Indie Author Weekly Update – April 20, 2018

Indie Author Weekly Update

Welcome to this week’s Indie Author Update. Be sure to read Jane Friedman’s newest post and the post by Buffer on what Twitter’s new rules mean for you. Enjoy all of them!

What Do the New Twitter Rules Mean for Social Media Managers (and Buffer Customers) from Buffer: “This year, the team at Twitter has taken additional action to keep Twitter free from spam. Specifically, they have introduced new rules around automation and the use of multiple accounts. You might be wondering, “why is this important to me?” In short, Twitter might suspend your account if you fail to comply.”

Why You Need To Grasp Social Media Image Aspect Ratio by Louise Myers: “What the heck is social media image aspect ratio? More importantly, why should you care? Because understanding this concept will make your image creation so much easier! You will no longer have to stress over every pixel in your social media image sizes! And, you’ll be able to communicate clearly if your image size isn’t working. Because it’s not about the pixel size. It’s about the aspect ratio!”

Four Easy Ways to Not Look Like a Dork on Social Media  from Anne R. Allen and by Barb Drozdowich: “The world of social media has a unique language – words we didn’t grow up using. There are ever-changing platforms, ever-changing rules — and don’t forget all that advice. Everyone, it seems, wants to offer advice on how to be quicker, how to take shortcuts, how to make things easy.”

Building Your Business Model as a Writer from Jane Friedman: “In my newest book, The Business of Being a Writer, I devote an entire section to various ways you can earn money as a writer that don’t involve selling books. (If you didn’t know, most of my income is not related to book sales!) Over the last month, I’ve been talking (and writing) about how to build a business model for your career that suits your particular strengths as well as the unique quality of your work. Here are my latest appearances.”

What’s the Best Price for Your Next Ebook Promotion? from BookBub Partners: “Running an ebook price promotion is a great way to drive revenue, maximize unit sales, and connect with new readers. And if you want to run a Featured Deal to reach BookBub’s audience of millions of power readers, you’ll need to run a limited-time discount (between $0.99 and $4.99) or make a book temporarily or permanently free.”

Facebook in the News

The psychological impact of an $11 Facebook subscription from TechCrunch: “Would being asked to pay Facebook to remove ads make you appreciate their value or resent them even more? As Facebook considers offering an ad-free subscription option, there are deeper questions than how much money it could earn. Facebook has the opportunity to let us decide how we compensate it for social networking. But choice doesn’t always make people happy.”

What Marketers Need to Know About the Cambridge Analytica News  from Convince & Convert: “If you work in the world of marketing, the Cambridge Analytica news didn’t exactly shock you. In fact, most of us in the business reacted somewhere between a shoulder shrug and an eye roll. It’s not that marketers’ support the misuse of data—especially for the purposes of spreading false or “less accurate” information to sway an election. But most of us have known that Facebook and Instagram’s business models are all about selling data.”

Facebook Explains Data Collection from Non-Users to Quell Concerns from Social Media Today: “Amidst the various questions put to Facebook CEO Mark Zuckerberg during his Congressional testimony last week, Zuckerberg’s response to one query, in particular, stood out. Answering a question from Representative Ben Lujan, Zuckerberg noted that Facebook does, in fact, track the data of people who haven’t signed up for Facebook. Zuckerberg said that they do so “for security purposes”.

Quote of the Week

We write out of revenge against reality, to dream and enter into the lives of others.

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

This book is a very useful tool for writers looking to extend and reach their audiences. It has systematic detailed information about how to set up accounts and create a professional online profile and author branding. Recommended to anyone curious about why social media is still such a big thing for everyone, particularly for writers.


Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web



















Social Media, Blogging and the Backward Way to Publishing

I’m a huge fan of Picasso so when I saw this photoshopped image of one of Picasso’s subjects with a laptop, well, it had to end up on my blog. Besides, it is a metaphor for how we live our lives. The social web enters our lives in many ways, including when we are sort of relaxing on the couch but also check our Facebook news feeds, checking in with our Tweeps, or pinning images on Pinterest. To help you with your social media, I’ve chosen four great posts from the past week. Be sure to read Joel Friedlander’s post, The Completely Backwards Way to Amazing Self-Publishing Success. It’s one of his best and it will force you to rethink how your market and publish your books.

Why You Have Been Thinking of Social All Wrong from Social Media Today: We must begin viewing social media as a long term investment. Companies need to see the value of customer sentiment and brand loyalty by way of regular interaction and genuine humility. And so many companies overlook the value of social media as they pertain to search engine optimization.

How to Write a Great Headline: The Top Words Used in Viral Headlines from Buffer Blog: So many different variables go into a viral post—timing, emotion, engagement, and so many others that you cannot control. There is no viral blueprint. The greatest chance we have to understand viral content is to study the posts and places that do it best, figure out what worked for them, and try it for ourselves.

The Completely Backwards Way to Amazing Self-Publishing Success from The Book Designer: I had a daydream the other day. I was working on a mindmap. (Do you know what a mindmap is? Until quite recently I was woefully ignorant of this incredible organizing tool. More to come.)

7 Vital LinkedIn Statistics to Take Your Marketing From Good to Great from Buffer Blog: We at the Buffer blog can vouch for LinkedIn’s growth as our blog has experienced a swell in LinkedIn referral traffic over the past year, up 4,000 percent from last year at this time. Part of that has to do with our emphasis on updates and sharing at LinkedIn, another part has to do with the popularity of LinkedIn contributing a larger audience and more eyes to our content. Together, these factors have made LinkedIn a great source of visitors for our blog, and I’d imagine you might see a similar impact on your own site.

12 Most Obvious Reasons Your Blog Sucks and How to Fix it from Positively Peg: I’ve been to many blogs lately with easily fixable problems that the blogger must not know about and if I missed anything, please share with me in the comments so that others can learn your tricks too! Pick one or two things to update and build. Blogs can be a huge time suck. Be realistic and smart with your commitments and if you are unsure how to do these things, find some one to work on your blog. Nothing wrong with a little delegation from time to time.


socialmediaforwritersAbout the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web


photo credit: Mike Licht, via photopin cc

3 Essential Tools for Writers: Marketing, Twitter and Blogging

You write your book, find a cover designer and graphic artist, and send that novel or anthology out into the world. But wait, now you have to market it. And use Twitter. Oh, yeah, you have to start blogging too. If you are still learning how to maximize social media to broaden your readership, then these posts on marketing, Twitter and blogging are essential reading. Besides, they’re written by some great pros in the industry. Enjoy them!

The Hidden Secrets of Marketing from State of Digital: Definitely the Pandora’s box opened by Edward Snowden about the massive espionage, that the NSA did of millions of citizens around the world, has been – and will be for many months – one of the hottest news, and it has ironically made more popular among the public the (bad) practices that the big Internet companies (Google, Facebook, et al) follow regarding the use of our private data.

11 Web Marketing and Social Media Trends That Will Shape 2014 from Social Media Today: Social Media allows small businesses to leverage technology to even the playing field with bigger brands and companies. In 2014, some of the trends we saw in 2013 will continue to rise while others will fall. But it all comes down to how you communicate with your customers, how you leverage relationships, and of course how you share GREAT content.

If You Don’t Enjoy Marketing, You’re Doing It Wrong from Let’s Get Visible: Sometimes marketing can seem like a Sisyphean task. There’s always something you could do to promote your work, and there’s never enough hours in the day. Many writers are already hard-pressed with demands from the rest of their lives and have to battle hard to carve out writing time. The pressure to promote squeezes that precious writing time even further.

How to Use Twitter’s New Timelines from Business to Community: Twitter’s new timeline feature gives users more control over how their tweets are organized and offers some creative alternatives to simply posting to your feed and watching your tweets quickly disappear into the swirling current of handles and hashtags.

8 Smart Tips to Maximize Your Blog Content from Positively Peg: Creating a great article for your blog is a long process and it takes time to craft the perfect headline, write an interesting article and then find a photo. Many bloggers stop working once they hit publish and wonder why no one is coming to their blog or sharing. Cross promoting your blog content across social media platforms sounds complicated but once you put it into your routine, you’ll find that it’s worth the effort.


socialmediaforwritersAbout the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapterthe San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+. 



Publicity, Book Marketing and Blogging for Writers


I am offering my book, Social Media Just for Writers: The best online marketing tips for selling your books for 51% off on Cyber Monday (December 2nd). The hard copy retails for about $16 and the eBook is normally priced at $7.99. So get your e-copy for just $3.99 on Monday!

This week’s roundup includes posts by some of the top writing and social media marketing minds on the blogosphere. The posts below will help you in all your book marketing efforts.

WordPress Plug-Ins I Can’t Live Without by Jane Friedman: Wrting, reading and publishing in the digital age: As every WordPress site owner knows (at least those of you who self-host), plug-ins are one of the most wonderful and useful things about WordPress. Much of the functionality you need, someone else needs, too—which means there’s probably a plug-in that provides it, without you having to hire additional help or learn how to change the WordPress code.

The Difference Between Marketing and Publicity by Jane Friedman: No one can buy a book they’ve never heard of. So, how do readers hear about books? Everyone likes to say it’s word of mouth, but it’s not possible to tell a friend about a book until you’ve heard of it yourself. That’s where publicity and marketing come in.
 What’s the difference between the two?
 Marketing is paid placement on blogs, radio, TV, newspapers, etc. These show up as ads, advertorials, promotions, blog tours, and more. With book marketing, if you pay for it, it shows up. You hire a marketing company and they buy the space. The attention is guaranteed to be there.

5 Fundamentals That Determine How Fast Your Blog Grows from ProBlogger: This year I’ve managed to grow a photography blog by 500% in about 6 months and I think I’ve learned something along the way. I was following five fundamental things that you can learn from any marketing blog, but I like to think that I’ve made a few personal discoveries about each of them. And the most important of all the discoveries is how these five fundamentals unite into one solid strategy. Once you comprehend it ­ your blog will start growing.

The Single Most Effective Way For Authors To Use Social Media from Best Seller Labs: Yesterday, at 8pm Eastern Time, I hit the 100,000 ‘followers’ mark on Twitter. While it’s true that numbers alone can be somewhat meaningless, this was still a significant social media milestone for me. Unfortunately, any sense of euphoria evaporated quickly when I looked at the stream of Tweets flowing by. What struck me is how many author friends still persist in using social media as a type of megaphone, billboard or advertising medium for their books, even though they should know better. Keep reading for his book marketing tips!

How to Market your Book with Social Media Tools from Social Media for Writers and Bloggers: I did a presentation recently at a writer’s conference and I wanted to share my presentation with you, my awesome blog readers, as well. The most important thing that I wanted writers to know is that they have all the skills to be awesome on social media. Be confident and give it a try!


socialmediaforwritersAbout the Author: Frances Caballo is a social media strategist, trainer, and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.