How to Make Your Books Permafree

How to Make Your books Permanently Free by Frances Caballo

[smart_track_player_latest url=”” title=”How to Make Your Books Permafree” artist=”Frances Caballo” image=”×80.jpg” color=”d8570b” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” ]

Yes, the Social Media for Authors Podcast is back at long last and this is the 37th episode. WooHoo! I hope you enjoy the show notes and recording.

Hey, that’s right, I’m b-a-c-k!

Wow, what a year I had. I don’t know about you, but 2015 was a year of tests for me. Let me explain.

On February 1, 2015, which was Super Bowl Sunday, I fell on a wet floor and fractured my left wrist. Ouch! Right? So the treatment I received wasn’t the best, to say the least. I developed horrific nerve pain, and no one noticed in the X-rays that the bones moved out of place while I was in a cast for eight long weeks.

So I had a year of pain. Pain when I typed. Pain when I cleaned. Pain when I opened car doors. You get the idea. While I was dealing with the pain and going to physical therapy, I tripped and sprained my ankle. It was such a severe sprain they thought I’d fractured it.

By now you’re thinking I’m a klutz, right?

Then – oh, yeah, the story gets better – I had surgery on my left wrist due to the level of pain I was experiencing. Surgery went stupendously well, thanks to my incredible doctor. But I couldn’t work for two weeks and had to complete a new round of physical therapy and rehab my left arm, wrist, and hand because I didn’t have just one surgery; I had three on my left wrist, arm, and hand.

With all that happening, I had to let something go. What I let go was my podcast. And I introduced many of you to some guest bloggers.

But all that is over. Thank goodness!

During this time, I thought a lot about my podcast. Should I restart it? Should I let it go? I decided that instead of letting it go, I would change it slightly.

Before, my focus was entirely on social media. This time, I will include episodes on social media but plan to include more episodes on book publicity and bookselling strategies. Occasionally I’ll add an episode on productivity tips for authors as well as some interviews.

What do you think so far?

And if you have some ideas you’d like me to discuss, send them to me. I love hearing from you.

Before I leave you I want to talk about a strategy I’ll be implementing soon. I’m going to make one of my books on Amazon permanently free.

Follow these Steps to Make Your Book Permanently Free

Now, I know there is a lot of controversy about offering books for free. But offering books for free, whether for two or five days a year or by making them permanently free, is an excellent way to expand awareness of your books and grow your email list.

This is how you do it. In one of your books, include a link to the first book in one of your serial novels. Don’t worry if you don’t write serial novels. I don’t either, and I’m still using this method.

At the front of your book, include a graphic element and a call to action to receive the first book in your serial for free. Include a signup link. Now that link will be to your newsletter, and once the reader signs up, they’ll get a copy of the first book in one of your series.

Since I don’t write serial novels, my call to action will be to sign up for my free ebook, Twitter Just for Writers. In the future, I’ll change that call to action to the receiving another free book for free.

The next step is to upload the book to Smashwords and other ebook retailers and make the book available for free. When you finish that step, ask your readers to help you lobby Amazon to match the free price elsewhere.

Soon you should see your email list grow, and awareness of your books expand.

Okay, I’ve decided to make today’s broadcast short. It’s just an introduction to what’s to come – and more of what to come.

If you haven’t downloaded my free book, Twitter Just for Writers, be sure to do that here.

Take care!

Authors: Not Sure What to Tweet? Try These 44 Tweets Today by Frances Caballo, AuthorThanks for listening to the Social Media for Authors Podcast. I’ll be back next week with more tips you can put to use. Until then, don’t forget to navigate to iTunes to rate this show, and if you’re on Twitter, follow me at @CaballoFrances. Have a great week!



Social Media for Authors Podcast Returns in January

Social Media Tips for Indie Authors by Frances Caballo

Hey, I intended to restart my podcast in October. I really did.

But as John Lennon said, “If you want to make God laugh, show him your plans.”

Maybe John was quoting someone else but that’s how I remember the quote.

The podcast is being delayed further.

After a brief respite, the podcast will restart January 15, 2016. I’ll include episodes on productivity for authors, whether it’s in your author business, your writing or your social media marketing.

There will be lots of good stuff to share with you. Ideas are buzzing in my head already.

So please come back next year.

And I apologize for the delay.

About the Author: I’m Frances Caballo, an author, podcaster and social media strategist and manager for writers. I’m a regular speaker at the San Francisco Writers Conference and have written four books including, Twitter Just for Writers, which is available for free here on my website. My focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. My clients include authors of every genre and writer conferences. You’ll find me every day on Twitter.


Practical Tips for Marketing Your Books on the Social Web


Authors: Grow Your Twitter Tribe with These Tips

How to Grow Your Twitter Tribe by Frances Caballo

Grow Your Twitter Tribe with Targeted Hashtags

A couple of years ago, I wrote a two-part series on hashtags authors could use to mingle with other writers on Twitter, find readers, and grow your Twitter tribe. Let’s look at that list and had several more to it.

But first let me explain a method you can use to find readers. In one word that method is hashtags. I would use the following hashtags for that purpose:








To attract readers to your tweets, add one of these:










Use genre-related hashtags, such as #mystery, #thriller, #memoir, #nonfiction, #fiction, #YA, #NewAdult, #shortstory, #poetry, #crime, #DarkFantasy, #dystopian, #erotica, #romance, #HistFic

To network with other authors and those in the publishing industry you might want to use some of these:



#IAN (Independent Author Network)







#1K1H (write one thousand words in one hour)






#NaNoWriMo (National Novel Writing Month is held every November)













Use #WW (#Writers #Wednesday) to acknowledge your Tweeps who write.

#KPD (Kindle Publishing Direct)


To share book marketing advice, try these:




[Read more…]

Social Media for Authors Podcast: Twitter Templates, Tips and Hints

Twitter Templates, Tips, Hints by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, Episode 21, written and copyrighted by Frances Caballo.

[smart_track_player url=”″ title=”Twitter Templates, Tips and Hints” artist=”Frances Caballo” color=”d8570b” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_pinterest=”true” image=”×80.jpg”]

As usual, this week’s episode includes summaries of four blog posts with awesome suggestions about Twitter and, of course, I have your tip of the week.

Let’s start with your weekly tip.

As I said, this week we’re talking about Twitter – my favorite social media network.

There are so many ways to retweet these days, aren’t there?

What I’m loving about Twitter these days is the option to retweet and add a comment on top of the tweet. How cool is that?

When you hit the retweet button, you can simply share the original tweet or add your own comment on top. Love the choices!

Basically, this is how you do it: hover over a tweet, click the retweet icon, a pop-up will show you the tweet and a comment box, type your comment, click the Tweet button, and that’s it.

[Read more…]

Social Media for Authors Podcast: Improve Your Marketing Results

Episode 14 - Social Media Sweet SpotTo read previous episode show notes, refer to my Friday blog posts.

[smart_track_player url=”″ color=”d8570b” title=”Awesome Social Media Tips for Authors” artist=”Frances Caballo” ]

 Episode 14 Show Notes

This week’s segment includes summaries of four blog posts with awesome social media tips, and of course, I have your tip of the week.

Let’s start with your weekly tip.

You spend so much time learning about social media and keeping up with it that you’d like to see great results, right?

It’s only natural that we want to see our tweets retweeted, our Facebook updates shared and liked, and our images shared.

For me, it’s a sad day when after carefully planning my social media posts they trigger little engagement.

Today I’m going to suggest just three tips that have helped me and I think
will help you too.

[Read more…]

Friday Roundup: Survey Results and Social Media Tips for Authors

1-30-15The results from the Podcast Survey are back and I sincerely thank everyone who participated.

In the end, I decided to give away more than just 10 books; I actually gave 15 eBooks to the first cluster of people who responded. To those of you who took the survey, I extend another huge thank you.

Now let’s review the responses.

The majority of you use Twitter (100%!), Facebook (93.75%), Google+ (75%), and Pinterest (68.75%). Forty-three percent use Instagram.

Screen Shot 2015-01-20 at 12.13.55 PM

[Read more…]

Listen, Subscribe & Review Social Media for Authors Podcast

2-6-15 Indie Author Marketing Strategies

Plus 5 Book Marketing Tips

You’ve been awesome so far. Within the first four days of asking for reviews I received five — the number I needed to get into directories.

As wonderful as that is, to get the visibility I need for this podcast I need additional subscribers and reviews.

So anyone who subscribes, reviews and send me a screenshot of their review will still receive a free eBook of your choice — as long as it’s one that I’ve written.

Marketing the podcast has been thrilling and exhausting. It’s like launching a book.

I’ve learned a few lessons that I think can be applied to your book marketing techniques and I want to share them with you.

How to Market Your Podcast (or Books)

  1. Design your image right away. For me that meant the very first task was to create the Social Media for Authors Podcast logo. For you, as soon as you’ve firmed up your book title, have a cover designed (and let your readers vote on various versions) and start referring to your new book. Discuss challenges, obstacles, and successes.
  2. Podcasting is another form of content marketing. So create the best episodes (chapters) that you can.
  3. Ask your audience for advice. In my case, I devised a survey. You can ask for suggestions for venues or names of characters in your next book.
  4. [clickToTweet tweet=”Grow your email list.” quote=”Grow your email list.”]. This is so important. Social media helps you cultivate relationships with your readers but email marketing allows you to communicate directly with your readers.
  5. Create a podcast page on your website. You’ll want to create a web page for each of your books. If you look at my Books Page, you’ll see a summary of each book and the option to read more about each book.

Friday Roundup

This week’s roundup focuses on book marketing techniques. I hope you enjoy these posts — I did!

7 Types Of Book Launch Events You Can Use To Gain Best Seller Status For Your Book by Shelley Hitz: If you have a book that’s being published soon, you’ll want to take advantage of all that a book launch can offer! In this video, I describe seven types of book launch events with resources for you to consider:

5 Steps to Building Your Most Successful Marketing Campaign Yet by Indies Unlimited: As an indie author, you cannot succeed without a marketing campaign. [clickToTweet tweet=”At its core, marketing is nothing more than telling a story. ” quote=”At its core, marketing is nothing more than telling a story. Indies Unlimited”]It’s just applied in a different context. Here are the 5 steps you already use to captivate your readers that you can use to build your most successful campaign yet. If you have a book that’s being published soon, you’ll want to take advantage of all that a book launch can offer!

Blogger Outreach by Adam Connell:*Note: This is a great post that applies nicely to book marketing. Have you ever emailed another blogger and struggled to get a response? Maybe you wanted to pitch a guest post idea or wanted to invite them to take part in an interview. Whatever the reason, the results are usually the same – silence. Imagine if you were able to not just get a response, you were able to get a positive response that enabled you to develop a mutually beneficial relationship with that blogger.

Don’t forget to head over to iTunes to listen, subscribe and Review the Social Media for Authors Podcast.


About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by signing up for her newsletter. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

Review Social Media for Authors Podcast

1-23-14 Podcast Subscribe & ReviewThe Social Media for Authors Podcast is live on iTunes. WooHoo!

The first ten people to review my podcast by January 27th will receive one of two free eBooks: Social Media Just for Writers or Blogging Just for Writers.

Your choice!

So head over to iTunes, subscribe there, write a review, and send me a screenshot of the review.

History of the Social Media for Authors Podcast

In August I traveled to Atlanta, Georgia for a podcasting workshop with +Ellen Britt and +Denise Wakeman.

I returned to Calfornia and began my journey with podcasting with continued guidance from +Denise Wakeman.

[clickToTweet tweet=”Subscribe & Review the Social Media for Authors Podcast – & Enter eBook Giveaway!” quote=”Subscribe & Review the Social Media for Authors Podcast – & Enter eBook Giveaway!”]

There were a number of obstacles: finding the right equipment, learning Audacity, and getting the show art to pass iTunes’ test.

There was another obstacle, too, that I discuss in my initial podcast: As a child I had a horrific stuttering problem.

I never would have imagined then that I would be publishing my voice one day since my inability to speak clearly was a source of so much shame in my life.

But I’m doing it and I thank all of you who have been sharing the news about my podcast and encouraging me along the way.

Now let’s get on with the Friday Roundup!

Blogging Tips for Authors

6 Free Tools to Help Keyword Research by Content Marketing Institute: Keyword research historically has been the initial content planning task: We would identify which keywords we wanted to rank and what kind of organic search competition we faced.

10 Surefire Ways You Can Blog Like A Professional Writer by Adam Connell: Do you want to publish several great posts a week? Does it take you hours to write just one blog post? Are you looking for a way to finish your posts faster? If you’re starting off as a blogger, it’s frustrating to spend hours on a single blog post when you see others writing more in less time. Fear not.

What to do When Someone Steals Your Stuff by Penny Sansevieri: This is a wonderful post by Penny Sansevieri on what to do if someone steals your writing.

Social Media for Authors Podcast

Subscribe & Review on iTunes
Subscribe and Review the Social Media for Authors Podcast on iTunes! Go to iTunes now to subscribe and REVIEW the podcast, then send me a screenshot of your review. Complete by January 27th to enter an eBook giveaway. 

Frances Caballo- Author of Avoid Social Media Time SuckAbout the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by signing up for her newsletter. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web