Indie Author Weekly Update – January 18, 2019

Indie Author Weekly Update - January 18, 2019

Welcome back to the Indie Author Weekly Update. This week’s roundup has an excellent array of posts from marketers and bloggers on book marketing. Plus, there’s a short video clip from Dave Chesson on Amazon ads. I’m certain you’ll find all of the information below helpful to your book marketing endeavors. Enjoy the posts!

Social Media Throwdown: Facebook Groups by Julie Glover: “So where I have landed in the scheme of social media? Once I passed about a thousand followers on Twitter and followed as many, that platform became overwhelming. I really only use it to share articles, check in on current events, and track certain hashtags. The rest of the time, I default to Facebook.”

A Guide to Getting More Reader Reviews by BookBub Partners: “This guide shares some tried and tested strategies to generate more reader reviews on retailer sites. It will also help you learn what practices to avoid so retailer sites don’t remove them. If you’ve struggled to get reviews or simply need more, check these out!”

Book Promotion: Do This, Not That – January 2019 from TheBookDesigner.com and by Amy Collins: “Another year, another set of chances for you and your book! While I usually focus on authors and publishers in this column, this month, I am the one guilty of committing the errors in DO THIS NOT THAT.”

Amazon has recently updated their Amazon books ads system. Check out this video from Dave Chesson: “And unlike most of their updates, this Amazon book ads update actually has some pretty awesome changes. So, in this video, I will explain all of the changes that have been made to the new Amazon book ads system.”

100 Best Writing Websites: 2019 Edition: from The Write Life and by Dana Sitar: “Whether you’re a novelist, journalist, Ph.D. candidate, entrepreneurial blogger, self-help guru writing a book or some combination of creativity at the intersection of multiple ambitions, you call yourself “a writer.” Whatever kind of writer you are, a blog or online community probably exists to help you succeed. Each year, The Write Life celebrates these vast resources available by releasing a list of the 100 Best Websites for Writers, and we’re excited to do it for the sixth year in a row.”

WITS Throwdown: Putting the “Social” in Social Media by Jenny Hansen: “The real title of this post is How To Put the Social in Social Media Without Losing Your Mind or All Your Free Time. That’s a heavy promise, right? Social media does like to suck up valuable family time, writing time, down time. If you think about it as a big vaccuum that gives nothing back, you WILL be resistant to this whole ‘online social thing.'”

Quote of the Week

indie author

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

12 Book Marketing Blogs to Read in 2019

12 Book Marketing Blogs to Read in 2019

When it comes to book marketing, there are some experts I rely on.

You see, we’re all too busy to suffer through a bloated email account with notices of blog posts and products for sale mixed in with missives from friends.

So probably like you, I limit incoming email as much as possible.

What you’ll find below is a list of blogs you’ll want to subscribe to. There are more blogs that are worthy as well but I thought I’d cut my list off at an easy dozen.

Here’s my list of experts I follow.

Jane Friedman

Jane FriedmanJane Friedman is perhaps one of the smartest people in publishing today. She’s been featured on The New York Times, The Washington Post, NPR, PBS, CBS, the National Press Club and Publishers Weekly. She previously worked with Writer’s Digest. She teaches, is often a keynote speaker at writer’s conferences, and writes books. Her blog is among the most read in the industry.

Joel Friedlander’s The BookDesigner.com

Joel Friedlander has a wealth of information about self-publishing, and for years he frequently shares all that he knew on his blog. These days, he usually blogs once a week and has an expert in author publishing write a post on that publishes on Thursdays. His blog eventually launched another business, Joel’s book design templates. https://www.bookdesigntemplates.com

Joanna Penn

Thriller author Joanna Penn readily shares her vast amount of writing, publishing, and marketing experience with her readers and listeners. Joanna has been blogging for quite some time, and she started podcasting back when it was known as audio. Her podcast, well worth subscribing too as well, features every great expert in the industry. If you read and listen to Joanna often enough, you’ll soon be a bestselling author as well.

Alliance of Independent Authors 

Started by traditionally published Orna Ross, Alli is a global, professional association for authors who self-publish. The organization brings together authors, services, and trusted industry professionals and offers educational opportunities for its members. Be sure to subscribe to its blog.

David Gaughran

book marketing Author and book marketing expert David Gaughran always seems to know what’s hot in author marketing. He’s written excellent posts on BookBub ads, Facebook ads, and Amazon ads. If you want to learn how to become an expert book marketer, pay close attention to this guy. His books include Strangers to Superfans and Let’s Get Digital.

Anne R. Allen

Yes, Anne can have a snarky tone to her writing, but that won’t dissuade you from reading her blog, which she publishes with Ruth Harris. So far, she’s written 21 books and so has sage advice on writing, which she shares on her blog. Guests fill in on the other weeks with marketing advice. This is a must-read blog.

[Read more…]

Indie Author Weekly Update – January 4, 2019

indie author

I hope you enjoy this new edition of the Indie Author Weekly Update. While the weather is cold these posts are hot! Don’t miss the first two; they are chock-full of information that you’ll need in 2019.

2019 Publishing Predictions from Agent Laurie McLean from Anne R. Allen and by Laurie McLean: “The last year has seen a maturation of many of the trends that were sparked by the revolution in publishing that began a decade ago. Indie publishing. Social media marketing. The birth of Author-preneurs. Smart phones as reading devices. Digital diversity. The democratization of publishing. While a lot of these trends will continue to deepen and extend, there are a few speed bumps or even large potholes ahead that you’ll have to watch out for. Here are my predictions for 2019.”

12 SEO Tips to Drive Traffic and Sell Books from TheBookDesigner.com and by Lee Foster: “Sometimes truly happy events occur in the life of a writer/author/publisher who is posting articles on a blog/website. The writer usually hopes to gain audience share, possibly ultimately selling more books or other “products,” such as paid talks and consulting.”

Authors and Book Clubs by Sandra Beckwith: “Fortunately for authors, many book club members take their club commitments seriously, reading the assigned book and arriving prepared to both socialize and discuss the book. This is good news for you if you think your book is book club material.”

19 Author Marketing Gurus to Follow on Twitter in 2019 by Penny Sansevieri: “These types of lists are always hard for me because there really are a lot of standouts when it comes to finding solid author marketing advice. I’ve put this list together based on real professional experiences I’ve had with people, and of course the go-to resources I use to stay current on what’s happening in different areas of author marketing and book promotion. You may want to add a reminder to your book marketing calendar to check in with their feeds.”

How to Promote Your Book for Free from BookBub Partners: “So, you just put out a new book! (Hooray!) Or maybe you have that one book that never really got the sales or exposure you wanted it to get. With all the marketing tools available online, promoting a book — whether it’s a new release or a title that’s been sitting in your backlist — can be an overwhelming task. And many popular promotional options, from self-serve advertising platforms to email blasts, come with a price tag, which can be tricky if you’re on a budget.”

Quote of the Week

indie author

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – December 14, 2018

indie author

Welcome to the Indie Author Weekly Update. The theme this week is marketing. There’s information on book launches, PhotoFunia, and Seth Godin’s marketing in five steps. Enjoy all the posts.

Seth Godin’s Marketing in 5 Steps (for Authors) by Joel Friedlander: “Seth Godin has been a “companion” for the last 10 years, and his short, pithy, and often surprising blog posts have taught me plenty about marketing and, even more important, how to think about the connection between marketers and their audience.”

19 Simple Book Marketing Strategies to Launch You out of Naughty-List Status Before 2019 by Penny Sansevieri: “There’s a lot going on this time of year and if you’re like me it’s easy to already be distracted by all things holiday, and the last thing I want to do is flesh out new book marketing strategies. But I also don’t want to enter 2019 with a book that hasn’t seen a boost in exposure for a few months. Now is not the time to bury your head in the snow.”

Create Fast, Free, Festive Images in Seconds with PhotoFunia by Joan Stewart: “Welcome to PhotoFunia.com, my favorite, number one, five-star, go-to website for creating offbeat effects from a digital photo you already have, even if it’s just your head shot or book cover. It’s drop-dead simple to use. Most images, also known as an effect, can be created in less than 60 seconds with no technical skills. And you don’t need to create an account or remember a username and password.”

11 Creative Ways Authors Announced Their Book Launch from BookBub Partners: “Grabbing readers’ attention for a new book can be particularly challenging, especially in such a crowded marketplace. Launch day is a great opportunity for authors to announce their new book, generate visibility to new readers, and build excitement for existing fans to dive in.”

Quote of the Week

indie author

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – December 7, 2018

indie author

Welcome to this week’s Indie Author Update. If you want to learn more about book marketing, you came to the right place. You’ll find posts from Dave Chesson, Penny Sansevieri, Anne R. Allen, and others. Plus, there’s a link to this year’s Goodreads Choice Awards winners.

You’ve Finished Your First Novel! What to Do Now: 7 Do’s and Don’ts by Anne R. Allen: “Did you win NaNo? Is it a first novel? Congratulations!!! Only about 3% of people who start novels actually finish, so you’re a major winner right there. You’ve done something spectacular. So break out the bubbly and savor the moment! After that…what comes next?”

How to Define and Describe Your Readership: A Confusing Issue for Nonfiction Book Proposals by Jane Friedman: “If you’re pitching a nonfiction book, at some point, an editor or agent will expect you to describe the readership that your book is intended for. Or, if you’re self-publishing, you’ll need to define this for yourself to market the book properly.”

Self-publishing Success Story: Indie Audiobook is Finalist for Voice Arts Award from the Alliance of Independent Authors and by Brad Borkan: “Recently my audiobook narrator Dennis Kleinman and I had the incredible honor of having the audiobook for When Your Life Depends on It nominated as a finalist in the “Best Audiobook – History” category of the Voice Arts Awards. Here’s how our audiobook came to life, and how it came to be competing for a major prize in Hollywood.”

Boost Your Amazon Book Promotion with Pre-Order Strategies by Penny Sansevieri: “The Amazon pre-order option for KDP authors (Kindle Direct Publishing has really helped level the playing field between traditionally published authors and those who have self-published through KDP. Let’s look at how this can benefit your Amazon book promotion!”

How to Use Top Book Blogs to Build Your Author Brand from BookWorks and by Dave Chesson: “In today’s article on author branding, we’re going to look at how to make use of top book blogs to gain additional momentum for your book at launch, greater exposure to a qualified readership, and an evergreen source of external traffic for your book’s sales page. The importance of seeking as many channels as possible to gain exposure for your book cannot be overstated.”

2018 Goodreads Choice Awards: More than 5 million votes were cast and counted in the 10th Annual Goodreads Choice Awards honoring the year’s best books. See who the winners were.

Quote of the week

indie author

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – November 9, 2018

Indie Author Weekly Update - November 9, 2018

Welcome back to the Indie Author Weekly Update. You’re going to enjoy today’s roundup. The focus is on book marketing and all the ways you can sell your book from book catalogs to swag to keywords. Enjoy the best posts of the week.

Book Marketing: How to Create a Book Catalog of Your Self-published Books & Why   from Alliance of Independent Authors: Self-Publishing Advice Center and by Rachel Amphlett: “When thriller writer Rachel Amphlett discovered that someone had created and published a reading guide and book catalog for her work and was charging readers to download it, she decided to take the matter into her own hands and create her own Readers’ Guide. Here she shares her process and the benefits, to help you do the same for your own back-catalog of books.”

How to Use Swag to Support Your Book Marketing from Jane Friedman’s blog and by Dawn Reno Langley: “More than a million books are published every year, and whether you go traditional or indie, you have a lot of competition. Marketing your book falls squarely on your shoulders no matter where on the publishing spectrum you fall—so you need to how to get the most for your buck. “Book swag” is a proven tool for gathering readers and devoted followers.”

Update Your Keywords to Sell More Books over the Holidays by Penny Sansevieri: “Especially around the holidays, take a moment and tweak your keywords/keyword strings in Amazon. Maybe you can’t incorporate any holiday – or Christmas-specific keywords, but tweak the keywords during the holidays and find the strongest ones for your market. Oftentimes searches that include “gifts for…” ramp up in popularity around this time.”

Have You Pre-Sold Your Book? by Joel Friedlander: “One of the biggest lessons you can learn when you start to really look at marketing your books is about creating anticipation. Think of the last big movie you were looking forward to.”

Amazon and the Also Bought Apocalypse by David Gaughran: “A real horror story has been slowly building for the last year or so and I’m getting a lot of emails on the topic so it’s time to deal with this head-on: what the hell is going on with Also Boughts?”

Quote of the Week

Indie Author

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – September 28, 2018

Indie Author Weekly Update - September 28, 2018

Thank you for checking out my new Indie Author Weekly Update. There were so many posts this past week that it’s difficult to select one or two that were my favorites. But if I’m pushed, and if you only have time for one post to read, then don’t miss Anne R. Allen’s phenomenal post on how to self-publish successfully. Her advice is priceless.

Well, fall is officially here, which means that we are in my favorite season. Who doesn’t love seeing leaves turn color or feeling the chill in the air first thing in the morning?

Want to Self-Publish Fiction Successfully? Follow These 9 Tips by Anne R. Allen: “Back when the new-fangled Kindle was flying off the cybershelves and Amazon had no imprints of its own, indie authors were Amazon’s darlings. That’s no longer the case, so selling self-published books is more difficult than it was. But “more difficult” doesn’t mean impossible. Plenty of indie novelists are starting out right now who will make the bestseller lists.  Some will make considerably more money than their traditionally-published counterparts.”

Pre-Publication Marketing: A Van Tour to Bookstores by Jane Friedman: “In November, Weather Woman by Cai Emmons will release from Red Hen Press. To spread the word this summer, Cai drove “the Weather Woman van” to independent bookstores in the Western United States, distributing advance reader copies and chatting with booksellers.”

How Authors’ Openness on Social Media Makes Reading Better from Book Riot: “There’s a lot that’s toxic about social media, for authors, fans, and reviewers alike. But one thing that’s really rewarding for readers and aspiring writers is the transparency that many published authors have brought to Twitter and Instagram about the writing and publishing process, in all its good, bad, and in-between.”

How to Market Your Books with a Specialist Blog  from Alliance of Independent Authors: “It’s received wisdom that every indie author should have a website as the central and authoritative source of information about their books and their writing lives – but how does an unknown author attract potential readers to that website? British crime writer B L (Barry) Faulkner shares his lateral thinking solution that has helped him raise the profile of his books a different way: via a specialist blog about a subject that will appeal to potential readers, including those who have never heard of him.”

6 Ways Video Blogging Can Save Your Author Promotion by Penny Sansevieri: “If saving time isn’t a sweet enough payoff, here are a few more benefits to adding video blogging to your author promotion.”

Book Promotion: Do This, Not That – September 2018 from TheBookDesigner.com and by Amy Collins: “I recently met with a Chicago-area author for breakfast who was concerned that she was doing something wrong. This author had written a terrific book, designed the cover properly, promoted the book heavily, placed ads on Amazon, got reviews and consistently worked to sell her book to stores, libraries, online and to organizations. So what was the problem?”

How To Put Together An Indie Author Street Team from Writer’s Edit: “There’s a lot for indie authors to do when it comes to book promotion and marketing. In fact, there’s so much to do that it can often get a little overwhelming. But while being an indie author is largely a solo pursuit, you don’t have to tackle everything entirely on your own! Enter: the indie author street team.”

Quote of the Week

indie author

Social Media Just for Writers is now just $1.99! But the sale price won’t last forever so get your copy now! 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Solutions for Writers

5 Tweets to Stop Sending Today

5 Tweets to Stop Sending Today

(Note: I updated this post and decided it was valuable enough to post again. I hope you agree!)

Are all tweets created equal? Well, no. Read this post to find out which tweets you need to nix and which you should send.


Twitter has been around twelve years and in the social media sphere, that’s a long time.

Its founder sent the first tweet on March 21, 2006 and within four years it attracted 106 million users.

As of the second quarter of 2018, Twitter averaged 335 million monthly active users. (Source: Statista)

Maybe it’s my funky mood today but I find it surprising that despite Twitter’s history and wide usage users still send me promotional direct messages. BTW: I don’t read direct messages.

For today’s post, I decided to break my rule and take a look at the list of recent direct messages (DM). Below you’ll see their messages. (Note: I’ve deleted usernames and URLs to protect the privacy of these people.)

“I’d be so grateful if you could check out and rate my eBook.”

“Do you love eBooks? Download mine.”

“Thank you for following. Like me on FB.”

“My campaign is 51% funded. Link is in my bio.”

“I use TrueTwit. To validate click here: URL.”

“Connect with me on FB.”

“Connect with me on Google.”

“Please check out my books.”

“Please buy my books.”

“Please read and review my books.”

“Check out my website.”

Twitter

Stop Sending These Five Tweets

I’m not saying that you can never tweet about your books, Facebook page, blog, or newsletter. What I suggest is that you space those tweets apart and never send them as a direct message as part of your “thanks-for-following” tweet.

For example, I send tweets about my eBooks. I also send tweets about my new blog posts.

However, the  majority of information I tweet consists of images and blog posts I didn’t write that I hope writers will find interesting.

If I tweeted about my books more often than I do, people like you would get bored with me.

Here are five tweets to stop sending today:

  1. Stop using the TrueTwit validation application. You’ll never grow your tribe if you use this app. If you are worried about spammers, use ManageFlitter to weed them out.
  2. Don’t send direct messages to your new followers. In fact, stop sending direct messages unless you’re trying to contact someone you know to convey your email address or phone number.
  3. Don’t ask new followers to like your Facebook page, read your book, read your blog, or review your website or book.
  4. Think twice before sending someone a thank you for following. In the early days, I did this but I don’t anymore. I think your time could be better spent doing something else, like a writing a blog post or working on your next book.
  5. Don’t send ten tweets in a row. It’s not nice to flood someone’s timeline with a day’s worth of messages in the span of a few minutes.

[Read more…]

Indie Author Weekly Update – September 7, 2018

Indie Author Weekly Update

It’s Friday, which means that it’s time for a new Indie Authors Weekly Update. Be sure to read Mark Dawson’s post on building a successful author career. Anne R. Allen and David Kudler’s posts are also great.

5 Steps to Building a Successful Author Career by Mark Dawson: “I’ll probably say it again before I have finished, but I’d argue that this is the best time in the history of the world to be a writer. I know – pretty grandiose. Let me explain.  When I started writing at the end of the 1990s, if I wanted to get my writing out to readers I only really had one path that was open to me. Once I had finished my manuscript, I would send the first three chapters and a covering letter to one of the dozens of literary agencies that accepted unsolicited submissions.”

9 Pieces of Bad Publishing Advice New Writers Should Ignore by Anne R. Allen: “Social Media is both a boon and a curse to new writers. Online writing groups and forums are an excellent source of insider information on the publishing industry—stuff we once could only find at expensive classes and writers’ conferences. But social media is also a major source of misinformation and dangerously bad advice.”

Retweeting Your Own Tweets Can Boost Your Reach and Engagement from Buffer: “In February 2018, Twitter updated its rules to prohibit sharing tweets that are identical or substantially similar to one another. Before this rule change, re-sharing top tweets (sparingly) was one of our favorite strategies for increasing our Twitter reach and engagement here at Buffer. And while it was a shame to forgo this strategy, we understand the rationale behind the new rules and are fully supportive of them. So, rather than dwelling on what used to work, we started searching for other strategies to try. Here’s one experiment we’ve been working on (and our results in full).”

Amazon Top Reviewer Secrets: The Must-Read Tell-All by Penny Sansevieri: “When you’re pitching Amazon Top Reviewers, have you ever wondered about the things they love, and the things that will absolutely get you shoved to the bottom of their book review consideration pile? We thought so, too, which is why we took some time to interview several of these top book reviewers. Each of them is anonymous in this piece (with the exception of one).”

10 Instagram Tips for Writers from Jane Friedman’s blog and by Annie Sullivan: “So how can writers use Instagram to their benefit? Here are some easy things to keep in mind to find and engage your target readership on Instagram.”

How to Grow Your Email List With Pinterest by Emily Syring: “Do you have an engaged audience on Pinterest? Wondering how to get your Pinterest followers onto your email list? In this article, you’ll discover how to promote your email opt-in via your Pinterest profile, boards, and pins.”

Words Gone Wild: KDP Keywords Revisited from TheBookDesigner.com and by David Kudler: “I’ve talked about keywords before; they’re an essential piece of metadata that determines how easy it is for the right reader to find your book. They are in many ways the key to discoverability. It is best to think of them, not as single words, but as search phrases — that is to say, groups of words that your ideal reader is likely to search for. Put a different way, what question is your ideal reader likely to ask to which your book is the answer?”

Quote of the Week

Patton Oswalt quote

 

 

Social Media Just for Writers is now just $1.99! But the sale price won’t last forever so get your copy now!

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

Indie Author Weekly Update – August 3, 2018

Indie Author Weekly Update - August 3, 2018

The theme of this week’s Indie Author update is book marketing. Whether you’re planning for your holiday sales or struggling with marketing your book after your formal launch, this week’s posts offer great tidbits of advice.

How to Keep Your Book Promotion Going Strong for Years: Interview with Anjali Mitter Duva from Writer Unboxed: “In the publication world, there’s a tremendous amount of focus on the publication date as THE time for publicity and promotion. I’ve seen authors throw up their hands the week after publication, when media interest is just starting to trickle in, and say, ‘I guess we struck out.'”

5 Ways to Sell More Books for the Holidays from Jane Friedman and by Penny Sansevieri:”I used to laugh at the ‘Christmas-in-July’ ads until I promoted my first holiday-related book. We actually started the promotion in July, and July turned out to be the perfect time. Why? Maybe no one buys or thinks about December in July, but the holiday buying season is tough. To make any kind of headway, you must start early. When those ‘Christmas-in-July’ ads start to hit radio and TV, social media, and your inbox, consumers— those who like to shop early—start gathering ideas for their shopping lists.”

Is Your Book Good-Looking Enough For The Internet? by Tara Sparling: “I like to title posts with questions. Questions can often be funny, although that’s not why I do it. The reason I do it is because there is always a 23.485% chance that upon seeing the question floating across a Twitter or Facebook feed, someone will click on it, because the question registers in their brain enough for them to think ‘Hmmm. Why DO we always pack 4 times the number of underpants we will need for any given trip?'”

Indie Authors: Launching a Book via by Sabrina Ricci: “At first, launching a book may seem daunting. But it helps to plan the launch in increments, and also, know that ebooks have an indefinite shelf life, so that even though it’s nice to have a strong start, there’s always time to build up buzz and excitement around a book.”

5 ways to promote your book long after the launch by Sandra Beckwith: “’When should I stop promoting my book?’ Authors ask me this question all the time. My answer? When it’s no longer available for purchase. Continue to promote your book long after the book launch. If people can still buy it and the content is still relevant, promote it. I’m surprised at how many authors don’t do this, though. When I ask why not, most say they didn’t know they could. In fact, most authors I’ve talked to think that you can only promote a book when it’s first introduced.”

11 Reasons Your Book Isn’t Selling – And What to Do About It by William Parker: “After countless hours of writing, proofreading, and self-editing, your book is finally ready for publication. However, after you launch, sales are sluggish or nonexistent. Weeks and months go by, but your baby just isn’t selling. What went wrong? How do you determine the issue, or issues, and fix them? In today’s post, I want to address 11 reasons your book isn’t selling, and offer suggestions to get you back on track, and making money with your book.”

News About Self-Publishing

Amazon has made self-publishing lucrative and that may have negative repercussions for the bookselling industry. From The Atlantic and by Alana Semuels: “For most of Prime Day, Amazon’s annual sales bonanza, an unfamiliar face topped the site’s Author Rank page: Mike Omer, a 39-year-old Israeli computer engineer and self-published author whose profile picture is a candid shot of a young, blond man in sunglasses sitting on grass. He was—and at the time of this writing, still is—ranked above J.K. Rowling (No.8), James Patterson (No. 9), and Stephen King (No. 10) in sales of all his books on Amazon.com. His most recent book is ranked tenth on Amazon Charts, which Amazon launched after The New York Times stopped issuing e-book rankings, and which measures sales of individual books on Amazon. (The company does not disclose the metrics behind Author Rank, which is still in beta.)”

Quote of the Week

Indie Author Weekly Update

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web