Authors: How to Get Started on Social Media

Social Media Tips for Authors Plus 7 Tips for Better Engagement by Frances Caballo

“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.” Amy Jo Martin

Take Care of These Basics Before You Start

Search engine optimization (SEO) is a series of web-based strategies designed to increase visitors to your website so that your website will place well in Google searches. Historically, SEO has been used heavily to boost traffic to websites. But guess what? Social media has become increasingly important in any SEO formula.

In January of 2015, Shareaholic wrote on its blog, “The shift from search to social isn’t just in progress: it’s already here.” Shareaholic credited eight websites with referring the most traffic, and among those are Facebook, Pinterest, Twitter, and LinkedIn as well as YouTube and Google+.

[clickToTweet tweet=”These 8 social media sites refers the most traffic @CaballoFrances” quote=”These 8 social media sites refers the most traffic @CaballoFrances”]

How to Get Started

As you sign up for Twitter and other social media channels, you’ll need to decide on a username and a unique password.

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