Curation, Kickstarter, Getting Visible and Hummingbird

5-30-14 Frances Caballo

This week’s Roundup includes a potpourri of articles from different corners of the blogosphere. Search Engine Watch posted a great article on content curation tools while MemeBurn did an excellent job of explaining Google’s changes to its algorithm. In between, you’ll find a post by Social Media Revolver, Copyblogger and David Gaughran. I hope you enjoy these!

26 Free (or Free-to-Try) Content Curation Tools from Search Engine Watch: Content is still king, but it isn’t always practical or cost effective for marketers to produce brand-new, meaty, thought-leadership level content pieces on a regular basis. That’s where curating content can come in handy.

NoiseTrade: Build Audience While Boosting Your Mailing List from Let’s Get Visible: What if I told you there was a cool new way to share your work with the world that could help you build audience, boost your mailing list, and make money at the same time?

A Warts-and-All Guide to Kickstarter: What Works and What Doesn’t (Plus Where We Royally Screwed Up) from Copyblogger: These are the lessons we’ve learned so far while promoting our own in-progress Kickstarter campaign. It’s been very successful … but that’s happened in spite of some serious blunders on our part.

25 Quick Tips How To Use YouTube, Vine, Instagram, Reddit and Flickr In Your Marketing from Social Media Revolver: If you are thinking about adding videos to enhance the visibility of your website, then you have an array of options to choose from.

Memeburn presents: the ultimate guide to promoting your content online from MemeBurn: With the release of Google’s Hummingbird came a great change in the world of SEO. Although many digital agents consider that the changes were to be expected, it has become quite difficult for businesses to promote themselves online. The SEO landscape is not the same as it was ten years ago, and this basically means that companies have to work harder, and invest more time and money in expanding their online credibility. The Hummingbird and Panda algorithms love high-quality, compelling content that truly adds value to the World Wide Web.

 

About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

 

Photo credit: TheSeafarer via photopin cc

LinkedIn, Hashtags and How to Price Your eBooks

LinkedIn, Hashtags and How to Price Your eBooks

The biggest change to LinkedIn this year is the ability to add your blog posts to the platform. But is it worth your while? That’s the topic of the first article in this week’s roundup. The last article discusses hashtags on Twitter and other social media networks. If you’re wondering whether you should use them, where you should use them and which ones you should use, this article will help you address those questions. There are three other great posts: one on photo editing applications, another on content ideas for your social media editorial calendar and finally one more article on how you should price your eBooks. Enjoy!

LinkedIn’s Publisher Platform: Should You Use It? from Social Media Today: At the end of February, LinkedIn announced that they would be expanding their popular Influencer program by opening their publishing platform to all users.

10 image editing tools to make photos fit for social sharing from The Next Web: Creating images for social sharing has come a long way from when Hipstamatic started filtering early iPhone photos. We rounded up 10 apps and tools to help you create, edit, manage and share engaging images. Each tool gets a rating from 0 to 5 on three factors: function, ease-of-use, and shareability. Shareability measures integration with other social networks.

The Completely Backwards Way to Amazing Self-Publishing Success from Buffer Blog: Have you ever found yourself explaining hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon. No wonder people are curious. When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. They’re used for categorization on social media. Yes, they can be annoying if overused. And yes, I’ve seen the hashtag video of Jimmy Fallon and Justin Timberlake. Hashtags also have the potential to be truly valuable. The stats and info below make a pretty clear case that we should be understanding, using, and appreciating hashtags.

26 Engaging Content Ideas for Social Media from Social Media Today: You just came up with the best Facebook post ever. You post it at an optimized time and wait. And wait. Why isn’t anyone liking it?! You’re not alone. Creating engaging content ideas is a daily battle for small businesses and their social media strategies in general.

The Great E-book Pricing Question from Let’s Get Visible: There’s more guff written about pricing than almost anything else, resulting in an extremely confusing situation for new self-publishers. I often see them pricing too low or too high, and the decision is rarely made the right way, i.e. ascertaining their goals and pricing accordingly. Keep reading to find out how you should price your eBooks.

 

Avoid Social Media Time SuckAbout the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

Photo credit: Kejava via photopin cc

3 Essential Tools for Writers: Marketing, Twitter and Blogging

You write your book, find a cover designer and graphic artist, and send that novel or anthology out into the world. But wait, now you have to market it. And use Twitter. Oh, yeah, you have to start blogging too. If you are still learning how to maximize social media to broaden your readership, then these posts on marketing, Twitter and blogging are essential reading. Besides, they’re written by some great pros in the industry. Enjoy them!

The Hidden Secrets of Marketing from State of Digital: Definitely the Pandora’s box opened by Edward Snowden about the massive espionage, that the NSA did of millions of citizens around the world, has been – and will be for many months – one of the hottest news, and it has ironically made more popular among the public the (bad) practices that the big Internet companies (Google, Facebook, et al) follow regarding the use of our private data.

11 Web Marketing and Social Media Trends That Will Shape 2014 from Social Media Today: Social Media allows small businesses to leverage technology to even the playing field with bigger brands and companies. In 2014, some of the trends we saw in 2013 will continue to rise while others will fall. But it all comes down to how you communicate with your customers, how you leverage relationships, and of course how you share GREAT content.

If You Don’t Enjoy Marketing, You’re Doing It Wrong from Let’s Get Visible: Sometimes marketing can seem like a Sisyphean task. There’s always something you could do to promote your work, and there’s never enough hours in the day. Many writers are already hard-pressed with demands from the rest of their lives and have to battle hard to carve out writing time. The pressure to promote squeezes that precious writing time even further.

How to Use Twitter’s New Timelines from Business to Community: Twitter’s new timeline feature gives users more control over how their tweets are organized and offers some creative alternatives to simply posting to your feed and watching your tweets quickly disappear into the swirling current of handles and hashtags.

8 Smart Tips to Maximize Your Blog Content from Positively Peg: Creating a great article for your blog is a long process and it takes time to craft the perfect headline, write an interesting article and then find a photo. Many bloggers stop working once they hit publish and wonder why no one is coming to their blog or sharing. Cross promoting your blog content across social media platforms sounds complicated but once you put it into your routine, you’ll find that it’s worth the effort.

 

socialmediaforwritersAbout the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapterthe San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+.