Weekly Roundup – April 22, 2016

Sunrise at the coast

How do you rejuvenate yourself? As an indie writer you’re an author, publicist, social media strategist, and project manager as you oversee your editor, interior book designer, and cover artist. On top of all of those responsibilities, you have your family and maybe your day job. When you’re pulled in so many directions, how do you fill yourself up when you begin to feel drained? Know what I do? I head to the beach, and that’s where I am today. Feeling the spray of water on my face, soaking in the sun, and closing my eyes and resting to the sound of the waves rush in. Write to me and tell me what you do to restore your spirit.


Top Posts of the Week

How to Write a Book Description for Amazon by Mike Fishbein: “As an author, it’s your job to make sure your readers get excited about your book. You need to set the stage properly that triggers their emotions, leaving them eager to buy and start reading.” Note: Mike knows what he’s talking about. He’s a prolific nonfiction author and this post lays a foundation for writing your next book description for Amazon.

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Self-Publishing: 5 things I Will Do Differently Next Time

1-26-15 Self-Publishing Social Media Just for WritersGuest post by Martha Conway on her experience self-publishing her second book.

Last year, after having one novel published by a traditional publisher, I decided to publish my second novel – Thieving Forest – independently.

After six months of research and preparation I launched Thieving Forest in mid-August, and the experience has been enormously empowering.

Also confusing, exhilarating, time-consuming, and an effort that required me to exercise my brain in new and interesting ways.

It was like starting a new job, which it was. And like a hopeless perfectionist, I wanted to do everything right.

What have I learned, and what would I do differently next time? I’ve kept the list short.

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Twitter, SEO and Self-Publishing for Writers

Twitter logo

It is amazing how much information on self-publishing and marketing for writers is published. This past week produced these stellar posts. They won’t disappoint you.

The Official Self-Published Book Marketing Plan from Livehacked: I remember when I finished my first book, a thriller called The Golden Crystal. I thought to myself, “this is it. I’ve done it. I wrote a book.” And while I was, technically, correct (the book was, after all, finished), I wasn’t even close to being able to launch it into the world.As you know, finishing a book isn’t the same thing as launching a book. One is a singular, independent activity that takes nothing more than dedicated consistency and a few good ideas. The other takes much more planning, administration, organization, and careful oversight. It also takes a lot of work.

It pays to think outside the box from The Passive Voice: The other day I had a conversation on Twitter with Michael J. Sullivan regarding the unusual publishing of his upcoming book Hollow World. I thought it was rather fascinating, and I was incredibly interested to learn more about what he’s doing and why. I also figured that if I am interested, someone else probably is, too. I asked him if he’d like to write a guest post for my website to elaborate on the topic. I figured not having a 140 character limit would help express ideas and thoughts. I feel very lucky that he agreed.

Examining the Business Model of Ebook Subscription Services (Part I) from Smashwords: In recent months, we’ve witnessed the launch of two high-profile ebook subscription services – Oyster and Scribd. Both aim to do for ebooks what Spotify did for music and what Netflix did for film and television entertainment. They’ll provide readers access to an all-your-eyeballs-can-eat smorgasbord cornucopia of thousands of ebooks for a subscription fee ranging from only $8.99 per month (Scribd) to $9.95 per month (Oyster).

SEO Regicide: Content the King is Dead from Atticus Marketing: The genesis for the focus on content began about 5 years ago. Changes in consumer search behavior gradually took effect – whereby users began looking for increasingly specific answers with increasingly granular content pages. The “long tail” of search became the industry’s hottest new buzzword. SEO experts, ninjas, and mavens started churning out pages with very subtle differences – “Best Seattle underage DUI Attorney”, “Top 10 Settle teen DUI Attorneys” “Great Seattle Drunk Driving Lawyers for drivers under 21” ad nauseam. The industry adopted the boorish practice of rewriting news stories and vomiting them back onto blogs that quickly became poorly written rehasings of yesterday’s news.

3 Reasons Why Your Twitter Following Isn’t Growing by Rachel in the OC: Nobody is following me! My Twitter growth is going backward, not forward. What am I doing wrong? Nobody likes me. I must not be funny enough. Any of these statements sound like you? I hear these daily, especially from authors who want to sell more books and a) aren’t sure Twitter will do that for them (more on that in a moment), or b) Have a Twitter stream but no idea what to do with it or how it relates for marketing and selling books. Let’s deconstruct.

 

socialmediaforwritersAbout the Author: Frances Caballo is a social media strategist, trainer, and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.