Indie Author Weekly Update – August 17, 2018

indie author

Welcome to this week’s Indie Author Update. There’s a mix of book marketing, blogging, and social media advice in the posts below. I hope you enjoy them as much as I did.

3 Ways To Market Your Book For Free from Mythic Scribes: “Authors are ordinary people with ordinary lives. Most of us have jobs, families, and responsibilities out in the world that, well, cost money (bills, bills, bills). In my life as an Indie, I have come across few authors who have plenty of money to spend on promotion and visibility for their books. It’s why I’d like to share some ways that I have marketed my books for free and gained some traction from the effort. All of these will take time so be aware that it’s necessary to carve out space in your schedule to explore them. Any author can do these regardless of how their work is published. The focus here is community and audience building. None of these will make you into an overnight celebrity.”

The New Gmail: 12 Gmail Hacks Every Writer Can Use from Anne R. Allen and by Nate Hoffelder: “With Google releasing a new version of Gmail, now is a great time to reconsider how we can use Gmail to get more done. Gmail is possibly the most widely used email service, but are you getting the most out of it? The following Gmail hacks will help you take control of your inbox and go from being a Gmail user to a Gmail expert. Read on to save time, avoid mistakes, and add a dash of style to your inbox.”

20 Must-Read Blogs and Sites for Writers from Articulate: “What you find helpful, inspiring or informative can be a very subjective business, but not knowing where to go when you’re confronted by a writing roadblock is a universally frustrating experience. With that in mind, here are 20 must-read blogs and sites gathered from my own bookmarks, the brains of others and the cream of the Google search crop. Enjoy.”

12 Worst Blogging Mistakes by Ryan Lanz: “I read a lot of blogs. I follow nearly 300, and I check out new blogs all the time. If you follow me or you’ve left a comment on ARHtistic License or you’ve tweeted something that interested me, I’ve probably taken a look at your blog.”

Building readership: a quiet rebellion against three pieces of conventional marketing wisdom by Roz Morris: “I’ll readily admit that book marketing is not my expertise, but some commonly accepted maxims really chafe for me. Indeed, my gut tells me I should do the opposite. So here they are, for better or perverse.”

This Is All You Need to Write the BEST Social Media Bio by Rebekah Radice: “When was the last time you updated your social media bio? If you’ve spent time agonizing over what to write, how to write, and what to include – let me put your mind at ease. Sharing your strengths, skills, and unique solutions doesn’t have to be difficult. That’s why I’ve put together a 4-step process to help you create a bio for every social network. Sound daunting? Don’t worry!”

Quote of the Week

indie author

 

Social Media Just for Writers 2nd Edition

 

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s written several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

Indie Author Weekly Update – May 12, 2017

Indie Author Weekly Update

Enjoy this week’s Indie Author Weekly Update with posts from Brooke Warner, Joanna Penn, BookWorks, Rebekah Radice, and Adam Connell. You’ll find information on Amazon’s new strategy, a new app for authors, image editing tools, and more!

Summer is almost here and after the rain we’ve experienced in Northern California, I can hardly wait for the warm, dry days ahead. What about you?


Indie Author Update

BuzzTrace: New Social Media Software Review from BookWorks: “BuzzTrace is a new software program to help authors and independent publishers manage and grow their platform. BuzzTrace accomplishes this by giving suggestions about what to post online and sending alerts when someone is talking about your book online.”

How Amazon, once again, is driving down the value of books and undermining authors by Brooke Warner: “On March 1, while the only people paying real attention were hypervigilant third-party sellers and book geeks on Reddit, Amazon enacted a policy change that allows third-party sellers to compete for the Buy Box for books in ‘new condition.'”

[Read more…]

Indie Author Weekly Update – April 21, 2017

Indie Author News

This week’s Indie Author Weekly Update focuses on social media news including what’s new with Instagram and how best to use Pinterest.


Indie Author Updates

Instagram Just Revamped Instagram Direct, Which Now Has 375 Million Monthly Users from AdWeek: “Instagram revamped its Instagram Direct messaging feature—which now includes disappearing photos and videos, along with texts and reshares—and the Facebook-owned photo- and video-sharing network announced that Instagram Direct now has 375 million monthly active users, up from 300 million last November.”

[Read more…]

Authors: Learn How to Create Shareable Facebook Content

Authors: Learn How to Create Shareable Facebook Content by Frances Caballo

 

My Personal Facebook Tips

As usual, this week’s episode includes summaries of several blog posts with awesome Facebook tips.

Engagement – the goal of all of our social media efforts – can be tough to attain on Facebook. As I’ll talk about later in this episode, Facebook keeps tweaking the algorithm, making it harder for the posts on our Facebook Author Pages to reach all of our readers.

Darn! Right?

Well, I have some tips for you, and here they are:

  1. Post more frequently. I recommend twice each weekday and once each day on the weekend.
  2. Mix up the days and times you post on Facebook. You’ll, of course, want to check your Insights to see when your fans are on Facebook. But you’ll also want to check for when they are most likely to engage, and the only method to find that out is by mixing it up.
  3. Write short (80 to 100 characters) vs. long narratives. Text overload is rampant these days so if you want your fans to read your post, keep your posts short. The caveat here: Some people do have success with very long, personal revelations and that’s great. But mostly, people want to peruse their newsfeeds quickly.
  4. Include more personality. People do not buy books from brands; they buy books from writers so don’t be afraid to share information that reveals more of your personality. (Confession: I’ve been deficient in this area.)
  5. Be controversial at times. Take a stand on an issue in your niche, genre, or recent events.
  6. Add calls to action. Don’t be afraid to ask your fans to purchase your new book. Just use that call to action sparingly.
  7. Vary your types of posts. Vary the topics, the length, the types of images you use, and the types of questions you pose.
  8. Respond promptly and tag commenters. Try to respond to comments as soon as you can and be sure to type their name (tag them) in your response.
  9. Consider freshening up your cover image on a quarterly basis using Canva or PicMonkey.
  10. Host a Facebook Friday networking party that enables your fans to promote their books, blog posts, or other types of news. Get to know your readers and what matters to them.
  11. Drive traffic from other social media sites to posts your want to receive additional attention. This is how: When you click on the date stamp of your Facebook post, you will see that your post has a unique URL. You can drive traffic to that post by using that URL in a tweet or LinkedIn post.

[Read more…]

Social Media for Authors Podcast: How to Conquer Google+

Social Media for Authors Podcast  by Frances CaballoBelow are the show notes from Episode 16 of the Social Media for Authors Podcast. To read the show notes from previous episodes,  please refer to my earlier Friday blog posts.


[smart_track_player url=”http://traffic.libsyn.com/socialmediaforauthorspodcast/Episode16_Final.mp3″ color=”d8570b” title=”How to Conquer Google+” artist=”Frances Caballo” ]

This week’s episode includes summaries of four blog posts with awesome tips that will help you get more out of Google+, and, of course, I have your tip of the week.

Let’s start with your weekly tip.

Before I officially launched this podcast in January, I sponsored a survey, and I asked all of my followers to tell me what they (you) wanted to learn about in this podcast.

Well, Google+ ranked high so here I am fulfilling my promise and giving you information you’re going to love, and that will help you better learn how to make use of this powerful, great social media network.

When Google+ first appeared on June 28, 2011, everyone wondered whether it would destroy Facebook’s popularity the way Facebook tossed a lance into MySpace.

Some social media experts expounded on Facebook’s vulnerability and even publicly said adios to Facebook while proclaiming their allegiance to Google’s new social media product.

[Read more…]

Friday Roundup: How to Engage Your Readers

12-19-14 Engage Your Readers by Frances Caballo

 

[smart_track_player url=”http://traffic.libsyn.com/socialmediaforauthorspodcast/Episode_2_FINAL.mp3″ color=”d8570b” title=”Why Authors Need to Use Social Media” artist=”Frances Caballo” ]

Welcome to the Friday Roundup where you’ll find practical tips for marketing your books on the social web. This week’s segment includes summaries of four blog posts that will help you hone your social media marketing skills, and of course, your tip of the week on how to engage your readers I hope you enjoy the post!


Let’s start with your weekly tip.

This week’s segment includes summaries of four blog posts with awesome social media tips, and of course, I have your tip of the week.

Let’s start with your weekly tip.

[Read more…]

Friday Roundup: Image Resources for Indie Authors

Episode 10 - Pinterest for Authors

Welcome to the Friday Roundup where you’ll find practical tips for marketing your books on the social web. This week’s segment of Resources for Indie Authors tackles the topic of marketing your books and blog with images. Keep reading to learn more.


If you joined Pinterest in the early days and opened a personal profile, you need to upgrade to a business account.

Wait, you’re not a business you say? Of course, you are. You’re in the business of writing and publishing books and if you’re an Indie author that means you’re also forking out some big bucks for editing and design costs. Right?

[Read more…]

Friday Roundup: Resources for Indie Authors

11-7-14 Social Media Tips for WritersWelcome to the Friday Roundup where you’ll find practical tips for marketing your books on the social web. This week’s segment of Resources for Indie Authors includes new posts on social media marketing. Keep reading to learn more.


6 Social Media Marketing Tools to Make Your Management Quick and Easy from Jeff Bullas:

Keeping up with the multiple social channels; posting original content and coming up with a social media plan that generates leads, engagement, revenue or some other tangible goal can make you feel like pulling out your hair.However, studies show that social media marketing works. In 2014, investment in social media is a necessity, and no longer a luxury.

An Up-to-Date List of the Algorithm Factors and Changes from Buffer Social: Does this sound familiar: People have liked your Facebook page or followed your profile, and when you post a new update, less than 10 percent of your fans and followers ever see it. It’s a challenge that many Facebook marketers face. How do you get your content seen on Facebook? The secret is in understanding the Facebook News Feed and its mighty algorithm. [Read more…]

Friday Roundup: Resources for Indie Authors

10-31-14 Frances CaballoEvery Friday I compile a list of online resources for Indie authors to help newly published writers market their books on the social web. I hope you enjoy this week’s selection.


Smart Ways to Manage Time on Social Media by Rebekah Radice: Do you struggle to find enough time in your day to manage social media? Does the thought of juggling your social media tasks make you break out in a cold sweat? Let’s face it, business professionals are busier than ever. Between email, phone calls, projects and team meetings, adding social media to the mix is a recipe for overwhelm.

The 3 Most Important Factors For Growing Your Social Media Community by Robert Caruso: It seems that almost daily we come across social media marketers, enthusiasts and brands that still seem to have limited understanding of social media best practices. Often the social media “consultant” is even missing key factors in their own social presence that hinders their community, reach and growth. You’d think we would be beyond this in 2014, but sadly that is not the case.

The 2014 Social Media Glossary: 154 Essential Definitions by Hootsuite: Welcome to the 2014 edition of the Hootsuite Social Media Glossary. This is a living document that will continue to grow as we add more terms and expand our definitions. If there’s a term you would like to see added, let us know in the comments!

How To Get Your Book Into Costco (and other specialty stores) by Penny Sansevieri for The Future of Ink: In order to be considered for national in-store distribution, you need to pass several (many) checks and your book needs to go to their book buyer who is super particular about what she buys for the stores. Understandably. Product needs to move fast in Costco which is why you may see something one week but not the next.

Related Reading:

Save time on social media with Avoid Social Media Time Suck

Learn about blogging with Blogging Just for Writers

 

Frances Candid Shot 12-5-13About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by Clicking Here. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

 

Photo Credit: Lee Scot via Unsplash.com

How to Blog Like a Pro

10-20-14 How to Blog-2
Would you love to know the secrets of blogging queens, kings, princes and princesses? You know, those who have hundreds of comments on their blogs and receive thousands of retweets?

Well, Denise Wakeman recently interviewed digital marketing expert Rebekah Radice of Imagine Wow whose topic was how to blog like a pro.

First some background.

If you haven’t come across Denise Wakeman online yet, you might want to connect with her on Google+ and subscribe to her weekly Hangout called Adventures in Visibility.

If you prefer podcasts, you’ll find her on iTunes, Stitcher and SoundCloud as well.

Every week, Denise interviews top pros in the field of online marketing. Her program is consistently good, and she has quite a following.

How to Blog Like a Pro

Rebekah started blogging in 2004. As she explained, she’d always been a writer and at first blogged for the fun of it. Then she saw what an opportunity blogging provides for marketers.

Would you like to know this social media whiz’s secret to great blogging? It’s pretty simple, actually.

Develop a habit. Yep, that’s it. Years ago she knew she needed to be consistent in her blogging, and she wanted to cover big-picture topics while also providing the nitty-gritty details. So she committed to posting one, lengthy blog post every week.

She doesn’t miss a week either. Whenever she schedules a vacation or travels to a conference, she knows that she has to write those posts in advance.

After all, consistency is a major key to blogging. Here are other important factors to successful blogging:

  • Grab people’s attention.
  • Don’t be too wordy.
  • Focus your points and provide as many tips as possible. People love bullets with tips.
  • Create an editorial calendar for the next three months but be open to accommodating new topics.

Now let’s turn the question around. What contributes to a blog failing?

  • Lack of Consistency.
  • Lack of Goals.
  • Lost of focus
  • Not knowing what you’re passionate about
  • Not establishing a blog calendar.

10-20-14 2nd image Frances Caballo

How to Get Your Audience to Share Your Content

Rebekah’s number one tool for increasing shares is that she endeavors to build a relationship with her followers.

That’s the beauty of social media. Unlike any other method of marketing, blogging and social media enable authors to get to know their readers.

When we blast our content, and never ask questions, we relinquish occasions to learn about our audience.

Select one typical person in your audience. What does that person need to know? How can you help that individual? What challenges face that person?

Michael Hyatt describes his audience clearly. He writes for men of a certain age and a certain income bracket.

Rebekah says that once you determine who that person is, it becomes easier to write for that person.

Social Buzz Club and Triberr

Rebekah also mentioned Social Buzz Club and Triberr. Triberr is an app that enables Twitter followers to form groups. The purpose of the groups is to share each other’s content communally.

Similarly, Social Buzz is another collaborative network of professionals who blog. Communities form to engage in reciprocal sharing.

Further Your Brand with Images

As you may have noticed, I’ve been creating a lot of my own images for this blog. Listening to Rebekah, I discovered what I’m not doing: being consistent with the colors of my brand and the font.

That needs to change.


 “There’s enormous value in niching down.”

Rebekah Radice


Finally, she encourages people to “niche down.” Not everyone wants what you have to offer and besides, when you don’t define your specific niche you don’t reach anyone because it’s impossible to market to an unruly audience.

Further Reading:

Blogging Just for Writers

 

Frances Candid Shot 12-5-13About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by Clicking Here. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web