Indie Author Weekly Update – February 15, 2019

Indie Author Weekly Update

Welcome to the Indie Author Weekly Update. I hope that you like how I’m categorizing my roundup now. This week’s categories are eBooks, book marketing, audiobooks, BookBub ads, and online book tours. Ostensibly, I could have added BookBub ads and online book tours under book marketing but I wanted to make sure that those particular blog posts stood out.

I hope you enjoy this week’s Indie Author Update and that you have a wonderful weekend.

eBooks

eBook Distribution Round-Up with Comparison and FAQs by David Wogahn: “eBook distribution options in 2019 have expanded greatly the past two years. There are scores of online eBook retailers around the world and eBook aggregators abound to help self-publishers easily make their book available for sale.”

Book Marketing

Best Practices for Authors Looking to Optimize Their Marketing Strategy by Kimberley Grabas: “It’s an unfortunate truth that writing a good book doesn’t guarantee an author’s success. With so many others vying for readers’ attention, it’s important to implement an effective marketing strategy. Various brands rely on best practices instilled by a Facebook advertising specialist or Instagram expert to promote their products, and authors may consider doing the same to attract a broader audience.”

Street Teams: How to Run a Smooth and Successful Campaign from TheBookDesigner.com and by Angela Ackerman: “The prospect of a book launch can be intimidating. In today’s post, guest post author, Angela Ackerman, shares many tips about how to work with a street team to make your book launch a success. You won’t want to miss this article.”

AudioBooks

Understanding Audiobook Production: An Interview with Rich Miller from Jane Friedman and by Kristen Tsetsi: “Like many indie authors grateful for new outlets for their work, I was drawn last year to the world of audiobook production. This was thanks in large part to the recommendation of author friend Ian Thomas Healy, who’d had a positive experience adapting his work for audio. His personal history with it, combined with the rise in audiobook popularity, led me to follow Healy’s example and create an audiobook at ACX, Amazon’s audiobook production platform.”

BookBub Ads

How To Sell Books In 2019 (Part 4) by David Gaughran: “Welcome to the fourth part of my series on how to sell books in this year we have all agreed to call 2019 – despite what can only be described as rather shaky ground. And while we’re on the topic of letting dates slip, sorry about the delay in getting the final episode of this mini-series to your inbox. I handed BookBub Ads Expert to the editor yesterday – finally! – and that was taking all my time. More on that below.”

Online Book Tours

How to Run Your Own Online Book Tour and Save Money! by Penny Sansevieri: “We’ve all heard about an online book tour, also often referred to as a book blog tour. They’re a great book promotion tool (if done right) and can really enhance the exposure for your book with readers connected to these blogs. But where do you start? Let’s dig in!”

Quote of the Week

Indie Author Weekly Update

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – February 1, 2019

Indie Author Weekly Update

Welcome back to the Indie Author Weekly Update. In this week’s five posts you’ll find book marketing, Facebook marketing, and social media marketing tips and strategies. Put them to use to sell more of your books.

Have a great weekend!

Do Some Book Reviews Matter More than Others by Penny Sansevieri: “Book reviews are still a great way to sell a book, even in 2019. The truth is, people like what other people like – and book reviews are a nod to that. But with so many books published each day (4,500 or more) it’s getting harder and harder to gain access to book-review sites. We all have limited time to market, and going after book reviews takes time. In some cases, a lot of time. So which reviewers should you target, and which should you leave behind? Let’s break down all your book-review options!”

Book Tours Are More Than Just Showing Up from Publisher’s Weekly and by Chris Pavone: “In the abstract, a book tour looks like it might be tremendous fun: packed houses of adoring fans, expense-account dinners in fancy far-flung restaurants. I’ve now promoted three books across a couple dozen states and 10 countries, and my experience has looked much more like bleary-eyed airport breakfasts at one end of the day and modest register tallies at the other, which begs the question, was this worth it?”

Consider these 8 Marketing Tips in 2019 from Writer Unboxed and by Ann Marie Nieves: “It’s my 20-something year in PR, my 10th in social media, and good ole lucky 13 as a tiny business owner. While I’m thoroughly enjoying the wisdom of my 40s, I can honestly say that each day at my desk, seated in my well-worn chair, feels brand new.”

The Ultimate 2019 Social Media Holiday Calendar for All Your Marketing Needs from Content Standard: “Nothing brings people together more than a reason to celebrate, and holiday-related content is always a major win for brands when it comes to generating awareness and taking part in the global conversations that get their audiences excited.”

How to Reduce Marketing Anxiety and Confusion by Jane Friedman: “I’ll never forget a conversation I had years ago with a colleague who runs online courses for authors. He emphasized the necessity of teaching tactics: tangible, actionable steps that students can take toward their goals. If he focused too much on big-picture strategy or abstract theory, he said, he lost attention and course satisfaction.”

Advertising with Barnes and Noble from TheBookDesigner.com and by Amy Collins: “Joining in the party (although a tad late) is Barnes and Noble who announced last week that they are now offering a self-service advertising program. The program is now in Beta and quickly maxed out on takers. Within 24 hours after the announcement, B&N’s page showed that they were no longer accepting Beta testers for the program.”

Of Note

This isn’t a new post but it’s a must read and evergreen: The Reasons Branding Confuses You and How To Fix That Right Now from Rachel Thompson: “Awhile back, I wrote an article, Branding 101, which detailed the basics for writers what branding is all about. Read that first if you haven’t yet, then come on back. over. This branding article by professor, author, and Forbes writer David Vinjamuri is also quite helpful.”

Quote of the Week

Indie Author Weekly Update

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – January 18, 2019

Indie Author Weekly Update - January 18, 2019

Welcome back to the Indie Author Weekly Update. This week’s roundup has an excellent array of posts from marketers and bloggers on book marketing. Plus, there’s a short video clip from Dave Chesson on Amazon ads. I’m certain you’ll find all of the information below helpful to your book marketing endeavors. Enjoy the posts!

Social Media Throwdown: Facebook Groups by Julie Glover: “So where I have landed in the scheme of social media? Once I passed about a thousand followers on Twitter and followed as many, that platform became overwhelming. I really only use it to share articles, check in on current events, and track certain hashtags. The rest of the time, I default to Facebook.”

A Guide to Getting More Reader Reviews by BookBub Partners: “This guide shares some tried and tested strategies to generate more reader reviews on retailer sites. It will also help you learn what practices to avoid so retailer sites don’t remove them. If you’ve struggled to get reviews or simply need more, check these out!”

Book Promotion: Do This, Not That – January 2019 from TheBookDesigner.com and by Amy Collins: “Another year, another set of chances for you and your book! While I usually focus on authors and publishers in this column, this month, I am the one guilty of committing the errors in DO THIS NOT THAT.”

Amazon has recently updated their Amazon books ads system. Check out this video from Dave Chesson: “And unlike most of their updates, this Amazon book ads update actually has some pretty awesome changes. So, in this video, I will explain all of the changes that have been made to the new Amazon book ads system.”

100 Best Writing Websites: 2019 Edition: from The Write Life and by Dana Sitar: “Whether you’re a novelist, journalist, Ph.D. candidate, entrepreneurial blogger, self-help guru writing a book or some combination of creativity at the intersection of multiple ambitions, you call yourself “a writer.” Whatever kind of writer you are, a blog or online community probably exists to help you succeed. Each year, The Write Life celebrates these vast resources available by releasing a list of the 100 Best Websites for Writers, and we’re excited to do it for the sixth year in a row.”

WITS Throwdown: Putting the “Social” in Social Media by Jenny Hansen: “The real title of this post is How To Put the Social in Social Media Without Losing Your Mind or All Your Free Time. That’s a heavy promise, right? Social media does like to suck up valuable family time, writing time, down time. If you think about it as a big vaccuum that gives nothing back, you WILL be resistant to this whole ‘online social thing.'”

Quote of the Week

indie author

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

12 Book Marketing Blogs to Read in 2019

12 Book Marketing Blogs to Read in 2019

When it comes to book marketing, there are some experts I rely on.

You see, we’re all too busy to suffer through a bloated email account with notices of blog posts and products for sale mixed in with missives from friends.

So probably like you, I limit incoming email as much as possible.

What you’ll find below is a list of blogs you’ll want to subscribe to. There are more blogs that are worthy as well but I thought I’d cut my list off at an easy dozen.

Here’s my list of experts I follow.

Jane Friedman

Jane FriedmanJane Friedman is perhaps one of the smartest people in publishing today. She’s been featured on The New York Times, The Washington Post, NPR, PBS, CBS, the National Press Club and Publishers Weekly. She previously worked with Writer’s Digest. She teaches, is often a keynote speaker at writer’s conferences, and writes books. Her blog is among the most read in the industry.

Joel Friedlander’s The BookDesigner.com

Joel Friedlander has a wealth of information about self-publishing, and for years he frequently shares all that he knew on his blog. These days, he usually blogs once a week and has an expert in author publishing write a post on that publishes on Thursdays. His blog eventually launched another business, Joel’s book design templates. https://www.bookdesigntemplates.com

Joanna Penn

Thriller author Joanna Penn readily shares her vast amount of writing, publishing, and marketing experience with her readers and listeners. Joanna has been blogging for quite some time, and she started podcasting back when it was known as audio. Her podcast, well worth subscribing too as well, features every great expert in the industry. If you read and listen to Joanna often enough, you’ll soon be a bestselling author as well.

Alliance of Independent Authors 

Started by traditionally published Orna Ross, Alli is a global, professional association for authors who self-publish. The organization brings together authors, services, and trusted industry professionals and offers educational opportunities for its members. Be sure to subscribe to its blog.

David Gaughran

book marketing Author and book marketing expert David Gaughran always seems to know what’s hot in author marketing. He’s written excellent posts on BookBub ads, Facebook ads, and Amazon ads. If you want to learn how to become an expert book marketer, pay close attention to this guy. His books include Strangers to Superfans and Let’s Get Digital.

Anne R. Allen

Yes, Anne can have a snarky tone to her writing, but that won’t dissuade you from reading her blog, which she publishes with Ruth Harris. So far, she’s written 21 books and so has sage advice on writing, which she shares on her blog. Guests fill in on the other weeks with marketing advice. This is a must-read blog.

[Read more…]

Indie Author Weekly Update – January 4, 2019

indie author

I hope you enjoy this new edition of the Indie Author Weekly Update. While the weather is cold these posts are hot! Don’t miss the first two; they are chock-full of information that you’ll need in 2019.

2019 Publishing Predictions from Agent Laurie McLean from Anne R. Allen and by Laurie McLean: “The last year has seen a maturation of many of the trends that were sparked by the revolution in publishing that began a decade ago. Indie publishing. Social media marketing. The birth of Author-preneurs. Smart phones as reading devices. Digital diversity. The democratization of publishing. While a lot of these trends will continue to deepen and extend, there are a few speed bumps or even large potholes ahead that you’ll have to watch out for. Here are my predictions for 2019.”

12 SEO Tips to Drive Traffic and Sell Books from TheBookDesigner.com and by Lee Foster: “Sometimes truly happy events occur in the life of a writer/author/publisher who is posting articles on a blog/website. The writer usually hopes to gain audience share, possibly ultimately selling more books or other “products,” such as paid talks and consulting.”

Authors and Book Clubs by Sandra Beckwith: “Fortunately for authors, many book club members take their club commitments seriously, reading the assigned book and arriving prepared to both socialize and discuss the book. This is good news for you if you think your book is book club material.”

19 Author Marketing Gurus to Follow on Twitter in 2019 by Penny Sansevieri: “These types of lists are always hard for me because there really are a lot of standouts when it comes to finding solid author marketing advice. I’ve put this list together based on real professional experiences I’ve had with people, and of course the go-to resources I use to stay current on what’s happening in different areas of author marketing and book promotion. You may want to add a reminder to your book marketing calendar to check in with their feeds.”

How to Promote Your Book for Free from BookBub Partners: “So, you just put out a new book! (Hooray!) Or maybe you have that one book that never really got the sales or exposure you wanted it to get. With all the marketing tools available online, promoting a book — whether it’s a new release or a title that’s been sitting in your backlist — can be an overwhelming task. And many popular promotional options, from self-serve advertising platforms to email blasts, come with a price tag, which can be tricky if you’re on a budget.”

Quote of the Week

indie author

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – December 14, 2018

indie author

Welcome to the Indie Author Weekly Update. The theme this week is marketing. There’s information on book launches, PhotoFunia, and Seth Godin’s marketing in five steps. Enjoy all the posts.

Seth Godin’s Marketing in 5 Steps (for Authors) by Joel Friedlander: “Seth Godin has been a “companion” for the last 10 years, and his short, pithy, and often surprising blog posts have taught me plenty about marketing and, even more important, how to think about the connection between marketers and their audience.”

19 Simple Book Marketing Strategies to Launch You out of Naughty-List Status Before 2019 by Penny Sansevieri: “There’s a lot going on this time of year and if you’re like me it’s easy to already be distracted by all things holiday, and the last thing I want to do is flesh out new book marketing strategies. But I also don’t want to enter 2019 with a book that hasn’t seen a boost in exposure for a few months. Now is not the time to bury your head in the snow.”

Create Fast, Free, Festive Images in Seconds with PhotoFunia by Joan Stewart: “Welcome to PhotoFunia.com, my favorite, number one, five-star, go-to website for creating offbeat effects from a digital photo you already have, even if it’s just your head shot or book cover. It’s drop-dead simple to use. Most images, also known as an effect, can be created in less than 60 seconds with no technical skills. And you don’t need to create an account or remember a username and password.”

11 Creative Ways Authors Announced Their Book Launch from BookBub Partners: “Grabbing readers’ attention for a new book can be particularly challenging, especially in such a crowded marketplace. Launch day is a great opportunity for authors to announce their new book, generate visibility to new readers, and build excitement for existing fans to dive in.”

Quote of the Week

indie author

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – December 7, 2018

indie author

Welcome to this week’s Indie Author Update. If you want to learn more about book marketing, you came to the right place. You’ll find posts from Dave Chesson, Penny Sansevieri, Anne R. Allen, and others. Plus, there’s a link to this year’s Goodreads Choice Awards winners.

You’ve Finished Your First Novel! What to Do Now: 7 Do’s and Don’ts by Anne R. Allen: “Did you win NaNo? Is it a first novel? Congratulations!!! Only about 3% of people who start novels actually finish, so you’re a major winner right there. You’ve done something spectacular. So break out the bubbly and savor the moment! After that…what comes next?”

How to Define and Describe Your Readership: A Confusing Issue for Nonfiction Book Proposals by Jane Friedman: “If you’re pitching a nonfiction book, at some point, an editor or agent will expect you to describe the readership that your book is intended for. Or, if you’re self-publishing, you’ll need to define this for yourself to market the book properly.”

Self-publishing Success Story: Indie Audiobook is Finalist for Voice Arts Award from the Alliance of Independent Authors and by Brad Borkan: “Recently my audiobook narrator Dennis Kleinman and I had the incredible honor of having the audiobook for When Your Life Depends on It nominated as a finalist in the “Best Audiobook – History” category of the Voice Arts Awards. Here’s how our audiobook came to life, and how it came to be competing for a major prize in Hollywood.”

Boost Your Amazon Book Promotion with Pre-Order Strategies by Penny Sansevieri: “The Amazon pre-order option for KDP authors (Kindle Direct Publishing has really helped level the playing field between traditionally published authors and those who have self-published through KDP. Let’s look at how this can benefit your Amazon book promotion!”

How to Use Top Book Blogs to Build Your Author Brand from BookWorks and by Dave Chesson: “In today’s article on author branding, we’re going to look at how to make use of top book blogs to gain additional momentum for your book at launch, greater exposure to a qualified readership, and an evergreen source of external traffic for your book’s sales page. The importance of seeking as many channels as possible to gain exposure for your book cannot be overstated.”

2018 Goodreads Choice Awards: More than 5 million votes were cast and counted in the 10th Annual Goodreads Choice Awards honoring the year’s best books. See who the winners were.

Quote of the week

indie author

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – November 9, 2018

Indie Author Weekly Update - November 9, 2018

Welcome back to the Indie Author Weekly Update. You’re going to enjoy today’s roundup. The focus is on book marketing and all the ways you can sell your book from book catalogs to swag to keywords. Enjoy the best posts of the week.

Book Marketing: How to Create a Book Catalog of Your Self-published Books & Why   from Alliance of Independent Authors: Self-Publishing Advice Center and by Rachel Amphlett: “When thriller writer Rachel Amphlett discovered that someone had created and published a reading guide and book catalog for her work and was charging readers to download it, she decided to take the matter into her own hands and create her own Readers’ Guide. Here she shares her process and the benefits, to help you do the same for your own back-catalog of books.”

How to Use Swag to Support Your Book Marketing from Jane Friedman’s blog and by Dawn Reno Langley: “More than a million books are published every year, and whether you go traditional or indie, you have a lot of competition. Marketing your book falls squarely on your shoulders no matter where on the publishing spectrum you fall—so you need to how to get the most for your buck. “Book swag” is a proven tool for gathering readers and devoted followers.”

Update Your Keywords to Sell More Books over the Holidays by Penny Sansevieri: “Especially around the holidays, take a moment and tweak your keywords/keyword strings in Amazon. Maybe you can’t incorporate any holiday – or Christmas-specific keywords, but tweak the keywords during the holidays and find the strongest ones for your market. Oftentimes searches that include “gifts for…” ramp up in popularity around this time.”

Have You Pre-Sold Your Book? by Joel Friedlander: “One of the biggest lessons you can learn when you start to really look at marketing your books is about creating anticipation. Think of the last big movie you were looking forward to.”

Amazon and the Also Bought Apocalypse by David Gaughran: “A real horror story has been slowly building for the last year or so and I’m getting a lot of emails on the topic so it’s time to deal with this head-on: what the hell is going on with Also Boughts?”

Quote of the Week

Indie Author

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – September 28, 2018

Indie Author Weekly Update - September 28, 2018

Thank you for checking out my new Indie Author Weekly Update. There were so many posts this past week that it’s difficult to select one or two that were my favorites. But if I’m pushed, and if you only have time for one post to read, then don’t miss Anne R. Allen’s phenomenal post on how to self-publish successfully. Her advice is priceless.

Well, fall is officially here, which means that we are in my favorite season. Who doesn’t love seeing leaves turn color or feeling the chill in the air first thing in the morning?

Want to Self-Publish Fiction Successfully? Follow These 9 Tips by Anne R. Allen: “Back when the new-fangled Kindle was flying off the cybershelves and Amazon had no imprints of its own, indie authors were Amazon’s darlings. That’s no longer the case, so selling self-published books is more difficult than it was. But “more difficult” doesn’t mean impossible. Plenty of indie novelists are starting out right now who will make the bestseller lists.  Some will make considerably more money than their traditionally-published counterparts.”

Pre-Publication Marketing: A Van Tour to Bookstores by Jane Friedman: “In November, Weather Woman by Cai Emmons will release from Red Hen Press. To spread the word this summer, Cai drove “the Weather Woman van” to independent bookstores in the Western United States, distributing advance reader copies and chatting with booksellers.”

How Authors’ Openness on Social Media Makes Reading Better from Book Riot: “There’s a lot that’s toxic about social media, for authors, fans, and reviewers alike. But one thing that’s really rewarding for readers and aspiring writers is the transparency that many published authors have brought to Twitter and Instagram about the writing and publishing process, in all its good, bad, and in-between.”

How to Market Your Books with a Specialist Blog  from Alliance of Independent Authors: “It’s received wisdom that every indie author should have a website as the central and authoritative source of information about their books and their writing lives – but how does an unknown author attract potential readers to that website? British crime writer B L (Barry) Faulkner shares his lateral thinking solution that has helped him raise the profile of his books a different way: via a specialist blog about a subject that will appeal to potential readers, including those who have never heard of him.”

6 Ways Video Blogging Can Save Your Author Promotion by Penny Sansevieri: “If saving time isn’t a sweet enough payoff, here are a few more benefits to adding video blogging to your author promotion.”

Book Promotion: Do This, Not That – September 2018 from TheBookDesigner.com and by Amy Collins: “I recently met with a Chicago-area author for breakfast who was concerned that she was doing something wrong. This author had written a terrific book, designed the cover properly, promoted the book heavily, placed ads on Amazon, got reviews and consistently worked to sell her book to stores, libraries, online and to organizations. So what was the problem?”

How To Put Together An Indie Author Street Team from Writer’s Edit: “There’s a lot for indie authors to do when it comes to book promotion and marketing. In fact, there’s so much to do that it can often get a little overwhelming. But while being an indie author is largely a solo pursuit, you don’t have to tackle everything entirely on your own! Enter: the indie author street team.”

Quote of the Week

indie author

Social Media Just for Writers is now just $1.99! But the sale price won’t last forever so get your copy now! 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Solutions for Writers

5 Tweets to Stop Sending Today

5 Tweets to Stop Sending Today

(Note: I updated this post and decided it was valuable enough to post again. I hope you agree!)

Are all tweets created equal? Well, no. Read this post to find out which tweets you need to nix and which you should send.


Twitter has been around twelve years and in the social media sphere, that’s a long time.

Its founder sent the first tweet on March 21, 2006 and within four years it attracted 106 million users.

As of the second quarter of 2018, Twitter averaged 335 million monthly active users. (Source: Statista)

Maybe it’s my funky mood today but I find it surprising that despite Twitter’s history and wide usage users still send me promotional direct messages. BTW: I don’t read direct messages.

For today’s post, I decided to break my rule and take a look at the list of recent direct messages (DM). Below you’ll see their messages. (Note: I’ve deleted usernames and URLs to protect the privacy of these people.)

“I’d be so grateful if you could check out and rate my eBook.”

“Do you love eBooks? Download mine.”

“Thank you for following. Like me on FB.”

“My campaign is 51% funded. Link is in my bio.”

“I use TrueTwit. To validate click here: URL.”

“Connect with me on FB.”

“Connect with me on Google.”

“Please check out my books.”

“Please buy my books.”

“Please read and review my books.”

“Check out my website.”

Twitter

Stop Sending These Five Tweets

I’m not saying that you can never tweet about your books, Facebook page, blog, or newsletter. What I suggest is that you space those tweets apart and never send them as a direct message as part of your “thanks-for-following” tweet.

For example, I send tweets about my eBooks. I also send tweets about my new blog posts.

However, the  majority of information I tweet consists of images and blog posts I didn’t write that I hope writers will find interesting.

If I tweeted about my books more often than I do, people like you would get bored with me.

Here are five tweets to stop sending today:

  1. Stop using the TrueTwit validation application. You’ll never grow your tribe if you use this app. If you are worried about spammers, use ManageFlitter to weed them out.
  2. Don’t send direct messages to your new followers. In fact, stop sending direct messages unless you’re trying to contact someone you know to convey your email address or phone number.
  3. Don’t ask new followers to like your Facebook page, read your book, read your blog, or review your website or book.
  4. Think twice before sending someone a thank you for following. In the early days, I did this but I don’t anymore. I think your time could be better spent doing something else, like a writing a blog post or working on your next book.
  5. Don’t send ten tweets in a row. It’s not nice to flood someone’s timeline with a day’s worth of messages in the span of a few minutes.

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