Indie Author Weekly Update – September 7, 2018

Indie Author Weekly Update

It’s Friday, which means that it’s time for a new Indie Authors Weekly Update. Be sure to read Mark Dawson’s post on building a successful author career. Anne R. Allen and David Kudler’s posts are also great.

5 Steps to Building a Successful Author Career by Mark Dawson: “I’ll probably say it again before I have finished, but I’d argue that this is the best time in the history of the world to be a writer. I know – pretty grandiose. Let me explain.  When I started writing at the end of the 1990s, if I wanted to get my writing out to readers I only really had one path that was open to me. Once I had finished my manuscript, I would send the first three chapters and a covering letter to one of the dozens of literary agencies that accepted unsolicited submissions.”

9 Pieces of Bad Publishing Advice New Writers Should Ignore by Anne R. Allen: “Social Media is both a boon and a curse to new writers. Online writing groups and forums are an excellent source of insider information on the publishing industry—stuff we once could only find at expensive classes and writers’ conferences. But social media is also a major source of misinformation and dangerously bad advice.”

Retweeting Your Own Tweets Can Boost Your Reach and Engagement from Buffer: “In February 2018, Twitter updated its rules to prohibit sharing tweets that are identical or substantially similar to one another. Before this rule change, re-sharing top tweets (sparingly) was one of our favorite strategies for increasing our Twitter reach and engagement here at Buffer. And while it was a shame to forgo this strategy, we understand the rationale behind the new rules and are fully supportive of them. So, rather than dwelling on what used to work, we started searching for other strategies to try. Here’s one experiment we’ve been working on (and our results in full).”

Amazon Top Reviewer Secrets: The Must-Read Tell-All by Penny Sansevieri: “When you’re pitching Amazon Top Reviewers, have you ever wondered about the things they love, and the things that will absolutely get you shoved to the bottom of their book review consideration pile? We thought so, too, which is why we took some time to interview several of these top book reviewers. Each of them is anonymous in this piece (with the exception of one).”

10 Instagram Tips for Writers from Jane Friedman’s blog and by Annie Sullivan: “So how can writers use Instagram to their benefit? Here are some easy things to keep in mind to find and engage your target readership on Instagram.”

How to Grow Your Email List With Pinterest by Emily Syring: “Do you have an engaged audience on Pinterest? Wondering how to get your Pinterest followers onto your email list? In this article, you’ll discover how to promote your email opt-in via your Pinterest profile, boards, and pins.”

Words Gone Wild: KDP Keywords Revisited from TheBookDesigner.com and by David Kudler: “I’ve talked about keywords before; they’re an essential piece of metadata that determines how easy it is for the right reader to find your book. They are in many ways the key to discoverability. It is best to think of them, not as single words, but as search phrases — that is to say, groups of words that your ideal reader is likely to search for. Put a different way, what question is your ideal reader likely to ask to which your book is the answer?”

Quote of the Week

Patton Oswalt quote

 

 

Social Media Just for Writers is now just $1.99! But the sale price won’t last forever so get your copy now!

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

Indie Author Weekly Update – August 3, 2018

Indie Author Weekly Update - August 3, 2018

The theme of this week’s Indie Author update is book marketing. Whether you’re planning for your holiday sales or struggling with marketing your book after your formal launch, this week’s posts offer great tidbits of advice.

How to Keep Your Book Promotion Going Strong for Years: Interview with Anjali Mitter Duva from Writer Unboxed: “In the publication world, there’s a tremendous amount of focus on the publication date as THE time for publicity and promotion. I’ve seen authors throw up their hands the week after publication, when media interest is just starting to trickle in, and say, ‘I guess we struck out.'”

5 Ways to Sell More Books for the Holidays from Jane Friedman and by Penny Sansevieri:”I used to laugh at the ‘Christmas-in-July’ ads until I promoted my first holiday-related book. We actually started the promotion in July, and July turned out to be the perfect time. Why? Maybe no one buys or thinks about December in July, but the holiday buying season is tough. To make any kind of headway, you must start early. When those ‘Christmas-in-July’ ads start to hit radio and TV, social media, and your inbox, consumers— those who like to shop early—start gathering ideas for their shopping lists.”

Is Your Book Good-Looking Enough For The Internet? by Tara Sparling: “I like to title posts with questions. Questions can often be funny, although that’s not why I do it. The reason I do it is because there is always a 23.485% chance that upon seeing the question floating across a Twitter or Facebook feed, someone will click on it, because the question registers in their brain enough for them to think ‘Hmmm. Why DO we always pack 4 times the number of underpants we will need for any given trip?'”

Indie Authors: Launching a Book via by Sabrina Ricci: “At first, launching a book may seem daunting. But it helps to plan the launch in increments, and also, know that ebooks have an indefinite shelf life, so that even though it’s nice to have a strong start, there’s always time to build up buzz and excitement around a book.”

5 ways to promote your book long after the launch by Sandra Beckwith: “’When should I stop promoting my book?’ Authors ask me this question all the time. My answer? When it’s no longer available for purchase. Continue to promote your book long after the book launch. If people can still buy it and the content is still relevant, promote it. I’m surprised at how many authors don’t do this, though. When I ask why not, most say they didn’t know they could. In fact, most authors I’ve talked to think that you can only promote a book when it’s first introduced.”

11 Reasons Your Book Isn’t Selling – And What to Do About It by William Parker: “After countless hours of writing, proofreading, and self-editing, your book is finally ready for publication. However, after you launch, sales are sluggish or nonexistent. Weeks and months go by, but your baby just isn’t selling. What went wrong? How do you determine the issue, or issues, and fix them? In today’s post, I want to address 11 reasons your book isn’t selling, and offer suggestions to get you back on track, and making money with your book.”

News About Self-Publishing

Amazon has made self-publishing lucrative and that may have negative repercussions for the bookselling industry. From The Atlantic and by Alana Semuels: “For most of Prime Day, Amazon’s annual sales bonanza, an unfamiliar face topped the site’s Author Rank page: Mike Omer, a 39-year-old Israeli computer engineer and self-published author whose profile picture is a candid shot of a young, blond man in sunglasses sitting on grass. He was—and at the time of this writing, still is—ranked above J.K. Rowling (No.8), James Patterson (No. 9), and Stephen King (No. 10) in sales of all his books on Amazon.com. His most recent book is ranked tenth on Amazon Charts, which Amazon launched after The New York Times stopped issuing e-book rankings, and which measures sales of individual books on Amazon. (The company does not disclose the metrics behind Author Rank, which is still in beta.)”

Quote of the Week

Indie Author Weekly Update

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

Indie Author Weekly Update – July 27, 2018

indie author weekly update

Welcome to another edition of the Indie Author Weekly Update. Please don’t miss David Gaughran’s post on hacks for Amazon categories. Amazon categories can be maddening and David explains how to get the categories you need and want. It’s necessary reading for indie authors.

I also decided to include on this list I wrote for Anne R. Allen’s blog on social media relationships. It’s a topic I’ve covered on my blog but not to this extent. The whole point of social media is socializing and building relationships so I hope you check it out.

How To (Ethically) Hack Amazon Categories by David Gaughran: ” I get so many emails about Amazon categories and keywords that I thought it would be useful to dig into all the opportunities at your fingertips, and clear up some confusion out there too. Useful for me, that is. Now I’ll have something to point people to! Should be useful for you too, even the old timers, because I bet there’s a least one hack in here you didn’t know about, and smart use of the category system can greatly increase your visibility on Amazon — critical for all authors, doubly so if you are in KU.”

Authors: Are You Building Social Media Relationships with Your Readers? from Anne R. Allen’s blog: “Dan Zarrella, author of The Science of Marketing, said in his book, “I’ve long been interested in the idea that engaging in conversation is the single most important function of social media marketing.” He’s right. And so is David Alston, a startup advisor and TEDx speaker. He said this about social media: “The key is to listen, engage, and build relationships.” And Dallas Lawrence of Levick Strategic Communications said: “Monitor, engage, and be transparent; these have always been the keys to success in the digital space.” Need I go on?”

French Bookstore Invites its Instagram Followers to Judge Books by Their Covers from Colossal: “In addition to laying claim to the title of France’s first independent bookstore, Librairie Mollat has carved a unique niche on Instagram with its #bookface portraits. The Bordeaux-based bookstore regularly features photographs of book covers held up in front of perfectly scaled, dressed, and nose-shaped people (presumably, some are customers, though some repeated faces seem to indicate a few photogenic employees). You can see more from Mollat—and perhaps even get your next book recommendation—on Instagram. If you enjoy this, also check out Album Plus Art.”

Turning Your Book into a 24/7 Book Sales Tool by Penny Sansevieri: “Regardless of what type of book you’ve written, books need to work for you. Less than 3% of readers will review a book they’ve finished without any prompting. Meaning that if you don’t ask for a review, you’re likely not to get one. So what’s the solution to get more book reviews? Better book back matter. What does that mean? It means that your About the Author is good, but not great, a list of other books you’ve written is also good, but again probably not great. Your best book marketing goal is to get them to go from the experience of reading your book, to posting a book review or contacting you directly. And in turn, great back matter and a great reader letter will help you get more book sales.”

Interesting to see what book marketing tactics authors were buzzing about at #RWA18. Anything in here surprise you? from BookBub Partners: “At last week’s Romance Writers of America (RWA) Conference 2018 — one of the biggest annual writing conferences in the US — many sessions and panels covered book marketing and sales topics. We gathered fantastic tips from authors, agents, and prolific book marketers, and we’re excited to share them with our readers! From branding to backlist promotions, panelists were buzzing about cross-promotion strategies, creating launch plans, and optimizing advertising campaigns. Here were our top 10 takeaways from RWA 2018.”

Targeting Readers: Audiences Have Evolved & So Should Marketing by Kristen Lamb: “How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet.”

Quote of the Week

indie author

 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

SaveSave

SaveSave

Indie Author Weekly Update – July 20, 2018

Indie Author Weekly Update - July 20, 2018

Welcome to this week’s Indie Author Update. Check out the link to Reedsy’s new book title generator below as well as SoftPress Pubishing’s post on how to building a following on the powerful Pinterest platform.

Don’t forget that I offer a social media audit for authors that analyzes what you’re doing well on social media and what can improve. You can find out more about the service here.

Author’s Guide to Building a Following on Pinterest from SoftPress Publishing: “If you’ve ever used Pinterest, you know it is a very eclectic collection of images on virtually every topic under the sun. But, at its core, Pinterest is much more than that. It’s a very powerful search engine (think Google) where users can find information on whatever they desire to learn about. With over 175 million monthly users and over 50 billion pins, Pinterest is a driving force in the social media world. And, you can use the power of Pinterest to build your author brand. But how?

Blogging Can Jumpstart Your Writing Career…Even Before You Publish from Anne R. Allen and by Jane Friedman: “So how can you show “vision” and an aptitude for “marketing work”...before you query. One way is blogging. And if you decide to go indie and skip those risk-averse publishers, you’ll need even more vision and marketing skills.  In order to sell in any significant numbers, you’ll want to establish your brand before you send your baby out into the marketplace. So how can you do that? By blogging.”

When To Start Book Marketing And How To Balance Your Time by Joanna Penn: “These are my thoughts based on my experience and observing other authors at all stages of the author journey. If you have a book or more out already, then what are you waiting for?”

Check out Reedsy’s new book title generator: 10,000+ good book titles to inspire you: “Generate a random story title that’s relevant to your genre. You can pick between fantasy, crime, mystery, romance, or sci-fi. Simply click the button below to get started.”

12 Simple Tricks To Increase Your Email Open Rates from the Blogging Wizard: “Have your email open rates suddenly plummeted without warning? Maybe your email list is new, and you haven’t had a chance to grow your list or improve your open rates? You’ve spent hours crafting the perfect email. Tailored specifically for your audience. With the right amount of eye-catching visuals and captivating copy. Your email even solved a massive problem for your readers.”

How to Price Your Book for Better Book Discovery by Penny Sansevieri: “If you’re unsure how to price your book you’re not alone, but it makes a big difference for your book discovery so it’s not a aspect of your book marketing strategy to take lightly.”

Book Promotion: Do This, Not That – July 2018 from TheBookDesigner.com and by Amy Collins: “A slightly different take on DTNT this month… Please, authors, if you are on social media or TRYING to get on social media, read this month’s edition of DO THIS NOT THAT.”

Quote of the Week

Imitate other writers while you’re learning, deconstruct their books and learn from them. Then break out and be you…”

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Indie Author Weekly Update – July 13, 2018

Indie Author Weekly Update

Welcome to the newest edition of the Indie Author Weekly Update. Let me point out David Gaughran’s post; he always writes awesome blog posts but this one in particular is revealing. With Instagram’s meteoric rise in popularity, be sure to check out the post with 22 Instagram hacks by Later.

We are definitely into the hot days of summer. I can feel the perspiration traveling down my neck as I write this. Do what you can to stay cool!

A Simple Method to Market Your Book by Penny Sansevieri: “Have you ever wanted to engage with popular blogs and people in the book biz? Following publishing experts and influencers on social media is not enough—you need to be proactive by standing out. Book promotion and marketing utilizes many tools, but there is one simple and efficient thing you can do that will help you connect.”

22 Instagram Hacks You Wish You Knew Sooner by Later: “If you’ve ever needed some Instagram hacks but didn’t know where to look, well, you’ve come to the right place! Maybe you’re wondering how to add line breaks to your Instagram bio? Or how to zoom in and out while recording an Instagram story? Or even how to respond to Instagram comments faster? Whatever your need, in the following post, we reveal 22 Instagram hacks and tips to help you get more from your Instagram marketing.”

The Amazon Algorithm Myth by David Gaughran: “A problematic feature of the world in 2018 is that the social networks we have built seem to spread misinformation faster and wider than its more accurate counterpart, and this can lead authors to make decisions counter to their interests. One of the enduring myths surrounds ‘The Amazon Algorithm.'”

3 Amazon Secrets Every Author Needs to Know from Writers Digest: “Amazon has always been a secretive organization. For example, Jeff Bezos never divulges how many Kindle devices the company actually sells. Instead, he makes cryptic remarks such as, “It’s the bestselling product in our store.” Also, Amazon doesn’t reveal how much money they make selling books. Those financial numbers are rolled into their “Media” division that includes movies and other products. In addition, Amazon keeps a lot of book marketing secrets hidden from the world. If you write and sell books on Amazon, here are 3 secrets every author needs to know.”

How to Get Holiday Book Sales: Steps 1-3 from BookBaby: “Whatever your flavor of celebration, the holiday season is a great time to sell your published eBook or printed book. After all, it’s a $3 billion business for booksellers at the end of the year, and according to Dominique Raccah, CEO of Sourcebooks, 25 percent of trade books are bought as gifts. How do you get your share of these holiday sales? In the spirit of “The Twelve Days of Christmas,” I have a dozen tried-and-true selling ideas for the holiday season.”

10 Tips for Authors on Using Social Media from a Literary Agent by Eric Smith: “As a literary agent, I’m lucky enough to go to a lot of writing workshops, where I usually dish advice about one of two things: query letters or social media. When it comes to social media and publishing, digital platforms have a special place in my heart.”

Quote of the Week

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

 

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Indie Author Weekly Update – May 11, 2018

Indie Author Weekly Update

Welcome to this week’s Indie Author Update. There are some wonderful posts here, including the post by Reedsy on publicity mistakes and Craig Tuch’s post on beta readers and ARCs. Don’t miss them!

Indie Author Update

Using Amazon Categories to Sell More Books by Penny Sansevieri: ” By now most authors know the importance of choosing great keywords on Amazon, but Amazon’s categories are equally important. Choosing the right categories can boost your exposure. And exposure drives book sales.”

Beta Readers vs Editors vs ARCs from TheBookDesigner.com and by Craig Tuch: “For most of the writing process, telling your story was likely a very solitary process – leaving you alone with your characters and world for long stretches as you worked to get everything just right. And now, with the last paragraph written, it’s finally time to let other people read it.”

Publicity Mistakes that Ruin Book Launches from Reedsy: ” If you’re an author you know writing the book is only part of your job these days. Promotion is a huge chunk of what you have to do. Here’s some excellent tips from people in the know.”

2018 Social Media Marketing Industry Report by Mike Stelzner: ” Do you wonder how fellow marketers are using social media? Wondering if you should focus more on ads or bots? In our tenth-annual social media study, more than 5,700 marketers reveal where they’ll focus their social media efforts. This industry report also shows you how marketers’ organic activities have changed and what their future plans are with organic and paid social media.

How To Become A Bestselling Author Using LinkedIn by Tony J. Hughes: “The number one obstacle to success as a writer in is obscurity. If a bear tweets in the woods in a flash of brilliance, will a publisher give him an advance making him an overnight sensation? There are 3 million blogs put out every day – you do the math – how on Earth will your content stick out?”

Everything writers need to know about pitching their book by Nathan Bransford: “If you’re trying to find a literary agent, you’ll need to write a query letter. If you’re self-publishing, you’ll need to write good jacket copy (or at least know what good jacket copy looks like). When you’re telling acquaintances what your book is about, you’ll need to avoid making them fall asleep. You get the idea.”

Quote of the Week

Tim O'Brian Quote

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

This book is a very useful tool for writers looking to extend and reach their audiences. It has systematic detailed information about how to set up accounts and create a professional online profile and author branding. Recommended to anyone curious about why social media is still such a big thing for everyone, particularly for writers.

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

SaveSave

SaveSaveSaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Indie Author Weekly Update – May 4, 2018

Indie Author Weekly Update

This week’s Indie Author Update contains a lot of jewels. Don’t miss Cindy Etler’s post on how to become a bestseller and Penny Sansevieri’s post on Goodreads giveaways.

As always, enjoy your weekend!

How to Become a Bestseller with Money, Luck, or Work (Mostly Work)  from JaneFriedman and by Cindy Etler: “If you build it, they will come” is the biggest crock of sh*t ever foisted. The second biggest is my own mental script: “If I write it, The New York Times bestseller list will come.”  *EHNT* Wrong answer.”

New Goodreads Giveaway Checklist for Indie Authors from BookWorks by and Penny Sansevieri: “One of my favorite book promotion tools is a Goodreads giveaway. And, I know that lots of authors weren’t happy when Goodreads changed the program from free to paid. After taking the new program for a test drive, I think it’s still worth the price of admission. So, I’m sharing what I see as the top benefits as well as the checklist you’ll want to use when doing your own Goodreads giveaway.”

5 Powerful Ways to End Your Blog Posts (and Fire Up Your Audience) by Henneke Duistermaat: “For once, Howard Fields feels happy with his writing. The opening of his blog post flows nicely. The tips are solid, and he’s finally got to grips with tightening his own content. Even the rhythm sounds good. Is he finding his voice? Now just a few final lines …  Howard’s mind wanders back to last night’s dinner at Ning. The sweet spiciness of the soft-shell crabs still lingers in his mouth. He licks his lips, remembering the tingling feeling and the aromatic mix of exotic spices. Lemongrass. Ginger. Chillies. And what else?”

Book marketing tips for self-published authors from BookBaby: “In my opinion, publicity partners with marketing, but marketing sets the message and the budget. When the head of marketing meets with the head of publicity, discussing the strategy for the book as colleagues, Publicity will say, “This is a very media-genic author, she has a great following around the country, she is great for radio, TV, etc.” Then the Marketing person might say, “Great, we will set aside money for the plane ticket to New York to be on a morning talk show,” or “We’ll set aside money for maybe a satellite radio tour…”

Book PR: Do’s & Don’ts When Wooing the Media – Part Two from BookWorks and by Chris Well: “The fastest way to draw attention to your book is to be featured in the media. But getting that kind of book PR can be tough if you don’t understand how to do it correctly. These past 30-odd years working in the media, I’ve been pitched by a lot of authors who wanted access to my audience. Unfortunately, most authors don’t get how PR works. As a result, they can make a terrible impression and do themselves more harm than good.”

The Business of Being a Writer: An Interview with Jane Friedman  by Lisa Tener: “Yes, writing is a creative pursuit. Yet, being a successful writer requires learning about the industry, understanding how you can support yourself financially within this field and developing a business plan to succeed. In The Business of Being a Writer, Jane Friedman offers her 20 years of experience within the publishing industry to teach writers basic—and crucial—business principles. Jane covers both general principles and those specific to the field of writing.”

In the News

Books by women priced 45% lower, study finds by The Guardian: “A study of more than 2m books has revealed that titles by female authors are on average sold at just over half the price of those written by men. The research, by sociologist Dana Beth Weinberg and mathematician Adam Kapelner of Queens College-CUNY, looked titles published in North America between 2002 and 2012. The authors analysed the gender of each author by matching names to lists of male and female names, and cross-referenced with information about price, genre and publication.”

Quote of the Week

Albert Einstein quote

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

This book is a very useful tool for writers looking to extend and reach their audiences. It has systematic detailed information about how to set up accounts and create a professional online profile and author branding. Recommended to anyone curious about why social media is still such a big thing for everyone, particularly for writers.

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSaveSaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Indie Author Weekly Update – April 6, 2018

Indie Author Weekly Update - April 6, 2018

Welcome to today’s Indie Author Weekly Update. If you only read one story, read Jane Friedman’s on a smarter author platform. And if you only have time for one Facebook story, read the first one below under Facebook stories. It will be interesting to see in the coming weeks how Facebook handles its personal security and advertising issues.

Have a wonderful weekend.

A Smarter Author Platform for the Digital Era of Publishing from Writer Unboxed and by Jane Friedman: “Author platform, in its simplest form, is an author’s ability to sell books. What that platform looks like, or how it works, varies from author to author: Some are big names who can attract attention with any book they release, others have figured out how to harness a local or regional fan base to spread word of mouth, and still others know how to use digital media for visibility.”

Book Promotion: Do This, Not That – April 2018 from TheBookDesigner.com and by Amy Collins: “Man, things are changing fast at Amazon. So, to be helpful, I have compiled a list of things that USED to be true about Amazon that you might want to be aware of and then I’ve given you a suggestion or two about what to do with the new information. Hold on guys. This list is annoying and long.”

What is NaNoProMo and How Can It Help YOU Sell More Books? by Rachel Thompson: “Many of you are familiar with NaNoWriMo (National Novel Writing Month) held every November) to inspire writers to write books. There’s even NaNoEdMo (National Novel Editing Month) every March to help writers edit the book they wrote in November). I researched and realized there was no book marketing specific month, and because ya know, I have nothing else going on *cough*, I created NaNoProMo — National Novel Promotion Month, to take place in May. Ta-da!”

What Twitter’s New Rules Mean for Social Media Scheduling from @MeetEdgar: “If you’ve been paying attention, you might have noticed that sometimes, people use Twitter for not-so-nice reasons. Reasons like spamming hashtags, creating fake profiles, or, you know, trying to destabilize the democratic process in other countries.”

A guide to social media for authors by Nathan Bransford: “Let me tell you a story about how I joined Twitter. I didn’t join it at all. In 2008, someone created a fake profile for me, photo and all, and started tweeting out my blog posts! People were replying to me and everything. Once I got wind of what was happening, I wrested control of the account and I grumpily determined it was time to succumb to that whole social media thing.”

How to promote your audiobook from Sandra Beckwith: “In my view, the biggest obstacle to audiobook promotion is the fact that the majority of people still haven’t actually listened to one!”

This Week’s Facebook Stories

Tim Cook hits Facebook again over privacy concerns Tim Cook took a break from criticizing Facebook on Tuesday to present the next step in Apple’s big education plans. But the CEO is back at it. Sitting down with MSNBC and Recode at a town hall event, Cook was once again asked about consumer privacy in the wake of fallout over Facebook’s Cambridge Analytica quagmire. Cook interviews that while he believed self-regulation is best in the case of these tech giants, “I think we’re beyond that.” Asked what he would do, were he in Zuckerberg’s position, he added, simply, “I wouldn’t be in this situation.”

Facebook Executive In 2016: “Maybe Someone Dies In A Terrorist Attack Coordinated On Our Tools” from BuzzFeed: “Facebook Vice President Andrew “Boz” Bosworth said that “questionable contact importing practices,” “subtle language that helps people stay searchable,” and other growth techniques are justified by the company’s connecting of people.”

Facebook Responds: No More Partner Categories Targeting  by Jon Loomer: “The first shoe drops. In a very brief statement, Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. Let’s take a closer look at what Partner Categories are/were, what this means for advertisers, and why this is happening now…”

Quote of the WeekYou don’t always have to go so far as to murder your darlings – those turns of phrase or images of which you felt extra proud when they appeared on the page ... by Diana Athill

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

This book is a very useful tool for writers looking to extend and reach their audiences. It has systematic detailed information about how to set up accounts and create a professional online profile and author branding. Recommended to anyone curious about why social media is still such a big thing for everyone, particularly for writers.

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSaveSaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Indie Author Weekly Update – March 23, 2018

Indie Author Weekly Update

Today’s Indie Author Weekly Update primarily focuses on an a writer’s audience. So be sure to check out the posts by Fauzia Burke, Mark Coker, and Later, an application for Instagram.

As always, enjoy the posts and have a great weekend!

Know Thy Reader – Identifying and Understanding Your Audience by Fauzia Burke: “There has never been a better time to be an author, because for the first time authors have direct access to their readers. While there is more competition in the marketplace, there is also more opportunity. To thrive in today’s competitive markets, personal branding is more important than ever. Your ability to successfully execute your online marketing plan will help you capture and hold your reader’s attention.”

How Indie Authors Can Cultivate Superfans by Mark Coker: “Most book marketing advice focuses on how to get readers to buy your books, yet ignores how to care for your readers once you’ve got them. With subtle tweaks to your publishing process, you have the opportunity to cultivate more passionate readers. I call these passionate readers superfans.”

[Podcast] Start Your Author Email List ASAP by Dave Chesson: “Where authors put their opt-in within their books is important, too. As we’ve talked about in past episodes, when a reader opens an ebook, they don’t necessarily see the front matter, so putting an opt-in in the front of the book is not the best place. Putting at the end, however, means the reader is so interested in your writing, they are probably looking for more from you. You’ve already engaged them through the whole book, they’re thirsty for more.”

How to Design Instagram Stories: 7 Tips to Wow Your Audience! from Later: “Want to design Instagram Stories that wow your followers? It’s not as easy as it looks! If you want to design Instagram Stories that catch the attention of your followers (and make your brand look great), you’ll need to use all the features at your fingertips. With fun, new features being added regularly and all sorts of Instagram Stories hacks available, it’s now easier than ever to create well-branded stories that are sure to impress your followers!”

4 Ways You Can Make Time to Blog Right Now by Rachel Thompson: “Time, writers say, is the biggest challenge when it comes to blogging. We are writing books. We are marketing books. We are thinking about marketing books. We are parents, spouses or significant others, single parents, workers bees, pet puke cleaner-uppers, grocery-shoppers, housekeepers, laundry-do-ers, mental illness sufferers/survivors, advocates, and the beat goes on. Time is a real issue, right?”

How to Build a Blog Site from Scratch by Jeff Goins: “Over the years, I’ve built over a dozen blogs, many of which were built the wrong way, unfortunately. Which required me to go back and start over. Eventually, I learned that building a blog is a lot like building a house. Minus the fact that building a house is way more difficult and labor intensive and, oh yeah, super expensive.”

Facebook in the News

The real scandal isn’t Cambridge Analytica. It’s Facebook’s whole business model from Slate: “The plot was made for front-page headlines and cable-news chyrons: A scientist-turned-political-operative reportedly hoodwinked Facebook users into giving up personal data on both themselves and all their friends for research purposes, then used it to develop “psychographic” profiles on tens of millions of voters—which in turn may have helped the Trump campaign manipulate its way to a historic victory.”

Changes on Twitter

Twitter has new rules on the posting of duplicate information within any 24-hour period. For information on this new rule by Twitter, read this post: “Twitter is announcing major limits on how users and apps can automate tweets, in order to combat spam and political propaganda bots. Developers are now banned from using any system that simultaneously posts “identical or substantially similar” tweets from multiple accounts at once, or makes actions like liking, retweeting, and following across multiple accounts at once. Twitter will remove these options from its own TweetDeck app, and third-party developers have until March 23rd to comply.”

Quote of the Week

Carl T. Rowan Quote

 

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

This book is a very useful tool for writers looking to extend and reach their audiences. It has systematic detailed information about how to set up accounts and create a professional online profile and author branding. Recommended to anyone curious about why social media is still such a big thing for everyone, particularly for writers.

 

Frances CaballoAuthor of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

 

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Indie Author Weekly Update – March 2, 2018

Indie Author Weekly Update

In this week’s Indie Author Update, be certain to read Amy Collin’s post about Amazon and Chris Well’s post on how to have a media-savvy website.

I hope you enjoy your weekend!

Indie Author Updates

36 Smart Ways To Grow Your Email List 2x Faster from Blogging Wizard: “You need to build your email list if you want to grow your blog. Don’t be the person that keeps making excuses for why they aren’t focusing on building their list. I learned that lesson the hard way but you don’t have to. The truth is that email is far more effective at reaching your raving fans than any other tool. That includes social media.”

5 Creative Blog Post Ideas for Savvy Author Marketing from Penny Sansevieri: “You may be a savvy blogger, or maybe you’re still digging in your heels about starting your blog, but no matter where you fall on that spectrum I have to tell you that blogging is a critical piece to your author marketing. If you want to sell more books, I urge you to get on the blog train.”

Three Different Ways to Approach Blogging as a Novelist [With Examples]  from Aliventures: “If you’re a novelist, should you have a blog? Opinions differ! You might have been told that you should blog, because you need to build a platform, or because it’s a good way to get people onto your site and then onto your mailing list, or because publishers / readers / the media will want it … or for almost any number of reasons.”

Book Promotion: Do This, Not That – February 2018 from TheBookDesigner.com and by Amy Collins: “Amazon is no longer listing books supplied from IngramSpark as “in stock.” In the past, Amazon would list IngramSpark sourced books as “in stock” because they knew that they could order the book and get them in a day. In the last few months, Amazon has changed this practice. They will only order enough POD IngramSpark sourced books to fill existing orders. Occasionally, they will order a few more when demand shows that they will sell them. Books that previously were listed as “in stock” are no longer and it is dramatically affecting sales.”

Media-Friendly Author Website Content – Part Three from BookWorks and by Chris Well: “This is the last of three posts outlining the essentials that you need if you want a media-friendly author website if you want to get media attention. Still with me? Great! If you recall, in Part One we discussed how to present basic information about yourself and your book(s). Then in Part Two, we went over the different ways you can make it easier for website visitors to contact you to set up an interview, ask questions, invite you to speak, etc.”

How to Put the Joy (and the Impact) Back into Twitter from Alliance of Independent Authors and by Helen Baggott: “Do you have a Twitter account but don’t know why? Do you send out an occasional tweet hoping someone will buy your book? Establishing a presence does take time but it doesn’t have to be hard work – and you might even enjoy it.”

Fiction Contests

Fiction Writing Contests Worth Your Time (Spring 2018)  from Writer Unboxed: “This submissions season covers fiction contests with deadlines between March 1, 2018 and May 31, 2018. March is absolutely stacked with deadlines; so no excuses about not submitting! Thanks to Literistic, Poets & Writers, Submittable Discover, and New Pages for many of these contests.”

Quote of the Week

Without imagination we can go nowhere. And imagination is not restricted to the arts. Every scientist I have met who has been a success has had to imagine. RITA DOVE

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

 

SaveSaveSaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSaveSaveSave

SaveSave

SaveSave