Let’s talk about Pinterest today, the social media network that seems to be an afterthought in many authors’ marketing strategies.
As I recently revealed in a blog post, Pinterest is my #3 source for website traffic (following Twitter, in first place, and Facebook). So for me, Pinterest is far from an afterthought.
In fact, I create images that you can’t see on my blog that I use exclusively for pinning to Pinterest. But more about that later.
Here are some quick & easy Pinterest tips:
- Add the Pin It button to your browser so that wherever you are on the Web, you’ll have an opportunity to pin an image you like. Visit the goodies page on Pinterest to find it. Go here to get started.
- Designate a pinboard for your blog and then create images for your blog posts. By pinning images from your posts, you can increase traffic to your website.
- When you pin an image, especially one from your blog, add a keyword-rich description.
- Use the Pinterest app for your smartphone so you can pin as you navigate the Internet wherever you are.
- Organize your pinned images into boards.
- Don’t pin dozens of images in one session. If you do, you’ll overwhelm your followers’ news feeds. It would be akin to writing twelve Facebook posts in a row. If you can schedule your pinned images or break up you pinning sessions.
- If you still have a personal account on Pinterest, convert it to a business account so that you can have access to analytics.
- Take the time to come up with interesting titles for your boards while keeping in mind the importance of keywords.
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I have so much more to say about Pinterest but let’s move on to what other experts suggest.
Pinterest Tips Authors Need to Try
First up is a post by Social Media Examiner titled Pinterest Set to Surge in 2016: New Research.
The post begins with this comment:
Pinterest’s unique setup gives it more selling potential than other platforms. Because users can follow both boards (or subjects) and individual pinners, the channel leads users to items as much as people.
I couldn’t have said it better myself.
The first point made her is that Pinterest users are shoppers. So it not only connects people, similar to Facebook or Twitter, but it’s great for sending people to online vendors, including book retailers.
And data shows that since 2011, “the number of Pinterest users going from the platform to a website has multiplied seven times, far outstripping Twitter and others.”