The Mobile Web for Authors
In January, HarperCollins Publishers announced a pilot program offering previews of top-selling books.
In other words, bestsellers are now available for preview on the Internet as well as social media networks such as Twitter, Facebook, and Pinterest.
This move by HarperCollins is an attempt to integrate their books with the mobile web, a hot topic in Internet marketing and one I promised to talk more about on this blog.
Guess what? You as an Indie author can also use Aerbook to achieve the same goals as those of traditionally published writers.
For today’s post, I interviewed the founder and CEO of Aerbook, Ron Martinez, who will explain his company and how Indie authors can use some of the same marketing tactics as New York publishing companies.
[clickToTweet tweet=”Indie authors can use some of the same marketing tactics as New York publishing companies” quote=”Indie authors can use some of the same marketing tactics as New York publishing companies”].
What led you to starting Aerbook? What specific goals did you have in mind?
The overall goal we had and maintain is to make the full power of the mobile, social web available to authors and books. We saw how people were engaging with other media forms ranging from cat videos to news stories, in social apps and on their mobile phones. How could we make that visibility available for books in a very direct way – for marketing and also for selling books?