Are you using Pinterest? If not, you’ll want to check out this post on Pinterest tips for authors and my 57 suggestions for author pinboards.
If you think Pinterest is a fluffy, confusing or unnecessary social media network for authors, think again.
According to Shareaholic, Facebook and Pinterest are the top social media networks for driving traffic to websites.
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And Pinterest drives more traffic than Twitter.
According to Mashable:
After a huge surge in early 2011, Pinterest continues to attract interest and drive traffic and sales.
(Source: Google Trends)
According to Mashable, the number of total unique visitors since May 2011 has increased by 2702%. That’s incredible. Here is their their infographic with compiled user demographics.
Over time, the top boards have covered the following topics: hair, weddings, quotes, recipes, home, and Christmas.
The top boards make sense since 68.2% of users are women,, and 31.8% are men. This is a huge improvement since the earlier days when 80% of all users were women.
But don’t let that fact dissuade you from the importance of interest to authors and bloggers. Check out these statistics from Business Insider:
Pinterest drives 7.10% of Web traffic that sites receive, second only to Facebook (21.25%), and leagues ahead of other social sites like Twitter, Reddit, StumbleUpon and LinkedIn. In the first quarter of 2014, the company drove 48.36% more traffic than it did at the end of 2013.
So have I convinced you of the importance of this social media network yet?
Pinterest and Your Blog
I spend quite a bit of time (some people think too much time) creating images for my blog posts. The image I create for the top of the blog post is compatible with image sizes for Twitter and Facebook.
What you don’t see – and won’t see unless you click the Pinterest social media share button at the bottom of each post – is that I create a second image just for Pinterest.
I easily spend at least 45 minutes creating these two images, but it’s time well spent. You see, one of my pinboards is for my blog and the images that I pin from my blog to Pinterest tend to be my most frequently repinned images.
Take this image, for example. It was fairly simple yet it was my most popular pinned image that week.
And Pinterest ranks high in terms of referral traffic to my blog. However, in my case my analytics bucked the trend. Twitter is my top referral source for traffic to my website.
The second social media network that drives traffic to my website is Facebook. And the third network is Pinterest. These numbers make sense for me because I focus a lot of my energy on Twitter.
I’m not trying to disprove the above studies; my only point here is that Pinterest for me is among the top three social media networks driving traffic to my website, and therefore it’s important for me to have an active presence on it.
57 Boards Every Author Should Have on Pinterest
When I speak with authors about Pinterest, they are often perplexed about how to use this social media network.
A common question I hear, “What kind of images should I collect?”
You can use these suggestions as a starting point for building your Pinterest unique presence and establishing your sense of style.