Indie Author Weekly Update – April 28, 2017

ndie Author Weekly Update

This week’s Indie Author Update includes posts on blogging, social media, the importance of author bios, Amazon Central Author pages, and more. I hope you enjoy the list of books Joanna Penn recommends and the blogging post by Jeff Bullas, one of my favorite social media bloggers.


Indie Author Updates

How to Create a WordPress Blog in 5 Minutes by Jeff Bullas: “I started my blog using the WordPress platform and I have found it a great technology to publish your content online. A WordPress theme provides flexibility and customisation features that Facebook could never provide.”

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Indie Authors: Follow These 40 on Twitter in 2017

Indie Authors: 40 Twitter Users to FollowAs you probably already know, Twitter is where I spend most of my time online. My day starts with Twitter and ends with Facebook, but as a Twitter fan woman, Twitter is my darling amongst the social media I use.

To help you start the year right, I decided to create this list of my top contacts and purveyors of information in 140 characters or fewer. I hope  these individuals, experts, and entities soon become your favorites too.

Note: The list is organized alphabetically, not by ranking.

Authors and Experts to Follow on Twitter in 2017

Alliance of Independent Authors

Founded by author and poet Orna Ross, @IndieAuthor ALLI is a membership organization of indie authors and advisors.

Andrea Vahl

Andrea has been writing about social media for years. Although she caters to the business world, her words are genuine pearls of wisdom and she’s well worth following and keeping track of.

Anne R. Allen

I adore Anne’s blog and enjoy following her on Twitter too. She is one smart lady!

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5 Tweets to Stop Sending Today

11-24-14 10 Twitter StrategiesTwitter has been around nine years and in the social media sphere, that’s a long time.

Its founder sent the first tweet on March 21, 2006 and within four years it attracted 106 million users.

As of July of this year, Twitter had 284 million monthly active users who send 500 million tweets ever day.  (Source: Twitter)

Of those users, 80 percent use their phones to tweet, which points to the growing need to be mobile-ready.

Maybe it’s my funky mood today but I find it surprising that despite Twitter’s history and wide usage users still send me promotional direct messages. BTW: I don’t read direct messages.

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Friday Roundup: Resources for Indie Authors

11-7-14 Social Media Tips for WritersWelcome to the Friday Roundup where you’ll find practical tips for marketing your books on the social web. This week’s segment of Resources for Indie Authors includes new posts on social media marketing. Keep reading to learn more.


6 Social Media Marketing Tools to Make Your Management Quick and Easy from Jeff Bullas:

Keeping up with the multiple social channels; posting original content and coming up with a social media plan that generates leads, engagement, revenue or some other tangible goal can make you feel like pulling out your hair.However, studies show that social media marketing works. In 2014, investment in social media is a necessity, and no longer a luxury.

An Up-to-Date List of the Algorithm Factors and Changes from Buffer Social: Does this sound familiar: People have liked your Facebook page or followed your profile, and when you post a new update, less than 10 percent of your fans and followers ever see it. It’s a challenge that many Facebook marketers face. How do you get your content seen on Facebook? The secret is in understanding the Facebook News Feed and its mighty algorithm. [Read more…]

Friday Roundup: Resources for Indie Authors

10-10-14 Resources for Indie Authors sm

Below you’ll find five of the best posts I recently read. I hope you find these resources for Indie authors helpful.


The Truth About SEO, Content Marketing And How They Fit Into Your Strategy by Adam Connell: “SEO is dead”. I’ve seen those words written so many times that I’ve lost count. Here’s the thing… SEO is not dead, far from it in fact. Then there are the comments flying round about how social media and content marketing are the new SEO. In this post we’ll talk through why forgetting SEO may just be the biggest mistake you ever make, how to make organic search work, how content marketing fits in and where things are headed.

The 8 Key Elements of a Successful Product Launch by Michael Hyatt: Most of us in business have been there at one time or another. As just one of many examples, I tried to launch a book about protecting personal privacy one month before 9/11. Guess what no one cared about after 9/11? The result was that book sold less than 10 percent what my prior book had done. So how can we increase our chances of launch success?

Top 10 WordPress Plugins That You Need To Be Using In 2014 by Jeff Bullas: If you’re running a WordPress-powered website or blog, then you’re always searching for a way to innovate and make your site easier to use –for both you and your visitors.  This is one reason why WordPress plugins are so unbelievably awesome, because they seem like quick little cheats and hacks that take little-to-no time to learn, install, and use.

A Complete Guide To The Best Times To Post On Social Media (And More!),  PostPlanner Blog by Track Maven: Every Facebook page manager is looking for the golden ticket: The BEST time to post on social media! And lots of “experts” claim they’ve figured it out. But just because something worked well on my page doesn’t mean it will work on yours. Every account is unique — with different followers & different types of posts. And what worked last week won’t even necessarily work tomorrow.

23 Tools & Resources to Create Images for Social Media, Buffer Social Blog: Through experimentation and iteration, we’ve found that including images when sharing to social media increases engagement across the board—more clicks, reshares, replies, and favorites. In one experiment, retweets alone more than doubled for updates with images compared to those without.

Related Reading:

Blogging Topics Just for Writers

56 Social Media Terms Writers Need to Know

Blogging Just for Writers

Avoid Social Media Time Suck

 

Frances Candid Shot 12-5-13About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by Clicking Here. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

Image Credit: Unsplash.com

Facebook Reach, Blogging & Storytelling

Facebook Reach, Blogging & Storytelling

The declining reach of Facebook page posts was all the rage on the blogosphere. In case you haven’t heard, to improve the user’s experience, Facebook has made a series of changes that diminish the reach of our status updates in our fans’ news feeds. The Buffer blog does a good job at tackling this problem. It also, by the way, has a killer blog and I also included one of their posts on the benefits of storytelling. The posts by Heidi Cohen – a master at content marketing – Jeff Bullas, and The Write Life are also worth reading. I hope you enjoy them!

6 Ways to Combat Declining Facebook Reach from Buffer Blog: Nowadays, when I endeavor to check my Facebook statistics, I do so with the window open, birds singing, a pint of ice cream at my desk, and party jams playing on my jambox. I must balance the bad news with some good. Checking Facebook statistics has been bad news for a lot of us lately as we wrestle with declining numbers and shrinking reach. As the Facebook algorithm continues to change and adapt, we continue looking for answers. Why can’t we reach more fans with our updates? What kind of content should we be sharing?

The 10 Plagues of Visual Content Marketing from Heidi Cohen Actional Market Guide: Now that it’s ridiculously cheap and easy for anyone to take photographs and videos, marketers may overlook the fundamental power of quality visual content. With over 350 million photos uploaded to Facebook on an average day (250 billion images uploaded to-date) it’s easy for your visual content to get lost in the social media content stream. Therefore you must plan ahead to ensure that you avoid the 10 plagues of visual content marketing.

Self-Publishing Secrets: 5 Free Amazon Services That Will Help You Sell More Books from The Write Life: While nearly everyone has heard of Amazon, fewer people know about all of its free services that benefit independent authors. If you self-publish your work, make sure you’re aware of these programs and tools that can maximize your book’s impact. Selling through Amazon is common among independent authors. Amazon is the largest online book retailer, and people trust it: millions of buyers have their credit card and shipping information already saved on their accounts (hello, one-click-to-buy!). The downside of selling on Amazon is authors don’t get access to customer information (like name and email addresses) and the royalties are lower than selling directly through an author website using services such as Gumroad, Sellfy or PayPal. If you’re willing to give up the above for a potentially higher sales volume, then here are the five main services at your disposal, for free, to get your book onto Amazon.com as an eBook or paperback.

How to Start a Blog: Step-by-Step Instructions from Jeff Bullas: Note: This is a wonderful, indepth post that you should definitely look at. So you don’t have any idea where to start, right? Guess what—neither did I. I was clueless. Literally. When I started JeffBullas.com a few years ago, I had no idea how to start a blog. I could hardly spell HTML, let alone build a successful website and blog.

The Power of Storytelling: How To Get 300% More People To Read Your Content from Buffer Blog: Imagine that you’ve written a blog post that can help thousands of people solve a really painful problem.You’ve written the post, edited it, looked it over a few times to make sure that you didn’t miss anything important, and hit ‘publish.’ You send the post out to your list, share it on all of your social networks, and settle in to see what happens. And then… Nothing. Sure, you get some traffic. Maybe even a comment or two. But nowhere near the level of response that your breakthrough problem-busting content should be getting. It’s disappointing. And it happens to a lot of us. The problem is that valuable content isn’t nearly enough.

 

About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

 

Twitter, Facebook and Blogging Tips for Writers

Magnets

Yes, I am tired of eating turkey but my week brightened when I read two great posts by Jeff Bullas. If you don’t already follow him, you might want to. His posts on Twitter, Facebook and blogging are brilliant. As usual, this week’s roundup focuses on social media, however, I tossed one in on how to create “magnetic content” on your website and another on blogging tips for writers. I hope you enjoy them!

How I Get My Average Time on Page as High as 40 Minutes with Magnetic Content from Blogging Wizard: In the following post I’m going to show you how I keep my average time on page as high as 40 minutes on some blog posts (you did read that right by the way) along with an overall average time on site of over 7 minutes and how you can use the same techniques that I use to do the same. While these aren’t strictly blogging tips for writers, the author’s recommendations are great suggestions for writers who maintain a blog.

4 Warning Signs Your Content Stinks from Social Caffeine: Creating content is hard work. Coming up with new ideas week after week is no mean feat. For writers, it’s all too easy to get jaded. We can let the quality of our content slide without realizing it. What are the warning signs that your content isn’t cutting it?

7 Powerful Facebook Statistics You Should Know About from Fast Company: While the best time to post is definitely important, there are some other things to keep in mind. I had a look at what kind of updates work best for Facebook pages to increase interaction and found seven interesting statistics that you’ll probably find useful if you’re trying to make your page more engaging.

How to Create a Twitter Strategy that Rocks by Jeff Bullas: There are many bloggers and brands that just leap onto Twitter, setup an account and start tweeting. This random approach is fine if you are a person that is doing tweeting for fun and you want to share your rambling rantings to any Joe that wants to leap into your stream and share sweet nothings. Don’t be blinded by the shiny new Twitter tool, it needs to be used wisely and if you put in place a planned strategy it will deliver results that will delight and amaze. The principles of a coherent marketing strategy should not be discarded because social media mania has turned your brain to mush. Twitter in the right hands with the right plan and approach is a very sharp marketing tool.

How to increase the visibility of your Facebook Page [infographic] from Fire Brand: Research reveals that only 16% of your fans will see you posts on average. This low percentage exposes the danger of assuming that all updates are seen by all your fans.

Photo credit: Calamity Meg via photopin cc

 

socialmediaforwritersAbout the Author: Frances Caballo is a social media strategist, trainer, and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

 

 

Blogging and Social Media Tips for Writers

This week’s posts all center around how authors can use social media to further their brand (that’s you!) and reach readers worldwide. A word of caution, however, is needed. Social media, as I’ve mentioned before, isn’t broadcast media. We can’t simply use Twitter, Facebook and other online forums to publish self-promoting messages (“Buy my book!” “Download a #FREE eBook today on #Amazon!”). Think about it, you can’t build a community if you only talk about yourself. People will find that boring. The beauty of social media is that it gives us an opportunity to build a community. Used correctly, you will sell more books not because of your efforts to promote yourself but due to your efforts to promote other authors and have conversations with your fans, friends, followers, readers and connections. So go out there and be social.

10 Ways To Find Inspiration To Develop Content For Your Blog by Jeff Bullas: It is something all bloggers battle with..coming up with topics, ideas and content for your next post. I am certainly not immune from this constant challenge of finding inspiration and it continues to be a never ending battle every day. I recently was directly tweeted by Aaron Lee a cyberspace buddy whose opinion I value. He made a very kind compliment about my blog content after I had thanked him for retweeting my latest post and he then proceeded to make the suggestion ‘”How Do You Focus On Creating Blog Content?” So what do I do to clamber over the writers block so I can have a quiver full of tools to help me write the daily post.

Tip Tips on Writing for Social Media from How to be a Copywriter: Writing for social media is one of the most important things you can do to take advantage of the new media revolution. This is also important if you are just blogging for fun or intend to monetize your blog in the future. This article focuses on tips which will ensure your social media posts are relevant and other people find them useful enough to share, because this is what social media is all about.

You’re Wasting Time With Social Media. Here Are 16 Ways to Stop. from Social Caffeine: Is there anyone with a Facebook account who hasn’t, at some point, logged on for five minutes, only to look at the clock 2 hours later and wonder where all that time disappeared to? Twitter, Facebook and Pinterest are all black holes when it comes to productivity and time management. Even worse is if you’re spending hours a day on social media and not seeing any tangible results for your brand. You can get a grip and put yourself on the right track. Here are our 16 top tips to get you started.

5 Ways to Ditch the Press Release and Actually Reach Your Audience from Social Media Today: While press releases can be effective, they are not the only tool available to marketers in an age of social PR. Organizations need to look for other ways to share their their information and realize that poorly executed releases really do more harm than good.

The Difference between Planned and Reactive Social Media – Guest Post from Stellar Media Marketing: Planned social media simply means all your social media activities are properly planned around certain initiatives and marketing campaigns. Always remember that a good plan is the first step towards success in any endeavor. A good plan also ensures that your content helps you build a reputation and establish a position as an industry leader.

 

socialmediaforwritersAbout the Author: Frances Caballo is a social media strategist, trainer, and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.