How to Set Up Your Goodreads Author Dashboard


Twitter Just for Writers

Grab my recently updated and FREE 39-page eBook on Twitter today. Twitter Just for Writers is the most comprehensive eBook I’ve ever released. You’ll find:

  • Easy to follow instructions on how to get started.
  • Instructions on how to devise a password the will never be hacked.
  • Terms and special hashtags just for authors.
  • A list of applications.
  • Advice on how to select your username and write your bio.
  • Plus guidelines for advanced users!

Download your FREE copy now.

This post is the second in a two-part series on Goodreads for Authors. The first post was Go Where Your Readers are – Goodreads!

How to Set Up Your Goodreads Author Dashboard by Frances Caballo

Set Up Your Author Dashboard

You are about to enter a world of avid book readers. Share your love for the written word by following the steps below.

Open An Account

If you are new to Goodreads, get started by navigating to You can sign up either by signing in with your Facebook, Twitter, Google+ or Amazon accounts. Or, you can enter you name, email address and a password.

How to set up a Goodreads author profile by Frances Caballo

Find Friends

Next, look for your friends. Click on the two-person icon to the left of your image on the top taskbar. Then click one of the icons in the Find Friends From widget or type in the name of a colleague or friend and search for them one-by-one.

Find friends on Goodreads by Frances Caballo

Goodreads gives users the opportunity to add a challenge question to their profile. If you select this option, then prospective friends will need to know the correct answer to your question. I recommend that you don’t take this step because you will limit the number of friends you’ll have and potential readers of your books.

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Go Where Your Readers Are – Goodreads!


Twitter Just for WritersGrab my recently updated and FREE 39-page eBook on Twitter today. Twitter Just for Writers is the most comprehensive eBook I’ve ever released. You’ll find:

  • Easy to follow instructions on how to get started.
  • Instructions on how to devise a password the will never be hacked.
  • Terms and special hashtags just for authors.
  • A list of applications.
  • Advice on how to select your username and write your bio.
  • Plus guidelines for advanced users!

Download your FREE copy now.

Go Where Your Readers Are - Goodreads! by Frances Caballo
Today’s post is the first in a two-part series I am publishing on Goodreads.

“Goodreads has become the most important networking site on the Internet …” Forbes

“There is one book-focused start-up that has arguably had the largest effect on changing how people discover new books. Goodreads.” Digital Book World

Perhaps you’re wondering, “Is Goodreads really a social media network?”

The primary reason for starting Goodreads was to create an online venue where friends could chat about and recommend books, the same way they might if they were dining together or meeting at a café.

Its secondary goal was to serve as a social media network. Users even can link their accounts to Facebook and Twitter to further spread the word about books they liked and reviewed.

Goodreads is first a readers haven, then a social media network via @CaballoFrancesClick To Tweet

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Take a Virtual Book Tour with Your Book – From Your Home

Virtual Blog Tours - Frances CaballoWe are so lucky to have a guest post today by D’vorah Lansky, M.E., the bestselling author of several books including the Productivity Action Guide for Authors. Today she focuses on virtual book tours, a topic I receive a lot of questions about. Enjoy the post!

We’ve all heard about authors taking their books on tour, from town to town or even cross-country. Their goal is to gain a lot of exposure and sell a lot of books. The thing is, there is no guarantee as to how many people will show up for their book talks or if they’ll even sell any books.

What’s more, all of this effort provides only a small window of exposure. For example, with an in-person book talk, readers can only participate for an hour or two.

What if there was a way to avoid all the travel AND be able to receive ongoing exposure from each stop on your book tour?

Enter… virtual book tours.


Not sure when to post your social media updates? Get the Cheat Sheet than tells you when. Download now!

Free Social Media Cheat Sheet by Frances Caballo

Virtual Book Tours

A virtual book tour is much like a traditional, in-person, book tour but instead of the author travelling from town to town hoping there will be a crowd when they show up, they tour their book online. Online book tours, which are referred to as virtual book tours, are where authors create multimedia content to share on a wide variety of blogs across the Internet.

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20 Facts About Social Media that Authors Should Know

20 Facts About Social Media that Authors Should Know

There are 7.3 billion people walking the planet and of those, 3 billion are Internet users.

So if your book is available for sale online and you’re using social media, what should you know if you’d like to reach more of these 3 billion people who spend time online?

Here are some facts as well as information on how to use this data to your advantage.

Note: Except where indicated, statistics are from Digital Marketing.


  1. Facebook now has 1.49 billion users as of June 2015. (Facebook)
  2. Approximately 83.1% of daily active users are outside the US and Canada.
  3. Twenty minutes is the average time users spend per visit on Facebook (PostPlanner).


Just because Facebook is huge, doesn’t mean you should invest a lot of your time on this network. If you write young adult and new adult novels, your time is better spent on Twitter, Instagram, and Snapchat.

Whatever genre you write, set up a Facebook profile and an author page. To make the author page successful, you’ll need to invest in advertising. Your budget doesn’t need to be astronomical; even $5/day will bring you results.

To learn how to have a successful Facebook page, read this post: Are Facebook Pages Hard? You Bet! 13 Tips to Help You Attract and Keep Facebook Fans.

83.1% of active Facebook users are outside the US/Canada @CaballoFrancesClick To Tweet


  1. As of July 2015, Twitter reached 315 million active users.
  2. Every second, Twitter users send 6,000 tweets. Or you can think of it this way: users send 350,000 tweets per minute.
  3. It’s estimated that 77% of Twitter users living outside of the U.S.
  4. 32 billion search queries are submitted on Twitter each month (PostPlanner.)

Twitter is an important social media network for all authors. This network, more than any other, will give you access to influencers who can advance your career, in addition to your readers, literary agents, book bloggers and reviewers, and members of the media.

Through Twitter, you can reach readers in English-speaking countries around the world and in countries where it’s common for residents to learn English. Just think about the potential for book sales if you maintain an active presence on Twitter.

Regardless of your genre, spending time on Twitter is an excellent investment of your time.

Also, with Jack Dorsey back in the CEO seat we’re already starting to see changes at Twitter and more are bound to happen. I think Twitter will become even more popular in the year to come.

Make sure you read this post, 10 Things Authors Should Never Do on Twitter.

77% of Twitter users living outside of the U.S. via @CaballoFrancesClick To Tweet


  1. As of September 2015, Instagram has 400 million active users. (Instagram)
  2. 75% of users aren’t from the U.S. (Instagram)
  3. Users share an average of 80 million photos daily.
  4. 90% of users are 35 or younger.

This network is growing like crazy. Images are increasingly important in social media marketing, and it would behoove you to incorporate Instagram into your marketing.

To learn more read this post: Instagram Tips for Every Author.

Instagram has 400 million active users via @CaballoFrancesClick To Tweet


  1. LinkedIn has 400 million registered monthly users.
  2. Most LinkedIn users (19 million) live in the U.S. while 10 million live in France, 8 million live in Italy, 6 million live in the Netherlands, and 7 million live in Spain.
  3. The fastest growing demographic on LinkedIn is comprised of students and recent college graduates. (LinkedIn)

The best feature of LinkedIn is its groups. Here you can learn, share your expertise, and expand your following.

LinkedIn is especially good for nonfiction authors. Do authors who write in other genres benefit from this channel? I’m not convinced they are.

What I do know is that it’s important for authors to take advantage of LinkedIn’s publishing platform that allows you to get extra mileage out of your blog posts by uploading them.

To learn more, be sure to read my Ultimate How-To Guide on LinkedIn for Writers.


  1. 75% of active pinners use their mobile devices.
  2. Pinterest has 100 million users. (Fortune Magazine)
  3. Of Pinterest’s 50 billion pins, 30 million of them are buyable. (Fortune Magazine)

I don’t think anyone could have predicted how fast Pinterest would grow in popularity – but it has. Every author should have a business account so they can get their websites verified and have access to free analytics.

Be sure to read my post 23 Pinterest Tips Every Author Needs to Know and Pinterest Tips for Authors (Plus 57 Pinboard Ideas).

Every author should have a Pinterest business account via @CaballoFrancesClick To Tweet

Mobile Marketing

  1. 80% of Internet users use their smartphones to browse the Internet.
  2. 40% of shoppers consult 3 or more channels (often while shopping) before making a purchase. (
  3. According to TextMarketer, people would rather give up give up alcohol, chocolate or sex before spending one week without their smartphone.

Mobile marketing is here, and if your website is mobile-friendly, you’re missing out on website traffic.

80% of Internet users use their smartphones via @CaballoFrancesClick To Tweet

There are mobile marketing advances you can incorporate into your marketing plan as well. To learn more about the importance of mobile marketing, read this post: Mobile Marketing Just for Authors.


Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers


11 Ways You May Be Spooking Your Readers on Social Media

Don't Spook Your Readers on Social Media by Frances CaballoAs a child, I would frighten easily. I never entered a haunted house, and I hated clowns.

More accurately, clowns scared the bejeezus out of me.

And on Halloween one year, I visited neighborhood and when I knocked, instead of seeing a welcoming parent answer the door, a horrifying wolf did. (In reality, it was a tall boy wearing a scary wolf mask.)

I dashed down the stairs and across the street and narrowly escaped being hit by a car.

Do you have similar stories?

Now that we’ve all grown up, you might think that it would be difficult to scare others, especially your readers. Well, that’s not exactly true.

You may not frighten them to the point they scream with horror, but you can do things that will chase them away.

Not sure when to post your social media updates? Get the Cheat Sheet than tells you when. Download now!

Free Social Media Cheat Sheet by Frances Caballo


Don't create a Facebook author page and then abandon it via @CaballoFrancesClick To Tweet

Let’s look at eleven situations that might be scaring off your readers, especially new readers.
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Authors: Learn How to Create Shareable Facebook Content

Authors: Learn How to Create Shareable Facebook Content by Frances Caballo


My Personal Facebook Tips

As usual, this week’s episode includes summaries of several blog posts with awesome Facebook tips.

Engagement – the goal of all of our social media efforts – can be tough to attain on Facebook. As I’ll talk about later in this episode, Facebook keeps tweaking the algorithm, making it harder for the posts on our Facebook Author Pages to reach all of our readers.

Darn! Right?

Well, I have some tips for you, and here they are:

  1. Post more frequently. I recommend twice each weekday and once each day on the weekend.
  2. Mix up the days and times you post on Facebook. You’ll, of course, want to check your Insights to see when your fans are on Facebook. But you’ll also want to check for when they are most likely to engage, and the only method to find that out is by mixing it up.
  3. Write short (80 to 100 characters) vs. long narratives. Text overload is rampant these days so if you want your fans to read your post, keep your posts short. The caveat here: Some people do have success with very long, personal revelations and that’s great. But mostly, people want to peruse their newsfeeds quickly.
  4. Include more personality. People do not buy books from brands; they buy books from writers so don’t be afraid to share information that reveals more of your personality. (Confession: I’ve been deficient in this area.)
  5. Be controversial at times. Take a stand on an issue in your niche, genre, or recent events.
  6. Add calls to action. Don’t be afraid to ask your fans to purchase your new book. Just use that call to action sparingly.
  7. Vary your types of posts. Vary the topics, the length, the types of images you use, and the types of questions you pose.
  8. Respond promptly and tag commenters. Try to respond to comments as soon as you can and be sure to type their name (tag them) in your response.
  9. Consider freshening up your cover image on a quarterly basis using Canva or PicMonkey.
  10. Host a Facebook Friday networking party that enables your fans to promote their books, blog posts, or other types of news. Get to know your readers and what matters to them.
  11. Drive traffic from other social media sites to posts your want to receive additional attention. This is how: When you click on the date stamp of your Facebook post, you will see that your post has a unique URL. You can drive traffic to that post by using that URL in a tweet or LinkedIn post.

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WattPad: Cool Marketing Tool For Authors

Wattpad: The Cool Network for Authors by Frances CaballoToday’s post is by Sydney Scrogham. She answered my call for guest posts from authors who  have a uniquely interesting book/social media marketing story to share. If you’re interested in writing a guest post for my blog, send me a guest post of at least 1,000 words. And please explain your unique strategy in using social media to publicize your book. (Just send me a note via my Contact Me page.)

If you’re willing to work with WattPad, you can make it work for you.

Don’t have any idea what WattPad is? It is such a cool marketing tool for authors.

It is, in my opinion, the best social media platform for authors—next to Pinterest. You write your book, post its content in segments, and it becomes available to millions of readers. About 85% of those readers are interacting with WattPad through a mobile device.

But you don’t make any money off of what you put on WattPad. Instead, it’s a place to connect with new readers, writers, and get feedback on your stories or nonfiction books.

[Read more…]

Instagram Tips for Every Author

Instagram Tips for Every Author by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, Episode 32 published and copyrighted by Frances Caballo every week.

As usual, this week’s episode includes summaries of four blog posts with awesome blogging tips and, of course, I have your tip of the week. Enjoy!



Instagram Tips for Authors

Before I launched my podcast, I surveyed my blog readers because I wanted to know which topics they – you – wanted to hear about. Instagram ranked high on the list. So here’s a new episode on this wildly popular network.

But before we delve into tips from a variety of sources, let’s look at Instagram’s user numbers.

You may be wondering, “Is Instagram widely used?” Oh, yeah.

According to Digital Marketing Research, more than 75 million people use this application.

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Share Your Marketing Story with Me

Mendocino 3I’m in Mendocino this weekend teaching at the Mendocino Coast Writers Conference.

Yeah, lucky me.

While I don’t have a new podcast episode for you, I do have an opportunity to extend to you.

Do you have a uniquely interesting book marketing story to share with my readers? If you do, I may want you to write a post for my blog.

Send me a guest post of about 1,000 words. And please explain how you used social media to publicize your book. (Just send me a note via my Contact Me page.)

If you experienced success with your public relations outreach, I’d love to hear about that too.

I’m looking for great examples to share with my readers. So let me know if you have experience or expertise that you can share with other Indie authors.

Further Reading

Advanced Twitter Tips for Authors

Social Media Strategy for Authors Plus 4 Tweets to Never Send

12 Things Every Author Should Know about Social Media
Looking for a Social Media Cheat Sheet to help you schedule your social media posts? Download my cheat sheet — it’s free!
Grab Your Cheat Sheet


Social Media Just for Writers by Frances CaballoAbout the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by signing up for her newsletter. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+. Be sure to check out my Social Media for Authors Podcast.

7 Reasons Why Twitter is Awesome for Writers

7 Reasons Why Twitter is Awesome for Writers by Frances CaballoEveryone familiar with me here on this blog already knows that Twitter is my absolute favorite social media network.

If I had to choose between Facebook and Twitter, Twitter easily would win the competition.

There’s a reason I’m a Twitter fangirl (woman). Twitter, more than any other social media network, has been extremely good to me.

How? Let me explain.

Shortly after joining Twitter, I discovered a Facebook expert from Malaysia who almost rivaled Mari Smith.

Well, no one can rival Mari’s success as the Facebook Queen but this person almost did. In fact, Mari would comment on her blog posts as well as tens of other ardent fans.

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