When it comes to book marketing, there are some experts I rely on.
You see, we’re all too busy to suffer through a bloated email account with notices of blog posts and products for sale mixed in with missives from friends.
So probably like you, I limit incoming email as much as possible.
What you’ll find below is a list of blogs you’ll want to subscribe to. There are more blogs that are worthy as well but I thought I’d cut my list off at an easy dozen.
Here’s my list of experts I follow.
Jane Friedman is perhaps one of the smartest people in publishing today. She’s been featured on The New York Times, The Washington Post, NPR, PBS, CBS, the National Press Club and Publishers Weekly. She previously worked with Writer’s Digest. She teaches, is often a keynote speaker at writer’s conferences, and writes books. Her blog is among the most read in the industry.
Joel Friedlander has a wealth of information about self-publishing, and for years he frequently shares all that he knew on his blog. These days, he usually blogs once a week and has an expert in author publishing write a post on that publishes on Thursdays. His blog eventually launched another business, Joel’s book design templates. https://www.bookdesigntemplates.com
Thriller author Joanna Penn readily shares her vast amount of writing, publishing, and marketing experience with her readers and listeners. Joanna has been blogging for quite some time, and she started podcasting back when it was known as audio. Her podcast, well worth subscribing too as well, features every great expert in the industry. If you read and listen to Joanna often enough, you’ll soon be a bestselling author as well.
Started by traditionally published Orna Ross, Alli is a global, professional association for authors who self-publish. The organization brings together authors, services, and trusted industry professionals and offers educational opportunities for its members. Be sure to subscribe to its blog.
Author and book marketing expert David Gaughran always seems to know what’s hot in author marketing. He’s written excellent posts on BookBub ads, Facebook ads, and Amazon ads. If you want to learn how to become an expert book marketer, pay close attention to this guy. His books include Strangers to Superfans and Let’s Get Digital.
Yes, Anne can have a snarky tone to her writing, but that won’t dissuade you from reading her blog, which she publishes with Ruth Harris. So far, she’s written 21 books and so has sage advice on writing, which she shares on her blog. Guests fill in on the other weeks with marketing advice. This is a must-read blog.