Pinterest Tips for Authors (Plus 57 Pinboard Ideas)

Pinterest tips

Are you using Pinterest? If not, you’ll want to check out this post on Pinterest tips for authors and my 57 suggestions for author pinboards.

If you think Pinterest is a fluffy, confusing or unnecessary social media network for authors, think again.

According to Shareaholic, Facebook and Pinterest are the top social media networks for driving traffic to websites.

[clickToTweet tweet=”Facebook and Pinterest are the top social media networks for driving traffic ” quote=”Facebook and Pinterest are the top social media networks for driving traffic “]

And Pinterest drives more traffic than Twitter.

According to Mashable:

When it comes to referral traffic from social networks, there’s Facebook and Pinterest — and then there’s everyone else.

Just look at the chart below from Shareaholic.


After a huge surge in early 2011, Pinterest continues to attract interest and drive traffic and sales.

google trends

(Source: Google Trends)

According to Mashable, the number of total unique visitors since May 2011 has increased by 2702%. That’s incredible. Here is their their infographic with compiled user demographics.

Over time, the top boards have covered the following topics: hair, weddings, quotes, recipes, home, and Christmas.

The top boards make sense since 68.2% of users are women,, and 31.8% are men. This is a huge improvement since the earlier days when 80% of all users were women.

But don’t let that fact dissuade you from the importance of interest to authors and bloggers. Check out these statistics from Business Insider:

Pinterest drives 7.10% of Web traffic that sites receive, second only to Facebook (21.25%), and leagues ahead of other social sites like Twitter, Reddit, StumbleUpon and LinkedIn. In the first quarter of 2014, the company drove 48.36% more traffic than it did at the end of 2013.

So have I convinced you of the importance of this social media network yet?

Pinterest and Your Blog

I spend quite a bit of time (some people think too much time) creating images for my blog posts. The image I create for the top of the blog post is compatible with image sizes for Twitter and Facebook.

What you don’t see – and won’t see unless you click the Pinterest social media share button at the bottom of each post – is that I create a second image just for Pinterest.

I easily spend at least 45 minutes creating these two images, but it’s time well spent. You see, one of my pinboards is for my blog and the images that I pin from my blog to Pinterest tend to be my most frequently repinned images.

Take this image, for example. It was fairly simple yet it was my most popular pinned image that week.

blogging tips

And Pinterest ranks high in terms of referral traffic to my blog. However, in my case my analytics bucked the trend. Twitter is my top referral source for traffic to my website.

The second social media network that drives traffic to my website is Facebook. And the third network is Pinterest. These numbers make sense for me because I focus a lot of my energy on Twitter.

I’m not trying to disprove the above studies; my only point here is that Pinterest for me is among the top three social media networks driving traffic to my website, and therefore it’s important for me to have an active presence on it.

57 Boards Every Author Should Have on Pinterest

When I speak with authors about Pinterest, they are often perplexed about how to use this social media network.

A common question I hear, “What kind of images should I collect?”

You can use these suggestions as a starting point for building your Pinterest unique presence and establishing your sense of style.

[Read more…]

15 Pinterest Tips for Authors

9-22-14 - PinterestWhenever I feel tired after spending hours of reading emails, blog posts, tweets and Facebook updates, I sneak over to Pinterest and feast on the images.

Don’t mistake me Pinterest isn’t just a vacation for the eyes – although I love it for that reason alone. It is also a powerful social media network that, according to research, will send more traffic to your website than Facebook.

Writers often wonder how they can make the most of their Pinterest accounts. Here are some suggestions to get you started.

Pinterest Tips for Authors

  1. Open a business account, not a profile. Starting with a business account will enable you to view analytics.
  2. Create a pinboard for your blog and upload the images that you post there. Whenever you pin images from your website, blog or Amazon, the web address will attach to the image. Then when other users repin your image, they will travel to your website when the click the image a second time or click on “Visit Website.”
  3. Do you have trouble getting your writing started in the morning. Create a pinboard of visual writing prompts and share them on Twitter and Facebook.
  4. Repin images that represent the venues where characters in your novels and stories live and travel to.
  5. Find images that represent the clothing your characters wear and the meals they enjoy.
  6. Create a pinboard of your favorite books (and include your own!).
  7. Create a pinboard of your favorite quotes by authors you admire.
  8. Create a pinboard of quotes about the writing process.
  9. Create a pinboard of book covers written by your colleagues.
  10. Do you love bookstores? Create a pinboard of beautiful bookstores from around the world.
  11. Writers love libraries, right? Create a pinboard of libraries from around the world.
  12. Create pinboards that represent the stories you’d like to write.
  13. Create a pinboard of pictures of your favorite authors.
  14. Create a pinboard of images that visualize scenes and moods in your book.
  15. If you wrote nonfiction, create a pinboard of Infographics about your chosen topic.

To see additional examples of pinboards that writers can create, check out the Writer’s Relief account.

Embed Pinterest into Your WordPress Blog

Once you create your pinboards, you can share them on your WordPress Blog as I have done below, and over in the right column. Simply navigate to this link, select the type of widget you’d like to create, and include the URL to your pinboard.

Follow Frances Caballo’s board Writing Prompts on Pinterest.


Social Media Time Suck Final 200About the Author: Frances Caballo is a social media manager and for writers and is the author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write. This book includes schedules, strategies, and applications that will save you time on social media so that you’ll have more time to write.

Practical Tips for Marketing Your Books on the Social Web

photo credit: mkhmarketing via photopin cc