Many people are confused about what they should say on social media.
Feeling like you’re in the same situation? No worries. Just keep reading.
You may remember the 80/20 rule: 80 percent of the time, you promote your colleagues, other writers, and great posts, and 10 percent of the time, you can promote your books, blog posts, readings, and awards.
If you’re still feeling confused about how to best present the information you’ve curated, don’t worry. Keep reading and you’ll learn how to write the best social media updates.
Tweets Can Have 280 Characters
For about the past year, the character limit on Twitter has been 280, up for 140. However, it’s still best to keep your tweets to 100 characters if possible. Doing so, will increase your retweets according to SproutSocial.
Here are a variety of sample tweets from the indie author/publishing world:
You’re probably wondering what you as an author could say. Here are some additional examples that cover an array of genres. All you need to add to these tweets is a URL. If you are promoting a colleague, then add a URL and a Twitter username.
- Love #Spain? Read this novel based in #Sevilla + link + name of the book
- Are you a #hiker? 7 Tips on How to Find the Best Hiking Boots + link
- Great story by +colleague’s username about overcoming #cancer
- San Francisco #Writer’s #Conference is this February +link
- Do you love reading Indie Authors? Visit http://www.indieauthornetwork.com#bibliophiles
The first tweet is a sample tweet from an author about his or her book. The second tweet would theoretically be for a writer who wrote a book about hiking or local hiking trails.
The third tweet is an example of how writers can help each other. The fourth tweet is presumably by a writer encouraging other authors to attend a conference. The fifth tweet introduces readers to other Indie authors. The hashtags in this example help readers and self-described bibliophiles to find great books to read.
You can also tweet images, quotes from your books, videos, book trailers, Amazon reviews, and information about your colleagues’ books. GIFs are super popular as well because then tend to stop people as they peruse their newsfeeds.