Indie Author Weekly Update – October 5, 2018

Indie Author Weekly Update

Today’s Indie Author Weekly Update focuses on book marketing. Be sure to read the Forbes article and Debbie Emmitt’s post on SEO for writers.

Well, the weather has definitely changed here in Northern California where I live. The temperature has dropped and rain has visited us several times. But I love autumn so for me these are all welcome changes.

Speaking of changes, if your book marketing strategies aren’t working, I hope you’ll read all the posts below. They are terrific and will help you implement the adjustments that you need to bring your more sales as an indie author.

$400M Fiction Giant Wattpad Wants To Be Your Literary Agent by Hayley Cuccinello of Forbes: “It took a less than an hour in 2013 for Anna Todd to change her life. The Army wife and part-time babysitter had spent a lot of time reading fan fiction, stories by amateur writers about existing fictional universes and real-life celebrities. So her erotic tale about Tessa and Hardin—a wholesome college freshman and a tattooed bad boy who is a thinly veiled stand-in for singer Harry Styles—came together quickly when she sat down to type the first chapter of After on her phone. Todd posted it to Wattpad, one of the world’s largest destinations for online reading and writing.”

How To Find and Fix Your Book Sales Problem With Dave Chesson and from Joanna Penn: “Dave writes books under multiple pen names and is best known in the Indie author community for creating KDP Rocket and also for his useful blog and podcast at kindlepreneur.com. And today we’re actually going to talk about a number of things that I’m quite excited about, search engine optimization, and also how to find and fix your book sales problems. So a really exciting show today.”

The Four Bios Every Author Needs by Nate Hoffelder: “If you Google author bios you will find a million different articles, each with their own recommendation. Be short and too the point. Use the third person. Simply say who you are, and give your publishing credit. Be formulaic. A lot of this advice is good, but I also think it is incomplete.”

How to Sign Up for eBook Gift Cards Through Dropcards from Indies Unlimited: “Recently I heard about this new (to me) thing: putting eBooks on a gift card to give away or sell at events. I have often thought that having eBooks to sell for a lower price than paperbacks would be a nice alternative for potential readers who balk at a typical paperback price. Coughing up $2 or $4 is infinitely more appealing to some folks than coughing up $10 or $12. It sounded like a pretty cool idea, so I did a little digging.”

20 Podcasts for Authors on Writing, Publishing, and Book Marketing from BookBub Partners: “Wish you could get a free education in writing and publishing? Publishing-related podcasts can provide just that, and the number available has exploded within the past couple of years. Many aim to provide writers with craft tips, career inspiration, productivity hacks, book marketing advice, the latest publishing news, or inside scoops from industry pros.”

Improve Your Author Website With Search Engine Optimization with Debbie Emmitt and from Joanna Penn: “In the last 10 years, I’ve used the principles of content marketing and search engine optimization (SEO) to build my multi-six-figure creative business off the back of this website. In today’s article, Debbie Emmitt delves into some tips for how you can use SEO on your author website.”

Quote of the Week

“Autumn is a second spring when every leaf is a flower.” —Albert Camus-

 

Get your copy of Social Media Just for Writers and learn all of my best tips.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – August 24, 2018

Indie Author Weekly Update

There are some great posts in this week’s Indie Author Update. Be sure to read the post by Derek Murphy and Write to Done on how to entice email newsletter signups.

Summer is drawing to a close and fall will soon be upon us. I hope you’ve enjoyed your summer writing and reading.

10 Mistakes I Made as a New Indie Author from Anne R. Allen’s blog and by Derek Murphy: “Book sales are not a complete mystery: if your book isn’t selling, there’s almost always a reason. Often it’s because new authors continue to repeat the same mistakes. Sometimes they’re following bad advice. Or they made choices stemming from their ideologies about doing creative work and the assumed value of their writing. I’ve been self-publishing for almost a decade. Even though I’ve learned a lot about how to sell books, it took me a long time and some very public failures.”

Branding For Authors with Kristine Rusch and by Joanna Penn: “Branding helps readers find your books and enables you to build a long-term career as a writer – but many authors get branding all wrong. In today’s show, Kristine Kathryn Rusch explains what branding really is and how to build your author brand in the most sustainable way.”

10 Ways to Survive Your Debut Author Year from Women Writers: “Find a supportive community of published authors. Make friends with other debut authors. Make friends with other authors who have recently published a book. You need someone to cry to about all the frustrations of the publication process. You need someone to vent to about all the stress and excitement of the book launch.”

Walmart’s eBookstore is Launching Today by Nate Hoffelder: “Walmart is in the process of setting up new ebook sections in the book departments of its stores, Kobo has let slip a promo video for “Walmart eBooks”, and multiple references have been found in Walmart’s help pages.”

How to Get Hordes of Subscribers With an Easy Opt-In Gift from Write to Done: “If you want to ramp up your subscriber numbers, you need to offer an attractive gift for your visitors in return for subscribing. This is called an opt-in gift or lead magnet. But what to offer? Many writers don’t know how to create an opt-in gift. It can be daunting.”

What’s Going On With CreateSpace and KDP Print?  from TheBookDesigner.com and by Amy Collins: “Are you curious about all of the changes going on at CreateSpace and seeing new offerings being announced at Kindle Direct Publishing? I have been, too. I will admit that I have not paid as much attention to KDP Print as I should have. I have been happy with CreateSpace for my Amazon printing and distribution and just did not have the bandwidth to turn my attention to yet ANOTHER platform for my paperbacks. Knowing that CreateSpace could get my paperback on Amazon while IngramSpark/Lightning Source was handling the wholesalers/bookstores/libraries, I thought I had all my bases covered.”

Quote of the Week

indie author

 

The second edition of Social Media Just for Writers is now just $1.99!

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

Indie Author Weekly Update – August 17, 2018

indie author

Welcome to this week’s Indie Author Update. There’s a mix of book marketing, blogging, and social media advice in the posts below. I hope you enjoy them as much as I did.

3 Ways To Market Your Book For Free from Mythic Scribes: “Authors are ordinary people with ordinary lives. Most of us have jobs, families, and responsibilities out in the world that, well, cost money (bills, bills, bills). In my life as an Indie, I have come across few authors who have plenty of money to spend on promotion and visibility for their books. It’s why I’d like to share some ways that I have marketed my books for free and gained some traction from the effort. All of these will take time so be aware that it’s necessary to carve out space in your schedule to explore them. Any author can do these regardless of how their work is published. The focus here is community and audience building. None of these will make you into an overnight celebrity.”

The New Gmail: 12 Gmail Hacks Every Writer Can Use from Anne R. Allen and by Nate Hoffelder: “With Google releasing a new version of Gmail, now is a great time to reconsider how we can use Gmail to get more done. Gmail is possibly the most widely used email service, but are you getting the most out of it? The following Gmail hacks will help you take control of your inbox and go from being a Gmail user to a Gmail expert. Read on to save time, avoid mistakes, and add a dash of style to your inbox.”

20 Must-Read Blogs and Sites for Writers from Articulate: “What you find helpful, inspiring or informative can be a very subjective business, but not knowing where to go when you’re confronted by a writing roadblock is a universally frustrating experience. With that in mind, here are 20 must-read blogs and sites gathered from my own bookmarks, the brains of others and the cream of the Google search crop. Enjoy.”

12 Worst Blogging Mistakes by Ryan Lanz: “I read a lot of blogs. I follow nearly 300, and I check out new blogs all the time. If you follow me or you’ve left a comment on ARHtistic License or you’ve tweeted something that interested me, I’ve probably taken a look at your blog.”

Building readership: a quiet rebellion against three pieces of conventional marketing wisdom by Roz Morris: “I’ll readily admit that book marketing is not my expertise, but some commonly accepted maxims really chafe for me. Indeed, my gut tells me I should do the opposite. So here they are, for better or perverse.”

This Is All You Need to Write the BEST Social Media Bio by Rebekah Radice: “When was the last time you updated your social media bio? If you’ve spent time agonizing over what to write, how to write, and what to include – let me put your mind at ease. Sharing your strengths, skills, and unique solutions doesn’t have to be difficult. That’s why I’ve put together a 4-step process to help you create a bio for every social network. Sound daunting? Don’t worry!”

Quote of the Week

indie author

 

Social Media Just for Writers 2nd Edition

 

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s written several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web