Over the past several weeks, I’ve shared numerous social media applications with you. Some are used for curating, others for scheduling, and still others for analyzing your return on investment (ROI).
Despite the long lists of applications I’ve covered, there are other applications (There will always be more applications!) that I haven’t written about and deserve attention. Why? Because these applications can boost your SEO and improved SEO translates into more recognition for yourself and your books and more sales.
6 Applications to Improve Your SEO
Are you wanting more recognition for your books? Are you wondering how to improve your website’s SEO? These six applications will help you rise to the top on Google.
Good old SlideShare has been around for quite some time. I started using it a few years ago and within the last six months have really grown to appreciate this tool. If you’ve ever prepared a PowerPoint presentation, or if you plan to create one soon, you must use this application. Post your PowerPoint first on SlideShare, and then receive the html code you need to add it to your website. Of course, you can always post the link to your slides on any social media network.
It’s amazing how much further your message will spread with SlideShare.
What’s the cure to information overload? Short videos, of course! But you don’t want to just pump out videos; you want to make sure that you’re producing entertaining videos that people will love and that are effective in reaching your target market. You also want to ascertain that you don’t lose the audience you’ve worked so hard to attract. This is where the YouTube’s Audience Retention Report comes in. It will report on two types of retention:
- Absolute audience retention will let you know how many people stay with the video throughout its length and how many off after the first 15 seconds, when most people tend to stop watching. By knowing the exact moment when people leave your video, you’ll learn how to build better videos.
- Relative audience retention indicates the video’s ability to retainer viewers during playback in comparison to videos of similar length.
Videos go a long way in enhancing a website’s SEO.
This application will provide real-time statistics that measure the performance of your Facebook page. You can also compare your page to other author pages – a great feature. There is a free version and a paid version for $29/month. Like-a-lytics and SproutSocial will also analyze your page but they won’t provide comparisons. These applications help to improve your SEO by showing you if your efforts are working or if you need to adjust your messaging.
Formerly Pinerly, this application works like any other social media scheduling app. Instead of bombarding your followers with your pins all at one time, you can schedule your pins similar to the manner in which you schedule your tweets. This tool will also provide data on click-through rates and repins. Pinterest is excellent at driving traffic to your website so always be sure to pin your own images.
Now owned by Facebook, Instagram is a great way to share photos with your friends, readers, and colleagues. Social media is increasingly becoming a visual environment and Instagram is the perfect social media tool for our world today. For example, you can snap pictures of the city where your novel is based. Or you can capture a scene that reflects your novel. It’s fun to share your ideas visually with your friends and readers.
Similar to Evernote and Dropbox, Pocket (formerly Read it Later) allows you to find content, save it to the application, organize topics, and then read the posts you saved from any device including your PC, iPhone, iPad or other devices. In addition, Pocket offers a social media sharing control center. That’s cool! And having great information that it categorized will help you to better store information for sharing on social media platforms. Don’t forget to add your own blog posts to your cache.
What new application did you discover this past week?
About the Author: Frances Caballo is a social media strategist, trainer, and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Editor for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.