Indie Author Weekly Update – March 16, 2018

Indie Author Weekly Update

Today’s Indie Author Weekly Update focuses on book marketing strategies. If there’s only two posts you have time to read, be sure to read Gill Andrews’s post on author websites, and then read the post by Joel Friedlander on why your book might not be selling.

Have a great weekend!

15 Reasons Why Your Book Isn’t Selling by Joel Friedman: “We’ve all been there: a book we were excited about, one that we worked on earnestly. But when it hit the market, all that came back was a big yawn. No author wants to be in that situation, most of all a self-published author. We gamble our own time, money, and commitment to our books, and we really need a positive response sometimes just to keep going. But there it is: your baby isn’t selling.”

Five Things You Need As You Begin A Career As A Self-Published Author from BookBaby: “The most important part of being a writer is writing, but if you want a career as a self-published author, you have to do a whole lot more than just write: you have to learn the business of writing and market yourself in a way that puts you on the same playing field as mainstream authors with big publishing houses behind them.”

Want More Readers for Your Blog and Books? Fix These 5 Website Mistakes from Anne R. Allen and by by Gill Andrews: “Writing and sharing your ideas with others – sure. But this website thing? You just wanted more people to read your stories. But now you spend hours agonizing over blog post topics, looking for free images, and figuring out why that widget on your website refuses to work.”

Book Marketing 101: Need to Sell More Books? This Is How! by Dave Chesson: “Book marketing is an extremely important part of a self-publisher’s success. But it can also be confusing.  That’s why I’ve broken down the process into 3 phases and given you a guide for each step. Honestly, if I were to write a complete book on Modern Online Book Marketing, this would be EXACTLY IT.  So, enjoy it for free.”

Tips on the Business of Writing and Publishing from Jane Friedman: “For AWP 2018, I hired a team of writers to help me cover business-related sessions, as part of the launch for my newest book (official release date: March 16). Their blog posts are available over at the companion website for the book.”

8 Tips to Get Great Amazon Book Reviews by Lisa Tener: “One strategy that can help catapult your book to page one on Amazon results are your Amazon book reviews. Of course, your book needs to be categorized well on Amazon (with the right keywords and categories). It needs to be well-written, too! But after these “givens” reviews rock.”

Man Booker Prize

Man Booker Prize International Longlist: Books Translated From 10 Languages by Porter Anderson

Quote of the Week

Drama is life with the dull bits cut out. Alfred Hitchcock

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

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How to Manage a Twitter Account as an Indie Author

How to Manage a Twitter Account as an Indie Author

Twitter tends to confound a lot of writers. I get it.

When I first jumped on social media about nine years ago, I asked a friend, “Did you really join Twitter?” She responded that of course she did and that I had to as well.

So I begrudgingly opened a Twitter account. And like a lot of people I made mistakes. But now listen to what I am about to tell you: Twitter is forgiving.

For example, you can change your username on Twitter as many times as you’d like but you can’t on other social media platforms. It’s just one of the many reasons I love Twitter.

What were my mistakes? I used a logo instead of a picture of myself for my avatar. Instead of using my name, Frances Caballo, I used the official name of my business, ACT Communication. (I try to hide the fact that ACT Communications is really my DBA these days so please don’t spread this secret around. Please!)

Then I created the crime of all crimes. I joined TrueTwit, which makes prospective followers go to its website, watch some ads, then type in a CAPTCHA code. Of course, my Twitter account stagnated.

But I continued to read blog posts about social media as well as books and over time I realized all of my errors. I remade my account changing everything about it. And I dumped TrueTwit.

My intent in telling you my sad story is so that you won’t worry if you make a mistake. And if you have made some of my mistakes, it’s not too late to change things.

How to Set Up Your Twitter Account

So let’s start at the beginning.

  • Use your real name when you open your Twitter account.
  • Make sure your username is no more than 12 characters.
  • Use a picture of yourself as an avatar and not a picture of your dog, bird, favorite coffee drink, or cat.

Keep reading this post I wrote for Joel Friedlander on his blog at TheBookDesigner.com

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

 

 

 

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Indie Author Weekly Update – February 9, 2018

Indie Author Weekly Update

I hope you enjoy this week’s Indie Author Update. If you’re starting a website or wanting to upgrade the one your have, be sure to read Brant Forseng’s post. If you’re confused about boosting Facebook posts, read Andrea Vahl’s post. Definitely read the post by Calvin Emerson on book cover trends; it’s wonderful.

Have a lovely weekend!

7 Best Book Cover Trends to Stay Current in 2018 from Joel Friedlander and by Calvin Emerson: “If you publish in a genre or category where readers expect fresh and new book cover designs, it pays to know what the design trends are at any time. Like other forms of fashion, styles in illustration, typography, and visual approach change from time to time, and just by looking at recent covers you can see that the designs tend to replicate across the genre, with many similar covers every season.”

Seven Ways to Market Your Self-Published Novel by Ali Luke: “You’ve published your first novel (or maybe your second or your third) and now you’re ready to market it. This can be a daunting moment. I think all of us secretly hope that our novel will be miraculously discovered and recognised as the masterpiece it truly is … but we know that isn’t going to happen without some sort of marketing.”

Indie Authors: Using Giveaways to Find New Readers and Sell More Books by Sabrina Ricci: “A giveaway is a powerful tool that can help indie authors attract new readers. You can incentivize people to spread the word about your book through social media, sign up for your email list, and garner interest in your other books (which can lead to more sales).”

Facebook Organic Reach: Does Boosting Posts Lower Your Reach? by Andrea Vahl: “There is a myth going around that boosting posts lowers your reach on Facebook.  Maybe you have “felt” that this is true.  Or maybe you have been worried that by boosting a post you are “hurting” your Page in the future. In this post, you will find out if this myth is true and how to tell for yourself if your organic reach is being hurt by boosting your posts.”

27 Author Website Resources by Brant Forseng: “ If you have been an indie writer (or, indeed, any type of writer) for a while you will have stumbled across the concept of an Author Platform.  This is usually a website, independent of social media platforms, where your audience can view your writing, subscribe to a your newsletter, and generally keep up with anything you care to share with them.  The general consensus is that you require one in your indie writing career.  Building one can be daunting, so  I’ve gathered together 27 Author Website Resources to help out.”

Can Instagram Make Poems Sell Again? from Pubishers Weekly: “Is poetry dead? At least once a year—usually around April, which is National Poetry Month—headlines asking this question pop up in print and web publications alike. In fact, hand-wringing over poetry’s waning influence in the public sphere can seem, sometimes, to be almost as popular an activity in the poetry world as reading and writing poetry. For a long time, that hand-wringing seemed well earned; the Survey of Public Participation in the Arts, for instance, reported in 2015 that the share of Americans who had read at least one work of poetry in the previous year had dropped from 17% in 1992 to 6.7% in 2012. Then came Rupi Kaur.”

Quote of the Week

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

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Indie Author Weekly Update – January 19, 2018

Indie Author Weekly Update

Welcome to the newest edition of the Indie Author Weekly Update. The big news this week is Facebook, which changed its algorithm again making it more difficult for readers to see your Facebook posts. Read up on Facebook and please don’t bypass Ben Zackheim’s post; it’s phenomenal.

Prepare your book for its KDP Select free promotion days by Ben Zackheim: “Yup. Blog posts about Amazon KDP Select free promo days are as common as bad drivers on I84. But I want to do something a little different here. I want to lay out steps andinclude details about why they are important. I’ll also give you a basic overview of boosting posts on Facebook. These days it’s best to spend five bucks to get the word out. Once you sign up for KDP Select and figure out what you can do with your exclusive Amazon ebook, you may find a small bump in the road. Actually it may look more like a big, honking wall. The wall is spray painted with large words…”

Facebook Tweaks Newsfeed to Favor Content from Friends, Family from Wired: “In November, Facebook CEO Mark Zuckerberg started sprinkling a new phrase, or perhaps a new idea, into his quarterly call with investors. ‘It’s important to remember that Facebook is about bringing people closer together and enabling meaningful social interactions,’ he said. Research, he continued, demonstrates that interactions with friends and family on social media is particularly ‘meaningful.’ The goal of his service is to ‘encourage meaningful social interactions’ and to connect in ways that lead to ‘meaningful interactions’ and let us ‘build meaningful relationships.’

Don’t panic. The Facebook announcement is no big deal from Mark Schaefer: “An open letter from Mark Zuckerberg announcing changes to the Facebook news feed was regarded as a bombshell by most social media marketing thought leaders. Mike Stelzner called this the “end of days” for marketers, Jon Loomer referred to the market “hysteria” this is creating. The fact is, this letter from Zuckerberg is cryptic and we truly have no idea on how this is going to impact businesses long-term. But I’m going to provide an argument as to why I think this “apocalyptic” vision of the Facebook marketing future is a vast over-reaction. Let’s look at the data.”

Best Book Marketing Advice for Authors: The Best of 2017  from Jane Friedman: “As part of The Hot Sheet email newsletter for authors (which I write and publish in collaboration with Porter Anderson), I regularly round up and comment on book marketing advice that writers are talking about. Here’s a list of what sparked discussion in 2017.”

How to Jumpstart Book Reviews for Self-Published Books from The Book Designer and by David Wogahn: “The challenge for self-publishers, especially new authors who have small or nonexistent networks, is to convince readers to add one more title to their to-be-read pile. Unfortunately, most self-publishers do not (yet) have a reputation that confers credibility upon their books. That’s where book reviews can help …”

SEO trends and Google changes to expect in 2018 from Search Engine Land: “Back in 2010, Google was getting beaten up in the media for the increasing amount of “content farm” clutter in the search results. That negative press was so overwhelming that Google felt it had no choice but to respond: ‘[We] hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content.'”

Quote of the Week

Saul Bellow quote

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

Ricardo FayetJoin Ricardo Fayet, a founder of Reedsy, and I on February 6th for a conversation about book marketing and Facebook advertising.

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Indie Author Weekly Update – January 12, 2018

Indie Author Weekly Update

This week’s Indie Author Update focuses primarily on book marketing. Be sure to read the posts by Dave Chesson on Kindle keywords and Joel Friedlander’s take on the release of Fire and Fury.

5 Reasons Goodreads is a Book Marketing Staple by Penny Sansevieri: “Goodreads has mixed reviews at best when I chat book marketing strategies with authors at conferences, but I really want 2018 to be about maximizing on YOU, on using what makes you unique to sell more books, and Goodreads is a great platform for achieving that goal.”

Trapped in the Fire and Fury of the World’s Greatest Book Launch by Joel Friedlander: “Like you, I’ve been trapped in what seems like a book marketing fantasy gone mad. Look, I’ve been publishing and marketing books for a long time, and enjoy watching the really big book launches that still dot the cultural calendar. Politicians launching much-awaited books like Bill Clinton’s 1000 +page My Life was a pretty big deal. Every book launch by Tim Ferris uses tactics no one else has seen. Guy Kawasaki has conducted numerous launches for his best selling books.”

How To Choose the Right Kindle Keywords by Dave Chesson: “Whether you’re a famous author or this is your first book, Kindle Keywords are an important part of any book marketing strategy. Kindle keywords allow your book to be discovered by hungry shoppers on the world’s largest book market, Amazon, even while you sleep. They help make it so that you get sales and get discovered without having to do major marketing. Plain and simple, they are important.”

Authors’ New Year’s Resolutions for Marketing Their Books from BookBub: “It’s a brand new year, which is a great time to get a fresh start on goals. You may already have personal New Year’s resolutions (exercise more, write more, etc.), but you might want to consider setting specific book sales and marketing goals.”

Six Social Media Marketing Tips For First-Time Authors from BookBaby: “If you’re looking for readership and engagement, finishing your book is the first step. These social media marketing tips can help you frame your approach to the process of promoting yourself and your work online.”

Bring Social Media to Your Blog with Embedded Posts  from TheBookDesigner.com by Frances Caballo: “Embedding your social media posts on your blog or elsewhere on your website can benefit your website in several ways. First, you can demonstrate your social proof to your blog visitors. In other words, they can see your number of shares, retweets, and Likes you’ve accumulated.”

Quote of the Week

Ernest Hemingway quote

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

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12 Gifts of Christmas for Writers

12 Gifts of Christmas for Writers

Not sure what to purchase that writer in your life? Keep reading. This 12 gifts of Christmas for Writers list will certainly have some suggestions worth buying.

  1. Is the writer in your life a Harry Potter fan? What about a Maurauder’s Map woven throw? This tapestry will be sure to keep your favorite poet or novelist warm throughout the winter cold season.

Marauder's Map

2. What about a beautiful embossed leather retro notebook? Available in Navy blue, gray, green, black, and purple.

3. What do all writers need? Pens, of course! Gel pens are the best so buy your favorite writer a new pack of Uni-Ball gel pens.

Uniball gel pens

4. What do writers do when they aren’t writing, revising, and editing? A creative endeavor is to color. Try this elegant adult coloring book.

5. How special to your life is this writer? For the writer on the go in your life, buy a MacBook Air. They start at $900 at Best Buy.

macbook air

6. Is the writer in your life self-published or thinking about taking the dive? Then this book is a must: The Self-Publisher’s Ultimate Resource Guide by Joel Friedlander and Betty Kelly Sargent. The paperback is just $10.84.

self-publishers resource guide

7. Now this is a fun gift:Postcards from Penguin, One 100 Book Covers in One Box.

Postcards

 

8. Writers like to improve their craft. Here’s one of the best books on that topic by Anna Lamott, Bird by Bird. I loved it!

 

9. If you live in Northern California’s Bay Area, buy a subscription to the City Arts & Lecture series. Upcoming interviews include Daniel Alarcon, Dave Eggers, and George Saunders. If the writer in your life doesn’t live in Northern California, take that person to a series of readings.

City arts and lectures

 

10. Get your favorite author a t-shirt that says When in Doubt, go to the Library.

 

When in doubt, go to the library [Read more…]

Indie Author Weekly Update – November 24, 2017

Indie Author Weekly Update

This week’s Indie Author Update ranges in topics from Facebook ads to self-publishing to how to build a media kit. I hope you enjoy all of these posts.

Make Your Own Self-Publisher’s Survival Kit by Joel Friedlander: “Raging wildfires. 500-year hurricanes. Earthquakes triggering mudslides. Sea-level rise. It’s enough to make you want to bury your head under the covers. Both the occurrence of these disasters and the detailed and extensive reporting on them have fueled a growing interest in preparing for the worst. Ads for survival kits, water purification systems, underground vaults, and home protection schemes pop up regularly.”

Boosted Posts vs. Facebook Ads – When to Use Each Type – Andrea Vahl by Andrea Vahl: “Are you using Boosted posts on Facebook?  Wondering when you should boost a post and when you should create a Facebook ad using the Facebook Ads manager? In this post, I’ll talk about some of the pros and cons for Boosting Facebook posts and how to know you are boosting the RIGHT posts as well as when you should use the Facebook Ads manager to create your ad.”

Currently reading: How to Build a Rocking Author Media Kit: a 7-Step Template from Reedsy: “Picture this: you’ve just self-published a book and are gaining some traction in your publicity rounds. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. Don’t panic. By the time you’re done with this post, you’ll be ready to compile an all-purpose key to book publicity: your author media kit. A good media kit is one of the most straightforward ways to win over the press and everyone else who matters during your publicity rounds: book reviewers, bloggers, and indie bookstores.”

The Angsty Relationship Between Writing and Sales from Jane Friedman: “I have an uneasy relationship with sales, partially because I really do wish I could just do this work for free—or barter. I’m always up for a barter especially if it involves angora rabbits. But I also have an uneasy relationship with sales because I came to writing through academic means, and academics still live, oddly, with an idea of meritocracy as the way people get recognition for what they do.”

Using Book Promotions Sites to Launch Your Book from Dave Chesson: “In today’s episode, we learn about book promotion sites, how they actually work, and how authors can use them in order to get their books to a large number of readers.  They can be a powerful tool for book launches, as well as a steady drip of sales over time.”

Top 10 Ways Your Website Leaves Readers, and Leads, in the Dust by Joan Stewart: “Regardless of how long you’ve been writing or publishing books, I’ll bet you’re making at least three of the Top 10 mistakes I see often at author websites. These missteps are so prevalent that I now do a quick review of every website when authors hire me for consulting – even if they don’t ask for my opinion. What good are my book marketing recommendations if the website falls short of the minimum standards a journalist or visitor will expect?”

Quote of the Week

Tolstoy

Want to save time with social media? Get Avoid Social Media Time Suck for FREE.

Social Media Time Suck

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – November 2, 2017

Indie Author Weekly Update

This week’s Indie Author Weekly Update covers a lot of topics and all but one focus on some aspect of selling your books. I hope you enjoy these posts.

Indie Author Updates

Book Reviews for Self-Published Authors: A Primer by Joel Friedlander: “It’s never been a better time to be a self-published author, and there have never been more book reviewers available to the writer who decides to go indie. Book reviewers help spread the message about your book by publishing a review to their own network. But if you’re new to publishing, you have to figure out how to get those book reviews that can bring you more readers.”

[Read more…]

Indie Author Weekly Update – October 20, 2017


Indie Authors Weekly Update

This week’s Indie Author Update touches on blogging, Twitter, Amazon advertising, and book review sites. They are all topics important to you as an indie author if you want to sell books.

Top 10 Ways to Use Twitter Without Losing Your Soul by G.G. Andrew: “Though it may seem old-fashioned, I prefer to think of Twitter as the online equivalent of a giant cocktail party, and act accordingly (by which I mean practicing kindness and maybe also drinking things with umbrellas).”

[Read more…]

Indie Author Weekly Update – August 18, 2017

Indie Author Weekly Update

Today’s installment of the Indie Author Weekly Update includes posts on websites, discoverability, productivity, and SEO. I hope you enjoy the posts and the practical information below.

As the month inches to a close and can feel as though summer is slipping through our fingers. Where I live, at least, warm weather can surprise us in September or October and that’s what I’m hoping for. Let summer last as long as possible!


Indie Author Updates

Discoverability: Go Wide by Joel Friedlander: “We often talk about the absolute necessity of making our books discoverable to readers. I started writing about discoverability as a key to success in online bookstores in 2011. But what does it really mean? This question most often leads to a discussion about book metadata, a field all indie authors come to understand, if only when they go to upload their book files to a retailer and are faced with a long form to fill out.”

Online Author Etiquette: 12 Laws of the Amazon Jungle from Anne R. Allen: “After I wrote my post last month on cyberbullying in the publishing community, a lot of people asked if there’s any way to avoid these online terrorists. I wrote a post on the subject back in 2013, soon after my nightmare encounter with the Goodreads Mean Girls, who attacked me with everything from one-star “review” swarms to death threats that included pictures of my house.”

6 Common Sense Steps to Secure a WordPress Website from Jane Friedman: “I almost was that next victim. In 2012 I was targeted by a botnet that attacked WordPress sites. I never lost control of my site, but I did spend quite a few hours fighting them off. I had to learn the hard way that securing a site before you encounter a problem can prevent a lot of panic, but you don’t have to make my mistake.”

11 Top Tools To Monitor Your Social Media Presence In 2017 from Adam Connell at Blogging Wizard: “Been blogging for a while and not making any real impact? Even though you have the best of intentions, you seem to have no eyes on your blog, no subscribers, and very few social media followers. Starting a blog and growing your blog are two different things. When starting a blog you have to find your niche, research hosting plans, figure out WordPress, create content and finally get your theme and website up and running. But, then the next thing is getting people to your blog.”

The definitive guide to SEO for authors by Nathan Bransford: “What if there was a way to virtually guarantee your book hits all the bestseller lists without being a “big name” author or buying your way onto the lists? Sound impossible? People have done it. And here’s the secret… You need to build an AUDIENCE of people ready to pre-order your book. It’s the exact strategy that Tim Ferriss used to become a four-time New York Times best seller. In this article (NB note: written by SEO expert Michael Tesalona) we’ll break down exactly how it’s done. Spoiler alert: you’ll need to get very good at blogging and SEO.”

4 Social Media Productivity Tips for Authors by Frances Caballo from TheBookDesigner.com: “Every writer’s dream is to publish a book that soars in popularity and sells oodles of copies. And perhaps every writer’s nightmare is learning how to market a book and then doing the marketing. What’s a writer to do? It’s like the chicken and the egg quandary – which came first? Well, in the world of publishing, the marketing starts before the book is finished. The idea for the book comes first, followed by the simultaneous acts of marketing and writing, and finally the book appears on virtual shelves, followed by even more marketing.”

Quote of the Week

Allegra Goodman


Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

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