6 Applications to Help Your SEO

Social Media Just For Writers 185 KBOver the past several weeks, I’ve shared numerous social media applications with you. Some are used for curating, others for scheduling, and still others for analyzing your return on investment (ROI). 

Despite the long lists of applications I’ve covered, there are other applications (There will always be more applications!) that I haven’t written about and deserve attention. Why? Because these applications can boost your SEO and improved SEO translates into more recognition for yourself and your books and more sales.  

6 Applications to Improve Your SEO


Are you wanting more recognition for your books? Are you wondering how to improve your website’s SEO? These six applications will help you rise to the top on Google. 


Good old SlideShare has been around for quite some time. I started using it a few years ago and within the last six months have really grown to appreciate this tool. If you’ve ever prepared a PowerPoint presentation, or if you plan to create one soon, you must use this application. Post your PowerPoint first on SlideShare, and then receive the html code you need to add it to your website. Of course, you can always post the link to your slides on any social media network.

It’s amazing how much further your message will spread with SlideShare. 

YouTubeYouTube’s Audience Retention Report

What’s the cure to information overload? Short videos, of course! But you don’t want to just pump out videos; you want to make sure that you’re producing entertaining videos that people will love and that are effective in reaching your target market. You also want to ascertain that you don’t lose the audience you’ve worked so hard to attract. This is where the YouTube’s Audience Retention Report comes in. It will report on two types of retention: 

  1. Absolute audience retention will let you know how many people stay with the video throughout its length and how many off after the first 15 seconds, when most people tend to stop watching. By knowing the exact moment when people leave your video, you’ll learn how to build better videos.
  2. Relative audience retention indicates the video’s ability to retainer viewers during playback in comparison to videos of similar length. 

Videos go a long way in enhancing a website’s SEO. 


This application will provide real-time statistics that measure the performance of your Facebook page. You can also compare your page to other author pages – a great feature. There is a free version and a paid version for $29/month. Like-a-lytics and SproutSocial will also analyze your page but they won’t provide comparisons. These applications help to improve your SEO by showing you if your efforts are working or if you need to adjust your messaging. 


Formerly Pinerly, this application works like any other social media scheduling app. Instead of bombarding your followers with your pins all at one time, you can schedule your pins similar to the manner in which you schedule your tweets. This tool will also provide data on click-through rates and repins. Pinterest is excellent at driving traffic to your website so always be sure to pin your own images. 



Now owned by Facebook, Instagram is a great way to share photos with your friends, readers, and colleagues. Social media is increasingly becoming a visual environment and Instagram is the perfect social media tool for our world today. For example, you can snap pictures of the city where your novel is based. Or you can capture a scene that reflects your novel. It’s fun to share your ideas visually with your friends and readers. 


Similar to Evernote and Dropbox, Pocket (formerly Read it Later) allows you to find content, save it to the application, organize topics, and then read the posts you saved from any device including your PC, iPhone, iPad or other devices. In addition, Pocket offers a social media sharing control center. That’s cool! And having great information that it categorized will help you to better store information for sharing on social media platforms. Don’t forget to add your own blog posts to your cache. 

What new application did you discover this past week?


Also read:

8 Social Media Tips Just for Writers

Grow Your Twitter Tribe – and Find New Readers – with Hashtags

About the Author: Frances Caballo is a social media strategist, trainer,  and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Editor for the Women’s National Book Association-SF Chapterthe San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+. 

How Are You Doing? These Social Media Applications Will Tell You


In previous posts, we’ve covered curation and scheduling. Now it’s time to use some social media applications to analyze your results. 

15 Social Media Applications to Measure Your Success

You’ve been reading your news feeds, curating information, and finding great nuggets of information on Twitter and other networks. You’ve tried some of the social media applications mentioned earlier in this book, and you’ve scheduled some tweets and found your groove. 

On occasion, you join a twitter chat on eBooks, self-publishing, or blogging. You’re enjoying your new friends from Australia, Malaysia and New York. 

The next step is to analyze your efforts. Yes, this will involve numbers but you only have to review them, not compute them yourself. 

“But I can intuit how I’m doing!” you might say. Great, let’s just see if the analytics prove that you’re right.


Measuring engagement is just as important as measuring book sales. Your author platform is all about building and furthering your brand — you — and social media provides the means to do that. You don’t have time to waste and that is why analytics are so important. 

What if you discovered that your travel book was more appealing to men than women were? Would that information prompt you to adjust your messaging? What if you discovered that your historical fiction about the Tudors was selling better in New York than in Oregon? Wouldn’t that information lead you to scheduling your posts when East Coast residents are more likely to be online and using social media? 

With analytics, you can better understand the demographics of your following so that you can tailor your messages and their timing accordingly. Applications that measure your return on investment (ROI) will ensure that your time on social media is well spent. 

Not to worry. Analytics aren’t particularly difficult. There are applications to conduct the intricacies of calculating the metrics and provide detailed reports. The hardest decision you will have is to make is determining which application is right for you. There are many to choose from. 

Now for the applications that can help you. 

Social Media Applications to Measure Your Success


 Google Analytics  

This free product from Google will provide you with insights into your website traffic and marketing effectiveness. For example, you can determine whether your website visitors are coming from Twitter or Google+, what they do while they are on your website, and how often they return. Everyone who has a website needs to use this tool. 



For $39/month, SproutSocial will analyze your Facebook and Twitter accounts. The analytics are comprehensive and in addition to a PDF report, you can download an Excel spreadsheet that examines your click-through-rates on a day-by-day basis. It provides in-depth demographics and measures tweets, retweets, follows, mentions, replies and direct messages. It will also measure how social you are and determine your influence. You can also use this application to schedule your posts, unfollow users, and at the premium level, it will determine your best posting times. 


Use this free application to monitor conversations occurring on the web about you, your books, and the self-publishing industry in general. It takes less than 10 minutes to setup. It pulls information from your Google Analytics account to tabulate page views and visits. Pricing starts at $1.99/month. 


For $49/month, this application will analyze your data every week, build your reports, and send them to you. Measureful automatically distills your Google Analytics data into weekly insights and reports. You can connect your accounts in five minutes or less and wait for the reports to arrive. 



Curalate bills itself as the only analytics program for Instagram and Pinterest. It will analyze social media conversations and provide insights into your Pinterest and Instagram profiles. Use it to measure, monitor and grow your influence. In today’s increasingly visual world of applications, Curalate can combine sophisticated image recognition algorithms with technologies to provide you with an analysis of your images at a pixel level. If you’re a photographer or artist, this is the analytic tool you need. 

Analytics SEO Software  

A free account will provide you with an analysis of one user, 20 keywords, social media metrics, and 100 pages and backlinks. It offers a software package that provides online search engine optimization, and SEO advice, data and tools. Check the website for pricing.  



You can use this social media monitoring tool to measure online buzz about your books and the response to each post you schedule to determine which tweets and posts were most effective. Its dashboard provides information on positive and negative remarks and measures the success of your Facebook and Twitter posts. This application also integrates with Google Analytics. Individual plans are $20/month or you can test drive it with a free trial. 

Social Crawlytics

This is a free tool that you can use by simply signing in with Twitter. In clear columns, it will provide you with information on how many people navigated to your website from Twitter, LinkedIn, Google+, Facebook and Delicious. It will also tell you how many of your website pages were shared, how many downloads occurred, and how many pages were scanned. This is all important information to have. 



If you want to measure your account growth and determine the best times of day to send your tweets, then SocialBro is a great app to use. This application will bring into focus your target audience and help you to better understand your audience on Twitter. It will also monitor hashtags, keywords, and URLs. Plans start at $6.95/month. 




You try this application for free or start a premium account for just $3.99/month. Tweriod will provide a monthly analysis that analyzes your Twitter follower base, provides summary statistics, provide numbers on mentions and replies, and measure your influence. If you use Buffer to schedule your tweets, Tweriod will determine your best tweeting times and automatically synchronize that information to your Buffer queue. 


Yes, this application known for scheduling your Facebook, LinkedIn and Twitter posts also provides analytics when you purchase the paid version, which costs $8.99/month. The paid version will also allow you to post to your Google+ page. 


This is another scheduler that offers detailed analytics on all your posts to every social network when you purchase one of its paid plans. It will also work seamlessly with SocialBro and automatically queue up your best tweeting times. 


Bit.ly is not only a link shortener. When you consistently use this website to shorten your links, Bit.ly will track click-through rates for you. It also offers an enterprise analytics platform. 


Crowdbooster offers a 30-day free trial. After that, plans start as low as $9/month. At that price, this application will analyze your Facebook (up to 50,000 fans) and Twitter (up to 50,000 followers) pages. You can also use this app to schedule your tweets and Facebook updates and you will receive weekly summaries analyzing your progress.

Which application do you use to measure your success?


Also see:

9 Social Media Apps to Help You Be More Social

21 Apps for Your Tweets, Posts & Updates

How to Curate Your Best Content


Social Media Just for WritersAbout the Author: Frances Caballo is a social media strategist, trainer,  and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Editor for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+.