I’ve written a lot about Pinterest for writers in the past, but it’s been a while since I wrote anything new about this platform.
So let’s take a look at what’s new and significant about the changes that are taking place on this channel.
The profile is new and includes a cover image. You can select from some different options for your cover image, such as your latest pins, recent pins from your site, or a specific board.
To select your board image, click the pencil in the upper right-hand corner and make your selection from the list.
Another change is that Pinterest no longer keeps track of follower counts. While follower counts are big on Twitter and other platforms, Pinterest chose to focus more on monthly viewers. Personally, I like that tally better. And that number is situated right next to your profile picture.
But if you really want to know how many followers you have, click “followers” on the tab beneath your profile picture, also known as your avatar.
See, wouldn’t you rather know your monthly viewers than your follower count? I think that monthly viewers are a better number to track.
Next up, is that if you select “following” from the upper taskbar, you’ll see pins (aka images) from the people you’re following. So instead of just going to the general newsfeed, you can now check out what your followers are saving to their pinboards and uploading.
This year, Pinterest changed its algorithm. Now, Pinterest prioritizes content that people you follow are engaging with.
Hashtags were introduced some time ago but in a new move – perhaps to mimic Instagram? – Pinterest is now recommending that you use up to 20 hashtags. Remember, on Instagram, you can use up to 30.
With this new move, hashtags will are now more critical regarding finding content.
Something else that’s new is that group boards are less important for engagement. I’ve never been a fan of group boards, except between authors and readers, so I’m not particularly sad about this move.
5 Pinterest Tips That Are Important to Remember
Check out this list of tips you need to know to do well on Pinterest.
- Pinterest board titles and keywords are essential so relent with the fun and unusual pinboard titles and go for those that will improve your SEO on this platform.
- Make sure you remember to pin images from your website, in particular, your blog. Pinterest is fantastic at referral traffic so take advantage of this aspect of this browser/social media channel.
- You have a business account, right? If not, get one right now! Pinterest business accounts offer free analytics, and you get the opportunity to validate your website, which improves your SEO.
- Design your images for Pinterest. Twitter and Facebook images are too small for this platform.
- Just like other social media platforms, use Pinterest regularly. Don’t use it one day and then skip a month or two weeks. Save images here on a regular basis.
Here are some previous posts I’ve written about Pinterest:
Well written, well researched – well thought out. This book is a must have!
Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.
Practical tips for marketing your books on the social web