Indie Author Weekly Update – January 12, 2018

Indie Author Weekly Update

This week’s Indie Author Update focuses primarily on book marketing. Be sure to read the posts by Dave Chesson on Kindle keywords and Joel Friedlander’s take on the release of Fire and Fury.

5 Reasons Goodreads is a Book Marketing Staple by Penny Sansevieri: “Goodreads has mixed reviews at best when I chat book marketing strategies with authors at conferences, but I really want 2018 to be about maximizing on YOU, on using what makes you unique to sell more books, and Goodreads is a great platform for achieving that goal.”

Trapped in the Fire and Fury of the World’s Greatest Book Launch by Joel Friedlander: “Like you, I’ve been trapped in what seems like a book marketing fantasy gone mad. Look, I’ve been publishing and marketing books for a long time, and enjoy watching the really big book launches that still dot the cultural calendar. Politicians launching much-awaited books like Bill Clinton’s 1000 +page My Life was a pretty big deal. Every book launch by Tim Ferris uses tactics no one else has seen. Guy Kawasaki has conducted numerous launches for his best selling books.”

How To Choose the Right Kindle Keywords by Dave Chesson: “Whether you’re a famous author or this is your first book, Kindle Keywords are an important part of any book marketing strategy. Kindle keywords allow your book to be discovered by hungry shoppers on the world’s largest book market, Amazon, even while you sleep. They help make it so that you get sales and get discovered without having to do major marketing. Plain and simple, they are important.”

Authors’ New Year’s Resolutions for Marketing Their Books from BookBub: “It’s a brand new year, which is a great time to get a fresh start on goals. You may already have personal New Year’s resolutions (exercise more, write more, etc.), but you might want to consider setting specific book sales and marketing goals.”

Six Social Media Marketing Tips For First-Time Authors from BookBaby: “If you’re looking for readership and engagement, finishing your book is the first step. These social media marketing tips can help you frame your approach to the process of promoting yourself and your work online.”

Bring Social Media to Your Blog with Embedded Posts  from TheBookDesigner.com by Frances Caballo: “Embedding your social media posts on your blog or elsewhere on your website can benefit your website in several ways. First, you can demonstrate your social proof to your blog visitors. In other words, they can see your number of shares, retweets, and Likes you’ve accumulated.”

Quote of the Week

Ernest Hemingway quote

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

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12 Gifts of Christmas for Writers

12 Gifts of Christmas for Writers

Not sure what to purchase that writer in your life? Keep reading. This 12 gifts of Christmas for Writers list will certainly have some suggestions worth buying.

  1. Is the writer in your life a Harry Potter fan? What about a Maurauder’s Map woven throw? This tapestry will be sure to keep your favorite poet or novelist warm throughout the winter cold season.

Marauder's Map

2. What about a beautiful embossed leather retro notebook? Available in Navy blue, gray, green, black, and purple.

3. What do all writers need? Pens, of course! Gel pens are the best so buy your favorite writer a new pack of Uni-Ball gel pens.

Uniball gel pens

4. What do writers do when they aren’t writing, revising, and editing? A creative endeavor is to color. Try this elegant adult coloring book.

5. How special to your life is this writer? For the writer on the go in your life, buy a MacBook Air. They start at $900 at Best Buy.

macbook air

6. Is the writer in your life self-published or thinking about taking the dive? Then this book is a must: The Self-Publisher’s Ultimate Resource Guide by Joel Friedlander and Betty Kelly Sargent. The paperback is just $10.84.

self-publishers resource guide

7. Now this is a fun gift:Postcards from Penguin, One 100 Book Covers in One Box.

Postcards

 

8. Writers like to improve their craft. Here’s one of the best books on that topic by Anna Lamott, Bird by Bird. I loved it!

 

9. If you live in Northern California’s Bay Area, buy a subscription to the City Arts & Lecture series. Upcoming interviews include Daniel Alarcon, Dave Eggers, and George Saunders. If the writer in your life doesn’t live in Northern California, take that person to a series of readings.

City arts and lectures

 

10. Get your favorite author a t-shirt that says When in Doubt, go to the Library.

 

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Indie Author Weekly Update – November 24, 2017

Indie Author Weekly Update

This week’s Indie Author Update ranges in topics from Facebook ads to self-publishing to how to build a media kit. I hope you enjoy all of these posts.

Make Your Own Self-Publisher’s Survival Kit by Joel Friedlander: “Raging wildfires. 500-year hurricanes. Earthquakes triggering mudslides. Sea-level rise. It’s enough to make you want to bury your head under the covers. Both the occurrence of these disasters and the detailed and extensive reporting on them have fueled a growing interest in preparing for the worst. Ads for survival kits, water purification systems, underground vaults, and home protection schemes pop up regularly.”

Boosted Posts vs. Facebook Ads – When to Use Each Type – Andrea Vahl by Andrea Vahl: “Are you using Boosted posts on Facebook?  Wondering when you should boost a post and when you should create a Facebook ad using the Facebook Ads manager? In this post, I’ll talk about some of the pros and cons for Boosting Facebook posts and how to know you are boosting the RIGHT posts as well as when you should use the Facebook Ads manager to create your ad.”

Currently reading: How to Build a Rocking Author Media Kit: a 7-Step Template from Reedsy: “Picture this: you’ve just self-published a book and are gaining some traction in your publicity rounds. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. Don’t panic. By the time you’re done with this post, you’ll be ready to compile an all-purpose key to book publicity: your author media kit. A good media kit is one of the most straightforward ways to win over the press and everyone else who matters during your publicity rounds: book reviewers, bloggers, and indie bookstores.”

The Angsty Relationship Between Writing and Sales from Jane Friedman: “I have an uneasy relationship with sales, partially because I really do wish I could just do this work for free—or barter. I’m always up for a barter especially if it involves angora rabbits. But I also have an uneasy relationship with sales because I came to writing through academic means, and academics still live, oddly, with an idea of meritocracy as the way people get recognition for what they do.”

Using Book Promotions Sites to Launch Your Book from Dave Chesson: “In today’s episode, we learn about book promotion sites, how they actually work, and how authors can use them in order to get their books to a large number of readers.  They can be a powerful tool for book launches, as well as a steady drip of sales over time.”

Top 10 Ways Your Website Leaves Readers, and Leads, in the Dust by Joan Stewart: “Regardless of how long you’ve been writing or publishing books, I’ll bet you’re making at least three of the Top 10 mistakes I see often at author websites. These missteps are so prevalent that I now do a quick review of every website when authors hire me for consulting – even if they don’t ask for my opinion. What good are my book marketing recommendations if the website falls short of the minimum standards a journalist or visitor will expect?”

Quote of the Week

Tolstoy

Want to save time with social media? Get Avoid Social Media Time Suck for FREE.

Social Media Time Suck

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – November 2, 2017

Indie Author Weekly Update

This week’s Indie Author Weekly Update covers a lot of topics and all but one focus on some aspect of selling your books. I hope you enjoy these posts.

Indie Author Updates

Book Reviews for Self-Published Authors: A Primer by Joel Friedlander: “It’s never been a better time to be a self-published author, and there have never been more book reviewers available to the writer who decides to go indie. Book reviewers help spread the message about your book by publishing a review to their own network. But if you’re new to publishing, you have to figure out how to get those book reviews that can bring you more readers.”

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Indie Author Weekly Update – October 20, 2017


Indie Authors Weekly Update

This week’s Indie Author Update touches on blogging, Twitter, Amazon advertising, and book review sites. They are all topics important to you as an indie author if you want to sell books.

Top 10 Ways to Use Twitter Without Losing Your Soul by G.G. Andrew: “Though it may seem old-fashioned, I prefer to think of Twitter as the online equivalent of a giant cocktail party, and act accordingly (by which I mean practicing kindness and maybe also drinking things with umbrellas).”

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Indie Author Weekly Update – August 18, 2017

Indie Author Weekly Update

Today’s installment of the Indie Author Weekly Update includes posts on websites, discoverability, productivity, and SEO. I hope you enjoy the posts and the practical information below.

As the month inches to a close and can feel as though summer is slipping through our fingers. Where I live, at least, warm weather can surprise us in September or October and that’s what I’m hoping for. Let summer last as long as possible!


Indie Author Updates

Discoverability: Go Wide by Joel Friedlander: “We often talk about the absolute necessity of making our books discoverable to readers. I started writing about discoverability as a key to success in online bookstores in 2011. But what does it really mean? This question most often leads to a discussion about book metadata, a field all indie authors come to understand, if only when they go to upload their book files to a retailer and are faced with a long form to fill out.”

Online Author Etiquette: 12 Laws of the Amazon Jungle from Anne R. Allen: “After I wrote my post last month on cyberbullying in the publishing community, a lot of people asked if there’s any way to avoid these online terrorists. I wrote a post on the subject back in 2013, soon after my nightmare encounter with the Goodreads Mean Girls, who attacked me with everything from one-star “review” swarms to death threats that included pictures of my house.”

6 Common Sense Steps to Secure a WordPress Website from Jane Friedman: “I almost was that next victim. In 2012 I was targeted by a botnet that attacked WordPress sites. I never lost control of my site, but I did spend quite a few hours fighting them off. I had to learn the hard way that securing a site before you encounter a problem can prevent a lot of panic, but you don’t have to make my mistake.”

11 Top Tools To Monitor Your Social Media Presence In 2017 from Adam Connell at Blogging Wizard: “Been blogging for a while and not making any real impact? Even though you have the best of intentions, you seem to have no eyes on your blog, no subscribers, and very few social media followers. Starting a blog and growing your blog are two different things. When starting a blog you have to find your niche, research hosting plans, figure out WordPress, create content and finally get your theme and website up and running. But, then the next thing is getting people to your blog.”

The definitive guide to SEO for authors by Nathan Bransford: “What if there was a way to virtually guarantee your book hits all the bestseller lists without being a “big name” author or buying your way onto the lists? Sound impossible? People have done it. And here’s the secret… You need to build an AUDIENCE of people ready to pre-order your book. It’s the exact strategy that Tim Ferriss used to become a four-time New York Times best seller. In this article (NB note: written by SEO expert Michael Tesalona) we’ll break down exactly how it’s done. Spoiler alert: you’ll need to get very good at blogging and SEO.”

4 Social Media Productivity Tips for Authors by Frances Caballo from TheBookDesigner.com: “Every writer’s dream is to publish a book that soars in popularity and sells oodles of copies. And perhaps every writer’s nightmare is learning how to market a book and then doing the marketing. What’s a writer to do? It’s like the chicken and the egg quandary – which came first? Well, in the world of publishing, the marketing starts before the book is finished. The idea for the book comes first, followed by the simultaneous acts of marketing and writing, and finally the book appears on virtual shelves, followed by even more marketing.”

Quote of the Week

Allegra Goodman


Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

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Avoid Social Media Time Suck

 

Indie Author Weekly Updates – June 21, 2017

Indie Author Weekly Update

This week’s Indie Author Weekly Update includes posts from Helen Sedwick, Jane Friedman, Penny Sansevieri, Joel Friedman, and Orna Ross. You’ll find posts about piracy, resources for authors, marketing, and  top blog posts for the first half of 2017.

Why the picture of the Labrador retriever pup above? We’re now in the dog days of summer. How are you spending them? (I’m just trying to stay cool!)


Indie Author Update

Digital Piracy & Illegal Downloads: Author Options by Helen Sedwick from BookWorks: “Sooner or later, every author suffers that dreadful experience of finding websites offering free illegal downloads of her book. For most of us, our first reaction to such digital piracy is to send a nasty email or better yet, hire an attorney to write one for us. After all, someone is stealing our work! Wait! Before you pay hard-earned money to an attorney, let’s look at less expensive options.”

[Read more…]

Indie Author Weekly Update – June 30, 2017

Indie Author Weekly Update

Welcome to the Indie Author Weekly Update. This week’s edition has posts from Joel Friedlander, Joan Stewart, Adam Connell (Blogging Wizard), and others. Enjoy!


Indie Author Weekly Updates

Fiction Writing Contests Worth Your Time (Summer 2017 Edition) from Writer Unboxed: “Inspired by Lit Hub’s 100 rejections per year post, my goal was to make at least 50 submissions in 2017. Since my last contest roundup, I’m at 64 submissions and 34 rejections. Summer tends to be a slower time for submissions. A lot of literary journals close their reading periods and are slower to respond, but there are still opportunities out there! I’ve curated another list of promising contests for your submitting convenience.”

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Indie Author Weekly Update June 9, 2017

Indie Author Weekly Update

Today’s Indie Author Weekly Update features posts from Joel Friedlander’s blog, BookWorks’ blog, and a variety of bloggers including Chris Syme. Learn about Facebook’s new inbox and take in some tips from Book Expo 2017.

Indie Author Updates

How to Set Up a Facebook Page for Authors from BookWorks: “Love it or hate it, if you’re an author, you need a Facebook page. With 1.86 billion monthly active users as of the last quarter of 2016, and according to the Pew Research Center, with 79% of all online adults in the U.S. using Facebook, you can’t afford to ignore it.”

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