Indie Author Weekly Update – July 20, 2018

Indie Author Weekly Update - July 20, 2018

Welcome to this week’s Indie Author Update. Check out the link to Reedsy’s new book title generator below as well as SoftPress Pubishing’s post on how to building a following on the powerful Pinterest platform.

Don’t forget that I offer a social media audit for authors that analyzes what you’re doing well on social media and what can improve. You can find out more about the service here.

Author’s Guide to Building a Following on Pinterest from SoftPress Publishing: “If you’ve ever used Pinterest, you know it is a very eclectic collection of images on virtually every topic under the sun. But, at its core, Pinterest is much more than that. It’s a very powerful search engine (think Google) where users can find information on whatever they desire to learn about. With over 175 million monthly users and over 50 billion pins, Pinterest is a driving force in the social media world. And, you can use the power of Pinterest to build your author brand. But how?

Blogging Can Jumpstart Your Writing Career…Even Before You Publish from Anne R. Allen and by Jane Friedman: “So how can you show “vision” and an aptitude for “marketing work”...before you query. One way is blogging. And if you decide to go indie and skip those risk-averse publishers, you’ll need even more vision and marketing skills.  In order to sell in any significant numbers, you’ll want to establish your brand before you send your baby out into the marketplace. So how can you do that? By blogging.”

When To Start Book Marketing And How To Balance Your Time by Joanna Penn: “These are my thoughts based on my experience and observing other authors at all stages of the author journey. If you have a book or more out already, then what are you waiting for?”

Check out Reedsy’s new book title generator: 10,000+ good book titles to inspire you: “Generate a random story title that’s relevant to your genre. You can pick between fantasy, crime, mystery, romance, or sci-fi. Simply click the button below to get started.”

12 Simple Tricks To Increase Your Email Open Rates from the Blogging Wizard: “Have your email open rates suddenly plummeted without warning? Maybe your email list is new, and you haven’t had a chance to grow your list or improve your open rates? You’ve spent hours crafting the perfect email. Tailored specifically for your audience. With the right amount of eye-catching visuals and captivating copy. Your email even solved a massive problem for your readers.”

How to Price Your Book for Better Book Discovery by Penny Sansevieri: “If you’re unsure how to price your book you’re not alone, but it makes a big difference for your book discovery so it’s not a aspect of your book marketing strategy to take lightly.”

Book Promotion: Do This, Not That – July 2018 from TheBookDesigner.com and by Amy Collins: “A slightly different take on DTNT this month… Please, authors, if you are on social media or TRYING to get on social media, read this month’s edition of DO THIS NOT THAT.”

Quote of the Week

Imitate other writers while you’re learning, deconstruct their books and learn from them. Then break out and be you…”

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – May 11, 2018

Indie Author Weekly Update

Welcome to this week’s Indie Author Update. There are some wonderful posts here, including the post by Reedsy on publicity mistakes and Craig Tuch’s post on beta readers and ARCs. Don’t miss them!

Indie Author Update

Using Amazon Categories to Sell More Books by Penny Sansevieri: ” By now most authors know the importance of choosing great keywords on Amazon, but Amazon’s categories are equally important. Choosing the right categories can boost your exposure. And exposure drives book sales.”

Beta Readers vs Editors vs ARCs from TheBookDesigner.com and by Craig Tuch: “For most of the writing process, telling your story was likely a very solitary process – leaving you alone with your characters and world for long stretches as you worked to get everything just right. And now, with the last paragraph written, it’s finally time to let other people read it.”

Publicity Mistakes that Ruin Book Launches from Reedsy: ” If you’re an author you know writing the book is only part of your job these days. Promotion is a huge chunk of what you have to do. Here’s some excellent tips from people in the know.”

2018 Social Media Marketing Industry Report by Mike Stelzner: ” Do you wonder how fellow marketers are using social media? Wondering if you should focus more on ads or bots? In our tenth-annual social media study, more than 5,700 marketers reveal where they’ll focus their social media efforts. This industry report also shows you how marketers’ organic activities have changed and what their future plans are with organic and paid social media.

How To Become A Bestselling Author Using LinkedIn by Tony J. Hughes: “The number one obstacle to success as a writer in is obscurity. If a bear tweets in the woods in a flash of brilliance, will a publisher give him an advance making him an overnight sensation? There are 3 million blogs put out every day – you do the math – how on Earth will your content stick out?”

Everything writers need to know about pitching their book by Nathan Bransford: “If you’re trying to find a literary agent, you’ll need to write a query letter. If you’re self-publishing, you’ll need to write good jacket copy (or at least know what good jacket copy looks like). When you’re telling acquaintances what your book is about, you’ll need to avoid making them fall asleep. You get the idea.”

Quote of the Week

Tim O'Brian Quote

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

This book is a very useful tool for writers looking to extend and reach their audiences. It has systematic detailed information about how to set up accounts and create a professional online profile and author branding. Recommended to anyone curious about why social media is still such a big thing for everyone, particularly for writers.

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – November 24, 2017

Indie Author Weekly Update

This week’s Indie Author Update ranges in topics from Facebook ads to self-publishing to how to build a media kit. I hope you enjoy all of these posts.

Make Your Own Self-Publisher’s Survival Kit by Joel Friedlander: “Raging wildfires. 500-year hurricanes. Earthquakes triggering mudslides. Sea-level rise. It’s enough to make you want to bury your head under the covers. Both the occurrence of these disasters and the detailed and extensive reporting on them have fueled a growing interest in preparing for the worst. Ads for survival kits, water purification systems, underground vaults, and home protection schemes pop up regularly.”

Boosted Posts vs. Facebook Ads – When to Use Each Type – Andrea Vahl by Andrea Vahl: “Are you using Boosted posts on Facebook?  Wondering when you should boost a post and when you should create a Facebook ad using the Facebook Ads manager? In this post, I’ll talk about some of the pros and cons for Boosting Facebook posts and how to know you are boosting the RIGHT posts as well as when you should use the Facebook Ads manager to create your ad.”

Currently reading: How to Build a Rocking Author Media Kit: a 7-Step Template from Reedsy: “Picture this: you’ve just self-published a book and are gaining some traction in your publicity rounds. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. Don’t panic. By the time you’re done with this post, you’ll be ready to compile an all-purpose key to book publicity: your author media kit. A good media kit is one of the most straightforward ways to win over the press and everyone else who matters during your publicity rounds: book reviewers, bloggers, and indie bookstores.”

The Angsty Relationship Between Writing and Sales from Jane Friedman: “I have an uneasy relationship with sales, partially because I really do wish I could just do this work for free—or barter. I’m always up for a barter especially if it involves angora rabbits. But I also have an uneasy relationship with sales because I came to writing through academic means, and academics still live, oddly, with an idea of meritocracy as the way people get recognition for what they do.”

Using Book Promotions Sites to Launch Your Book from Dave Chesson: “In today’s episode, we learn about book promotion sites, how they actually work, and how authors can use them in order to get their books to a large number of readers.  They can be a powerful tool for book launches, as well as a steady drip of sales over time.”

Top 10 Ways Your Website Leaves Readers, and Leads, in the Dust by Joan Stewart: “Regardless of how long you’ve been writing or publishing books, I’ll bet you’re making at least three of the Top 10 mistakes I see often at author websites. These missteps are so prevalent that I now do a quick review of every website when authors hire me for consulting – even if they don’t ask for my opinion. What good are my book marketing recommendations if the website falls short of the minimum standards a journalist or visitor will expect?”

Quote of the Week

Tolstoy

Want to save time with social media? Get Avoid Social Media Time Suck for FREE.

Social Media Time Suck

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – September 29, 2017

Indie Author Weekly Update

This week’s Indie Author Update includes posts from Adam Connell, Joanna Penn,  Ali Luke, Buffer, and Writers in the Storm. I hope you enjoy the selections.

Well, we are firmly into fall, my favorite season. How does your writing change with the seasons? I’d love to know!


Indie Author Updates

How To Launch Your Own Facebook Group And Get Loyal Fans  from Adam Connell: “Facebook groups are powerful. They’re a perfect place to start real conversations about things that matter to you. And because your audience members are already on Facebook (Facebook addiction is a real thing, people), they are far more likely to engage with you and your brand in Facebook groups than they are on your blog. With Facebook Live, you can now do live training right inside of your group.”

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Indie Author Weekly Update – March 10, 2017

Indie Author Update

In this week’s Indie Author Weekly Update you’ll find posts on blogging, branding, author bios, social media, and more. I hope you enjoy this week’s selection.

Meanwhile, after several days of rain and hail we’re enjoying a few days of respite, sun, and warmer temperatures. The warmer temps are always inviting to pursue a hike or bike ride. Don’t you agree? I hope you find your time in the outdoors as inspiring as I do.


 Indie Author Update

Why Do I Need a Media Kit? 5 Reasons (+ FREE online workshop series March 13-24!) from Chris Well: “The media kit is an essential tool for every author who wants to leverage the power of the media to build their brand. This set of PR materials gives media influencers and others a clear snapshot of what you have to offer.”

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Indie Authors: Follow These 40 on Twitter in 2017

Indie Authors: 40 Twitter Users to FollowAs you probably already know, Twitter is where I spend most of my time online. My day starts with Twitter and ends with Facebook, but as a Twitter fan woman, Twitter is my darling amongst the social media I use.

To help you start the year right, I decided to create this list of my top contacts and purveyors of information in 140 characters or fewer. I hope  these individuals, experts, and entities soon become your favorites too.

Note: The list is organized alphabetically, not by ranking.

Authors and Experts to Follow on Twitter in 2017

Alliance of Independent Authors

Founded by author and poet Orna Ross, @IndieAuthor ALLI is a membership organization of indie authors and advisors.

Andrea Vahl

Andrea has been writing about social media for years. Although she caters to the business world, her words are genuine pearls of wisdom and she’s well worth following and keeping track of.

Anne R. Allen

I adore Anne’s blog and enjoy following her on Twitter too. She is one smart lady!

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