Have You Seen These Social Media Changes? Part II

social media changesLast week I wrote about several social media changes, namely to Facebook and Twitter. Today I continue the discussion.

Let’s start the discussion with Twitter Moments.

Changes to Twitter 

Initially a feature for news organizations, Twitter Moments are now available for everyone to use.

This is how to get started:

Go to your Moments tab, located between Home and Notifications on the taskbar. (Look for the lightning symbol.) Give your Moment a title by clicking Title your Moment. Then add a description, and upload an image to set the cover. Then, select some tweets you’ve sent, liked, or retweeted. Once you’ve completed your moment, click Publish in the top left-hand corner. (Note: Be sure to crop your photos right on Twitter for mobile navigation.)

Twitter

I created a simple moment that includes a tweet about book patches, the Hay Festival in Segovia, Spain, news about the Pulitzer Prize winning The Underground Railroad (read it and loved it!), and two more tweets.

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Indie Author Weekly Update – June 23, 2017

Indie Author Update

This week’s Indie Author Update includes posts on book promotion, Facebook, Pinterest, and Twitter from Lilach Bullock, Digital Book World, The Write Life and others. Enjoy them!

Meanwhile, I’m still trying to survive the the 100+ heat here in Northern California. Is it hot where you’re at? If so, share with me your favorite tips for remaining cool.

Indie Author Update

Authors, Grow Your Fan Base By Leading A Book Club by Digital Book World: “I have always maintained that the author-as-a-brand is the strongest selling link across the publishing chain. Whether self, indie or traditionally published, the emotional connection forged by dedicated readers is never with a publisher or an imprint—it’s with the author him or herself. This relationship is, more than anything else, built on trust.”

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Indie Author Weekly Update – April 21, 2017

Indie Author News

This week’s Indie Author Weekly Update focuses on social media news including what’s new with Instagram and how best to use Pinterest.


Indie Author Updates

Instagram Just Revamped Instagram Direct, Which Now Has 375 Million Monthly Users from AdWeek: “Instagram revamped its Instagram Direct messaging feature—which now includes disappearing photos and videos, along with texts and reshares—and the Facebook-owned photo- and video-sharing network announced that Instagram Direct now has 375 million monthly active users, up from 300 million last November.”

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10 Quick Tips About Social Media

10 Quick Tips About Social MediaIf you’re just starting out on social media, it may seem overwhelming. Even if you’ve been using it for a while, the prospect of staying up to date on numerous social media platforms may seem like a full-time job.

Don’t get disheartened.

There definitely are learning curves to social media. That’s a given. But social media needn’t be overwhelming.

Take it from someone who works in social media every day.

As the joke goes, How do you eat an elephant? One bite at a time. Take the same approach to the social media networks you want to learn and keep up with.

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Have You Seen These Social Media Tweaks?

Make Way for Change on Social Media

Have you noticed all the changes happening on social media? Facebook is making most of the tweaks, but I’ve seen modifications in other places as well.

Today I thought I’d share a few items I’ve noticed that may convince you to use Pinterest, buy a Facebook ad, or just take note of what you can do these days on different platforms.

Let’s get started with my miscellaneous observations.

Facebook Advertising

There’s no doubt in my mind that when done correctly, Facebook advertising works. Some people catch onto it right away, others spend too much money, and then there’s me: I just don’t use it often enough.

When I launched my book, The Author’s Guide to Goodreads, on May 19th I thought I’d support the launch with a Facebook ad. Guess what? It worked.

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Indie Author Weekly Roundup – July 8, 2016

 

 Indie Author Weekly Roundup by Frances CaballoIt seems that every week it gets harder to narrow the selection of posts I pick for the Indie Author Weekly Roundup. This week was especially difficult. I hope you enjoy the mix of social media and book marketing posts that I ultimately chose.


Indie Author Weekly Roundup

 

Did You Miss These Posts I Recently Wrote for Other Blogs? 

How Goodreads Can Help Writers Grow Their Readership from Susanne Lakin’s Live Write Thrive blog: “What I find interesting is that many Goodreads users attended college, and even more of them attended graduate school. Goodreads members are educated, love to read, and love to talk about books. Women read more and review more books than men and dominate this online venue. While men aren’t as active on this site as women, they still participate and are a growing force here.”

Learn how to improve your website's SEO with Pinterest Click To Tweet

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What to Post on Social Media Plus 38 Examples

What to Post on Social Media Plus 38 Examples by Frances Caballo

Ten years ago, you wrote a book and you never expected to find out anything about the author. Now with social media, everyone wants that connection. I think our readers want to be invited into our lives and brought on the journey and be part of this whole process. ~~ Jane Green

Not Sure What to Post? Try These Ideas

Authors often ask me, “What should I post on social media?”

The answer is simple: Great content that your readers will enjoy. Social media and book marketing aren’t about you. Yes, you have books to sell and a blog you want your readers to visit. But in the end, everything you do is about the reader.

As such, the content you post will be driven by what motivates, moves, and meets the needs of your readers.

In other words, the content you post will need to be:

  • Informative
  • Interesting
  • And when images and videos are used, captivating
  • And at times, your content can be entertaining

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How to Use Pinterest as an Indie Author

Twitter Just for WritersGrab my recently updated and FREE 39-page eBook on Twitter today. Twitter Just for Writers is the most comprehensive eBook I’ve ever released. You’ll find:

  • Easy to follow instructions on how to get started.
  • Instructions on how to devise a password the will never be hacked.
  • Terms and special hashtags just for authors.
  • A list of applications.
  • Advice on how to select your username and write your bio.
  • Plus guidelines for advanced users!

Download your FREE copy now.


 

 How to Use Pinterest as an Indie Author by Frances Caballo


 

Boost Your Website Traffic with Pinterest

Winston Churchill once said,

To improve is to change; to be perfect is to change often.

Change is certainly the only thing that is constant among all social media networks. You can’t afford to grow comfortable with the way things are because today’s Facebook may look different next year — or even next month.

The same goes for Pinterest. The founders keep arguing that this website is a search engine, but everyone else keeps calling it a social media network. Whatever you call it, Pinterest has changed as well.

If you haven’t been using Pinterest, this post will help you to get started. If you’ve been on Pinterest for some time, you’ll learn about changes that have recently occurred.

We’re Part of a Visual Social Web

Social media has been trending toward a visual social web for the past several years. Take Instagram for example. It’s entirely visual. Tumblr has transitioned increasingly to a visual media website.

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Social Media Guidelines for Newbie (& Experienced) Authors

Social Media Guidelines by Frances CaballoI love Merriam-Webster’s definition of the word newbie,

newcomer; especially: a newcomer to cyberspace

There’s no shame in coming to the field of publishing and online marketing right now. It hasn’t been around that long.

The fact that I’m not an early adopter and have learned so much is proof that you can be where I am in little time.

So just because the neighbor’s kid seems to know all about Instagram, Snapchat, and Twitter, don’t worry.

You don’t want to follow her or his advice. Kids come to social media as a way to connect in expanded ways with their friends.

You’ll be using social media to establish your brand and market your books. See the difference?

Free Social Media Cheat Sheet by Frances Caballo

So what the kid next door knows will not apply to you.

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Authors: Enjoy Social Media Success with These Tips

 Social Media Success for Authors by Frances Caballo

You’re reading the text version of the Social Media for Authors Podcast, Episode 34 published and copyrighted by Frances Caballo every week.

As usual, this week’s episode includes summaries of blog posts with awesome tips about Social Media and, of course, I have tips to make you happier. 🙂 Enjoy!


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I want to start by mentioning that I live in Northern California and our neighboring county, Lake County, has been besieged by fires all summer. The biggest fire yet started recently, and if you’d like to help, you can contact the Red Cross. Survivors of the Valley Fire need everyone’s support.

Next, I want to mention that there’s a free, online author’s conference in October. The benefit of attending this one is you don’t have to buy a plane ticket or stay in a hotel. Just follow the link to learn more about the conference and the speakers. There will be some talented speakers at this event, including moi.

Feel Happier on Social Media

For today’s episode, instead of sharing my own tips I thought I would instead share a post I read on Fulfillment Daily called 7 Tech Habits Guaranteed to Make You Happier.

We can all feel happier at times, right?

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