Indie Author Weekly Update – November 9, 2018

Indie Author Weekly Update - November 9, 2018

Welcome back to the Indie Author Weekly Update. You’re going to enjoy today’s roundup. The focus is on book marketing and all the ways you can sell your book from book catalogs to swag to keywords. Enjoy the best posts of the week.

Book Marketing: How to Create a Book Catalog of Your Self-published Books & Why   from Alliance of Independent Authors: Self-Publishing Advice Center and by Rachel Amphlett: “When thriller writer Rachel Amphlett discovered that someone had created and published a reading guide and book catalog for her work and was charging readers to download it, she decided to take the matter into her own hands and create her own Readers’ Guide. Here she shares her process and the benefits, to help you do the same for your own back-catalog of books.”

How to Use Swag to Support Your Book Marketing from Jane Friedman’s blog and by Dawn Reno Langley: “More than a million books are published every year, and whether you go traditional or indie, you have a lot of competition. Marketing your book falls squarely on your shoulders no matter where on the publishing spectrum you fall—so you need to how to get the most for your buck. “Book swag” is a proven tool for gathering readers and devoted followers.”

Update Your Keywords to Sell More Books over the Holidays by Penny Sansevieri: “Especially around the holidays, take a moment and tweak your keywords/keyword strings in Amazon. Maybe you can’t incorporate any holiday – or Christmas-specific keywords, but tweak the keywords during the holidays and find the strongest ones for your market. Oftentimes searches that include “gifts for…” ramp up in popularity around this time.”

Have You Pre-Sold Your Book? by Joel Friedlander: “One of the biggest lessons you can learn when you start to really look at marketing your books is about creating anticipation. Think of the last big movie you were looking forward to.”

Amazon and the Also Bought Apocalypse by David Gaughran: “A real horror story has been slowly building for the last year or so and I’m getting a lot of emails on the topic so it’s time to deal with this head-on: what the hell is going on with Also Boughts?”

Quote of the Week

Indie Author

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

5 Tweets to Stop Sending Today

5 Tweets to Stop Sending Today

(Note: I updated this post and decided it was valuable enough to post again. I hope you agree!)

Are all tweets created equal? Well, no. Read this post to find out which tweets you need to nix and which you should send.


Twitter has been around twelve years and in the social media sphere, that’s a long time.

Its founder sent the first tweet on March 21, 2006 and within four years it attracted 106 million users.

As of the second quarter of 2018, Twitter averaged 335 million monthly active users. (Source: Statista)

Maybe it’s my funky mood today but I find it surprising that despite Twitter’s history and wide usage users still send me promotional direct messages. BTW: I don’t read direct messages.

For today’s post, I decided to break my rule and take a look at the list of recent direct messages (DM). Below you’ll see their messages. (Note: I’ve deleted usernames and URLs to protect the privacy of these people.)

“I’d be so grateful if you could check out and rate my eBook.”

“Do you love eBooks? Download mine.”

“Thank you for following. Like me on FB.”

“My campaign is 51% funded. Link is in my bio.”

“I use TrueTwit. To validate click here: URL.”

“Connect with me on FB.”

“Connect with me on Google.”

“Please check out my books.”

“Please buy my books.”

“Please read and review my books.”

“Check out my website.”

Twitter

Stop Sending These Five Tweets

I’m not saying that you can never tweet about your books, Facebook page, blog, or newsletter. What I suggest is that you space those tweets apart and never send them as a direct message as part of your “thanks-for-following” tweet.

For example, I send tweets about my eBooks. I also send tweets about my new blog posts.

However, the  majority of information I tweet consists of images and blog posts I didn’t write that I hope writers will find interesting.

If I tweeted about my books more often than I do, people like you would get bored with me.

Here are five tweets to stop sending today:

  1. Stop using the TrueTwit validation application. You’ll never grow your tribe if you use this app. If you are worried about spammers, use ManageFlitter to weed them out.
  2. Don’t send direct messages to your new followers. In fact, stop sending direct messages unless you’re trying to contact someone you know to convey your email address or phone number.
  3. Don’t ask new followers to like your Facebook page, read your book, read your blog, or review your website or book.
  4. Think twice before sending someone a thank you for following. In the early days, I did this but I don’t anymore. I think your time could be better spent doing something else, like a writing a blog post or working on your next book.
  5. Don’t send ten tweets in a row. It’s not nice to flood someone’s timeline with a day’s worth of messages in the span of a few minutes.

[Read more…]

10 Great Resources Writers Need to Know

10 Great Resources Writers Need to Know

Here is a  list of resources for writers that I love and that I believe will make your lives easier. Some will save you money and others will help you to polish your books.

So let’s get’s started with my list of 10 great resources writers need to know about and in some cases start using today.

Make Banners and Images for Pinterest & Social Media

Canva

Have you ever experienced Facebook banner envy? You know, those beautiful Timeline banners that some people pay a great deal of money to graphic designers to create?

Guess what? Canva, a free application, is a tool you can use to create Facebook banners, Twitter headers, cards business cards, photo cards, other image-based messaging, and even book covers. It’s an easy, intuitive tool to use.

Here are a few samples of items I recently created with Canva. First, here’s my Facebook banner.


10 Great Resources Writers Need to Know

Here’s a promotional image I made for an upcoming promotional sale of my book.

I created this image for a client.

I also made this book cover on Canva.

Canva offers free and fee-based templates and images for book covers. See this sample.

Canva book templates

 

Find Canva’s book cover templates and image on this page.

Canva features some images that you can purchase for $1 or you can upload your own. Many of the images and features are free of charge.

PicMonkey

I’ve used PicMonkey to resize and crop photos. But recently I wanted to create some images for Pinterest so I upgraded to the paid plan, about $7.99/month or $71.88/year for the basic plan. Here are a couple of examples of my creations.

Write a Book That Inspires You

And here’s a holiday collage for Pinterest I created just for fun.

Holiday Collage

Once you create and save the images, you can share them directly to Facebook, Twitter, Pinterest, Flickr, or Tumblr as well as send them via email to a colleague. You can also use this tool to create Facebook covers or perhaps a collage of some of the books you’ve written. You can also upload your own images.

Pablo

Pablo is a great little application from the people at Buffer, which is a scheduling tool. Anyway, Pablo is perhaps the easiest image app on the internet.

When you navigate to Pablo, you’ll see a column of free (yes free!) images. Just select the image you want to use, enter the text, select the size, and the contrast and your set.

Pablo

Here’s a simple image I made using Pablo.

What’s great is that once you create an image, you can schedule it to Buffer in one easy step.

Pixabay

Pixabay is my go-to place for copyright free images. When you need pictures for your blog or to use as a background for a quote, this is the place to go.

Images are free and in nearly every conceivable topic area. Upload your own images as you sign up for hassle-free downloads. You’ll love this site.

Social Media Scheduling App

SocialOomph

I’ve been using this social media scheduler for years and love it. It’s only practical for LinkedIn and Twitter so if you want to also schedule to Facebook (bad idea because Facebook downgrades scheduled posts in the newsfeed), or Pinterest or Instagram, then use Pinterest.

But with SocialOomph, you can schedule posts, set a recurring update so the post can reappear, have access to analytics, monitor interest channels, and see your feed without going to Twitter, this is the app for you.

As a backup, I recommend Buffer. It’s super easy to set up and use and the customer service is awesome. (The customer service at Social Oomph is great too.)

DIY Tools for Designing Your Next Book

DIY Book Covers

After writing your book you need a great cover. You can hire a designer or you can try to create a cover yourself.

Self-published authors on a tight budget might want to try a DIY tool. Cover designer Derek Murphy of CreativIndie Covers has put together a package of book cover design templates.

Although it sounds like an unlikely pairing, the templates look clean and professional, not only for simple non-fiction covers, but also for all types of fiction. If you’re familiar with using MS Word, customizing the templates to make them unique shouldn’t be difficult.

There’s even a tool on this website to help you make a 3D mockup of your book.

Endorsed by Matt Stone, Pat Flynn, and Joanna Penn, this tool is the real deal.

Book Design Templates and More

Joel FriedlanderAre you tired of paying the high cost of a graphic designer for the layout of your book? Joel Friedlander’s Book Design Templates let Indie authors quickly and easily create the interior layout of their books. There are templates for fiction, memoir, narrative non-fiction, reference, and technical and non-fiction books. In addition, there are templates for children’s books and more.

Plus, Joel offers templates for book covers, and toolkits for blogging, social media, public relations, book launches, and self-publishing on Amazon. Here’s the link to all of his other toolkits, including mine.  😎

Joel is a book designer so self-published authors can trust that the templates carefully balance typographic beauty with ease of reading.

Although I haven’t yet used the template I purchased, a colleague has and she said the process was easy. If you need help, Joel’s team will upload your book into your purchased template. Finally, each template comes with different kinds of interior pages, section breaks, running heads, and page numbers.

These templates will save writers money and help them to produce books that appear professionally designed.

By the way, self-published authors should all become acquainted with Joel’s blog, The Book Designer. You will learn everything you need to know about self-publishing, social media, book covers, and book marketing by reading his posts.

Every Author Needs an Editor

Jordan E. Rosenfeld

Jordan

Jordan says that she has a simple philosophy in her editing, coaching and teaching: “Practice. Polish. Persist.”

She advises, “Make your writing life into an ongoing, deep writing practice that can survive the test of time, discouragement and change. Never stop trying to become better and polish your work, learn new things, take classes and feed both your muse and your craft. But what will set you apart is your persistence. Don’t give up. If you need help with any of these things, I’m here to help you.”

Jordan brings an editor’s attention to both the micro and macro aspects of your fiction project, but she also brings a writer’s ear—having been writing and publishing for two decades (author of the novels Forged in Grace and Women in Red and the writing guides Writing the Intimate Character, A Writer’s Guide to PersistenceWriting Deep Scenes, and Make a Scene & Write Free).

She likes to work with fiction writers at all stages—from the seed of an idea, to the final product—and at all levels, whether the writer needs coaching or a final copyedit. She is especially fond of developmental edits and critiques.

Robbi S. Bryant

Robbi S. BryantAnother wonderful and popular editor is Robbi S. Bryant. She says that an editor does a lot more than correcting grammar and sentence structure. “I am a content editor, which means I review everything from grammar to the breakdown of the story—including focus on plot, scene, character arcs, story arcs, pacing, subtext, dialogue, theme, and voice. In other words, I am a developmental editor, a copy editor, and a proofreader.”

As an award-winning author, she has honed her skills. Over the years, her focus has shifted from writing her own work to helping others write theirs.

She offers a free 10-page edit so potential clients can get a feel for her style.

Robbi says that it’s important for a writer to be comfortable with an editor. Trust is essential. She describes herself as a gentle, thoughtful, and light-handed editor. Respect is crucial as is communication.  She says that she offers all this and more.

Her books include a novella, four novels, five short-story collections, and one book of poetry. She has been published in magazines including Readers DigestRedbook, Penthouse, college textbooks, and several anthologies. As editor in chief of the Redwood Writers 2018 anthology, she supervised the creation and publication of Redemption: Stories From the Edge. Her work was also optioned twice for television’s Movie of the Week, and she appeared on TV’s Jane Whitney Show to discuss her article, “A Victim’s Revenge.”

Go Wide with Your Publishing

Draft2Digital

When you’re ready to go wide with publishing your books, Draft2Digital is the best service available to get your book on more venues than just Amazon.

What’s wonderful about Draft2Digital is that authors are in charge and because they’ve been where you are, they know how important it is to provide informative and quick customer service.

There is no fee for using this service. Draft2Digital will take a 10% commission when your books sell. But if you want to price your books at $0 permanently, that’s fine too.

The people behind Draft2Digital are truly cool and supportive. Try them out for yourself.

I hope you enjoyed reviewing my list of resources for writers. I’d love to hear about your favorite resources too!

 

Social Media Just for Writers is now just $1.99!

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

Indie Author Weekly Update – May 18, 2018

Indie Author Weekly Update

Welcome to this week’s Indie Author Update. Be sure to read Sandra Beckwith’s post on Goodreads and how to create pre-launch buzz for your book by Rachel Thompson. And as always, enjoy your Friday and the weekend!

How to interact with readers on Goodreads by Sandra Beckwith: ““I can’t figure out Goodreads!” It’s a common author lament. While Goodreads is a social network of sorts, the site for book lovers doesn’t look, feel, or operate like Facebook, Twitter, Instagram, and other platforms you might use. It’s so different, in fact, that many authors simply ignore it because doing that is easier than spending the time required to understand the site and how to use it.”

Traditional Publishing vs. Self-Publishing: Eldonna Edwards Weighs the Pros and Cons by Anne R. Allen: “I’d been writing a novel off-and-on for over a decade when life threw me one of those cosmic curveballs that sent me careening in a totally different direction. Actually, it was more like me running onto the field and catching a curveball between the eyes, or in this case, in the kidney.

25 Creative Ways Authors Use Images for Social Media Marketing from BookBub: “Some social platforms revolve around sharing visual content, including Instagram, where photos still generate 36% more engagement than videos. And on platforms where images are optional, including them dramatically increases engagement. For example, Facebook posts with images see 2.3x more engagement than those without images.”

Helping Senior Citizens Self-Publish by Joel Friedlander: “Although the indie publishing world sometimes seems to be populated by young entrepreneurial authors, in fact a lot of writers publishing books today are at the other end of the spectrum—senior citizens. It may be hard to pin down what exactly we mean by “older authors,” but I generally take it to mean people 50 years of age and over who haven’t published their own books before.”

How To Build 1,000 Superfans When You’re Starting From Zero from by Joanna Penn: “Former Wired editor Kevin Kelly famously argued that 1,000 superfans is all you need for success as a creator (authors, musicians, artists… anyone who sells things they create). A superfan is someone who will buy anything you produce and sing your praises to anyone who will listen, winning you potential new fans for your books. Word of mouth is incredibly powerful for selling books, and that’s why authors strive to get superfans.”

How to Create Pre-Launch Buzz for Your Book Right Now Rachel Thompson: “Build relationships with readers on social media. This means interact, ask questions, strategically follow readers (not only other writers). Time: Realistically, plan to spend 30-60 minutes daily.”

Quote of the Week

The most important things to remember about back #story are that (a) everyone has a history and (b) most of it isn’t very interesting.STEPHEN KING

 

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.


I would not limit this book to the audience of only writers, it’s a great resource for anyone that wants to take full advantage of the online platforms available. Janet Kinsella

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

 

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Indie Author Weekly Update – March 16, 2018

Indie Author Weekly Update

Today’s Indie Author Weekly Update focuses on book marketing strategies. If there’s only two posts you have time to read, be sure to read Gill Andrews’s post on author websites, and then read the post by Joel Friedlander on why your book might not be selling.

Have a great weekend!

15 Reasons Why Your Book Isn’t Selling by Joel Friedman: “We’ve all been there: a book we were excited about, one that we worked on earnestly. But when it hit the market, all that came back was a big yawn. No author wants to be in that situation, most of all a self-published author. We gamble our own time, money, and commitment to our books, and we really need a positive response sometimes just to keep going. But there it is: your baby isn’t selling.”

Five Things You Need As You Begin A Career As A Self-Published Author from BookBaby: “The most important part of being a writer is writing, but if you want a career as a self-published author, you have to do a whole lot more than just write: you have to learn the business of writing and market yourself in a way that puts you on the same playing field as mainstream authors with big publishing houses behind them.”

Want More Readers for Your Blog and Books? Fix These 5 Website Mistakes from Anne R. Allen and by by Gill Andrews: “Writing and sharing your ideas with others – sure. But this website thing? You just wanted more people to read your stories. But now you spend hours agonizing over blog post topics, looking for free images, and figuring out why that widget on your website refuses to work.”

Book Marketing 101: Need to Sell More Books? This Is How! by Dave Chesson: “Book marketing is an extremely important part of a self-publisher’s success. But it can also be confusing.  That’s why I’ve broken down the process into 3 phases and given you a guide for each step. Honestly, if I were to write a complete book on Modern Online Book Marketing, this would be EXACTLY IT.  So, enjoy it for free.”

Tips on the Business of Writing and Publishing from Jane Friedman: “For AWP 2018, I hired a team of writers to help me cover business-related sessions, as part of the launch for my newest book (official release date: March 16). Their blog posts are available over at the companion website for the book.”

8 Tips to Get Great Amazon Book Reviews by Lisa Tener: “One strategy that can help catapult your book to page one on Amazon results are your Amazon book reviews. Of course, your book needs to be categorized well on Amazon (with the right keywords and categories). It needs to be well-written, too! But after these “givens” reviews rock.”

Man Booker Prize

Man Booker Prize International Longlist: Books Translated From 10 Languages by Porter Anderson

Quote of the Week

Drama is life with the dull bits cut out. Alfred Hitchcock

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

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How to Manage a Twitter Account as an Indie Author

How to Manage a Twitter Account as an Indie Author

Twitter tends to confound a lot of writers. I get it.

When I first jumped on social media about nine years ago, I asked a friend, “Did you really join Twitter?” She responded that of course she did and that I had to as well.

So I begrudgingly opened a Twitter account. And like a lot of people I made mistakes. But now listen to what I am about to tell you: Twitter is forgiving.

For example, you can change your username on Twitter as many times as you’d like but you can’t on other social media platforms. It’s just one of the many reasons I love Twitter.

What were my mistakes? I used a logo instead of a picture of myself for my avatar. Instead of using my name, Frances Caballo, I used the official name of my business, ACT Communication. (I try to hide the fact that ACT Communications is really my DBA these days so please don’t spread this secret around. Please!)

Then I created the crime of all crimes. I joined TrueTwit, which makes prospective followers go to its website, watch some ads, then type in a CAPTCHA code. Of course, my Twitter account stagnated.

But I continued to read blog posts about social media as well as books and over time I realized all of my errors. I remade my account changing everything about it. And I dumped TrueTwit.

My intent in telling you my sad story is so that you won’t worry if you make a mistake. And if you have made some of my mistakes, it’s not too late to change things.

How to Set Up Your Twitter Account

So let’s start at the beginning.

  • Use your real name when you open your Twitter account.
  • Make sure your username is no more than 12 characters.
  • Use a picture of yourself as an avatar and not a picture of your dog, bird, favorite coffee drink, or cat.

Keep reading this post I wrote for Joel Friedlander on his blog at TheBookDesigner.com

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

 

 

 

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Indie Author Weekly Update – February 9, 2018

Indie Author Weekly Update

I hope you enjoy this week’s Indie Author Update. If you’re starting a website or wanting to upgrade the one your have, be sure to read Brant Forseng’s post. If you’re confused about boosting Facebook posts, read Andrea Vahl’s post. Definitely read the post by Calvin Emerson on book cover trends; it’s wonderful.

Have a lovely weekend!

7 Best Book Cover Trends to Stay Current in 2018 from Joel Friedlander and by Calvin Emerson: “If you publish in a genre or category where readers expect fresh and new book cover designs, it pays to know what the design trends are at any time. Like other forms of fashion, styles in illustration, typography, and visual approach change from time to time, and just by looking at recent covers you can see that the designs tend to replicate across the genre, with many similar covers every season.”

Seven Ways to Market Your Self-Published Novel by Ali Luke: “You’ve published your first novel (or maybe your second or your third) and now you’re ready to market it. This can be a daunting moment. I think all of us secretly hope that our novel will be miraculously discovered and recognised as the masterpiece it truly is … but we know that isn’t going to happen without some sort of marketing.”

Indie Authors: Using Giveaways to Find New Readers and Sell More Books by Sabrina Ricci: “A giveaway is a powerful tool that can help indie authors attract new readers. You can incentivize people to spread the word about your book through social media, sign up for your email list, and garner interest in your other books (which can lead to more sales).”

Facebook Organic Reach: Does Boosting Posts Lower Your Reach? by Andrea Vahl: “There is a myth going around that boosting posts lowers your reach on Facebook.  Maybe you have “felt” that this is true.  Or maybe you have been worried that by boosting a post you are “hurting” your Page in the future. In this post, you will find out if this myth is true and how to tell for yourself if your organic reach is being hurt by boosting your posts.”

27 Author Website Resources by Brant Forseng: “ If you have been an indie writer (or, indeed, any type of writer) for a while you will have stumbled across the concept of an Author Platform.  This is usually a website, independent of social media platforms, where your audience can view your writing, subscribe to a your newsletter, and generally keep up with anything you care to share with them.  The general consensus is that you require one in your indie writing career.  Building one can be daunting, so  I’ve gathered together 27 Author Website Resources to help out.”

Can Instagram Make Poems Sell Again? from Pubishers Weekly: “Is poetry dead? At least once a year—usually around April, which is National Poetry Month—headlines asking this question pop up in print and web publications alike. In fact, hand-wringing over poetry’s waning influence in the public sphere can seem, sometimes, to be almost as popular an activity in the poetry world as reading and writing poetry. For a long time, that hand-wringing seemed well earned; the Survey of Public Participation in the Arts, for instance, reported in 2015 that the share of Americans who had read at least one work of poetry in the previous year had dropped from 17% in 1992 to 6.7% in 2012. Then came Rupi Kaur.”

Quote of the Week

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

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Indie Author Weekly Update – January 19, 2018

Indie Author Weekly Update

Welcome to the newest edition of the Indie Author Weekly Update. The big news this week is Facebook, which changed its algorithm again making it more difficult for readers to see your Facebook posts. Read up on Facebook and please don’t bypass Ben Zackheim’s post; it’s phenomenal.

Prepare your book for its KDP Select free promotion days by Ben Zackheim: “Yup. Blog posts about Amazon KDP Select free promo days are as common as bad drivers on I84. But I want to do something a little different here. I want to lay out steps andinclude details about why they are important. I’ll also give you a basic overview of boosting posts on Facebook. These days it’s best to spend five bucks to get the word out. Once you sign up for KDP Select and figure out what you can do with your exclusive Amazon ebook, you may find a small bump in the road. Actually it may look more like a big, honking wall. The wall is spray painted with large words…”

Facebook Tweaks Newsfeed to Favor Content from Friends, Family from Wired: “In November, Facebook CEO Mark Zuckerberg started sprinkling a new phrase, or perhaps a new idea, into his quarterly call with investors. ‘It’s important to remember that Facebook is about bringing people closer together and enabling meaningful social interactions,’ he said. Research, he continued, demonstrates that interactions with friends and family on social media is particularly ‘meaningful.’ The goal of his service is to ‘encourage meaningful social interactions’ and to connect in ways that lead to ‘meaningful interactions’ and let us ‘build meaningful relationships.’

Don’t panic. The Facebook announcement is no big deal from Mark Schaefer: “An open letter from Mark Zuckerberg announcing changes to the Facebook news feed was regarded as a bombshell by most social media marketing thought leaders. Mike Stelzner called this the “end of days” for marketers, Jon Loomer referred to the market “hysteria” this is creating. The fact is, this letter from Zuckerberg is cryptic and we truly have no idea on how this is going to impact businesses long-term. But I’m going to provide an argument as to why I think this “apocalyptic” vision of the Facebook marketing future is a vast over-reaction. Let’s look at the data.”

Best Book Marketing Advice for Authors: The Best of 2017  from Jane Friedman: “As part of The Hot Sheet email newsletter for authors (which I write and publish in collaboration with Porter Anderson), I regularly round up and comment on book marketing advice that writers are talking about. Here’s a list of what sparked discussion in 2017.”

How to Jumpstart Book Reviews for Self-Published Books from The Book Designer and by David Wogahn: “The challenge for self-publishers, especially new authors who have small or nonexistent networks, is to convince readers to add one more title to their to-be-read pile. Unfortunately, most self-publishers do not (yet) have a reputation that confers credibility upon their books. That’s where book reviews can help …”

SEO trends and Google changes to expect in 2018 from Search Engine Land: “Back in 2010, Google was getting beaten up in the media for the increasing amount of “content farm” clutter in the search results. That negative press was so overwhelming that Google felt it had no choice but to respond: ‘[We] hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content.'”

Quote of the Week

Saul Bellow quote

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

Ricardo FayetJoin Ricardo Fayet, a founder of Reedsy, and I on February 6th for a conversation about book marketing and Facebook advertising.

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Indie Author Weekly Update – January 12, 2018

Indie Author Weekly Update

This week’s Indie Author Update focuses primarily on book marketing. Be sure to read the posts by Dave Chesson on Kindle keywords and Joel Friedlander’s take on the release of Fire and Fury.

5 Reasons Goodreads is a Book Marketing Staple by Penny Sansevieri: “Goodreads has mixed reviews at best when I chat book marketing strategies with authors at conferences, but I really want 2018 to be about maximizing on YOU, on using what makes you unique to sell more books, and Goodreads is a great platform for achieving that goal.”

Trapped in the Fire and Fury of the World’s Greatest Book Launch by Joel Friedlander: “Like you, I’ve been trapped in what seems like a book marketing fantasy gone mad. Look, I’ve been publishing and marketing books for a long time, and enjoy watching the really big book launches that still dot the cultural calendar. Politicians launching much-awaited books like Bill Clinton’s 1000 +page My Life was a pretty big deal. Every book launch by Tim Ferris uses tactics no one else has seen. Guy Kawasaki has conducted numerous launches for his best selling books.”

How To Choose the Right Kindle Keywords by Dave Chesson: “Whether you’re a famous author or this is your first book, Kindle Keywords are an important part of any book marketing strategy. Kindle keywords allow your book to be discovered by hungry shoppers on the world’s largest book market, Amazon, even while you sleep. They help make it so that you get sales and get discovered without having to do major marketing. Plain and simple, they are important.”

Authors’ New Year’s Resolutions for Marketing Their Books from BookBub: “It’s a brand new year, which is a great time to get a fresh start on goals. You may already have personal New Year’s resolutions (exercise more, write more, etc.), but you might want to consider setting specific book sales and marketing goals.”

Six Social Media Marketing Tips For First-Time Authors from BookBaby: “If you’re looking for readership and engagement, finishing your book is the first step. These social media marketing tips can help you frame your approach to the process of promoting yourself and your work online.”

Bring Social Media to Your Blog with Embedded Posts  from TheBookDesigner.com by Frances Caballo: “Embedding your social media posts on your blog or elsewhere on your website can benefit your website in several ways. First, you can demonstrate your social proof to your blog visitors. In other words, they can see your number of shares, retweets, and Likes you’ve accumulated.”

Quote of the Week

Ernest Hemingway quote

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

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12 Gifts of Christmas for Writers

12 Gifts of Christmas for Writers

Not sure what to purchase that writer in your life? Keep reading. This 12 gifts of Christmas for Writers list will certainly have some suggestions worth buying.

  1. Is the writer in your life a Harry Potter fan? What about a Maurauder’s Map woven throw? This tapestry will be sure to keep your favorite poet or novelist warm throughout the winter cold season.

Marauder's Map

2. What about a beautiful embossed leather retro notebook? Available in Navy blue, gray, green, black, and purple.

3. What do all writers need? Pens, of course! Gel pens are the best so buy your favorite writer a new pack of Uni-Ball gel pens.

Uniball gel pens

4. What do writers do when they aren’t writing, revising, and editing? A creative endeavor is to color. Try this elegant adult coloring book.

5. How special to your life is this writer? For the writer on the go in your life, buy a MacBook Air. They start at $900 at Best Buy.

macbook air

6. Is the writer in your life self-published or thinking about taking the dive? Then this book is a must: The Self-Publisher’s Ultimate Resource Guide by Joel Friedlander and Betty Kelly Sargent. The paperback is just $10.84.

self-publishers resource guide

7. Now this is a fun gift:Postcards from Penguin, One 100 Book Covers in One Box.

Postcards

 

8. Writers like to improve their craft. Here’s one of the best books on that topic by Anna Lamott, Bird by Bird. I loved it!

 

9. If you live in Northern California’s Bay Area, buy a subscription to the City Arts & Lecture series. Upcoming interviews include Daniel Alarcon, Dave Eggers, and George Saunders. If the writer in your life doesn’t live in Northern California, take that person to a series of readings.

City arts and lectures

 

10. Get your favorite author a t-shirt that says When in Doubt, go to the Library.

 

When in doubt, go to the library [Read more…]