Welcome to this week’s Indie Author Update. There’s a mix of book marketing, blogging, and social media advice in the posts below. I hope you enjoy them as much as I did.
3 Ways To Market Your Book For Free from Mythic Scribes: “Authors are ordinary people with ordinary lives. Most of us have jobs, families, and responsibilities out in the world that, well, cost money (bills, bills, bills). In my life as an Indie, I have come across few authors who have plenty of money to spend on promotion and visibility for their books. It’s why I’d like to share some ways that I have marketed my books for free and gained some traction from the effort. All of these will take time so be aware that it’s necessary to carve out space in your schedule to explore them. Any author can do these regardless of how their work is published. The focus here is community and audience building. None of these will make you into an overnight celebrity.”
The New Gmail: 12 Gmail Hacks Every Writer Can Use from Anne R. Allen and by Nate Hoffelder: “With Google releasing a new version of Gmail, now is a great time to reconsider how we can use Gmail to get more done. Gmail is possibly the most widely used email service, but are you getting the most out of it? The following Gmail hacks will help you take control of your inbox and go from being a Gmail user to a Gmail expert. Read on to save time, avoid mistakes, and add a dash of style to your inbox.”
20 Must-Read Blogs and Sites for Writers from Articulate: “What you find helpful, inspiring or informative can be a very subjective business, but not knowing where to go when you’re confronted by a writing roadblock is a universally frustrating experience. With that in mind, here are 20 must-read blogs and sites gathered from my own bookmarks, the brains of others and the cream of the Google search crop. Enjoy.”
12 Worst Blogging Mistakes by Ryan Lanz: “I read a lot of blogs. I follow nearly 300, and I check out new blogs all the time. If you follow me or you’ve left a comment on ARHtistic License or you’ve tweeted something that interested me, I’ve probably taken a look at your blog.”
Building readership: a quiet rebellion against three pieces of conventional marketing wisdom by Roz Morris: “I’ll readily admit that book marketing is not my expertise, but some commonly accepted maxims really chafe for me. Indeed, my gut tells me I should do the opposite. So here they are, for better or perverse.”
This Is All You Need to Write the BEST Social Media Bio by Rebekah Radice: “When was the last time you updated your social media bio? If you’ve spent time agonizing over what to write, how to write, and what to include – let me put your mind at ease. Sharing your strengths, skills, and unique solutions doesn’t have to be difficult. That’s why I’ve put together a 4-step process to help you create a bio for every social network. Sound daunting? Don’t worry!”
Quote of the Week
Well written, well researched – well thought out. This book is a must have!
Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s written several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.
Practical tips for marketing your books on the social web