Indie Author Weekly Update December 16, 2016

Indie Author Weekly Updates

Welcome to another edition of the Indie Author Weekly Update. There were so many brilliant posts on the internet this week that I hope I’ve captured the finest among them. Or at least I’ve gathered those that will most serve you in your writing career.

I chose the above picture today because lately it seems to either rain or be foggy. I can’t complain though. The drought has been, well, awful and I welcome any form of moisture that comes from the sky. Besides, I grew up in Monterey, which has the same weather patterns as San Francisco, so I rather like the fog. I hope you’re enjoying the weather and the season wherever you are.


Indie Author Updates

Today’s Indie Authors Are Media Owners from Joel Friedlander: “Have you ever thought about the fact that you’re a media owner? It’s a weird thought, isn’t it? Yet, it’s probably true. Yeah, probably. Why the modifier? Well, not every author has a self-hosted blog and website. But if you have both, guess what? You’re definitely a media owner.”

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Friday Roundup: Resources for Indie Authors

UnsplashBelow you’ll find four of the best posts I read this past week. I hope you find these resources for Indie Authors helpful.


7 Profitable Ways To Upsell From Your Digital Products, by Joan Stewart, from The Future of Ink: Shopping at Old Navy? Choose a cute top, and the saleswoman will suggest an adorable infinity scarf to match. Oh, wait! There’s this fabulous chunky bracelet with earrings to complete the outfit. It’s called upselling, one of the most often overlooked ways to make very easy money.

37 Amazingly Effective List Building Tips You Can Use Today by Adam Connell: You need to build your email list if you want to grow your blog. Don’t be the person that keeps making excuses for why they aren’t focusing on building their list. I learned that lesson the hard way but you don’t have to. The truth is that email is far more effective at reaching your raving fans than any other tool.

Your 10 Point Website Check Up: Tip #23 of 52 Ways to Market Your Book by Penny Sansevieri: So you have a website, congratulations! Now let’s make sure it’s doing what it is supposed to be doing for you. Read: selling your book or product. While websites will differ in color, layout, and target audience, there are a few things that need to remain consistent. Let’s take a look at them.

3 Things Self-Published Authors Should Know about Their Audience, from BookBaby: Only a few lucky authors can try the let’s-throw-everything-against-the-wall-and-see-what-sticks approach to book promotion. They’re able to cast a wide net because they have access to a big marketing budget and a pro publicity team. And no matter what the topic, or who the intended audience, when a great book gets exposed to tens of millions of readers, thousands of them are sure to be interested.

AuthorRise Shows Promise for Indie Writers, from The Book Designer: There’s no point in trying to grow a large following if your readers aren’t engaged with you as an author and the books you write. Analytics helps you to understand members of your audience and learn more about them so that you can enhance engagement on your social media profiles.

 

Social Media Time Suck Final 200About the Author: Frances Caballo is a social media manager for writers and author of  Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

Photo Credit: Unsplash.com