The Way We Think About Social Media Is Broken

Why what we think about social media is brokenWhen you first write a book and brave the waters of social media, what are you thinking about?

Be honest.

I know what I was thinking. Sales. Readers. Clients.

It’s a mistake that we all make. We’re enthusiastic. We believe we just wrote the best book ever and we’re eager to turn all those hours we labored over every sentence into something tangible: green dollars. Or euros.

Or maybe we’re more altruistic. What we want is for people to enjoy our book, appreciate our craft.

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What to Post on Social Media Plus 38 Examples

What to Post on Social Media Plus 38 Examples by Frances Caballo

Ten years ago, you wrote a book and you never expected to find out anything about the author. Now with social media, everyone wants that connection. I think our readers want to be invited into our lives and brought on the journey and be part of this whole process. ~~ Jane Green

Not Sure What to Post? Try These Ideas

Authors often ask me, “What should I post on social media?”

The answer is simple: Great content that your readers will enjoy. Social media and book marketing aren’t about you. Yes, you have books to sell and a blog you want your readers to visit. But in the end, everything you do is about the reader.

As such, the content you post will be driven by what motivates, moves, and meets the needs of your readers.

In other words, the content you post will need to be:

  • Informative
  • Interesting
  • And when images and videos are used, captivating
  • And at times, your content can be entertaining

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