Chasing the Elusive Shareable Content

Chasing the Elusive Shareable Content

Creating shareable content is the holy Grail of social media.

If our friends, colleagues, and fans do not share what we post, then there is little hope that we will succeed in our social media marketing.

Before posting any content online, place your content through a “re-share test.”

Ask yourself whether your content is valuable, bold, informative, or entertaining. Does it provide a useful analysis or does it assist people in some manner?

If it accomplishes any of these goals, your content should be shareable.

Here are three quick tips that are easy to remember:

•    keep your blog post headline to 50 characters

•    keep your paragraphs short — at most three paragraphs

•    use active verbs

In previous blog posts, I’ve shared some amazing statistics on how much faster our brains can process images versus text.

The actual statistic is that our brains can process images 60,000 times faster than text.

Our eyes gravitate to images and increasingly tend to shun large blocks of black letters. This fact explains why it’s essential to include images or video if we want our content to be shareable.

Also, if we include multiple images within a single blog post, your readers are more likely to read the entire post. Color images boost engagement over black-and-white photos, too.

shareable content

Controversy and Engagement

What I’ve noticed is that when people delve into politics on their Facebook profiles, engagement soars.

But is that the kind of engagement you’re seeking? Will it help you or hurt you in your professional life?

Being sensational always attracts attention. Our current president is sensational in his tweets and he receives a lot of likes and shares on that platform.

But you need to remember that you are your brand.

Everything you post online is available online and remains online. You’re visible to the world.

Personally, I would never tweet about President Trump or state my opinion about him on my Facebook author page. At times, I have delved into politics on my Facebook profile but never on my Facebook page.

Delving into political issues is something I seldom do because I’m looking for shares of my blog posts and book promotions, not my political opinions.

So if we’re not going for the easy, political share, what do we do?

Post images. For example, using Pixabay and Canva you can create quotes on images about reading, the value of reading, and about libraries. You can share the stack of books you want to read or pictures of yourself heading into your local library or indie bookshop.

You can take pictures of your office, the cafe where you like to write, or a spot in your back yard where you like to write.

In terms of subjects for your images, the sky is truly the limit.

[Read more…]