part of some of the biggest social networks. So in this blog post, I will be covering everything there is to know about hashtags: the do’s and don’t’s, how, where and when to use them, and the top hashtag tools on the market.”

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Be Inspired by These 7 Author Podcasters for Indie Writers

Podcasts by and for Authors by Frances CaballoIf you don’t listen to podcasts, you’re missing out on a real treat. Whether you’re cooking dinner, sweating on the treadmill, or commuting to work, you can always take along a podcast episode or two along.

What about blogs?

The Creative Penn Podcast

CreativePennPodcastButton_240x2402Blogs are great. But don’t forget that we are in a mobile, multi-media world, and you can use a variety of media (social media, blogs, videos, podcasts) to extend your message to your readers and listeners.

There are numerous author podcasters that you as an author might enjoy. Let’s start with my all-time favorite first: Joanna Penn’s The Creative Penn Podcast.

You’ll find fresh podcasts every Monday. They include interviews, inspiration and information on writing and creativity, publishing options, book marketing, and creative entrepreneurship.

I love that before her interviews begin, Joanna always shares news and tips from the week, as well as what’s happening in her life. Her openings add a personal touch to the episodes.

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Self-Publishing: 5 things I Will Do Differently Next Time

1-26-15 Self-Publishing Social Media Just for WritersGuest post by Martha Conway on her experience self-publishing her second book.

Last year, after having one novel published by a traditional publisher, I decided to publish my second novel – Thieving Forest – independently.

After six months of research and preparation I launched Thieving Forest in mid-August, and the experience has been enormously empowering.

Also confusing, exhilarating, time-consuming, and an effort that required me to exercise my brain in new and interesting ways.

It was like starting a new job, which it was. And like a hopeless perfectionist, I wanted to do everything right.

What have I learned, and what would I do differently next time? I’ve kept the list short.

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Email Marketing or Social Media? Authors Need Both!

Indie Authors Need to Use Both Email Marketing and Social MediaSocial media workshops are all the rage at writers’ conferences but what about email marketing?

It would be smart if some conference leaders started including either mentioning email marketing or including sessions on how write effective email marketing messages.

The focus on email marketing may seem like a sudden shift, but it isn’t. Every webmaster worth her weight has been recommending that writers include an email sign-up form, along with a great giveaway, for years.

Pew Research recently gave further credence to this practice. In a study, it conducted, Pew Research discovered that found that 94% of employed adults use the Internet for work. This number is no surprise when you consider the widespread use of technology across industries.

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Social Media Tips for Assault and Domestic Violence Survivors

1-12-15 Privacy and Author Marketing Platforms by Frances CaballoWhat can you do to build your author platform if you’re a survivor of domestic violence or rape?

It’s not an uncommon question. Consider these facts from the National Coalition Against Domestic Violence:

  • One in every four women will experience domestic violence in her lifetime
  • An estimated 1.3 million women are victims of physical assault by an intimate partner each year.
  • Females who are 20 – 24 years of age are at the greatest risk of nonfatal intimate partner violence.
  • Almost one-third of female homicide victims that are reported in police records are killed by an intimate partner.

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Friday Roundup: Image Resources for Indie Authors

Episode 10 - Pinterest for Authors

Welcome to the Friday Roundup where you’ll find practical tips for marketing your books on the social web. This week’s segment of Resources for Indie Authors tackles the topic of marketing your books and blog with images. Keep reading to learn more.


If you joined Pinterest in the early days and opened a personal profile, you need to upgrade to a business account.

Wait, you’re not a business you say? Of course, you are. You’re in the business of writing and publishing books and if you’re an Indie author that means you’re also forking out some big bucks for editing and design costs. Right?

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Friday Roundup: Resources for Indie Authors

Episode 6 - Marketing Strategies for Indie Authors - Social Media for Authors PodcastWelcome to the Friday Roundup where you’ll find practical tips for marketing your books on the social web. This week’s segment of Resources for Indie Authors tackles the topics of social media marketing, how to stay focused an off the Internet (when you’re writing), and how to be productive.


Some people wake up two hours early and dedicate their mornings to their writing and marketing before heading off to work. Others like to write in the evenings.

Whatever your writing schedule might be, there’s always a temptation to distract you. If your main source of interruption is the Internet, here are some applications that can help you.

I read that Jonathan Franzen obliterated the Ethernet card in his laptop and locked himself in a drab room to avoid distractions that would divert his attention away from the manuscript for his book Freedom: A Novel.

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5 Tweets to Stop Sending Today

11-24-14 10 Twitter StrategiesTwitter has been around nine years and in the social media sphere, that’s a long time.

Its founder sent the first tweet on March 21, 2006 and within four years it attracted 106 million users.

As of July of this year, Twitter had 284 million monthly active users who send 500 million tweets ever day.  (Source: Twitter)

Of those users, 80 percent use their phones to tweet, which points to the growing need to be mobile-ready.

Maybe it’s my funky mood today but I find it surprising that despite Twitter’s history and wide usage users still send me promotional direct messages. BTW: I don’t read direct messages.

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Friday Roundup: Twitter Tips for Indie Authors

12-12-14 Twitter Tips for Indie Authors

Welcome to the Friday Roundup where you’ll find practical tips for marketing your books on the social web. This week’s segment of the Friday Roundup focuses on Twitter Tips for Indie Authors.


[smart_track_player url=”http://traffic.libsyn.com/socialmediaforauthorspodcast/Episode_11_FINAL.mp3″ color=”d8570b” title=”Twitter Hacks for Authors” artist=”Frances Caballo” ]

Let’s talk about hashtags. They can be confusing to users new to Twitter, but they’re actually quite simple.

A hashtag is a word preceded by what some of us still know as the pound sign, #. When the word and the pound sign join they form a hashtag, and that becomes hyperlinked and thus searchable on Twitter.

Hashtags can help you to expand your online readership by attracting users who are searching for the genre or topic you write about. Likewise, they can help you find people who love to read.

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