Books Lingering on Bookshelves? Try These 18 Book Marketing Tips

10-3-16-18-book-marketing-tipsDo you want to sell more books? Every author does. I know that I do.

The truth is, we can never sell enough books, right? It would always be great to be able to sell another 1,000 books, or 100,000 more, or maybe even 250,000 more. Or even 100 more.

Indie writers regularly contact me wanting to know how they can maximize sales of their books. Some of them dream of the day when their writing can support them – a lofty goal.

If you look at the great success stories of today’s indie authors, they support their careers with writing nonfiction or teaching courses. Look at thriller author Joanna Penn as an example. She has sold almost 500,000 books around the world and in five different languages.

She’s also a New York Times and USA Today bestselling author and was voted one of The Guardian UK Top 100 Creative Professionals in 2013. Also, she has a successful podcast, The Creative Penn.

For all her success, her additional endeavors — courses, nonfiction books, speaker fees — also support her business. The same is true for novelists Mark Dawson and Nick Stephenson.

My point is that to make a living on your writing is possible yet a difficult goal to attain.

Some think that social media in and of itself will sell all the books they want to sell. (Mistake.) Others think reading gigs or guest blogging opportunities will do it.

The hard truth is that there isn’t an easy answer. If there were one, I would share it here. Honestly.

And there isn’t a pill that will suddenly make you a capable marketer. The truth? It takes a lot of work to make it in the publishing business.

But, hey, please don’t let me discourage you. That isn’t the point of this post. What I’m trying to say — perhaps not so eloquently as I’d hoped — is that to sell books as an indie author you need a comprehensive plan.

Ready to roll up your sleeves? Keep reading then.

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So You Want to Be an Indie Author?

Maybe being an indie author is one of the toughest jobs in today’s market, especially if you hope to make it a full-time career. (On the other hand, teaching sounds a lot harder but for the sake of this post, let’s say that being an indie author is the toughest.)

After you undergo the grueling process of writing a book and paying for editors and designers, your have to put on a new hat, that of marketer.

If anyone thinks that writing a book is tough – and a lot of people do – marketing a book is just as hard.

An 18-Point Checklist of Book Marketing Tips

Book marketing requires a multi-prong strategy that consists of the following:

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